Report on - NICOMnicom.org.in/wp-content/uploads/2019/07/NICOM-2019.pdfReport on 22nd Nirma...

Report on

22nd Nirma International Conference on Management

(NICOM 2019)

Theme

Business, Economy and Environment:

The New Normal

Organized by

Institute of Management

Nirma University, Ahmedabad, Gujarat

Table of Content

No. Particulars Page No.

1. Context of the Theme 01

2. Brief About the Conference 02

3. List of Speakers of the Conference 03

4. Day 1 – January 17, 2019 04

4.1. Pre-Conference Workshop 04

4.2. Inaugural Session 05

4.3. Track Session I 08

4.4. Conference Dinner 09

5. Day 2 – January 18, 2019 10

5.1. Plenary Session I 10

5.2. Track Session II 11

5.3. Plenary Session II 11

5.4. Track Session III 12

5.5. Visit to Akshardham Temple 13

6. Day 3 – January 19, 2019 13

6.1. Track Session IV 13

6.2. Plenary Session III 14

6.3. Valedictory Session 15

7. NICOM 2019 Sponsorship 18

8. Publications 19

8.1. Prastavana 19

8.2. Conference Proceeding Books 20

8.3. Management Decision Journal 21

9. Best Paper Award Winners 22

10. Summary of Abstracts and Full Papers 24

10.1. Analysis of Abstracts received 25

10.2. Analysis of Abstracts Category-wise 25

10.3. Theme-wise Analysis of Abstracts 26

10.4. Sub-Theme-wise Categorization of Abstracts 26

10.5. Full Paper Details 27

11. Contribution of the Conference to Existing Research 27

12. Media Coverage 28

13. Book Exhibition 33

14. Testimonials 34

Annexures

Annexure 1: List of Actual Participants 35

Annexure 2: List of Presenters and the Titles of the Papers Presented 42

Annexure 3: List of Paper Reviewers 50

Annexure 4: NICOM 2019 Programme Schedule 51

Annexure 5: Conference Core Committee Members 52

Annexure 6: List of Committee and Student Members 53

1

1. Context of the Conference Theme

The trilogy of business, economy and environment forms the core of development agenda for any

nation. While individually they make their own demands on the system, their interplay makes it

a quite complex system. This has always been a challenge to all those responsible for managing

the system and its sub-system. In past, many models have emerged in different contexts to

address the problem of growth and development at macro, micro and individual levels.

However, in the present VUCA world both the conventional systems and the solution models

seem to be proving fragile. This necessitates searching for The New Normal.

Certain issues related to growth and development that have dominated intellectual

debates/discussions, like inclusive growth, human development index, environmental

protection, stakeholder value creation, corporate governance etc. still remain almost unresolved.

At the same time, new opportunities are being created in the space of business and economy as a

result of technological advances, mainly in the domains of information technology and data

analytics. All these have resulted into the emergence of The New Normal at both the spheres: the

acceptance of the VUCA world as a new reality, and addressing the unresolved issues as well as

newly emerging ones in the new realm.

In this backdrop, 22nd NICOM was organized on the theme ‘Business, Economy and

Environment: The New Normal’ aims at making a serious attempt in discussing all the above

aspects. It comprised of plenary sessions delivered by different eminent academicians, industry

leaders, and policy makers; and papers presented by scholars from academia and industry.

2

2. Brief About the Conference

Event Date and Time January 17-19, 2019 | 9:00 AM to 5:00 PM

Theme Business, Economy and Environment: The New Normal

Number of Registered

candidates 76

Venue Institute of Management, Nirma University, Ahmedabad

Conference Organizers Institute of Management, Nirma University, Ahmedabad

Conference Patrons

Shri K. K. Patel

Vice President, Nirma University

Dr. Anup K. Singh

Director General, Nirma University

Advisory Council

Dr. M. Mallikarjun (Chairman)

