ekta kapoor women entrepreneur

8/13/2019 ekta kapoor women entrepreneur

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A STUDY ON EKTA KAPOOR ( THE QUEEN OF INDIAN TELEVISION INDUSTRY)

CHAPTER 1

1


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1.1 OBJECTIVE:

To understand ar!ous a""roa#$es to Hu%an resour#e &ana'e%ent !n ans

*+ass!,- t$e net.or!n' and "ro#ess!n' #on#e"ts

Ident!,- t$e ar!ous te#$n!/ues ada"ted 0- Hu%an resour#e %ana'e%ent

Stud- o, Hu%an resour#e de"art%ent !n 0ans

1.2 SCOPE:

It $as '!en %e an o""ortun!t- ,or resear#$

1.3 METHODOLOGY:

T$e data #o++e#ted !s .$o++- t$rou'$ net and 0oos

2


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1.4INTRODUCTION

Ind!a !s a er- -oun' nat!on 3 4ust oer 51 -ears s!n#e !nde"enden#e 3 sett!n' out on

a "at$ o, susta!ned e#ono%!# 'ro.t$6 ,or de#ades to #o%e

7e a+read- $ae oer a 0!++!on ,e++o. Ind!ans 7!t$!n t$e ne8t 29 -ears6 .e .!++ $ae

:99 %!++!on "eo"+e 0e+o. t$e a'e o, ;< -ears 3 %ore t$an t$e ent!re "o"u+at!on o, t$eUn!ted States= Ea#$ "erson6 !n t$!s 0o+d ne. 'enerat!on6 .!++ 0e !n t$e "r!%e o, $!s or

$er +!,e6 str!!n' ,or a 0etter to%orro. 3 #reat!n'6 !n t$e "ro#ess6 ne. 'ro.t$

o""ortun!t!es6 ,or 0udd!n' entre"reneurs= =

On t$e %ost #onserat!e 0as!s6 our do%est!# #onsu%"t!on6 !n !rtua++- an- se#tor6

$as t$e "otent!a+ to at +east dou0+e6 or tre0+e6 ,ro% #urrent +ee+s 3 "er$a"s6 4ust to

#at#$ u" .!t$ a #ountr- +!e *$!na

T$en6 t$ere !s t$e ent!re '+o0a+ o""ortun!t-6 a#ross d!erse se#tors !nternat!ona++-6 t$e

>&ade !n Ind!a> ta' !s no. an !n#reas!n'+- res"e#ted 0rand6 a+ued ,or /ua+!t-6

re+!a0!+!t-6 and #o%"et!t!eness

Tru+-6 .!t$ e#ono%!# re,or%s !n t$e #ountr-6 and .!t$ t$e !rtua+ re%oa+ o, a++ trade

0arr!ers6 t$e .or+d !s no. our %aret and our o""ortun!t-

T$e "ursu!t o, t$ese o""ortun!t!es re/u!res an !ndo%!ta0+e s"!r!t o, entre"reneurs$!"

Entre"reneurs$!" !s o,ten a d!,,!#u+t underta!n'6 as a ast %a4or!t- o, ne. 0us!nesses

,a!+ Entre"reneur!a+ a#t!!t!es are su0stant!a++- d!,,erent de"end!n' on t$e t-"e o,

or'an!?at!on t$at !s 0e!n' started Entre"reneurs$!" ran'es !n s#a+e ,ro% so+o "ro4e#ts

(een !no+!n' t$e entre"reneur on+- "art@t!%e) to %a4or underta!n's #reat!n'

%an- 4o0 o""ortun!t!es &an- >$!'$@"ro,!+e> entre"reneur!a+ entures see enture

#a"!ta+ or an'e+ ,und!n' !n order to ra!se #a"!ta+ to 0u!+d t$e 0us!ness An'e+ !nestors

;


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'enera++- see returns o, 29@;9 and %ore e8tens!e !no+e%ent !n t$e 0us!ness

CHAPTER 2

:


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2.1 WHAT IS ENTREPRENEURSHIP?

