RESEARCH

jul/2014

POINTS

Creation of a research for students and alumni of Katz EMBA.

From 310 alumni/students, 82 answers, more than 25% of our target.

Below a summary of their habits and interests.

FIRST TARGET

RESEARCH WAS DONE WITH 80 ALUMNI’S AND STUDENTS

50.00%

18.75%

31.25% Graduated 0 to 5 years agoGraduated 5 to 10 years agoGraduated 10 to 15 years ago

PROFILE OF PEOPLE INTERVIEWEDGENDER

89%

LEVEL

8%

32%

45%

8%

C-LEVELPRESIDENTVP

DIRECTOR

MANAGER

OTHERS

THEMES OF INTEREST

TRAVEL

2.873

2

1

ECONOMY

2.68

3

2

1

SPORTS

2.59

3

2

1

MUSIC

2.6

3

2

1

DREAM TRIP FAVORITE SPORT

51%

28%

25% Corrida

FutebolTênis

TECNOLOGY

2.45

3

2

1

ENTREPRENEURSHIP

2.46

3

2

1

EDUCATION

2.48

3

2

1

THEMES OF INTEREST

INOVATION

2.55

3

2

1

CINEMA

2.54

3

2

1

GASTRONOMY

2.51

3

2

1

POLITICS

2.2

3

2

1

ARTS

2.02

3

2

1

TV SHOWS

2.0

3

2

1

LITERATURE

2.27

3

2

1

THEMES OF INTEREST

GENRES

1. Freakanomics (38%)2. The Servant (34%)3. One Hundred Years of Solitude (17%)4. Game of Thrones (8%)5. High Fidelity (3%)

GENRES

1. Game of Thrones (40%)2. House of Cards (33%)3. How I Met Your Mother (13%)4. Sherlock (9%)5. Mad Men (5%)

ALL SUBJECTIVES

WERE ACCEPTED

INFORMATION

86%NEWSPAPER AND MAGAZINE

57%PORTAL

51%MARKET REPORTS

51%THEIR CONTACTS

43%BOOKS

43%SOCIAL MEDIA

37%E-MAIL

35%LECTURES

29%COURSES

12%BLOGS

MEDIA USED TO HAVE MARKET INFORMATION PUBLICATIONS MOST LIKED

USED LAST MONTH

LINKEDIN

95%FACEBOOK

70%YOUTUBE

54%INSTAGRAM

29%TWITTER

19%

VALOR

51%EXAME

38%ECONOMIST

18%FOLHA

17%VEJA

17%

EMBAIN WICH SITUTATION RECOMMEND EMBA

67%Develop business management skills for companies or business units

64%Develop a more strategic vision of the international market

41%Career transition

29%

Develop leadership skills

13%

Looking for expatriation

UNIVERSITY OF PITTSBURGHKEY ASPECTS OF EMBA

AMERICAN DIPLOMA

ALUMNI NETWORKING

FACULTY NAME OF UNIVERSITY

CLASS SCHEDULE METHODOLOGY COURSE

MATERIAL ROI

85% 54% 52% 38%

38% 29% 20% 19%

VIEW

1 2 3 4 5

The Pitt EMBA changed my career

4.02

1 2 3 4 5

I’m happier professionally now than

when I started the EMBA4.15

1 2 3 4 5

The schedule was totally adequate

4.32

Thank you!