Director- in-Charge, IMNU, Nirma University

Mr. S. S. Lamba

Executive Director,

Indian Oil Corporation Ltd., Ahmedabad

Dr. Jaimin Vasa

President,

Gujarat Chamber of Commerce and Industries,

Ahmedabad

Prof. Shailesh Gandhi

Professor & Dean (Programmes),

IIM, Ahmedabad

Mr. Mukesh Kumar

Joint Director,

Ministry of Rural Development, Govt. of India,

New Delhi

Conference

Chairpersons

Dr. Deepak Danak

Professor, Economics and Finance Area

IMNU, Nirma University, Ahmedabad

Dr. Parag Rijwani

Associate Professor, Economics and Finance Area


Dr. Samik Shome

Associate Professor, Economics and Finance Area


3

3. List of Speakers of the Conference

Events Speakers

Pre-conference Workshop on

‘Competition Law and Business

Management’

Jyotsna Yadav, Deputy Director (FA)

Competition Commission of India, New Delhi

Pranav Satyam, Deputy Director (Eco)

Competition Commission of India, New Delhi

Inaugural Session

Chief Guest

Shri. Sunil R Parekh

Senior Strategy Advisor, Zydus Cadila Healthcare

Group and Founding Curator, World Economic Forum

Plenary Session I on ‘Economic and

Social Aspects of Rural

Development’

Prof. R. Parthasarathy

MEGA Chair Professor and Director of Gujarat Institute

of Development Research

Plenary Session II on ‘Globalisation

of Indian Entertainment Industry -

Opportunities and Challenges’

Shri. Kandaswamy Bharathan

Entertainment & Media Industry Professional

Plenary Session III on ‘Driving

Organisational Performance

through Innovation, Creativity and

Entrepreneurship’

Speaker

Prof. Shailesh Gandhi

Professor & Dean (Programmes), IIM (A)

Valedictory Session

Chief Guest

Shri. Dilip Chenoy

Secretary Genral, Federation of Indian Chambers of

Commerce and Industry (FICCI)

Guest of Honor

Dr. Samir Shah

Associate Clinical Professor, Drexel University, USA

4

4. Day 1: January 17, 2019

4.1. Pre-Conference Workshop

NICOM 2019 started with a pre-conference workshop in collaboration with the Competition

Commission of India, New Delhi. The workshop theme was ‘Competition Law & Business

Management’. The workshop was conducted by Ms. Jyotsna Yadav, Deputy Director (FA), and

Mr. Pranav Satyam, Deputy Director (Eco.) of Competition Commission of India, New Delhi.

Mr. Pranav Satyam conducting the workshop

Ms. Yadav started the session by quoting Brian Tracy “The true measure of the value of any

business leader & manager is performance.” According to her, compliance management is one of

the most important parameter of measuring performance of any company, as compliance with

regulations and the law is a prerequisite to a company’s existence in the market. Mr. Satyam

discussed the guidelines involved in the Competition Compliance Programme (CCP), like price

fixing, proper conduct of the meetings with their competitors and confidentiality of commercial

information.

In the interactive session with the participants, both of them highlighted the role of Competition

Law, and areas that come under the purview of The Competition Act, 2002.

5

4.2. Inaugural Session

The Chief Guest for the inaugural session was Shri Sunil R. Parekh, Senior Strategy Advisor,

Zydus Cadila Healthcare Group and Founding Curator, World Economic Forum. The President

of Nirma University, Padma Shri Dr. Karsanbhai Patel and Vice President of Nirma University,

Mr. K.K. Patel and Dr. Anup Singh, Director General, Nirma University were also present in the

occasion. Dr. M. Mallikarjun, Director, IMNU gave his welcome speech.

Lightening of lamp by Dr. M. Mallikarjun, from left Padma Shri Dr. Karsanbhai Patel, Dr. Deepak Danak,

Mr. K. K. Patel, Mr. Sunil Parekh, and Dr. Anup Singh

.

6

Prof. Deepak Danak addressing the audience by sharing the introductory remarks about the conference

Mr. Sunil Parekh in his inaugural speech discussed the beginning of Communist theories in ‘The

Manifesto’ of Karl Marx consisting of theories similar to those of Capitalist theories. According

to him, we have gradually learnt that totally Capitalist economies do not result in social

development. Mr. Parekh said that it is now important for the corporates to focus on three things.

The first is the goal which helps the company in deciding as to what their final destination is.

Then, he focused on the factors which required companies to change. The second important thing

for companies is to continuously change, upgrade and innovate. The third point he emphasized

was that the market belongs to the ones who create the market. He also discussed the major

macroeconomic factors like foreign trade wars, tax regimes, and migration, which have resulted

in tougher laws for visas for travelers due to fears of foreign workers taking away jobs in their

respective countries. He traced that in order to solve all of these issues, companies will have to be

more agile and learn to deal with ambiguity. With this, he ended the session on the note that all

of us need to change our economic growth incentives if want to help business development which

leads to societal development.

7

Mr. Sunil R. Parekh addressing the gathering

Padma Shri Dr. Karsan Bhai Patel launching the Conference Proceeding Book

8

4.3. Track Session I Time: 5:00 PM to 6:15 PM

The Conference under the broad theme of ‘Business, Economy and Environment: the New

Normal’ was categorized into four sub-themes namely, General Management, Economics

Development, Functional Level and Business. Hence, the papers were divided into these themes

and presented concurrently in four different rooms in each of the Track Sessions.

Session Session Chair Topics

Track Session 1A Prof. Nikunj Patel

Digital revolution, devising balance scorecard, rising

risks of NPAs, aircraft financing and leasing, impact of

Basel on productivity etc.

Track Session 1B Prof. Harismita Trivedi Psychological Contract on Millennials’, human resource

policies and practices, Green HRM etc.

Track Session 1C Prof. Nirmal Soni

Consumer buying behavior, brand valuation,

innovative marketing trends, Visual Merchandising and

Consumer Demography etc.

Track Session 1D Prof. Naresh Poturaju

Impact of Economic Variables on Indian Stock Market,

crypto currency and its legal aspects, challenges of low

carbon economy etc.

Conference delegate presenting her research during Track Session 1

9

Student delegate presenting his work in Track Session 1

4.4. Conference Dinner

A Conference Dinner was organized by the organizers of NICOM 2019 in the evening of 17th

January, 2019 for all the conference participants. The venue for the dinner was Hotel Dil-E-Punjab

on the Sarkhej-Gandhinagar Highway near the university campus. The dinner provided

networking opportunities to the delegates. The dinner was attended by almost 250 delegates and

university officials.

10

5. Day 2: January 18, 2019

The second day of the conference started with the first Plenary Session of the conference followed

by Track Sessions.

5.1. Plenary Session I

The speaker for the Plenary session was Prof. R. Parthasarathy, MEGA Chair Professor &

Director, Gujarat Institute of Development Research. Dr. Parthasarathy shared his views on the

“Economic and Social Aspects of Rural Development”. The session was chaired by Prof. P. K.

Chugan of Institute of Management, Nirma University. Prof. Parthasarathy explained the

multidimensional aspects of rural development and also highlighted the difference between

development and growth. He discussed the evolution of rural development in correlation to the

nation’s overall development through the five-year plans. Rural development can be enhanced

with the help of various trusts and institutions; such efforts are made by the government mostly

after the green revolution. These efforts involve employment and area development programs,

infrastructure development, and planned development. He explained the concept of the Eminent

Domain Principle, and also explained the demographic aspects of migration on rural

development, while demonstrating how people not only migrate to urban areas from rural areas

but also migrate to semi urban areas and towns and also emphasized on the necessity to

differentiate a village and a town.

Prof. R. Parthasarathy sharing his views on the ‘Economic and Social Aspects of Rural Development’

11

5.2. Track Session II Time: 11:45 AM – 01:15 PM


Track Session 2A Prof. Amola Bhatt

Reflection of Negative Working Capital on Corporate

Profitability, Financial Literacy and its impact on Portfolio

Diversification, Effect of Online News Portals and quarterly

earnings on Stock Prices etc.

Track Session 2B Prof. Dhiren Jotwani Make In India, Demonetisation, MSMEs, Sustainable cities,

NPA and profitability of Regional Rural Banks in Gujarat etc.

Track Session 2C Prof. Vandana Panwar

Big data hype, Applications of RFID Technology, Bit coin:

The Currency getting Darker, government initiatives using

Block chain, digitization in agriculture etc.

Track Session 2D Prof. Chetan Jhaveri

Entrepreneurship role and leadership, orgranisational

performance through entrepreneurship, incubation

practices, entrepreneurial orientation etc.

5.3. Plenary Session II

Shri Kandaswamy Bharathan, Entertainment & Media Industry Professional and also an

Alumnus of IIM A talked on ‘Globalization of Indian Entertainment Industry - Opportunities

& Challenges’. The session was chaired by Prof. Rajesh Kikani. Sharing his experience, he said

that the industry has become a fast growing one. He also mentioned how he reinvented himself

from being a producer to a professor. The industry is not structured; hence it requires

management principles to make it more structured. He said that principles like inventory

management for costumes, set materials & accessories can be employed for the same. According

to him, “Just like gravity, one can’t deny globalization.” Around 20-40% of the Bollywood

audience is non-Indian; they are now getting connected to Indian songs, dance and music, and

the influence is growing rapidly. This represents globalization in the field of entertainment. India

produces an average of 1200 movies every year in 23 languages.

Shri Bharathan also shared that after Hollywood, the Indian Entertainment Industry is the second

largest growing film industry. The main pillars of globalization, namely Production, Capital,

Technology, Talent and Market, need to be reinvented to make the Indian film industry truly

global. He ended the discussion by mentioning the challenges of globalization, like creating smart

partnerships, efficient distribution infrastructure, ensuring cross cultural appeal, and more. He

ended with the quote, “You can put a movie on any number of screens, but you cannot make

people like it.”

12

Plenary Session II, Shri Kandaswamy Bharathan (left) and Prof. Rajesh Kikani (right)

5.4. Track Session III Time: 03:45 PM – 05:15 PM


Track Session 2E Prof. Ritesh Patel

Capital budgeting in industry, cost behavior, assessment

of quality of financial reporting, growth investing in India,

Any Time Fund machine etc.

Track Session 2F Prof. Shantanu

Mehta

Measurement of Value Creation, Brand Building through

CSR, Next Engineering: The Road Ahead etc.

Track Session 2G Prof. Rajesh Jain

Marketing Communication, Green Marketing, Consumer

Behavior for Sustainable Product Brands, Sustainable

Supplier Selection for the Textile firms in the Developing

Countries etc.

Track Session 2H Prof. Subrat Sahu

Indian Television Soap Operas on Women in Society,

Psychological Contracts and Turnover Intentions in

Higher Education Institutions, Health & Security

Measures of Construction Labours, Impact of Employee

Engagement in Managing Customer Value etc.

13

5.5. Visit to Akshardham Temple

After the completion of Tracks on Day 2 of NICOM 2019, all the delegates along with few faculty

and core committee members of the conference proceeded for a visit to Akshardham Temple,

Gandhinagar around 5:30 PM. Swaminarayan Akshardham at Gandhinagar explores Indian

values and traditions through a variety of media, from a large format film to a multimedia water

show. The temple is built of pink sandstone and is the spiritual center of the entire complex. Upon

reaching, the delegates visited the temple. Later, they attended and enjoyed the famous

multimedia water show. The day ended with a dinner at Akshardham.

6. Day 3: January 19, 2019

The last day of the conference began in the morning with Track Session IV followed by a Plenary

Session III.

6.1. Track Session IV Time: 10:00 AM – 11:30 AM


Track Session 4A Prof. Sanjay Jain

Plastic ban in India, Climate sustainability, Importance of coastal

economy, Eco-innovation adoption, Base Erosion & Price shifting

and Transfer pricing, etc.

Track Session 4B Prof. Jayesh Aagja

Influence of consumer ethnocentrism to purchase ayurvedic oral

care, Brands trying to replace products, Energy investments

business model of smart grid and sustainability, etc.

Track Session 4C Prof. Khyati Shah

International law and sustainability , Fat tax in Gujarat, bridging

the rural urban divide, importance of quality maintenance in

food supply chain performance, etc.

Track Session 4D Prof. Sameer Pingle

Recruitment process in Insurance sector, Nepotism in

organizations, gamification in HR for organizational

sustainability, management lessons through religious lens etc.

