Research Agenda 2016 Surfing the Waves of Disruption · TechMarketView Research Agenda for 2016...

Research Agenda 2016

Surfing the Waves of Disruption

TechMarketView Research Agenda for 2016

Research stream and product overview

ContentsThe Changing of the Themes 1

Foundation Service 2

PublicSectorViews 4

FinancialServicesViews 5

InfrastructureViews 6

Enterprise Software & Application Services (ESAS) Views 7

BusinessProcessViews 8

Client Services Team 9

SUB

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Published exclusively for TechMarketView subscribers, UKHotViewsExtra provides more in-depth analysis & insight on key developments in the UK SITS market as they happenUKHotViewsExtra

Gain subscriber only access to the ultimate research archive. This invaluable resource contains thousands of entries of research & analysis on individual companies & key market topicsUKHotViewsArchive

FREE This FREE daily ‘must read’ is the definitive source of informed opinion & comment on influential events,

issues & players in the UK SITS market delivered directly via email, web, RSS or TwitterUKHotViews

• UK SITS market trends & forecastsMarketViews

• UK SITS industry financial & corporate trendsIndustryViews

• Player focused pieces • UK SITS rankingsCompanyViews

• Offshore supplier trends• Global delivery trendsOffshoreViews

FOUNDATION RESEARCH FOCUS RESEARCH STREAMS

• UK Public Sector SITS market & industry trendsPublicSectorViews

• UK Infrastructure Services market & industry trendsInfrastructureViews

• UK Financial Services SITS market & industry trendsFinancialServicesViews

• UK Business Process Services market & industry trendsBusinessProcessViews

• UK Enterprise Software & Application Services market & industry trends

ESASViews

Surfing th e waves of disruption

TechMarketView Research Agenda 2016 1

Every year TechMarketView chooses a theme that we believe sets the tone for the key trends that will determine the shape of the UK tech market and the fortunes of its players.

Our theme last year was Joining the Dots. We chose it because we thought it best reflected not just the need for businesses to be able to interconnect their IT systems, networks and devices, but to interconnect their organisation too. Internally and externally.

This year we see a greater sense of urgency for organisations to ‘join the dots’. Why?

Because the disruptive forces that are prompting businesses to ‘de-silo’ (if you want to put it that way) and, especially, to smooth the path along their ‘digital journeys’, have become potentially even more destructive.

We believe that the defining challenge facing our industry in 2016—and TechMarketView’s theme for the year—is Surfing the Waves of Disruption.

Just think about it. A year ago Bitcoin was mainly seen as a high risk crypto-currency. Today, many think that the underlying ‘blockchain’ technology may completely rewrite the future for the global payments industry—and put many traditional financial services companies out of business.

The same applies to other vertical markets, not least of which, Public Sector. The UK Government’s digital agenda has arguably seen as many shortcomings as successes. Yet progress on major policy initiatives depends on making the IT work.

The products and services that tech suppliers hope will mitigate this disruption are themselves being disrupted, forcing down pricing and profits. The lines between applications, infrastructure and business processes are becoming increasingly and more rapidly blurred as customer organisations seek suppliers that can provide ‘business outcomes’ rather than ‘IT outputs’. Traditional solutions no longer cut the mustard. ‘Intelligent Automation’—and the huge amount of data it consumes—has moved from ‘nice-to-have’ to ‘can’t-survive-without’.

So what will this mean for the UK tech industry?

More consolidation—not all of it rational.

More partnerships—not all of them successful.

More crazy valuations—not all of them sustainable.

The waves of disruption are crashing against the shore. The smart surfer knows you have to ride them, control them, master them, use the force of the waves to set you in the right direction else they will drag you back out to sea.

Despite our expectations for another low-growth year for the UK software and IT services market there are still substantial opportunities for technology suppliers to grow and, importantly, make money. But you have to know which waves to ride. We believe our 2016 Research Agenda will help suppliers become ‘smart surfers’!

Richard Holway MBE Chairman

The changing of the themes...

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2 TechMarketView Research Agenda 2016

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FoundationServiceThe ‘big picture’ view of the UK tech market

Setting the scene for TechMarketView’s in-depth sector and segment research, the Foundation Service provides the ‘big picture’ view of the UK software and IT services (SITS) market and its players.

