Research on Women Entrepreneur

Research project byAsim NaveedSehrish HabibNadia Saleem

Submitted To Sir Vishu Parmar

ACKNOWLEDGEMENT

We humbly and sincerely thanks to Almighty Allah, who gave us the potential and ability to accomplish this goal successfully.

We feel deeply indebted to our parents and all of our teachers, for provision of inestimable, priceless and valuable, cooperation and support.

In the last but not the least, we prefer to convey the credit to Sir Vishu Parmar, without whose precious guidance and assistance it was difficult to show our

progress.

Asim NaveedSehrish HabibNadia Saleem

INTRODUCTION

1. INTRODUCTION

In today's competitive economy, entrepreneurial development has gained a

significant importance all over the world because it leads to the path of economic

development. Generally in our society, the business concerns are normally

conducted by men by a nominal human resource ratio. If women entrepreneurs

are encouraged in the field, a lot greater ratio of workforce would be engaged in

different jobs.

Another important aspect of this study would be to highlight the concept of

economic independence of our women and how can they help in bringing

economic prosperity.

DEFINITION OF WOMEN ENTERPRENEURSHIP

"A women entrepreneur can be defined as a confident, innovative and creative

woman capable of achieving self economic independence, individually or in

collaboration, generates employment opportunities for others through initiating,

establishing and running the enterprise by keeping pace in personal family and

social life."

(Kamal Singh)

1.1 BACKGROUND OF THE STUDY

This research study is a compulsory part of our academic requirement (MBA

Program) under the subject of "Methods of Business Research".

The topic on which we would be conducting our study titled "Women

Entrepreneurship In Hyderabad", has been selected by our respected teacher Sir

Vishnu Parmar, who will be guiding and directing us throughout this research

study.

1.2 RATIONAL OF THE STUDY

We have selected this particular area for research because it has always been

neglected in our city Hyderabad, and no research study has been conducted

regarding "Women Entrepreneurship In Hyderabad” in the current year.

Therefore, it is the need of the time that a comprehensive research study should

be undertaken to highlight the capabilities, potential, talent, determination,

enthusiasm and the overall role of the women in the economic development of

the city.

1.3 OBJECTIVES OF THE STUDY

1. The first objective of our research study is to divert the attention of talented

women of our city towards the available opportunities to become a successful

entrepreneur.

2. Another important objective is to identify the businesses that are most suitable

for women.

3. Finally, another major objective is to find and highlight the major

problems/hurdles in the way of women who want to start an independent

business in the city.

4. To help in finding the remedies or solutions for the removal of those hurdles.

1.4 LIMITATIONS OF THE STUDY

The research study that we have been assigned has certain limitations, that we

may face during the research study. They are as follows,

1. Limited Time

So far as the research aspect is concerned, that usually takes long time having

new concepts to be dealt with and we have a very limited time frame.

2. Limited Area:

Another limitation that we could face during our study is limited area for research.

We are limited to a restricted geographical area for this study. For instance; we

could distribute the questionnaire only to our family, friends, neighbors and a few

teachers. In order to conduct such a comprehensive study this limited data would

be insufficient.

3. Limited Guidance and Lack of Cooperation:

Since this is for the very first time that we are conducting a comprehensive study,

therefore professional assistance and guidance is very important for us in order

to complete the study successfully. We can seek guidance from our teachers and

parents who might not give us much time due to their busy schedules. We could

be facing difficulties due to lack of cooperation by entrepreneurs and

professionals of our city while gathering the data.

METHODOLOGY

RESEARCH METHODOLOGY

3.1 TYPE OF RESEARCH

The type of this research is descriptive. The major purpose of descriptive

research, as the term implies, is to describe characteristics of population or

phenomenon. Descriptive research seeks to determine the answers to what,

who, when, where, and how question. Descriptive research often helps segment

and target population. Accuracy is of paramount importance in descriptive

research. Although errors cannot be completely eliminated, good researchers

strives for descriptive precision. Descriptive studies are based on some previous

understanding of the nature of the research problem.

3.2 RESEARCH DESIGN

A research design is a master plan specifies the method and procedures for

collecting and analyzing the needed information. It includes sources of

information, the research method or technique, the sampling methodology, and

schedule and the cost of research. All the details are mentioned below.

3.3 TARGET POPULATION

Target population is the complete group of specific population elements relevant

to the research project. Our research project is "Women Entrepreneurships" so

most relevant elements or objects that possess the information sought by the

research are women and those institutes that promote women

entrepreneurships.

The following information clearly specify the elements (people) come under

target population

The research is conducted in Hyderabad and geographically into three

major areas Latifabad (unit 2),Qasimabad (nasim nagar) and Saddar

Cantt.

All middle class women and men.

Specifically fresh degree holders and graduates who are finding jobs and

households women.

The age of women is raging from 24 to 40.

The institutes includes in target population are Banks, Educational

institutes, NGO’s and other related institutes that promotes women

entrepreneurships.

SAMPLING UNIT

The sampling unit is a single element or a group of elements subject to selection

in the sample. The elements (people) who are eligible for this research must

have few of the following characteristics:

Related to middle class.

Live in above specified geographic area.

Adult and mature men and women age ranging from 24 to 40.

Household women who are willing and able to start their own business.

Male and female employees of the above mentioned institutes specifically

related to loan department.