T$e .ordentre"reneuror entre"reneurs$!" !s 'a!n!n' %ore "o"u+ar!t- !n t$e re#ent

-ears For dee+o"!n' #ountr!es6 +!e t$e P$!+!""!nes6 entre"reneurs are #ons!dered to

$ae a s!'n!,!#ant ro+e !n "ro%ot!n' nat!ona+ .ea+t$ and e#ono%!# 'ro.t$ Ter%s6

su#$ as B0e -our o.n 0ossC6 B#reate 4o0s rat$er t$an ,!nd 4o0sC6 !nnoat!e "rodu#ts6

and ot$er "ro%!nent "$rases6 $ae 0een #!r#u+at!n' !n t$e on+!ne and o,,+!ne .or+d o,

!n,or%at!on

us!ness s#$oo+s and tra!n!n' #enters are no. a+so o,,er!n' entre"reneur!a+ #ourses

,ro% s$ort entre"reneurs$!" se%!nars to t$e +on'er and %ore !n@de"t$ %asters !n

entre"reneurs$!" 7!t$ a++ t$!s $-"e and ,a%e o, entre"reneur!a+!s%6 %ost o, us st!++

dont $ae a #+ear de,!n!t!on o, .$at entre"reneurs$!" !s To 0e'!n e%0ra#!n' !t6 +ets

tae a #+oser +oo at t$e %ean!n's and de,!n!t!ons o, entre"reneurs$!"

T$e #on#e"t o, entre"reneurs$!" $as 0een noted as a ,a#tor !n %!#roe#ono%!#s s!n#e

t$e 1t$#entur-6 .!t$ t$e .or (Essa! sur +a nature du #o%%er#e en 'enera+C ,!rst

"u0+!s$ed !n 1


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o0!ous ,or% o, entre"reneurs$!" !s t$at o, start!n' ne.0us!nesses(re,erred

as startu" #o%"an-) !n re#ent -ears6 t$e ter% $as 0een e8tended to !n#+ude so#!a+ and

"o+!t!#a+ ,or%s o, entre"reneur!a+ a#t!!t-> 7$en entre"reneurs$!" !s des#r!0!n'

a#t!!t!es .!t$!n a ,!r% or +ar'e or'an!?at!on !t !s re,erred to as!ntra@"reneurs$!"and

%a- !n#+ude #or"orate entur!n'6 .$en +ar'e ent!t!es s"!n@o,, or'an!?at!ons

A##ord!n' to Pau+ Re-no+ds6 an >entre"reneurs$!" s#$o+ar> and #reator o, t$e G+o0a+

Entre"reneurs$!" &on!tor6 >0- t$e t!%e t$e- rea#$ t$e!r ret!re%ent -ears6 $a+, o, a++

.or!n' %en !n t$e Un!ted States "ro0a0+- $ae a "er!od o, se+,@e%"+o-%ent o, one

or %ore -ears one !n ,our %a- $ae en'a'ed !n se+,@e%"+o-%ent ,or s!8 or %ore

-ears Part!#!"at!n' !n a ne. 0us!ness #reat!on !s a #o%%on a#t!!t- a%on' US

.orers oer t$e #ourse o, t$e!r #areers> And !n re#ent -ears $as 0een do#u%ented

0- s#$o+ars su#$ as Da!d Audrets#$to 0e a %a4or dr!er o,e#ono%!# 'ro.t$!n 0ot$

t$e Un!ted States and 7estern Euro"e >As .e++6 entre"reneurs$!" %a- 0e de,!ned as

t$e "ursu!t o, o""ortun!t- .!t$out re'ard to resour#es #urrent+- #ontro++ed

(Steenson61;)>

Entre"reneur!a+ a#t!!t!es are su0stant!a++- d!,,erent de"end!n' on t$e t-"e o,

or'an!?at!on and #reat!!t- !no+ed Entre"reneurs$!" ran'es !n s#a+e ,ro% so+o

"ro4e#ts (een !no+!n' t$e entre"reneur on+- "art@t!%e) to %a4or underta!n's

#reat!n' %an- 4o0 o""ortun!t!es &an- >$!'$ a+ue> entre"reneur!a+ entures

see enture #a"!ta+oran'e+ ,und!n'(seed %one-) !n order to ra!se #a"!ta+to 0u!+d

t$e 0us!ness An'e+ !nestors 'enera++- see annua+!?ed returns o, 293;9 and %ore6

as .e++ as e8tens!e !no+e%ent !n t$e 0us!ness J


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DEFINITION OF ENTREPRENEURSHIP

