Resarch Soya Milk

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PROJECT SWEET PEA

MARKET STUDY ON THE USE OF SOYPRODUCTS BY THE FOOD INDUSTRY IN GHANA

PREPARED FOR

THE WORLD INITIATIVE FOR SOY IN HUMANHEALTH (WISHH)

SEPTEMBER 2006


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Outline

RESEARCHBACKGROUND

THEAPPROACH

SUMMARY OFFINDINGS

CONCLUSIONS


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RESEARCH

BACKGROUND


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Soybean is an important but inexpensive source of highprotein worldwide

Compared to other protein-rich foods, soybean is by far thecheapest

An affordable alternative to other protein-rich foods for sub-Saharan populations most of whom are poor.

It has an average protein content of 40% and oil content of

20%

Soybean has the highest protein content of all food crops

It is second only to groundnut in terms of oil content

Over 160 million tons of soybeans was produced worldwidein 2000.

USA - leading producer (49%)

Less than 1% of total figure produced in Africa.

Background


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The amount of soybean consumed by humans worldwide is

relatively low

Increasing public and commercial interest in its consumption

Soybeans has great potential as a major source of dietaryprotein for the future

for people living in sub-Saharan Africa

A growing market for soy products in Ghana, with theintroduction and patronage of various soy milk and soybeanedible oil brands

At least eight (8) soy milk; 5 main brands:

Background

Sunrise Soya

Golden Soymilk

Vitamilk

Lactasoy

Good Hope Soymilk


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Patronage of soy based products is based mainly on:

Nutrition

Health

Ghana produces about 12,000 tons each year [FCDP]

total domestic demand for soybean products is estimated at30,000 metric tons

Background

Crystal

Soyabean

Frytol Soya

@ least ten (10) soybean based cooking oil brands;some are:

Unoli

Sankofa

Harvest Agriar


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World Initiative for Soy in Human Health (WISHH) wantedto:

Acquire information on commercial companies in Ghanawhich use or are potential users of soy ingredients

Determine who makes decisions as well as the basis for thesedecisions in these companies

Gather data on consumers of soy-based food products and

products that could be fortified with soy proteins.

Background


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The objective of the study was to obtain key informationon:

The Ghana food industry regarding its use, both presentand planned, of soy as a food ingredient or raw material.

The policy of the Government of Ghana toward soy, bothfrom a trade and investment standpoint, but also in terms ofhealth and nutrition policy.

The knowledge and purchasing/consumption habits ofconsumers in Ghana with regards to soy.

Objectives


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THE

APPROACH


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Methodology

Qualitative research

Desk research

Focus Group Discussions

+

In-depth interviews
http://www.photostogo.com/store/Chubby.asp?ImageNumber=365407


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Desk research

Ministries and Government Institutions Trade and Industry

Food and Agriculture (MOFA)

Food Research Institute (FRI) Customs Excise and Preventive Service (CEPS)

Centre for Scientific and Industrial Research (CSIR)

National Board for Small Scale Industries (NBSSI)

Educational Institutions

Dept. of Nutrition and Food Science, U.G

Dept. of Agriculture, U.G.

Non Governmental Agencies

The Adventist Relieve Agency (ADRA)

Cooperative for Assistance and Relief Everywhere (CARE)

Methodology


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Qualitative research approach

Focus Group Discussions 4 groups with

Male and female consumers of Soy products/ingredients

2 each in Accra and Kumasi

18 to 45 years

In-depth interviews

19 IDIs with

CEOs, COOs, MDs, (or their representatives) and ProductPlant Managers,

Food processing/industry

Ministries and Government Institutions

Non Governmental Agencies

Period of data collection

3rd

quarter of 2006

Methodology


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SUMMARY OF

FINDINGS

A f S d d i di


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Awareness of Soy products and ingredients

Awareness of Soy as an ingredient and different productshigher among female consumers than males

Females shop for the household more often

Although the crop is relatively new on the Ghanaian market,people knew about its nutritional and health benefits

It was described as highly nutritious, inexpensive and the

best source of plant protein Soy products/ingredients aware of were:

Milk

Refined cooking oil

Soy beans

Soy powder/paste

Weanimix

Natural Soy drink

Biscuits

Yoghurt

Khebab/Tofu

Dawadawa


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A f S d t d i di t


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Main sources of awareness for consumers:

Media

Television

Radio

Community Health Nurses Post-natal care

Relatives Mothers

Other sources Friends/colleagues at work places

Schools

I heard of it at theweighing. The

CHN talked aboutit. I used it and it

has reallyimproved the

health of mychild.