3.4 SAMPLING TECHNIQUE

We will go for judgmental sampling technique. Judgmental sampling is a

nonprobability sampling technique in which an experienced individual selects the

sample based upon some appropriate characteristics of sample members. We

choose judgmental sampling technique because all the characteristics of sample

member are known and specified in this research project.

The main advantages of judgmental sampling id that it is useful for certain types

of forecasting and sample guaranteed to meet a specific objective. The main

disadvantages of judgmental sampling is bias due to experts’ beliefs may make

sample unrepresentative and project data is beyond sample is inappropriate.

3.5 SAMPLE SIZE

Sample size refers to the number of elements to be included in the study. The

sample size of this research is 50.

The sample size can be categories as under

Sample Size of the study

Category Sub Category Total

Gender Male Female 50

16 34

Marital Status Single Married 50

31 19

Qualification Graduates Masters Below Graduation 50

22 26 2

Occupation Student Salaried Business Owners House Hold 50

15 24 6 4

3.6 RESEARCH TOOL

Self administrative questionnaires are used as research tool for the collection of

data. Self administrative questionnaires are those questionnaires that are filled in

by the respondents. In personal interview the interviewer ask question from

questionnaires and records the answer of respondents. 16 questions are

included in questionnaire out of 16; 3 are open ended and 13 are closed ended.

3.7 METHOD OF DATA COLLECTION

Data collection method is describing the way through which the data has been

collected. There are four basic research methods (data collection methods) for

descriptive and causal research: surveys, experiments, secondary data studies,

and observation. Out of these four 2 are selected for collecting data. Secondary

data studies selected for literature review and survey for primary data collection

from respondents.

Survey is a research technique in which information is gathered from a sample of

people by use for questionnaire or interview; a method of data collection based

on communication with representative sample of individuals. The media use to

communicate with respondents are human interactive media and non-interactive

media. In human interactive media personal interview are selected for those

respondents who face difficulty in filling the questionnaire while in non-interactive

media printed questionnaires are provided personally to respondents.

DATA ANALYSIS AND INTREPRETATION

4. DATA ANALYSIS AND INTERPRETATION

4.1 WOMEN AS ENTREPRENEURS

The entrepreneurial success strategies are not different for women or men and

women do have traits that help them in starting and running a business. After all,

most successful entrepreneurs have a few things in common such as courage,

vision, intuition and persistence. Besides these facts still people make difference

in men and women as an entrepreneur. The following question is design to

collect the opinion regarding women abilities of being an entrepreneur.

Q.1: Do women have the potential of being a successful entrepreneur?

Strongly Agree

Agree

Don’t know

Disagree

Strongly Disagree

The result of this question is summarized as follow

Women as Entrepreneurs

Responses Frequenc

y

Percentages Probability

Strongly Agree 21 42% 0.42

Agree 26 52% 0.52

Don’t Know 2 4% 0.04

Disagree 1 2% 0.02

Strongly Disagree 0 0% 0.00

Total 50 100% 1.00

(Source: own research study)

Women As Entrepreneur

4252

4 2 0

100

0

20

40

60

80

100

120

Strongly Agree Agree Don't Know Disagree Strongly Disagree Total


Out of 50 respondents, 42% are strongly agreed, 52% agree, 4% don’t know, 2%

disagree, and 0% strongly disagree that women have the potential of being a

successful entrepreneur. The opinion of the respondents shows positives results

because collectively 94% people agree that women have potential of being a

successful entrepreneurs.

Collectively the ratio of disagree and strongly disagree is only 2% so it proves

that women have potential and they can start and run the business smoothly.

Lack of confidence on one owns abilities are most common hurdle which most of

women face. The above shows that most of the respondents believe on women

abilities as successful entrepreneur.

4.2 MEN’S ROLE IN WOMEN ENTREPRENEURSHIP

In women life men play different roles is shape of father, brother, husband, uncle,

cousins and others. These all relation in our society wants to secure women from

external environment forces and fulfill all the needs of women, this show positive

role of men for women but our society norms and cultural values allows the

economics activities for men only. The tradition of male honor associated with

the chastity of their female relations restricts women’s mobility, limits social

interaction and imposes a check on their economic activity. The social, cultural

and traditional taboos on women allow men to carve legitimacy for themselves in

public affairs, as well as in the sphere of production and related economic

activity. This following question is design to collect the opinion of people

regarding men role in women entrepreneurship.

Q.2: Men’s (EGO / esteem) self respect is the main hurdle in the path of women

entrepreneurships? (Men don't want women to be independent)

Strongly Agree

Agree

Don’t know

Disagree

Strongly Disagree


Men’s (Ego /Esteem) Is Main Hurdle in Path of Women Entrepreneurships

Responses Frequenc

y



Agree 26 52% 0.52


Disagree 11 22% 0.22


Total 50 100% 1.00


Men's (Ego/ Esteem) Is Main Hurdle In Path Of Women Entrepreneur

18

52

4

22

4

100

0

20

40

60

80

100

120



Out of 50 respondents, 18% are strongly agreed, 52% agree, 4% don’t know,

22% disagree, and 4% strongly disagree that Men’s (EGO / esteem) self respect

is the main hurdle in the path of women entrepreneurships. The opinion of the

respondents shows men’s negative role in women entrepreneurships collectively

70% people agree that men are main hurdle because men restrict women to

perform economic activities as they perceive women only as dependent member

of the family.

