Research for Target audience

By Kabita Nepali

My Target AudienceMy magazine, UPROAR, is aimed at an audience who want to know about music in the Alternative Genre, since there may not be a variety of Alternative music magazines. Therefore, by making an alternative Genre magazine I will be able to provide more information on the topic and add more interest to the target audience. I will create an magazine that will keep in track of the latest trends and news, so this will interest the target audience because the information will be centred around the genre and the magazine will appeal to them and make them interested in the magazine.The magazine will be mainly aimed at the age group around 16-18, this is shown through different ways with the magazine e.g. The affordable price will be around £1.99, while they also have the option to subscribe which is £4.99 for a year to receive 1 magazine a month, this will save them money in the future instead having to pay every single time they want to buy a magazine and wasting their money. The percentage of boys and girls are expected to be around 40:60, meaning the magazine might appeal to more girls then likely with guys however, the magazine is not aimed at a specific gender therefore, it is not certain about who it may appeal to more. While looking at Jicnars scale, the category of people that my magazine would appeal to would be, C1, C2, D and E. My magazine will appeal to these categories of people, because they have the income wage where they can pay for all their necessities but still have a bit of disposable income therefore, will be able to afford this magazine due to it being £1.99. which should be affordable because my target audience who are around 16-18, may have jobs where they will have disposable income and will be afford this magazine happily. I don’t think my magazine will appeal to the categories around A and B because I think they will be more invested in other magazines like Fashion, POP music etc., that are more mainstream magazines therefore, it may not be appealing to them.I think the magazine will mainly appeal to explorers, strugglers, and reformers. This is because they seek some type of escape, enlightenment, or discovery in life especially around the age of 16-18, who are my target audience. Therefore, I think this magazine would aim to do just that for them with its Content. Considering that, I want to create a sense of escapism, where they are able to be completely feel escaped into the magazine where they are able to read and see all the content they may possibly want and have some sense of enlightenment and discover new things as they keep on consuming.

Here is an image of an example of my target audience: