Research and Its Characteristics

MeaningResearch in simplified terms means searching for the facts searching for the replies to the various queries and also for the solutions to the various problem

Characteristics

• Analytical & Critical• Systematic• Accurate• Patient and Unhurried activity• Hypothetical• Done by an expert

SIGNIFICANCE & OBJECTIVES OF RESEARCH

SIGNIFICANCE OF RESEARCH • understanding and possible solution• It is the fountain of knowledge and provide guide-lines

for solving problems.• Research provides basis for many government policies.• It is important in industry and business for higher gain and

productivity and to improve the quality of products.• Mathematical and logical research on business and industry

optimizes the problems in them.• It leads to the identification and characterization of new

materials, etc.• Only through research can inventions be made

OBJECTIVES OF RESEARCH • giving credibility to a claim or belief• the source of data mining in order to prove the depth, extent

and validity of research• help the writer to spot the result of the data analysis without

going through the works of interpreting the research analysis• leads to discovery and inventions most scientific discoveries

happened through this pattern• the use of statistical analysis like ANOVA, market analysis,

descriptive etc.• give an idea on what devises are good for a particular data

IMRB INTERNATIONAL

Type SubsidiaryFounded 1970Founder(s) Hindustan Thompson AssociatesHeadquarters Mumbai, Maharashtra, IndiaServices Research, Business Consultingand SurveyEmployees 1200Parent Kantar GroupWebsite http://www.imrbint.com/

MAJESTIC MRSS

Type SubsidiaryFounded 1992Founder(s) Raj SharmaHeadquarters Mumbai, Maharashtra, IndiaServices Research, Business Consultingand SurveyEmployees 200Website http://www.majesticmrss.com/