In above result the ratios of disagree is also not ignorable out of 100%, 22%

disagree and 4 strongly disagree so collectively 26% respondents believes that

men’s self respect is not main hurdle for women to be successful entrepreneurs.

These results show that men are not only the hurdle there are other

factors/forces too and all mans are not hurdle might be possible few who are not

aware about the importance of women entrepreneurship.

4.3 OBJECTIVES OF WOMEN ENTREPRENEURSHIP

Why women entrepreneurs increasing day by day? What are the objectives of

women to become entrepreneurs? There are several other questions regarding

the reasons and forces that influence women to become entrepreneurs.

Some people perceive that most of the women start new business to keep

themselves busy; some suggest that they have excess resources to utilize or

invest in businesses; some believes that women want to expose their abilities in

shape of successful entrepreneur. Most of women want to be independent and

earn for themselves only. Many people believe that the most common reason for

women to become entrepreneur is to support their families. Because now days

expenses are increasing very rapidly so women comes forward to support and

share expenses. The following question is design to collect the opinion of

respondents regarding women objectives to become entrepreneur.

Q.3: Women entrepreneurship is the result of

Career development

Status

Economic independence

To support family


Objectives Of Women Entrepreneurship

Responses Frequency Percentages Probability

Career Development 12 24% 0.24

Status 5 10% 0.10

Economic Independence 13 26% 0.26

To Support Family 20 40% 0.40

Total 50 100% 1.00


Women Entrepreneurship Is A Result Of

2410

2640

100

0

20

40

60

80

100

120

Career Development Status Economic Independence To Suppotr Family Total


out of 50 respondents; 24% respondents believes that women become

entrepreneurs for their career development, 10% believes that women start and

run businesses to achieve and maintain status in the society, 26% believes that

women want to be economically independent they earn for themselves and 40%

believe that women come forward as an entrepreneur to support their families.

40% respondents believe that the main reason of women to become

entrepreneur is to support their families; this opinion of the respondent gets

highest percentage among all other option. The major reason of this opinion can

be increasing inflation not only in Pakistan in all over the world. 26%

respondent’s shows economic independents as the major reason for women to

become entrepreneur because most of women want to be independent and they

don’t want to relay on other in any sense. 24% women start business for their

career development. After completing education women want to utilize their

skills, abilities and expertise to prove them as successful entrepreneur. Only 10%

respondents believe that women want to achieve and maintain status these sort

of women either have sufficient resources to keep them busy along with status or

want fame.

4.4 ROLE OF GOVERNMENT IN THE DEVELOPMENT OF

WOMEN ENTREPRENEURSHIP

In any country government is the main authority to establish strategies for their

country to achieve economic growth and increase standard of living. Women

entrepreneurs in the developing world make a large and often unrecognized

contribution to their countries' economic development. They employ other people,

provide valuable services, and play a vital role in the development of emerging

market economies worldwide. Over the past few decades, women have emerged

as active participants in economic growth and development. In some Asian

countries where women have held important leadership positions in society, a

pool of women executives and entrepreneurs exists who have played a

significant role not only in contributing to economic growth but also in upgrading

the social status of women in general.

By keeping all these advantages of women entrepreneurship government should

support women entrepreneurship to achieve and maintain steady economic

growth. The following question is design to collect the opinion of respondents

regarding the necessity of governmental support for women entrepreneurship.

Q.4: Women entrepreneurship should be supported by the Government as an

important part in an economic growth?

Strongly Agree

Agree

Don’t know

Disagree

Strongly Disagree


Women Entrepreneurship Should be Supported By Government



Agree 16 32% 0.32


Disagree 0 0% 0.00


Total 50 100% 1.00


Women Entrepreneur Should Be Supported By Government

68

32

0 0 0

100

0

20

40

60

80

100

120



Out of 50 respondents; 68% strongly agree, 32% agree, 0% don’t know, 0%

disagree and 0% strongly disagree. These result show that there is highly need

of governmental support. Collectively 100% respondents agree that there should

be supportive action from government side. 0% disagree show all the

respondents agree. 0% respondents don’t its mean there is no respondent who

don’t know about the necessity of governmental support.

The governmental support can be in any shape like by providing financial support

/ small loans on easy terms and conditions, increasing literacy rate so women

learn and exercise their skill and abilities and arranging different workshops and

training programs for the awareness of women about businesses.

4.5 EFFECTS OF WOMEN ENTREPRENEURSHIP ON FAMILIES

The role women as entrepreneurs highly effect on the families and there is state

of conflict between the entrepreneur role and other roles like life, mother etc.

Mostly people perceive that the women being entrepreneurs affect their roles in

family life negatively, while positively affecting their roles in social, economical

and individual life and they suffered from conflicts between the entrepreneur role

and other roles in family and that the role of entrepreneur mostly conflicted with

the roles of housewife, mother, and wife, respectively.

The reproductive role limits women to the home, where they bear children and

raise the family, playing only an auxiliary part in production activity. The following

question is design to collect the opinion of respondent regarding effect of women

entrepreneurship on families because mostly people perceive that women

entrepreneur neglect their families because they spend more time in business

activities.

Q.5: Can women entrepreneurship become a cause of family disturbances, as

women spend more time in business?