T$e#a"a#!t-and .!++!n'ness to dee+o"6 or'an!?e and %ana'ea0us!ness

enturea+on' .!t$ an- o, !tsr!ss!norderto %ae a"ro,!t T$e %ost o0!ous

e8a%"+e o, entre"reneurs$!" !s t$estart!n' o, ne.0us!nesses In e#ono%!#s6

entre"reneurs$!" #o%0!ned .!t$ +and6+a0our6 natura+

resour#esand#a"!ta+#an"rodu#e"ro,!t Entre"reneur!a+ s"!r!t !s #$ara#ter!?ed

0- !nnoat!onand r!s@ta!n'6 and !s an essent!a+ "art o, a nat!onsa0!+!t-to su##eed

!n an eer #$an'!n' and !n#reas!n'+- #o%"et!t!e '+o0a+ %aret "+a#e

2.2 WHAT IS AN ENTREPRENEUR

Entre"reneur !s a#tua++- a Fren#$ .ord t$at %eans BundertaeC T$e En'+!s$

understand!n' o, t$!s ter% !s so%eone .$o .ants to start a 0us!ness or enter"r!se

Entre"reneurs are so%et!%es seen as "eo"+e o, er- $!'$ a"t!tude .$o "!oneer

#$an'e Ho.eer6 a 0as!# deMn!t!on !s t$at an-one .ant!n' to .or ,or $!% or $erse+,

!s an entre"reneur 7e0sters deMnes Entre"reneur as BOne .$o or'an!?es6 o"erates

and assu%es t$e r!s !n a 0us!ness enture !n e8"e#tat!on o, 'a!n!n' t$e "roMt CIt !s

#o%%on to d!,,erent!ate 0et.een an entre"reneur and a s%a++ 0us!ness o.ner

Entre"reneurs usua++- use !nnoat!on to 'enerate $!'$er "roMts dur!n' a s$orter

"er!od o, t!%e 0- assu%!n' %ore r!s S%a++ 0us!ness o.ners %a- ,ound 0us!nesses

or or'an!?at!ons t$at 'ro. %ore s+o.+- 0ut %ore sta0+e rate Entre"reneurs$!" #an 0edes#r!0ed as t$e sear#$ ,or ne. "rodu#ts6 ne. "rodu#t!on %et$ods6 ne. %arets and

ne. ,or%s o, an or'an!?at!on

An entre"reneur !s a "erson .$o starts an enter"r!se He sear#$es ,or #$an'e and

res"onds to !t A nu%0er o, de,!n!t!ons $ae 0een '!en o, an entre"reneur@ T$e

e#ono%!sts !e. $!% as a ,ourt$ ,a#tor o, "rodu#t!on a+on' .!t$ +and +a0our and

#a"!ta+ T$e so#!o+o'!sts ,ee+ t$at #erta!n #o%%un!t!es and #u+tures "ro%ote

entre"reneurs$!" +!e ,or e8a%"+e !n Ind!a .e sa- t$at Gu4arat!s and S!nd$!s are er-
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enter"r!s!n' St!++ ot$ers ,ee+ t$at entre"reneurs are !nnoators .$o #o%e u" .!t$

ne. !deas ,or "rodu#ts6 %arets or te#$n!/ues To "ut !t er- s!%"+- an entre"reneur