The Foundation Service is an invaluable scene-setter for those who need a broad understanding of the significant market trends and industry dynamics driving the UK software and IT services sector. The Foundation Service offers anyone with skin in the game – including suppliers, investors, and market-watchers – information, analysis and opinion on how to ‘surf the waves of disruption’!

Led by TechMarketView co-founder and managing partner, Anthony Miller, the Foundation Service comprises four inter-related research streams:

MarketViews – the home of TechMarketView’s annual multi-year forecasts for the UK SITS market, acknowledged as arguably the most realistic in the industry.

CompanyViews – annual rankings and commentary on the leading suppliers of software and IT services to the UK market. Includes a series of snappy profiles on other ‘interesting’ suppliers. CompanyViews also features biannual reports on the ‘small but perfectly formed’ UK tech companies that participate in TechMarketView’s highly praised Little British Battler programme, run in association with MXC Capital.

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Anthony Miller Managing Partner

t +44 20 3002 8463 m +44 7796 958 859 e [email protected]

The TechMarketView Foundation Service gives suppliers, investors—indeed anybody with ‘skin in the game’—the basic grounding they need to understand the core market trends and fundamental industry dynamics driving the UK software and IT services (SITS) scene.

IndustryViews – not just one but three streams;

– IndustryViews Corporate Activity – IndustryViews Venture Capital – IndustryViews Quoted Sector

which analyse significant corporate activity in the UK SITS industry, including M&A, IPOs, stock market performance and venture capital investment. Published every quarter.

OffshoreViews – A quarterly research note with analysis and opinion on the leading ‘Indian Pure-Plays’ and their significant impact on the UK SITS market.

UKHotViews – all you need in your inbox every morning

Available every working day, UKHotViews has become the one email that everyone with an interest in the UK tech sector cannot live without! Our insightful analysis and pithy commentary tells it as it really is. Probably the most read ‘UK tech blog’ in the industry and widely alluded to in the national and international media.

Subscribers to any TechMarketView research stream can enjoy fully searchable access to the entire UKHotViews archive – including subscriber-only UKHotViews Extra – which boasts well over 10,000 articles, growing daily. A hugely valuable source of intelligence on the successes and failures of your market competitors.

Buye

rs begin scrapping sub-standard ‘disruptive’ technologies •Acce

lerated n

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Text for the ‘waves image:‘Smart’ public servicesEvolving commercial modelsGetting value from dataTransforming for digitalCollaboration nationSecurity


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TechMarketView’s 2016 theme ‘Surfing the Waves of Disruption’ perfectly encapsulates the difficulty that public sector organisations face in dealing with a mass of internal and external forces disrupting the status quo. All, whether their budgets have been protected or not, must make further efficiency savings, while also implementing new Government policies.

Meanwhile, in deciding how to use ‘digitisation’ and ‘collaboration’ to drive efficiency, they must consider the increasing demand for public services, the array of new technologies on offer to support that delivery, and the vast amounts of data, within and outside government, that if used effectively, could release huge value.

All the time, they must hold steady while riding the wave, in order to continue to do what they have always done: serve the UK public.

There’s little time to ‘hang ten’, suppliers must face the choppy waters head-on. So, during 2016, the PublicSectorViews team has designed its research agenda to guide subscribers through the riptides and swells by providing regular updates to our highly-regarded supplier and market analysis. As usual, our core Market Trends & Forecasts and Supplier Landscape reports will provide all you need to know on the six subsectors: central government, defence, local government, education, health & police. Meanwhile, frequent shorter viewpoints will provide analysis on the hottest topics in each of these areas, both market-related (such as changes to Government policy or the pace of digital adoption) and supplier-related (such as disruption to the supplier landscape). And all the time we will be identifying the most interesting opportunities for SITS suppliers and highlighting them in our Public Sector Opportunities Bulletin – having launched last year, the bulletin is now one of our most popular deliverables.

PublicSectorViewsFocus on the UK public sector software and IT services market

Georgina O’Toole (left) Director

m +44 7530 186753 e [email protected]

Tola Sargeant (middle) Director

t 01798 865231 m +44 7795 600808 e [email protected]

Michael Larner (right) Principal Analyst

t +44 7711 966729 e [email protected]

TechMarketView’s dedicated research stream focused on the UK public sector software and IT services (SITS) sector. Coverage of the UK public sector SITS market enables organisations to plan their approach to the market based on realistic forecasts and easy-to-read market trend analysis that offers a consistent view of the UK market as a whole (public and private sector). Key analysis also supports your efforts to identify areas of opportunity. Our opinionated coverage of SITS suppliers is invaluable for competitor analysis and identifying potential partners or investment opportunities.