Strongly Agree

Agree

Don’t know

Disagree

Strongly Disagree


Women Entrepreneur Become A Cause Of Family Disturbances



Agree 24 48% 0.48

Don’t Know 7 14% 0.14



Total 50 100% 1.00


Women Entrepreneurship Become A Cause of Family Distrubances

10

48

1428

0

100

0

20

40

60

80

100

120



out of 50 respondents; 10% respondents strongly agree, 48% agree, 14 don’t

know, 28% disagree and 0% strongly disagree that women entrepreneurship

become a cause of family disturbances, as women spend more time in business.

Collectively 58% respondents agree that women entrepreneurship is cause of

family disturbance because mostly people perceive that women is responsible for

the care of their children, husband and others so definitely when women busy in

their own businesses there is possibility that they would not perform all families

duties. 28% respondents disagree that women entrepreneur become cause of

family disturbances because business women are not bound like employees they

are the owner and they can made schedule according to their convenience.

4.6 WOMEN WORK LIFE BALANCE

Work life balance means giving equal time and attention to work and life.

Women entrepreneur life includes their families, work and personal growth and

development. It was found that the most important factors causing stress due to

business and family life were insufficient demand in the market, excessive

expectations of family members and physical fatigue

The responsibilities of women toward their families are higher than men.

Because men only responsible to fulfill economic need but women requires

spending proper time with their families, cares and fulfill all the needs of children,

husbands and others. The following question is design to collect the opinion of

respondents regarding women abilities of work life balance or you can say

women can maintain balance between their work and life.

Q.6: Can women maintain a balance between personal and professional life?

Yes

No

Don't know


Can Women Maintain Balance Between Professional And Personal Life


Yes 39 78% 0.78

No 10 20% 0.20


Total 50 100% 1.00


Can Women Maintain Balance Between Professional And Personal Life

78

20

2

100

0

20

40

60

80

100

120

Yes No Don't Know Total

Out of 50; respondents 78% respondents agrees and 20% disagree and 2%

don’t know that women have potential to maintain balance between professional

and personal life. The ratio of agree respondents are higher so its shows that

women can manage their families, business and also develop herself.

4.7 ROLE OF SOCIETY IN THE DEVELOPMENT OF WOMEN

ENTREPRENEURSHIP

The business environment for women in Pakistan reflects the complex interplay

of many factors like social, cultural, traditional and religious elements. This

aspect of the environment has taken shape over many centuries; it is anchored in

the patriarchal system and clearly manifested in the lower status of women. The

gender bias of this type of system is rigid and deep-rooted as it draws legitimacy

from the perpetuation of a traditional mind-set, established rituals and a firm

belief system.

Pakistan is an Islamic country and in the history of Islam many successful

women entrepreneur were found. Islam always promotes women in all fields but

the culture of Pakistan does not follow Islam fully. The norms, values of Pakistani

culture is same as many countries in Asia these norms, values, and rules of

culture restrict women to perform any economic activity. But these thoughts

change with the passage of time. The following question is design to collect the

opinion of respondents regarding influence of society and culture on women

entrepreneurship.

Q.7: Would our society/ business community ever accept women as successful

entrepreneurs?

Strongly Agree

Agree

Don’t know

Disagree

Strongly Disagree


Society Ever Accept Women Entrepreneurship



Agree 21 42% 0.42

Don’t Know 12 24% 0.24



Total 50 100% 1.00

Society Ever Accept Women Entrepreneurship

8

42

24 206

100

0

20

40

60

80

100

120



Out of 50 respondents 8% respondents are strongly agree, 42% agree, 24%don’t

know, 20% disagree and 6% strongly disagree that our society would ever accept

women as successful entrepreneurs.

Collectively the percentage of agree respondents are 50% its men half of

respondents believes that our society accept women as entrepreneur the reason

can be the existence of successful entrepreneur increase rapidly. Pakistani

people heavily impressed and influenced by their neighbor countries like china,

India, and Bangladesh where women successfully manage their business and

contributes in economic growth of their country. This can be the one of the

reason of changing thought of our society.

Collectively 26% respondents disagree that our society would ever accept

women as entrepreneur because its very difficult to change the thought of full

nation it require time and it might be possible in future years thought of nation

change completely because awareness and literacy can change the whole

society.

4.8 WOMEN EARNING CAPACITY

Many people perceive that women can start business but they are unable to

support there families fully. Women entrepreneur many time represent as

supporter of their husband, father etc .Most of women start business for their

status, economic independence, and career development these all objectives are

focusing the need of single person beside these objective to support families are

much difficult and responsible job. The following question is design to collect the

opinion of respondents regarding women earning capacity either women support

their families likes men or not.

Q.8: Can women support their families financially like men?

Strongly Agree

Agree

Don’t know

Disagree

Strongly Disagree


Women Support Their Families Financially Like Men



Agree 19 38% 0.38


Disagree 8 16% 0.16


Total 50 100% 1.00


Women Support Their Families Financially Like Men

44 38

0

162

100

0

20

40

60

80

100

120




know, 16% disagree and 2% strongly disagree that women support their families

financially like men.

Collectively 88% respondents agree that women have potential to support their

families financially like men. Business earning is mostly higher than earning from

employment so definitely business women can fulfill the need of their families like

men. On the other hand 18% respondents disagree that women can support their

families like men the reason can be that men earn from different sources and

especially in our society only few business fields is open for women so definitely

men haves more business opportunities.