!s so%eone .$o "er#e!es o""ortun!t-6 or'an!?es resour#es needed ,or e8"+o!t!n' t$at

o""ortun!t- and e8"+o!ts !t *o%"uters6 %o0!+e "$ones6 .as$!n' %a#$!nes6 AT&s6

*red!t *ards6 *our!er Ser!#e6 and Read- to eat Foods are a++ e8a%"+es o,

entre"reneur!a+ !deas t$at 'ot #onerted !nto "rodu#ts or ser!#es

DEFINITION OF ENTREPRENEUR

An !nd!!dua+ .$o6 rat$er t$an .or!n' as an e%"+o-ee6 runs a s%a++ 0us!ness and

assu%es a++ t$e r!s and re.ard o, a '!en 0us!ness enture6 !dea6 or 'ood or ser!#e

o,,ered ,or sa+e T$e entre"reneur !s #o%%on+- seen as a 0us!ness +eader and

!nnoator o, ne. !deas and 0us!ness "ro#esses

2.3CHARACTERISTICS OF ENTREPRENEURSHIP

(1 INNOVATION A 0us!ness%an6 .$o s!%"+- 0e$aes !n trad!t!ona+ .a-s6

#annot 0e an entre"reneur Innoat!on !no+es "ro0+e% so+!n' and t$e entre"reneur

!s a "ro0+e% so+er A##ord!n' to S#$u%"eter entre"reneurs$!" !s a #reat!e a#t!!t-

An entre"reneur !s 0as!#a++- an !nnoator .$o !ntrodu#es so%et$!n' ne. !n t$e

e#ono%-

(2 HIGH ACHIEVEMENT Peo"+e $a!n' $!'$ need ,or a#$!ee%ent are %ore

+!e+- to su##eed as entre"reneurs T$e a#$!ee%ent %ot!e !s6 0- assu%"t!on a

re+at!e+- sta0+e endur!n' #$ara#ter!st!# o, an !nd!!dua+ A#$!ee%ent %ot!e #an 0e

!n#reased 0- de+!0erate e,,orts Var!ous stud!es on "s-#$o+o'!#a+ roots o,

entre"reneurs$!" reea+ t$e "resen#e o, $!'$ a#$!ee%ent a%on' su##ess,u+

entre"reneurs

(3 MANAGERIAL S!ILLS AND LEADERSHIP:A##ord!n' toB.F. Hoselitz6

%ana'er!a+ s!++s and +eaders$!" are t$e %ost !%"ortant ,a#ets o, entre"reneurs$!"


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F!nan#!a+ s!++s are on+- o, se#ondar- !%"ortan#e A "erson .$o !s to 0e#o%e an

!ndustr!a+ entre"reneur %ust $ae %ore t$an t$e dr!e to earn "ro,!t He %ust $ae

t$e a0!+!t- to +ead and %ana'e

(4 GROUP LEVEL PATTERN:Entre"reneur!a+ #$ara#ter!st!#s are ,ound !n

#+usters .$!#$ %a- /ua+!,- t$e%se+es as entre"reneur!a+ 'rou"s Entre"reneur!a+

a#t!!t- !s 'enerated 0- t$e "art!#u+ar ,a%!+- 0a#'round6 e8"er!en#e as a %e%0er o,

#erta!n 'rou"s and as a re,+e#t!on o, 'enera+ a+ues

(" ORGANISATIONAL BUILDING :A##ord!n' to Har0!son entre"reneurs$!"

!%"+!es t$e s!++ to 0u!+d an or'an!sat!on Or'an!sat!on 0u!+d!n' a0!+!t- !s t$e %ost

#r!t!#a+ s!++ re/u!red ,or !ndustr!a+ dee+o"%ent T$!s s!++ %eans t$e a0!+!t- to

%u+t!"+- one se+, 0- e,,e#t!e+- de+e'at!n' res"ons!0!+!t- to ot$ers

(# GAP FILLING FUNCTION:T$e %ost s!'n!,!#ant ,eature o, entre"reneurs$!"