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FinancialServicesViewsFocus on the UK financial services sector

Facing changes in technology, new competitors and more regulation, financial services companies have to be both decisive and well-informed as they attempt to generate acceptable returns against an ever more challenging market background. Incumbent companies have much to do if they are to maintain their market position as they compete with nimble suppliers, offering a slicker customer experience and better service quality.

Can the incumbents move fast enough to preserve the power of their brands and retain customer loyalty? Much will depend on how they adopt modern technology, such as Cloud Services, deploy new customer-facing applications and embrace new “Big Data” concepts. Otherwise they will be left behind.

This creates a fascinating dynamic for companies active in supplying software and IT services into this sector. Will “digital transformation” offset the problems created by ageing legacy IT and labour intensive processes? How quickly will end customers adopt new methods of interaction with financial services companies? Will large IT departments across the sector give up responsibility to the supplier community for historic processes which no longer confer any competitive advantage? Which newcomers can scale their business model to dominate their targeted market segments?

Suppliers can only succeed longer term if they thoroughly understand the critical issues facing the sector and its participants. FinancialServicesViews and the wider TechMarketView team can provide the timely analysis to give you and your customers the context and the strategic insight to “surf the waves of disruption” that will impact the sector in 2016.

Peter Roe Research Director

t +44 7713 795372 e [email protected]

FinancialServicesViews focuses on supporting Software and IT Services suppliers as they build business in the important and dynamic Financial Services sector. Companies active in banking, insurance and financial markets rely upon technology to an unparalleled degree and leading-edge financial services providers will look to innovation to provide real competitive advantage.

Our targeted coverage of this sector blends an understanding of the specific issues of this vertical with the in-depth knowledge of the cross-industry trends and disruptors, supported by other members of the TechMarketView team. This research stream is led by Peter Roe, a 20+ year veteran of the Financial Markets sector with more than 10 years’ experience in the IT and Telecoms industry.

Through access to Peter and to this research stream’s reports and market estimates, our subscribers can hone their market and competitive strategies to generate improved returns.

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InfrastructureViewsFocus on the UK infrastructure services market

Kate Hanaghan Research DIrector

m +44 7739 321 743 e [email protected]

Martin Courtney Principal Analyst

m +44 7766 077 384 e [email protected]

InfrastructureViews is focused on understanding the transition between the ‘old’ and ‘new’ worlds of infrastructure services. The service is led by Research Director, Kate Hanaghan, who has been tracking the UK IT services market for more than a decade.

InfrastructureViews is designed to help you understand this very large and diverse market - in particular how cloud is impacting traditional services such as outsourcing. Now is a time of unprecedented change as buyers increasingly look to integrate new services into their existing infrastructure landscape. Not all suppliers will thrive in this context, so our research is on hand to help you with your decision-making.

Our analysis brings insights into the players and trends that matter, and our ability to spot change and opportunity will make all the difference to your business.


In the Infrastructure Services market, “Surfing the Waves of Disruption” refers to the significant disturbance caused by new technologies, new players, and alternative delivery models. It is causing a rebalancing of spend, with budget being diverted from legacy technology areas into more cost effective and more flexible infrastructure provisioning, as well as projects and programmes that support digital objectives.

These disruptive forces are exacerbating the impact of tough conditions for very large and mature IT outsourcing contracts, which account for around 40% of the total IS market. The challenge for established players, therefore, is two-fold: Protect the best of the legacy business while carefully identifying the opportunities in newer markets that can be pursued credibly and effectively. The motto for IS players for 2016 could well be: “To protect and to surf”!

To keep up with the unprecedented pace of change - in both the market and the industry - suppliers must therefore develop ways to become much more agile. This is not just in terms of how they deliver their services, but also in how they conduct their own corporate activity (acquiring, divesting and investing). Now is a time for bravery but not stupidity; jumping on bandwagons is certainly not a guarantee of success as customers want credible partners who can safely guide them through their own transitions to become more digitally-enabled organisations.

Suppliers must look inwards at themselves, prioritising the reduction in the cost of delivery of services, lining up the best partners (who can take them into new product/technology areas) and developing a clear view for how they will deliver existing (legacy) infrastructure services in tandem with emerging services.