4.9 IMPORTANCE OF PROFESSIONAL EDUCATION IN THE

DEVELOPMENT OF WOMEN ENTREPRENEURSHIP

Education is necessary for all men and women. Literate people are important

assets of any country. Weather women start business or not but education is

necessary for their own development.

Professional education means masters in specified field. If any person weather

man or woman is not specialized in his/her field in which he/she performing so

there is more chances of errors and loss. Professional education is very

necessary for women because it polish their skills and decrease chances of

errors and loss. If a woman specialized in her field so definitely she performs

more efficiently than other. Besides these advantages of professional education

still there are certain people who believe that business can be run efficiently

without having professional education in specified field.

The following question is design to know the opinion of people regarding

necessity of professional education for the development of women

entrepreneurship

Q.9: Do you think that professional education is necessary for women

entrepreneur to have better results in respective field?

Strongly Agree

Agree

Don’t know

Disagree

Strongly Disagree


Necessity Of Professional Education For Women Entrepreneur

Responses Frequenc

y



Agree 14 28% 0.28


Disagree 0 0% 0.00


Total 50 100% 1.00


Necessity Of Professional Education For Women Entrepreneur

72

28

0 0 0

100

0

20

40

60

80

100

120




know, 0% disagree and 0% strongly disagree that professional education is

necessary for women entrepreneur to have better results in respective field.

Collectively 100% respondents agree that professional education is necessary

for women entrepreneur. It shows that women must have to start those

businesses in which they have expertise and these expertises are the result of

professional education. On the other hand 0% respondents disagree, and 0%

don’t know that professional education is necessary for women entrepreneur to

have better result in respective field, this show that all the respondents are agree

and aware about the importance of professional education of better result.

4.10 TRAINING AND DEVELOPMENT FOR WOMEN

ENTREPRENEURSHIP

Training is the process of teaching people the basic skills they need to perform

their jobs or work. There are basically three type of skills requires to perform

business activities. First is technical skill second human or interpersonal skill and

third conceptual skill. This research focusing technical skill, technical skill

encompass the ability to apply specialized knowledge like if any women start a

garments business so she must know about all the details (stitching, tailoring,

designing, dying etc) regarding garments business. In under developing

countries it’s difficult to learn all these skills from personal resources so

government must organize different training program free of cost where women

can learn and apply these expertise. The following question is design to collect

the opinion of respondents whether these types of programs arrange by

government or not for the development of women entrepreneur.

Q.10: Would you suggest that extensive vocational / technical training for women

entrepreneur extended by the Government.

Yes

No

Don't know


Necessity of Training Program for Women Entrepreneur Extended By Government

Responses Frequenc

y


Yes 46 92% 0.92

No 1 2% 0.02


Total 50 100% 1.00


Necessity Of Training Program For Women Entrepreneur Extended By Government

92

2 6

100

0

50

100

150



Out of 50 respondents; 92% respondents agree, 2% disagree and 6% don’t know

that extensive vocational / technical training for women entrepreneur should

extended by the Government.

The above result shows that government should organize different training

program for women because these programs help women to learn new skills,

expertise and upgrade them according to today business requirement. When

these trained women start business so the chance of loss, error and failure

decreases.

4.11 LEGAL ISSUES AND PROBLEMS

Many people perceive that women perform all activities like men. But in Pakistan

and other Asian countries women faces difficulties from external environment

among these difficulties legal issues and problem are discuss in this research.

The following question is design to collect the opinion of respondents regarding

women abilities to handle legal problems.

Q.11: Do you think that women can handle all the legal business procedure

(court procedures)?

Yes

No

Don't know


Women Can handle Legal Procedures


Yes 29 58% 0.58

No 18 36% 0.36


Total 50 100% 1.00


Women Can Handle Legel Procedures

58

36

6

100

0

20

40

60

80

100

120



Out of 50 respondents; 58% respondents agree, 36% disagree and 6% don’t

know that women can handle all the legal business procedure (court

procedures).

58% respondents agree that women can handle all legal problems because

when women entrepreneur come in market in front of men so definitely they have

potential to tackle all these issues. While on other hand 36% respondents

believes that women are unable to handle legal issues like men. The reason can

be that women avoid court procedures and most of the time takes help from their

family gent’s member.

4.12 LEGAL RELIEF FOR WOMEN

Most of the people believe that women can’t handle legal issues like men. While

on other side people believe that women can handle all the issues weather legal

or any other. So the following question is design to collect opinion from

respondents regarding the necessity of legal for women.

Q.12: Is it necessary to give legal relief to women entrepreneur during their legal

business requirement and problems.

Yes

No

Don't know


Legal Relief For Women


Yes 44 88% 0.88

No 2 4% 0.04


Total 50 100% 1.00


Legel Relief For Women

88

4 8

100

0

20

40

60

80

100

120



Out of 50 respondents; 88% respondents agree, 4% disagree and 8% don’t know

that it is necessary to give legal relief to women entrepreneur during their legal

business requirement and problems.

Out of 100%, 88% shows that large number of respondents agrees to provide

legal relief to women entrepreneur the reason of respondents can be

environment of court system. Most of people believe that it difficult for women to

handle all legal activities like business registration, dealing any sue and others

legal problems.

