REPORTING, HEADLINES, and CAPTIONS. REPORTING: REPORTING: HOW TO CONDUCT AN EFFECTIVE INTERVIEW.
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Transcript of REPORTING, HEADLINES, and CAPTIONS. REPORTING: REPORTING: HOW TO CONDUCT AN EFFECTIVE INTERVIEW.
REPORTING, HEADLINES, and CAPTIONSREPORTING, HEADLINES, and CAPTIONS
REPORTING:REPORTING: HOW TO CONDUCT
AN EFFECTIVE INTERVIEW
1 2 3 Reporting
Good reporters
have to be
on the scene
to OBSERVE firsthand.
GOOD REPORTERS LOOK AND LISTEN FOR THEIR READERS.
EVERYONE AT AN ACTIVITY OR EVENT IS A POTENTIAL SOURCE.
SOME SOURCES OFFER BETTER INSIGHTS THAN OTHERS.
INFORMATION GATHERING STARTS WITH THE FIVE W’S AND H.
1 2 3 Reporting
RESEARCH adds depth
and details
to the story.
RESEARCH HELPS REPORTERS UNDERSTAND THEIR STORIES.
PREVIOUSLY PUBLISHED MATERIAL IS A PLACE TO START RESEARCHING A STORY.
PRIMARY SOURCES PROVIDE BACKGROUND AND MATERIAL THAT MAY BECOME PART OF A STORY.
1 32 Reporting
Thoughtful
INTERVIEWS works result in
stories with
substance.
THE BETTER THE QUESTION, THE BETTER THE ANSWERS.
ACTIVE LISTENING PRODUCES THE BEST RESULTS.
GOOD NOTES CONTAIN DIRECT QUOTES AND FACTS.
HEADLINESHEADLINES
1 2 3 Headlines
With impact
words and
specific facts,
headlines
contribute to
REPORTING a story.
HEADLINES PROVIDE A MAJOR ENTRY POINT FOR READERS.
COMPONENTS COMBINE FOR STORYTELLING POWER.
PRIMARY AND SECONDARY HEADLINE PATTERNS ADD INTEREST.
1 2 3 Headlines
The PRIMARY HEADLINE relies on a SECONDARY HEADLINE to provide specific information.
1 2 3 Headlines
KICKER: A short, single line secondary headline is placed above the primary headline.
1 2 3 Headlines
WICKET: A detailed secondary headline is placed above the primary headline.
1 2 3 Headlines
HAMMER: A detailed secondary headline is placed below the primary headline.
1 2 3 Headlines
TRIPOD: The secondary headline is placed beside the primary headline.
1 2 3 Headlines
WRITING effective
headlines
requires
creativity, effort
and attention
to details.
A SOLID UNDERSTANDING OF CONTENT RESULTS IN BETTER HEADLINES.
WORD PLAY AND BRAINSTORMING ARE USEFUL STRATEGIES.
GUIDELINES LEAD TO QUALITY AND CONSISTENCY.
1 2 3 Headlines
BRAINSTORMING in teams of two or three makes generating a list of key words much easier.
STEP ONE: List 10-15 key words that describe and relate to the story.
• car• drive• keys• money
• gas• cool• style• wheels
• color• wrecks• dates• expensive
• friends• insurance• happy• auto
1 2 3 Headlines
STORYTELLING words have significance and relate to the topic of the spread.
STEP TWO: Brainstorm rhymes for words with storytelling potential.
• car: star, far• drive: alive, strive, five• keys: please• money: honey, bunny, funny• gas: pass, mass• cool: school, pool
• wheels: peals, steals, deals• wrecks: decks, pecks• dates: mates, plates• friends: bends, spends• happy: pappy, sappy• auto: lotto, motto
1 2 3 Headlines
More than a cute phrase, headlines employ creative LITERARY TECHNIQUES that relate to the content.
STEP THREE: Craft words and phrases that creatively capture the story.
• car: star, farstar wars = car warsonce upon a star = once upon a carcarpe diem = CARpe diem
• auto: lotto, mottoAUTOmotives
• wheels: peals, steals, dealsthe wheel deal
• keys: pleasepretty please = pretty keys
1 32 Headlines
Headlines with
strong
VISUAL appeal
communicate
more effectively.
GRAPHIC DETAILS MAKE PRIMARY HEADS POP AND CREATE HEADLINE PACKAGES.
CAPITALIZATION STYLES CREATE A VARIETY OF LOOKS.
1 32 Headlines
RHYME: The secondary headline provides specifics to support the catchy primary headline.
1 32 Headlines
PUN: A creative primary headline establishes the angle for the story. The secondary adds specifics.
1 32 Headlines
An ACRONYM is given a new meaning. Acronyms add specifics to the secondary headline.
CAPTIONSCAPTIONS
1 2 3 Captions
A caption’s
CONTENT combines
with a
photograph
to tell a story.
CAPTIONS SHOULD DO MORE THAN STATE THE OBVIOUS.
CAPTIONS ANSWER READERS’ QUESTIONS ABOUT A PHOTO.
CAPTION WRITING REQUIRES REPORTING.
QUOTES FROM INDIVIDUALS IN THE PHOTO ADD DEPTH.
1 2 3 Captions
Gather INFORMATION about the photograph, answering the 5 W’s and H.
STEP ONE• who: Junior Travis Wilson, competitive wakeboarder
• what: spent a week practicing for competitions while on a family vacation
• when: vacation, last week of June, competition in July
• why: for fun and to improve on last year’s second place
• how: practice paid off with a first place medal at the Junior X Series Wakeboarding Championship.
1 2 3 Captions
To write a SUMMARY CAPTION, write a sentence in present tense explaining the photo.
STEP TWODuring an annual family vacation in June at Lake Powell, junior Travis Wilson practices for the upcoming Junior X Series Wakeboarding Championship.
1 2 3 Captions
For an EXPANDED CAPTION write additional sentences providing relevant information and a quote.
STEP TWODuring an annual family vacation in June at Lake Powell, junior Travis Wilson practices for the upcoming Junior X Series Wakeboarding Championship. His efforts were rewarded with a first place medal. “I live for wakeboarding. It’s an awesome way to push yourself to the limit. My favorite trick is called a tantrum, which is a true back flip.”
1 2 3 Captions
Brainstorm a list of attention-getting impact words; select the best option for the caption LEAD-IN.
STEP THREE• determination• airborne• in the air• “boardum”• water and air• concentration• up and away• concentration• surf the wake
• flying on water• on the fly• board walk • flip• big air• wakeboarder • air male• splash
1 2 3 Captions
The
FORMAT of a caption
varies with
its function.
CAPTION FORMATS RANGE FROM IDENTIFICATIONS TO MINI-STORIES.
SPORTS CAPTIONS REQUIRE SPECIFIC DETAILS AND UNDERSTANDING.
ONE TYPE OF CAPTION SHOULD BE AVOIDED.
1 32 Captions
A caption’s
DESIGN works with
its content
to draw
readers.
A LEAD-IN SERVES AS A MINI-HEADLINE FOR A CAPTION.
THE FIRST SENTENCE INDENTIFIES INDIVIDUALS AND EXPLAINS WHAT IS HAPPENING.
A SECOND SENTENCE ADDS INFORMATION AND INSIGHTS.
WRITING A CAPTION IS LIKE WRITING A POEM; EACH WORD COUNTS.
1 32 Captions
Use TYPOGRAPHIC TECHNIQUES to emphasize the caption lead-in.