Soy products and ingredients used most often


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Soy products and ingredients used most often

Milk (refined)

Used any time of the mainly by adult population in household Taken as a snack or light meal

Tetrapak bought by a few for their school going children

Weanimix Used any time of the day by nursing mothers in preparing

porridges for babies and toddlers

Serves as the main meal for some babies aside breast milk until

they are introduced to adult meals Occasionally used by some adults

Soy beans

Soy powder/flour flavouring/spice or thickening agent Soy paste milk and main ingredients for stews

Soy bean refined cooking oil

Soy natural drink

Likes and dislikes of Soy products and ingredients


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Likes and dislikes of Soy products and ingredients

Soy product /ingredient

Likes Dislikes

Soy milk(refined)

Highly nutritious Heavy/thick therefore filling

Tasty and satisfying

Does not contain cholesterol

Gives energy shorter shelf span

Presented in ready-to-drink formats

Flavoured therefore making it easier

for consumers to patronize it Prestigious

Nauseating at the initialattempt to consume it

Too expensive(available to only thosewho can afford)

Gets spoilt easily

Quantity packaged too

small

Weanimix Source of high protein for thedevelopment of babies

Inexpensive

Easy to use

Some of the children donot like the taste of theformulation

Soy beans(Powder/paste)

It is easy to use

Affordable

Increases in quantity

End products usually look attractivewhen prepared well e.g. looks likeAgushie (grinded Mellon seeds) instew.

It has a bitter after taste

Preparation processdifficult and timeconsuming

Soy beans oil Does not contain cholesterol

It is economical because the oilexpands with heat thereforeincreasing in quantity

It has an attractive flavour

Has a good taste.

More expensive thanother types of cookingoil on the market

Oil is perceived as nothaving a good aroma

Purchasing behaviour


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Purchasing behaviour

Soy

Product

Refined

Milk

Refined

oil

Source /

Outlet type

SKUs

Price

Soy beans

/ grains

Weanimix

Super

markets

250ml

300ml

$0.27 -$0.43

$0.65 -$1.09

Openmarket

1 litre

5 litres

PackagingTetrapak

Bottle

Bottle

Gallon

$1.47 -$1.74

$5.98 -$7.07

Openmarket

450 g

2.7 kg

Polybags

Polybags

$0.27

$1.30

Weighing

centres

-

Polybags

$0.54



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All (10) agro food manufacturing companies contacted were

aware of: Soy as a crop

Some of its ingredients/products

The benefits of Soy to both the consumer and the manufacturer

Having high protein content

Healthy products

Preventing the development of

cancer

Fortifying the immune system

Containing low cholesterol Easily digestible into the body

compared to animal protein

Soy raw materials relatively

cheaper

more profitable

For animal feed processors

Demand for soy based feed

higher than fish based feed Animals grow faster

Animals enjoy it



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Some of the companies currently use Soybean products

/ingredients as raw materials

Others showed interest in using soy products/ingredients in

the future

Soy products and ingredients available in Ghana


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Soy beanoil

Soybeancake / meal

Soy powder /flour

Soy products and ingredients available in Ghana

Soy blendedcereals /

Weanimix

Soy milk

Soy

yoghurt /ice cream

Soy beans

Pastries/snacks

Soy khebab/ Tofu

SoyChoco

Major users/buyers of Soy products


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Major users/buyers of Soy products

Poultry farmers manufacturers of

animal feed

Manufacturers ofcooking/edible oil

Educationalinstitutions

General Ghanaianpublic

Soy cake /Soy meal

Soy crudeoil

Soy beans /

grains

Soy milkproducts

Soy powder/paste

Soy High

Protein Foods

Soy blendedcereals

Major processors/producers of Soybeans products


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BOSBEL

Main ProductSoy bean OilSoy bean cake /Soy bean meal

GAFCO

LocationTema

Greater Accra

Region

Quantityprocessed

8,400 MT

RATKIAHOLDINGS

j p p y p

LocationTamale

Northern Region

LocationKumasi

Ashanti Region

Main ProductSoy bean Oil

Animal Feed(Soy bean meal)

Main ProductSoy bean OilSoy bean cake /Soy bean meal

Quantityprocessed

14,000 MT

Quantityprocessed

9,000 MT



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Other processors (production - 1000 MT or less)

Processors who produce less than 20 MT not presented

Estimated annual tonnage of processed Soy in thecountry

25,582 26,100 MT (2002)

35,180 MT (2005)

NAME OF COMPANY LOCATION MAIN PRODUCTPRODUCTIONPER ANNUM (MT)

TRINGO LIMITED ACCRA OIL & CAKE 1,000

R. A. K. NKETIA KUMASI OIL & CAKE 500 - 1000

FATECO POKUASE OIL & CAKE 750GOLDEN MILLS LIMITED POKUASE OIL & CAKE 360

MAYJUST INDUSTRIES TEMA SOYFLOUR & HPF 115

KING COCOA PROCESSING KASOA HPF 54

ASASSE PA NATURAL

FOODS AND PRODUCTS TEMA HPF 24

HOLY FAMILY HOSPITAL TECHIMAN HPF 24

Production of Soybeans from 2003 to 2005


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Crop production areas:

Three northern regions;

Volta Region (Krachi, andNkwanta),

Brong Ahafo (Nkoranzaand Wenchi),

Ashanti Region (Ejura-Sekyere-Odumasi,Sekyere East, andEfiduase).