4% respondents disagree to provide legal relief to women because they believe

that if women want to work like men and require equal opportunities so the legal

implication for both is same.

4.13 WOMEN BUSINESS ABILITIES

Business is consist of different activities such as financing, marketing, HRM and

management. Financing means planning, acquiring and utilization of resources to

achieve business goals. Marketing simply means understand the need of people

and design products of fulfill these need. Management is an art to get work done

from others and HRM means managing worker or human resource of an

organization. Now days these all activities in an organization are perform by

different people. But small businesses owners perform all these activities by

themselves. Women when start their business for the very first time as small

business. The following question is designed to collect the opinion of

respondents regarding women abilities in different business activities.

Q.13: Rate women performance in following business activities (Excellent, Good,

fair and Poor)

Financing activities ______

Marketing activities ______

Management activities ______

Human resources management ______


Women Abilities In Business

Responses Excellent Good Fair Poor Total

F % p F % Pr F % Pr F % Pr F % Pr

Financing

Activities

14 28 0.28 24 48 0.48 10 20 0.2 2 4 0.04 50 100 1

Marketing

Activities

11 22 0.22 21 42 0.42 14 28 0.28 4 8 0.08 50 100 1

Managemen

t Activities

21 42 0.42 18 36 0.36 10 20 0.2 1 2 0.02 50 100 1

HRM 19 38 0.38 20 40 0.4 6 12 0.12 5 10 0.1 50 100 1

Activities


Women Abilities in Business

28 2242 38

4842

36 40

2028

20 12

4 8 2 10

0%

20%

40%

60%

80%

100%

Financial Activities Marketing Activities Management Activities HRM Activites

Excellent Good Fair Poor


Out of 50 respondents; 28% respondents rate women abilities and performance

excellent, 48% good, 20% fair and 4% poor in financing activities. This result

shows that women are good in financing activities means they are able to

arrange and utilize finance to run their businesses successfully.

In marketing activities respondents rate women performance 22% excellent, 42%

good, 28% fair and 8% poor. This result shows that women are good in

marketing activities means they are able to understands and deal with their

customers. But the ratio of poor and fair is higher in marketing activities than

financing. It might be possible that many people believe that marketing is not

right job for women.

Out of 50 respondents; 42% respondents rate women abilities and performance

excellent, 36% good, 20% fair and 2% poor in management activities. This result

shows that women are excellent in management activities means they are able to

manage their resources, peoples and time. Traditionally people perceive women

as good manager because they are managing their children, husband, and

house at the same time. It might be possible is the reason that most of

respondents rate excellent, good in management activities. The rate of poor is

lowest in management activities its proof that women are good manager.

In HRM activities respondents rate women performance 38% excellent, 40%

good, 12% fair and 10% poor. This result shows that women are good in HRM

activities mean they are able to manage their work force and efficiently utilize

their skills to run business successfully. The rate of poor is highest in HRM

activities among all activities.

4.14 OPPORTUNITIES FOR WOMEN ENTREPRENEUR

There are so many business opportunities available for women. But some people

restrict few business opportunities for women. Like for example many people

suggest parlor, jewelry and fashion related businesses for women but most of

women start these types of business as hobby.

The following question is designed to collect opinion of respondents regarding

business opportunities for women. Here business opportunities mean which type

of business women easily manage.

This was an open ended question. This question provided option to respondents

that if they believe that women can perform all kind of businesses so they just

agree with the question or if they feel that women can not perform all kind of

business so they were requested to suggest any business which women can

perform easily from their point of view.

Q.14: What kind of businesses would you suggest that women can easily operate

or do you think that they have the capabilities of to carry out all kinds of

businesses?

The result of this question is summarized as

Suggested Business for Women

Responses Fr

Garments 4

Education and training related business school) 6

Women cannot do any kind of business 2

Beauty Salon 8

Those business which are near to city like commercial area 1

Small and medium enterprises 5

Those business in which they are only managing not

directly involve in it.

1

Merchandising 1

Women can do all kind of business 23

Fashion related 7

In which they have expertise to run 3

Food business 2

Home decoration 1

Home industry 4

Gym 1

Social work 1

Handi craft 1

No idea 2


Suggested Businesses For Women

46

2

8

1

5

1 1

23

7

3 2 14

1 1 1 2

0

5

10

15

20

25

Garments Education

No one Beauty salon

Near to city Small and medium

Act as manager only Merchandising

All business fashion Related

According to experties Food Business

Home Decoration Home industry

Gym Social work

Handi Craft No idea

(Source: Own Research Study)

23 respondents agree that women can do all kind of businesses. 8 suggest

beauty salon, 7 suggested fashion related, 6 suggest those business which are

near to their homes or city and other suggested business are show in above

graph.

Most of the respondents about 23 believes that women can do all kind of

businesses which show that majority to respondent believes on women

capabilities as entrepreneurs.

4.15 HURDLES IN THE PATH OF WOMEN TO BE SUCCESSFUL

ENTREPRENEUR

Traditional mindsets, discriminatory laws and social values: these are the things

that bind a woman and create hurdles in her path of progress. This is very much

the story of the majority of women in our country, even though promises are

being made by the rulers to improve the condition of women in general. The

following question is designed to ask respondents about the hurdles in the path

of women entrepreneurs. This was an open ended question.

Q.15: From your point of view what are the main hurdles in the way of women to

be successful entrepreneurs?


