Analysis of Music Magazine

By: Daniyal Sattar

Introduction and Target Audience

Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. After shutting down production in Summer 2009, Vibe was purchased by the private equity investment fund InterMedia Partners and is now issued every-other month with double covers, with a larger online presence. The magazine's target demographic is predominantly young, urban followers of hip-hop culture. As of April 2013 Vibe is currently owned by Spin Media. The Magazines Target demographic is predominantly young, urban followers of hip hop culture between the ages of 18-34.

Cover Page

Mast HeadThis is the trade mark logo for this magazine. The color scheme however is usually different, it matches to the rest of the contents of the magazine.

Left Side ThirdAs most of the readers read from left to right, so all the highlights of what a reader may find in a magazine is placed on the left side of the magazine

Direct mode of AddressA direct contact is made between the viewer and the celebrity on the cover page as a result of the celebrity looking right into the camera lens. This is a very persuasive way to encourage the viewer to buy the magazine as it conveys a message of importance to the viewer.

Color SchemeThe colors of the cover are fairly simple and basic yet their usage is in a way that they are eye catching. This cover in specific is highlighted made attractive by the usage of the color of red in combination with the color blue.

BarcodeThe barcode is in the bottom right corner of the magazine so that it captures lesser attraction of the viewer.

The cover lineThat represents what is the main story in the magazine and how the image on the cover is related.

Cover Page

Mast Head

Barcode

Left Side Third

Direct Mode of address

Consistent color scheme

Story Line

Cover Page

Mast Head

Left Side Third

Story Line

Barcode

Direct Mode of address

Consistent color scheme

Contents page

The Logo To personalize the magazine page.

Main ImageWhich is usually the same e theme/story as the cover page of the magazine.

Issue numberWhich can be used as a sign of professionalism as most magazines have them on their contents page.

Summarized informationTo accompany the picture and give an insight of the contents of the magazine under their respective headings.

Heading

Sub Headings

Contents page

The Logo

Heading

Sub Headings

Summarized information

Main Image

Contents page

The Logo

Heading

Sub HeadingsMain Image

Summarized information

Double page spread

SynopsisWhich shows what the article is going to be about.

Main ImageOf the artist along with her list of top 15 songs on the Billboard ranking.

TextIn columns, to make it look organized.

Pull QuoteIn a larger font with multiple colors to show its importance in the entire text.

CaptionThat is written in a different color compared to the rest of the text to show where the picture is taken from.

Consistent Color Scheme

Double page spread

Main Image

Consistent Color Scheme

Synopsis

Pull QuoteText

Double page spread

Synopsis

Text

Pull Quote

Main Image

Consistent Color Scheme

Issue Date, Page number