reputation_monitoring_and_managememt-jessica_berlin.ppt
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Transcript of reputation_monitoring_and_managememt-jessica_berlin.ppt
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Online Reputation Management
It Doesn’t Have to be a Circus Out There
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A Little Company Called Cirque du Soleil
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Six Resident Shows in Las Vegas
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Our Customers Are Talking…A LOT
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What we look for…
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Regular Monitoring
• Google Alerts, Trends
• Technorati
• BlogPulse.com
• Trendpedia.com
• Wikio.com
• Twing.com
• Twitter.Search
• TweetStats.com
• Buzzlogic
• YouTube
• Social Networking Sites
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CRISS ANGEL Believe Launch
My how things change in only 2 ½ years!
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Shifting PR Practices
• Bloggers given same access as MSM– Smaller readership = targeted readership
• Social Media Releases– Make it easy for people to share information!– Builds community by allowing people to give feedback.– SEO – link building
• A two-way conversation = TRUST• Newsworthy things are happening daily
– Twitter, Facebook, etc.• Easing of PR Guidelines• Brings us closer to the journalist.• Trust in Employees!
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How Fans Can HelpFan Sites
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Encouraging Conversation
Giving journalists, bloggers and consumers tools they can all use.
Exclusive content on our branded channels:
Quiz – Widget - Gameswww.getcirqued.com/quizwww.zumanityhoops.com
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Building a Good ReputationTRANSPARANCY
•Customers appreciate when brands are open and honest
•The better the relationships the easier it is to communicate problems and handle a crisis.
Listening improves more than just your reputation:Improves ProductIncreases BuzzIncreases Sales
Increases LoyaltyLower Recruitment Costs
Having conversations is better and more positive than controlling the message!!!
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MERCI!
JESSICA BERLIN
Social Media Manager
@cirquelasvegas & @jessberlin