Hurdles in the Path of Successful Women Entrepreneur

Responses Frequency

Men (ego/esteem) / Guardian of home 10

Society thought, norms, values, culture forces 26

Lack of finance 5

Time because family requires more time from women 2

Lack of family support 15

Lack literacy, knowledge and awareness of business 6

Government and legislation 2

Sexual harassment 2

Physical capabilities 1

Lack of confidence 1

Ni idea 2


Hurdles In The Path Of Successful Women Entrepreneur

10

26

52

15

62 2 1 1 2

0

10

20

30

Men (ego/esteem) Society

Lack of finance Time

Lack of family support Knowledge of business

Government Sexual harrasment

physical capabilities lack of confidence

No idea


The respondents were allowed to write more than one hurdle, 10 respondents

believe that men ego/esteem is the main hurdle in path of successful

entrepreneurs, 26 respondents blame society as main hurdle, 5 respondents

mention lack of finance as main hurdle, 2 respondents believes that time is main

hurdle because families requires more time from women than men, 15

respondents criticize lack of family support as main hurdle, 6 respondents

believes that lack of knowledge and business awareness are the main hurdle and

other respondents opinion are show in above graph.

Society as main hurdle is pointed out by most of respondents so we can say that

our society norms, values and lack of finance are main hurdles in the path of

women entrepreneurs.

4.16 SUGGESTION REGARDING REMOVAL OF HURDLES

The following question is connected with previous question in which the research

focuses the hurdles in the path of women entrepreneurs. In this question the

respondents were requested to suggested solution for the removal of hurdles.

This was an open ended question.

Q.16: What remedies would you suggest regarding the removal of these hurdles?


Suggestion For Removal Of Hurdles In The Path Of Successful Women

Entrepreneur

Responses Frequency

Awareness of men 7

Institutes provides loans on easy terms and conditions (SMEDA) 2

Government provides fund, tax relief and arrange training program

for Women entrepreneurs

11

To save time women perform those businesses in which business

continue in absence of women too.

1

Society awareness toward women entrepreneurship through

programs organize by government

9

Increase literacy rate and improve education system 14

Women should become self dependent and honest with their work

and don’t take tension of society thoughts

7

Provides equal opportunities to women in all sectors 3

Family should cooperate and encourage her side by side 3

Strict law for removal of sexual harassment 2

Correct interpretation of Islam 4

No idea 1


Suggestion For Removal Of Hurdles In The Path Of Successful Women Entrepreneurs

7

2

11

1

9

14

7

3 3 24

1

0

5

10

15

Men Awareness Institutes proveide loan

Government support Save time by act as controller

Society awareness Literacy

Self dependent equal opportunities

Family support Strict Law Implication

Crrect intrepretation of Islam No idea


The respondents were allowed to write more than one suggestion. The

suggestion of respondents is show in above graph. Most of the respondent’s

suggest that improve education system and increase literacy rate can be the best

possible suggestion for all the hurdles in the path of women entrepreneurs.

Because when people (men and society) are literate they understand the

importance of women entrepreneurship and might be possible that society and

men thought change with awareness of importance of women entrepreneurship.

Governmental support in any shape like by providing training, funds, tax relief

and other would also be the best possible suggestion to remove all these

hurdles.

FINDINGAND

RECOMMENDATION

5. FINDING AND RECOMMENDATION

5.1 Finding And Discussion

This research conducted to find out the different business opportunities available

for women, women abilities in performing business activities, effect of women

entrepreneurship on others like families etc, objectives of women entrepreneurs

to come forward, most frequent hurdles in the path of women and all possible

solution to remove these hurdles.

Following are the finding which gathered from this research.

More than 90% people agree that women have potential of being successful

entrepreneurs. This shows positive behavior of people toward women

entrepreneurship. More than 70% people agree that men are main hurdle

because men restrict women to perform economic activities as they perceive

women only as dependent member of the family. Career development and family

support are main objectives of women.

100% respondents agree that there should be supportive action from government

side. This supportive action can be in the form of training programs, fund on easy

terms and conditions and other relief. More than 50% respondents agree that

women entrepreneurship is cause of family disturbance because mostly people

perceive that women is responsible for the care of their children, husband and

others so definitely when women busy in their own businesses there is possibility

that they would not perform all families duties.

More than 80% respondents agree that women have potential to support their

families financially like men. 100% respondents agree that professional

education is necessary for women entrepreneur. This shows the highest

necessity of education for women. Women are excellent in management

activities while good in other activities. Most of people suggest that women can

perform all kind of business. Society is main hurdle for women entrepreneurship.

Increase literacy rate and improve education system is best possible solution.

5.2 Conclusion

The basic purpose of this study is to find out the opportunities, hurdles that’s

comes in path of women entrepreneurs and suggestion for the removal of these

hurdles. After conducting this research many misconception clears because the

opinion of people change now. The opinion is collected from a sample of people.

Both male female are requested to represents their opinions. More than 80%

respondents accept women as entrepreneurs appreciate abilities of women and

suggest that women can perform all kind of business. These opinions introduce a

new concept of women. Society, men (ego/esteem) and low level of literacy

found as most probable hurdles in path of women entrepreneurs.