14

Dr. Sonam Arora, Conference Delegate, presenting her work on ‘Bitcoin: The currency getting Darker’

6.2. Plenary Session III

The speaker for Plenary Session III was Prof. Shailesh Gandhi, Professor & Dean (Programmes),

IIM Ahmedabad. The theme for his discussion was ‘Driving Organizational Performance

through Innovation, Creativity and Entrepreneurship’. The session was chaired by Prof.

Nityesh Bhatt, Professor of IMNU. Prof. Gandhi explained that the evaluation of a company’s

performance involves the evaluation of its employees’ individual performances through

Performance Management Systems. This largely depends on how the different units are

organised within the company, and the overall culture that is being followed. Prof. Gandhi shared

the details of designing such a system, and the different ways of implementation of the same.

Prof. Gandhi focused on some financial measures and also spoke about the triggers that lead to

the need of changing the system that is being followed. According to him, the strategies that are

to be implemented are largely reliant on the leaders who formulate them. The need for aligning

the organizational structures and internal business processes was also highlighted.

15

Plenary Session III from left Prof. Shailesh Gandhi and Prof. Nityesh Bhatt

6.3. Valedictory Session

The Chief Guest for the valedictory session was Mr. Dilip Chenoy, Secretary General, Federation

of Indian Chambers of Commerce and Industry (FICCI), New Delhi. Dr. Samir Shah, Associate

Clinical Professor, Drexel University, USA was the Guest of Honor. Dr. Anup Singh, Director

General, Nirma University and Dr. M. Mallikarjun, Director, IMNU also shared the dais. In the

beginning, Prof. Samik Shome, the Chairperson of NICOM presented the Conference Report and

expressed gratitude to all the delegates, speakers, faculties and the students who were a part of

NICOM 2019.

16

Valedictory Session panel, from left Prof. Samik Shome, Prof. M. Mallikarjun, Prof. Samir Shah, Mr. Dilip

Chenoy, Prof. Anup Singh, and Prof. Parag Rijwani

The Chief Guest Mr. Dilip Chenoy shared his views on the theme ‘Future of Jobs from Indian and

Global Perspective’. He explained the concept of change and that an individual’s performance

defines the country’s performance. According to Mr. Chenoy, Emotional Intelligence and

Cognitive Flexibility are emerging skill-sets for the evolution of job industry. He added to it by

saying that digitization has caused a disruption in the world, and being a part of global economy

the new development agenda has to be aligned to it.

Globally there is a lot of advancement in terms of utilization of Big Data. Mr. Chenoy explained

its evolution by stating that previously one could not even imagine services like OYO Rooms,

Swiggy, Zomato, etc. The future, he said, will deal with the interaction of humans with robots.

He further shared how digitization has brought in changing demands for jobs, and that loss of

jobs shouldn’t be big concern as new jobs dealing with technology are constantly being created.

Mr. Chenoy ended the session with the quote by Lao Tzu, ‘A journey of a thousand miles begins

with a single step.’

17

Mr. Dilip Chenoy sharing his thoughts on ‘Future of Jobs from Indian and Global Perspective’

The Guest of Honor was Prof. Samir Shah talked about customer relations and engagement. He

explained how customers are an important aspect of an organization. As it is the tendency of

customers to trust other customers more than the company, it is important to focus on that aspect.

Prof. Shah said that customers evolve as does the customer base and companies need to evolve

according to their changing needs.

Prof. Samir Shah addressing the audience

18

The ‘Best Paper Award’ for faculty and student category was presented in this session by the

Chief Guest, Guest of Honor and the Director, IMNU. The ‘Certificate of Appreciation’ was also

presented by the Conference Chairpersons to various Students’ Committees (Annexure 5 & 6).

The conference concluded by the vote of thanks delivered by Prof. Parag Rijwani.