!s 'a" ,!++!n' It !s t$e 4o0 o, t$e entre"reneur to ,!++ t$e 'a" or to %aeu" t$e

de,!#!en#!es .$!#$ a+.a-s e8!st !n t$e no.+ed'e a0oe t$e "rodu#t!on ,un#t!on

So%e !n"uts +!e %ot!at!on and +eaders$!" are a'ue and t$e!r out"ut !s

!ndeter%!nate An entre"reneur $as to &ars$a++ a++ t$e !n"uts to rea+!se t$e ,!na+

"rodu#t

($ STATUS WITHDRAWAL:A##ord!n' to Ha'en #reat!e !nnoat!on or

#$an'e !s t$e ,unda%enta+ ,eature o, e#ono%!# 'ro.t$ An entre"reneur !s a #reat!e

"ro0+e% so+er !nterested !n t$!n's !n "ra#t!#a+ and te#$no+o'!#a+ rea+% He ,ee+s a

sense o, !n#reased "+easure .$en ,a#!n' a "ro0+e% and to+erates d!sorder .!t$out

d!s#o%,ort In trad!t!ona+ so#!et!es6 "os!t!on o, aut$or!t- .as 'ranted on t$e 0as!s o,status6 rat$er t$an !nd!!dua+ a0!+!t- Ha'en !sua+!?ed an B!nnoat!e "ersona+!t-C !n

#ontrast to su#$ aut$or!tar!an "ersona+!t-

(% A FUNCTION OF SOCIAL& PLITICAL AND ECONOMIC

STRUCTURE: Entre"reneurs are not e/ua++- d!str!0uted !n t$e "o"u+at!on

&!nor!t!es $ae "ro!ded %ost o, t$e entre"reneur!a+ ta+ent 0ut a++ t$e %!nor!t!es are

not !%"ortant sour#es o, entre"reneurs$!" Entre"reneur!a+ su""+- de"ends u"on t$e

,our stru#ture !? +!%!tat!on stru#ture6 De%and stru#ture6 o""ortun!t- stru#ture and


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+a0our stru#ture Ho.eer entre"reneurs$!" de"ends on rat$er s"e#!,!# #o%0!nat!ons

o, #!r#u%stan#es .$!#$ are d!,,!#u+t to #reate and eas- to destro-

2.4 CHARACTERISTICS OF ENTREPRENEUR

1CONFIDENT

*on,!den#e !s a $a++%ar o, t$e entre"reneur Not a++ o, us are 0orn .!t$ #on,!den#e6

0ut t$at does not %ean .e are not #a"a0+e o, !t &an- #on,!dent .o%en and %en

'a!n t$e!r sense o, se+, estee% and ,a!t$ !n t$e!r a0!+!t- to 'reet #$a++en'es 0- a#t!n' 3

een .$en t$e- +a# t$e #on,!den#e 3 and t$en 'a!n!n' stren't$ and 0e+!e, !n

t$e%se+es 0- see!n' t$e resu+ts and 'a!n!n' t$e "ra!se and res"e#t o, ot$ers

2FEELS A SENSE OF OWNERSHIP

Ta!n' res"ons!0!+!t- ,or 'ett!n' t$!n's done 3 and do!n' t$e% .!t$ #are and

attent!on 3 %eans to a#t +!e an o.ner Rat$er t$an !e.!n' a "ro0+e% as so%eone

e+ses6 t$e entre"reneur sees !t as $!s or $er o.n and taes "r!de !n ,!nd!n' a so+ut!on6

+ea!n' t$!n's !n 0etter s$a"e t$en t$e- .ere 0e,ore en#ounter!n' t$e%6 and

!%"ro!n' u"on s!tuat!ons rat$er t$an +ea!n' t$e% unattended 7$!+e a sense o,

o.ners$!" %aes ,or a ste++ar e%"+o-ee6 t$e entre"reneur no.s t$at t$e 'oa+ !s not

to 0e o.ned 0- t$e ens+ae%ent o, too %u#$ res"ons!0!+!t- Rat$er t$an #ontro++!n'

s!tuat!ons !n an atte%"t to "ossess t$e%6 t$e entre"reneur tea#$es ot$er "eo"+e $o. to