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ESASViewsFocus on the UK Enterprise Software & Application Services markets

“Surfing the Waves of Disruption” encapsulates the precariousness of the Enterprise Software & Application Services (ESAS) sector during this time of digital transformation. Suppliers need to be flexible, embrace change and be ready to shift at short notice. Falls are inevitable but what matters is how quickly you get back on board. Stay down too long and you might not be able to get up again.

For those suppliers who are adaptable and can help enterprises and pubic sector organisations on their own digital journeys, huge opportunities are within reach. These come from the ability to integrate the first wave of digital enablers – social, mobile, analytics, cloud - with themselves but also with legacy implementations, processes and people, to bring about the ‘digital enterprise’. Now there is a second wave - based on automation, IoT, data intelligence and machine learning, and cybersecurity – which is joining forces with the first. A common theme is the requirement to derive intelligence from data. This is what unites the expanding set of digital enablers that are core to customer experience-centric digital business and sets the context for the key trends within Enterprise Software & Application Services (ESASViews) in 2016.

We are starting to see broader and more imaginative use of digital technologies, including API applications to drive content and aspects of back end operations for example. With ever more cloud and application platforms in place the scene is set for more innovation. This background also primes the market for developments such as the convergence of software and business process capability as organisations look to their suppliers for offerings that enable business outcomes. But this brings a new set of challenges – how to ‘design for digital’ and discover the skills to do so in a secure way and within an enterprise environment, as well as aligning all this new activity with legacy environments and applications.

The analysis from ESASViews during 2016 is deigned to help you make the right decisions to ride the successive waves of disruption.

Angela Eager Research Director

t +44 1483 600266 m +44 7946 853548 e [email protected]

ESASViews focuses on the points of change within the software and application services sector. Disruptive and risky, they also open up new opportunities for suppliers who understand the fundamentals and implications.

The research programme is designed to help you understand what is shaping the market and how to make the most of the turmoil, particularly the area of digital transformation. This changes every aspect of how businesses operate, is enabled through software and services – and is set to dominate software and application services strategies for the foreseeable future.

ESASViews, run by Angela Eager who has two decades of experience in the area, provides easy to read market trend analysis presented in ‘bite-sized’ pieces designed to help you make informed decisions.

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BusinessProcessViewsFocus on the UK business process services market

‘Surfing the Waves of Disruption’ is critical for business process services (BPS) providers in 2016, as they attempt to take advantage of new-style BPS, enabled by digital, automation and analytics technologies. BPS providers should be embracing these waves, even though it means taking some very bold (risky) turns, deciding where to invest and where not to.

Learning fast, rebalancing, and staying on this new course is going to be vital for BPS suppliers surfing these disruptive waves successfully.

To do this suppliers will have to pay as much attention to transforming their legacy processes and operations as to the digital enablers where many of the exciting new business opportunities reside. It means aggressive process standardization, accelerated use of analytics to inform change, and ruthless automation of repetitive, rules-based tasks – all to drive out cost and improve productivity and efficiency.

Priorities for 2016 will focus on: investing in Intelligent Automation tools and services to deliver a step-change in performance and productivity; using the ever-growing stream of process data to drive analytical insights and business outcomes for customers; and capitalising on the growing wave of acceptance for common platforms, sharing data and resources, and providing next-generation multi-client utilities and Business Process as-a-Service (BPaaS).

The analysis from BusinessProcessViews during 2016 is designed to help you make the right decisions to ride the successive waves of disruption.

John O’Brien Research Director


BusinessProcessViews is our dedicated research stream focused on the fast-growing UK business process services (BPS) sector - led by experienced research director and software and IT/BP services analyst, John O’Brien.

Our in-depth coverage of the UK BPS market enables organisations to plan their approach to the market based on realistic forecasts and easy-to-read market trend analysis that offers a consistent view of the UK BPS market as a whole. TechMarketView’s analysis also supports your efforts to identify short-term and long-term areas of opportunity, and to respond to market threats ahead of time.

Our opinionated coverage of SITS suppliers is invaluable for competitor analysis as well as for identifying and evaluating potential partners or investment opportunities.


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Deborah SethBusiness Development

t 01252 629730m +44 7967 303212e [email protected]

Tola SargeantDirector, Client Services

t 01798 865231 m +44 7795 600808e [email protected]

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m +44 7980 698299e [email protected]

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Research Agenda 2016 Surfing the Waves of Disruption · TechMarketView Research Agenda for 2016...

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