3,095 (MT)

107,335 (MT)

7,673 (MT)

E. DagombaE. Mamprusi

Nanumba

Figures not available



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The major producers of Soycrop:

ADRA (contract farmerbasis)

ICOUR (certified seed andgrains)

Seed Growers Ass.(certified soya seed)

SARI & CRI (breederseed)

Ejura Farms (certified

seed and grains) Grains & Legumes Devt.

Board (foundation seed)

Other commercial & small

scale growers (minority)

3,095 (MT)

107,335 (MT)

7,673 (MT)

E. DagombaE. Mamprusi

Nanumba

Figures not available

Annual Soy imports between 2003 and 2005


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Sources of

Soy imports

y p

Soy milk products Thailand Indonesia

Canada

Soy beans oil USA Canada

Germany

Soy beans /grains Italy Canada

China & India

Annual Soy imports between 1999 and 2005


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Soy milk products

?

Soy beans oil

21 MT

Soy beans /grains

1,732 MT

Soy beans oil &Soy bean cake

19,905 MT

Annual Soy exports between 1999 and 2005


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Soy beans oil

0.152 MT

Soy beans /grains

14,707 MT

Policies of Government of Ghana towards Soy


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y

Soy beans has been promoted by GOG in the: 1930s,

1950s, 1970s and 1990s with the aim of promoting:

Soybeans cultivation

Soybeans utilization to improve human and animal nutrition Production of oil for human use and cake/meal for animal feed

Small scale production of infant weaning foods

Domestic consumption of Soy bean e.g. milk, flour, etc.

GOG & ADB are sponsoring the FCDP which aims at

promoting the production of Soy beans and other crops in

the country.

Ministry of Food and Agriculture (MOFA) through FCDP

Gives incentives to farmers interested in the cultivation of the

crop

Policies of Government of Ghana towards Soy


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Facilitates farmers access to loans

Makes seeds available for interested farmers.

Organise regional workshops and seminars on household utilization

FCDP in collaboration with the FRI has conducted a Soy bean

utilization studies in the country.

FCDP is supporting adaptive (agronomic) research of Soy at

SARI and CDI.

FRI formulates high protein baby foods and infants weaning

foods to solve the protein energy malnutrition among the poor in

Ghana

There are no set quotas, restrictions, tariffs or incentives for the

importation of Soy products/ingredients into the country.


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CONCLUSIONS

Summary of findings and conclusions


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Objectives Findings

The Ghana foodindustry regarding its

use, both present and

planned, of soy as a

food ingredient or raw

material.

The major users and buyers of Soy products/ingredients:

Poultry farmers and manufacturers of animalfeed

Manufacturers of cooking/edible oil

Educational institutions

General Ghanaian public

The major processors/producers of Soy beansproducts and ingredients identified were:

Bosbel Vegetables Oil Mill Project

Ghana Agro Food Company (GAFCO) located in

Tema and

Ratkia Holdings located in Kumasi



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Objectives Findings

The Ghana foodindustry regarding its

use, both present and

planned, of soy as a

food ingredient or raw

material.

The total annual tonnage of processed Soy inGhana is estimated to range between 26,100

and 35,200 MT

Increasing annual local production of Soy

beans in the country.

It increased from 34,110 MT in 2003 to 47,727MT in 2005

with the bulk of it cultivated in the Northern region

of Ghana

A total of 19,928 MT of Soy beans/grains, Soy

beans oil & cake/meal was imported into the

country between 1999 - 2005



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Objectives FindingsThe Ghana food industry

regarding its use, both

present and planned, of

soy as a food ingredient

or raw material.

14,707 MT of Soy beans/grains and oil

were exported between 1997 and 2005

Total market size of Soy beans products

and ingredients in 2005 is about 47,748 MT

The knowledge andpurchasing/consumptionhabits of consumers inGhana with regards tosoy.

Awareness and knowledge of Soyproducts/ingredients was relatively high

Soy products/ingredients well known andused were:

Milk (both refined and unrefined)

Cooking oil

Weanimix

Soy beans



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Objectives Findings

The knowledge andpurchasing/consumption habits ofconsumers in Ghanawith regards to soy.

Powder/Paste (both locally made byhousewives/nursing mothers) and

Consumers were not aware of any of thefollowing Soy products/ingredients:

Soy protein isolateTextured Soy protein

Soy protein concentrate

Defatted Soy flour `

Sources of awareness of soyproducts/ingredients were:

Media - Television

Community Health Nurses

Relatives



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Objectives Findings

The policy of theGovernment of Ghanatoward soy, both froma trade andinvestment

standpoint, but alsoin terms of health andnutrition policy.

Soy beans cultivation and utilization has beenpromoted by the GOG since 1930 with the aim

of improving human and animal nutrition

There are no set quotas, restrictions, tariffs or

incentives for the importation of soy

products/ingredients into the country.


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Questions?


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Thank you

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