tae #$ar'e In t$at .a- t$e #+eer entre"reneur uses !nd!!dua+ a##ounta0!+!t- !n t$e

u+t!%ate "ursu!t o, "ro,!ta0!+!t-6 tea%.or6 and oera++ su##ess

3 ABLE TO COMMUNICATE

Entre"reneurs re#o'n!?e t$at t$e %ost !%"ortant "art o, an- 0us!ness !s t$e $u%an

e+e%ent Hu%an resour#es 3 .$et$er !n t$e ,or% o, #+!ents6 e%"+o-ees6 or strate'!#

"artners 3 are .$at %aes or 0reas a 0us!ness6 and #o%%un!#at!on !s t$e e- to

su##ess,u+ re+at!ons$!"s .!t$ "eo"+e T$e entre"reneur .ors to $one #o%%un!#at!on

19


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s!++s6 .$et$er t$ose are .r!tten6 s"oen6 or non@er0a+ %essa'es #one-ed t$rou'$

0od- +an'ua'e And to su""ort #o%%un!#at!on6 $e or s$e .!++ tae adanta'e o, a++

aa!+a0+e too+s and resour#es

T$ose %!'$t !n#+ude ,ore!'n +an'ua'e or "u0+!# s"ea!n' #+asses6 #o%"uter and

te+e#o% te#$no+o'-6 sear#$ en'!ne o"t!%!?at!on or neuro+!n'u!st!# "ro'ra%%!n' as !t

re+ates to sa+es and %aret!n'6 or s"e#!a+!?ed .r!t!n' su#$ as t$at needed ,or 'rants6

0us!ness "ro"osa+s6 %!ss!on state%ents6 or "o+!#- %anua+s A0oe a++6 t$e

entre"reneur dee+o"s a een a0!+!t- to +!sten and $ear .$at ot$ers are tr-!n' to sa-6

0e#ause t$e 0est #o%%un!#ators 'ot t$at .a- 0- ,!rst 0e!n' t$e 0est +!steners

4PASSINATE ABOUT LEARNING

Entre"reneurs are o,ten Bautod!da#t!#C +earners6 .$!#$ %eans t$at %u#$ o, .$at t$e-

no. t$e- +earned not !n a ,or%a+ #+assroo% sett!n' 0ut !nstead on t$e!r o.n 0-

see!n' out !n,or%at!on6 as!n' /uest!ons6 and do!n' "ersona+ read!n' and resear#$

T$e- a+so are /u!# to +earn ,ro% t$e!r o.n %!staes6 .$!#$ %eans t$e- are +ess

"rone to ee" re"eat!n' t$e% due to arro'an#e6 e'o6 or a 0+!ndness to ones o.n

,au+ts6 s$ort#o%!n's6 or errors !n 4ud'e%ent To tea#$ !s to +earn And to +ead6 tra!n6

and !%"art e8"er!en#e to ot$ers t$e entre"reneur !s #onstant+- str!!n' to +earn %ore

and 'et 0etter edu#ated e#ause o, t$e "ass!on ,or edu#at!on6 true entre"reneurs

surround t$e%se+es .!t$ "eo"+e .$o e!t$er no. %ore t$an t$e- do or no. t$!n's

t$at are d!,,erent ,ro% .$at t$e- no.

T$e- enterta!n t$e !e.s o, ot$ers and "ers"e#t!es t$at %a- 0e un+!e t$e!r o.n6 ,or

!nstan#e6 !n order to 0e 0etter students o, $u%an nature In t$!s .a- t$e- #ont!nue to

enr!#$ t$e%se+es .!t$ no.+ed'e .$!+e a+so %a!n' a #on#erted e,,ort to 'ro. t$at

no.+ed'e 0- s$ar!n' !t .!t$ ot$ers .$o are a+so ,ront ro. students o, +!,es a+ua0+e

and un+!%!ted +essons ) S-ste%@Or!ented L!e %at$e%at!#a+ ,or%u+as6 'ood s-ste%s

a++o. us to re"rodu#e 'reat resu+ts eer- t!%e 3 .!t$ +ess and +ess e8ert!on o, ener'-

or resour#es

Entre"reneurs re+- u"on s-ste%s 0e,ore t$e- re+- u"on "eo"+e6 and t$e- +oo ,or

s-ste% 0ased so+ut!ons 0e,ore sear#$!n' ,or $u%an resour#e so+ut!ons I, t$e "erson

