Research on music mag 2

ANALYSIS OF MUSIC MAGAZINE

By: Daniyal Sattar

INTRODUCTION.Billboard is an American music magazine, headquartered

in New York and owned by Prometheus Global Media. It was first published on November 1, 1894, and is distinguished as being among the oldest trade magazines in the world. The

magazine originally focused on bill posting and outdoor amusements before specializing in the music industry in the

1960s. Billboard maintains several internationally-recognized record charts, which track the most popular songs and albums across several categories on a weekly basis. Its primary charts, the Billboard Hot 100 and the Billboard 200,

respectively rank the top songs and albums regardless of genre, and are based on digital downloads, radio airplay, and internet

streaming.

Billboard is consulted every week by music professionals for exclusive charts, latest news and analysis of all sorts of music.

Billboard is the only music magazine to have attained such high music magazine publication rate to reach the most influential

audiences resulting in trend setting on a massive scale.

TARGET AUDIENCE.

The Billboard Magazine has a very wide variety and range of target audience. Mainly ranging from early twenties to mid-fifties. This makes clear that this magazine is found to be appealing to a lot of people. And due to Billboards distinct feature of capturing all genres of music it is found to be attractive to all sorts of people, especially music lovers. According to a survey, the largest group of people that contribute to its viewership and college graduates and hence, educated people. Which sets the standard of this music magazine really high.

Cover page

Mast HeadThis is the trade mark logo for this magazine. The different colors in the logo not only signifies its variation in music that this magazine presents, but also make it fun and attractive for the reader.

Direct Mode of AddressA direct contact is made between the viewer and the celebrity on the cover page as a result of the celebrity looking right into the camera lens. This is a very persuasive way to encourage the viewer to buy the magazine as it conveys a message of importance to the viewer.

Left Side ThirdAs most of the readers read from left to right, so all the highlights of what a reader may find in a magazine is placed on the left side of the magazine.

Color SchemeThe colors of the cover are fairly simple and basic yet their usage is in a way that they are eye catching. This cover in specific is highlighted made attractive by the usage of the color of red in combination with the color blue.

BarcodeThe barcode is in the bottom left corner of the magazine so that it captures lesser attraction of the viewer.

COVER PAGE

Direct Mode of Address

Consistent Color Scheme

Masthead

Left Side Third

Barcode

COVER PAGE

Masthead

Left Side Third

Barcode


Contents PageTitle of Contents PageIs a very important part of the magazine that lets the viewer know exactly what he/she is buying. It also makes the page look aesthetically more pleasing and more organized.

Issue numberWhich can be used as a sign of professionalism as most magazines have them on their contents page.

Subsidiary ImagesThat give the consumer more information about the content of the magazine

The Logo To personalize the magazine page.

Main ImageWhich is usually the same e theme/story as the cover page of the magazine.

Billboard Music charts which are presented in every Billboard magazine, that are absent in other music magazines make it unique.

Promotional FeaturesTo advertise what else is in the magazine like their website, discounts and deals.Page

Number

Summarized informationTo accompany the pictures and give an insight of the contents of the magazine under their respective headings.

CONTENTS PAGE

The Logo

Subsidiary Images

Billboard Music Chart

Summarized Information

Title of Contents Page

Issue Number

Main Image

Promotional Features

Page Number

Double Page Spread

SynopsisWhich shows what the article is going to be about.

Main ImageOf the artist along with her list of top 15 songs on the Billboard ranking.

TextIn columns, to make it look organized.

Pull QuoteIn a larger font with multiple colors to show its importance in the entire text.

CaptionThat is written in a different color compared to the rest of the text to show where the picture is taken from.


Image CaptionOf the subsidiary images.

Subsidiary ImagesTo accompany what is written in the article.

Page Number, Date and Day of Issuance.

DOUBLE PAGE SPREAD

Synopsis

Pull Quote

Text

Page Number, Date , Day of Issuance

Main Image

Research on music mag 2

Education

Transcript of Research on music mag 2