5.3 Recommendations

After conducting this research different hurdles were found. These hurdles can

be broadly classified as restriction and resources. Here restriction means that

men (ego/esteem), society thoughts and family responsibilities restrict women

form performance of any economic activities. The best solution found for all these

restrictions related hurdles are improved education system and increase literacy

rate because when people become literate so they can understand the

importance of women entrepreneurships. The second hurdle category is

resources. Because of lack of financial resources, personal expertise as human

resources and awareness of business most of women face failure in their

business. The best solution found to remove this hurdle is introduction of training

program by the government for the development of women entrepreneurship.

Government and other institution should provide small and medium loan on easy

terms and conditions so that women can start and run businesses.

5.4 Suggested Area for Further Research

following are the suggested topics for further research.

1. Professional training programs for women entrepreneurs.

2. Research about the progress of NGO’s who work for women affair.

3. Creation of forum to deal with the women and address the alarm matters

regarding that.

4. What are the differences in problems of women entrepreneurs in rural and

urban areas?

.

ANNEXURE

Students of,Hyderabad Institute Of Arts Science & technology

_________________________________________________________________________________________

May ___, 2009To ________________________ ________________________ ________________________

Women entrepreneurship, this research is been conducted to fulfil the partial requirement of class project of BRM ( Business Reseach method ) assigned by Sir Vishnu parmar.

Women entrepreneurship is sign of moderation in todays world. Women entrepreneurship not only increase opportunities for women to participate in economic growth through self employment but also increase employment for others. This research is been conducted in Hyderabad but it fruitful for whole Pakistan. This research provides complete information about the hurdles in the path of women entrepreneurship along with their remedies.

The questions are being asked to take your opinion on these matters. It was drawn in a random. In order that the result will truly represent the thinking of the people of Hyderabad, it is important that each questionnaire be completed and returned.

You may be assured of complete confidentiality.

About 30--40 questionnaires are distributed for gathering inforamation. The result of this research will produces qualitative information which give awareness about women entrepreneurship.

I would be most delight to answer any question you might have. Please write or call. The telephone number is _____________.

Thank you for your assistance.

Sincerely,

Group leader and members Asim Naveed, Sehrish habib , Nadia Saleem.

QUESTIONNAIRE

Women entrepreneurship, this research is been conducted to fulfill the partial requirement of class project of BRM (Business Research method) assigned by Sir Vishnu parmar. The questions are being asked to take your opinion about women entrepreneurship. It was drawn in a random. In order that the result will truly represent the thinking of the people of Hyderabad, it is important that each questionnaire be completed and returned. You may be assured of complete confidentiality.

Q.1: Do women have the potential of being a successful entrepreneur? Strongly Agree Agree Don’t know Disagree Strongly Disagree

Q.2: Men’s (EGO / esteem) self respect is the main hurdle in the path of women entrepreneurship? (Men don't want women to be independent)

Strongly Agree Agree Don’t know Disagree Strongly Disagree

Q.3: Women entrepreneurship is the result of Career development Status Economic independence To support family

Q.4: Women entrepreneurship should be supported by the Government as an important part in an economic growth?


Q.5: Can women entrepreneurship become a cause of family disturbances, as women spend more time in business?

Strongly Agree Agree Don’t know Disagree

Strongly Disagree

Q.6: Can women maintain a balance between personal and professional life? Yes No Don't know

Q.7: Would our society/ business community ever accept women as successful entrepreneurs?


Q.8: Can women support their families financially like men? Strongly Agree Agree Don’t know Disagree Strongly Disagree

Q.9: Do you think that professional education is necessary for women entrepreneur to have better results in respective field?


Q.10: Would you suggest that extensive vocational / technical training for women entrepreneur extended by the Government.

Yes No Don't know

Q.11: Do you think that women can handle all the legal business procedure (court procedures)?

Yes No Don't know

Q.12: Is it necessary to give legal relief to women entrepreneur during their legal business requirement and problems.

Yes No

Don't know

Q.13: Rate women performance in following business activities (Excellent, Good, fair and Poor)

Financing activities ______ Marketing activities ______ Management activities ______ Human resources management ______

Q.14: What kind of businesses would you suggest that women can easily operate or do you think that they have the capabilities of to carry out all kinds of businesses?________________________________________________________________________________________________________________________________________________

Q.15: From your point of view what are the main hurdles in the way of women to be successful entrepreneurs?

________________________________________________________________________________________________________________________________________________

Q.16: What remedies would you suggest regarding the removal of these hurdles?________________________________________________________________________________________________________________________________________________________________________________________________________________________

Name (optional)Gender Male FemaleAge (optional)Marital status Single Married

QualificationOccupationDesignation (if employed)InstituteDate

SAMPLE INSTITUTES

Following are the name of institutes from where the data has been collected.

1. FWBL (First Women Bank Limited)

2. ASA International Pakistan (Micro Finance Bank)

3. Caritas Pakistan Hyderabad

4. United Bank Limited

5. MCB

6. Habib Bank Limited

7. Citi Bank

8. Madina Marketing

9. TMK Sugar Mill

10.Aptech

11.PPHI

12.Army Public School

13.Farhan Hotel

14. Imsa

15.HiAST

16.Sindh University

17.Foundation Public

18.Yaqeen Education

19.Rehman Leasing Company

20.Fateh mill

21.educational Institute

Research on Women Entrepreneur

Documents

Transcript of Research on Women Entrepreneur