'ets t$e 4o0 done 0ut ,a++s s!# or +eaes6

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%GREATFUL

e!n' 'reat,u+ ,or .$at .e $ae o"ens us u" to re#e!e %ore6 and one reason t$at !s

true !s 0e#ause t$ose .$o are 'reat,u+ a""re#!ate .$at t$e- are '!en

T$e- res"e#t !t and nurture !t T$e- do t$e!r 0est to %ae !t 'ro. !nstead o, a++o.!n'

!t to d.!nd+e a.a- due to ne'+e#t Entre"reneurs +earn to tae not$!n' ,or 'ranted !n

t$!s .or+d T$at '!es t$e% t$e a'!+!t- and ,+e8!0!+!t- to ada"t to #$an'es and

de%ands6 .$!+e !t a+so !nests !n t$e% a t$an,u+ness t$at re%!nds t$e% t$at r!#$es

and .ea+t$ are not a0out Bstu,,C6 0ut are a0out ,u+,!++%ent6 sat!s,a#t!on6 and t$e

"+easure t$at #o%es ,ro% ones a##o%"+!s$%ents and #ontr!0ut!ons

'OPTIMISTIC

A "os!t!e out+oo !s essent!a+ ,or t$e entre"reneur6 .$o +earns to see set0a#s as

0ar'a!n "r!#ed tu!t!on ,or t$e a+ua0+e 0us!ness +essons 'a!ned t$rou'$ ,!rst$and

e8"er!en#e Past s$ort#o%!n's6 ,a!+ures6 or d!sa""o!nt%ents are re+e'ated to t$e "ast

so t$at t$e- #annot #ont!nue to $aunt t$e "resent or o0stru#t t$e ,uture And .$en

t$!n's 'o r!'$t and 0us!ness "ros"ers6 t$!s ,urt$er ,ue+s t$e o"t!%!s% and "os!t!e

%!ndset o, an entre"reneur6 $e+"!n' to '!e !%"etus and %o%entu% ,or 'reater

a##o%"+!s$%ents and !n#reased $o"e,u+ness

1GREGARIOUS

e#ause 0us!ness !s a++ a0out "eo"+e6 entre"reneurs tend to 0e so#!a++- out'o!n'

T$e- 'et e8#!ted a0out s$ar!n' !deas6 "rodu#ts6 and ser!#es6 and t$at e8#!te%ent !s

#onta'!ous to t$e!r e%"+o-ees6 #+!ents6 ,r!ends6 and ot$er #onta#ts 0ot$ .!t$!n and

0e-ond t$e 0us!ness s"$ere

ut .o%en and %en .$o .or $ard as entre"reneurs a+so re+!s$ t$e un!/ue

o""ortun!t- to $ae ,un do!n' so%et$!n' t$at t$e- +oe as t$e!r "r!%ar- o#at!on

Hu%an resour#e e8"erts6 #areer #ounse+ors6 and 0us!ness "s-#$o+o'!sts a++ a'ree t$at

t$ose .$o do 4o0s t$e- en4o- and are 'ood at $ae $!'$er rates o, su##ess and

0roader %easures o, sat!s,a#t!on Entre"reneurs no. t$at ,!rst$and6 ,ro% t$e!r o.n

e8"er!en#e6 and t$e- tend to 0e a ,un@+o!n' 'rou" o, "eo"+e 0ot$ on and o,, t$e 4o0

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CHAPTER 3

1;


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3.1 BAC!GROUND E!TA !APOOR

BORN : UNE 1

ekta kapoor women entrepreneur

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