7. NICOM 2019 Sponsorships

a) ICSSR: Indian Council of Social Science Research (ICSSR) was established by the

Government of India to promote research in social sciences in the country. ICSSR provide

grants for projects, fellowships, international collaboration, capacity building, survey,

publications etc. to promote research in social sciences in India. This year, for the first

time, NICOM 2019 received sponsorship of Rs. 3,00,000 from ICSSR.

b) IOCL: lndian Oil plays a significant role in fueling the socio-economic development of the

country. With a mandate to ensure India's energy security and self-sufficiency in refining

and marketing of petroleum products, lndian Oil Corp. has over the past six decades

provided energy access to millions of people across the country. IOCL contributed an

amount of Rs. 1,50,000 as a sponsorship to the NICOM 2019.

c) Erhardt (India) Pvt. Ltd.: Erhardt is one of the world leaders in the area of web control

and web inspection. Their reliable products and solutions support manufacturers in the

textile, paper, corrugated card, printing and tire industry in the efficient design of their

production processes. Erhardt (India) Pvt. Ltd. gave sponsorship of Rs. 50,000 to NICOM

2019 in the form of sponsoring Best Paper awards.

19

8. Publications

Every year NICOM publishes a book known as ‘Prastavana’ which is a collection of all the

abstracts which it received. It also publishes selected peer reviewed papers in the conference

proceedings book with an ISBN number. This year in addition to the above-mentioned

publications, NICOM tied up with ‘Management Decision’ journal for a special issue on

‘Managing the Trilogy of Business, Economy and Environment’. A few selected papers will be

considered for publication in this special issue of Emerald Publishing, indexed in Scopus and

Web of Science, Category B of ABDC list as well as enlisted in UGC journal list.

8.1. Prastavana

This year Prastavana contained 179 abstracts in four categories viz. Economic Development,

Functional Area, Business and General Management.

20

8.2. Conference Proceeding Books

There are two sets of conference proceeding books published by Himalaya Publishing House Pvt.

Ltd. this year with two separate ISBN numbers containing 61 peer reviewed papers in total. The

names of the books are:

(a) ‘Business, Economy and Environment: The New Normal’ edited by Prof. Samik Shome, Prof.

Parag Rijwani and Prof. Deepak Danak (ISBN: 978-93-5299-653-7); and,

(b) ‘Business, Economy and Environment: Corporate Perspectives’ edited by Prof. Parag Rijwani,

Prof. Samik Shome and Prof. Deepak Danak (ISBN: 978-93-5299-654-4).

The edited book titled “Business, Economy and Environment: The New Normal” encompasses

the thirty research papers. This book provides various facets of the dynamics of business,

economy and environment, mostly from Indian perspective. The book encompasses in its fold a

wide range of business and policy issues in the Indian setup. Further, in view of the fact that the

various papers included in this book are authored by researchers with diverse interests and

backgrounds, which adds to the richness of the publications. It is expected that the trilogy of

Business, Economy and Environment will continue to keep the future breed of researchers

engaged with the cropping-up of new issues over the coming decades of the 21st century, and as

a result, the book will prove to be of relevance over a long period of time.

21

The edited book titled “Business, Economy and Environment: Corporate Perspectives” has

thirty-one papers contributed by academicians, industry professionals, researchers and students.

This book complies papers as well few case studies representing various industries, functional

areas and geographies. The authors have contributed to diverse areas that portrait the corporate

responses to the ever-changing external environment and thus look for newer ways of value

creations for the stakeholders. Firms have chosen to ride the tide of digital platforms not only to

reach out to customers but also embed digital tools in their value propositions. Sectors like

Banking, Insurance, E-commerce, Automobile, Asset Management, Pharmaceutical and Energy

have seen dramatic intervention of digital tools and platforms in their functioning. This book

presents credible insights into the different dimensions that have been painstakingly put together

by the researchers who have made considerable efforts to discover and understand the issues

facing a today’s corporate.

8.3. Management Decision Journal

NICOM 2019, for the first time tied up with Management Decision journal for a special issue to

be brought out after the conference. The journal is brought out by Emerald Publish House which

is indexed in Scopus, Web of Science, and ABDC list (as B Category), and also recognised by

University Grant Commission (UGC). Since the journal has a separate review process, at present,

the review is on and the journal is expected to come up with its special issue on ‘Managing the

Trilogy of Business, Economy and Environment’ by July 2019.

22

9. Best Paper Award

NICOM has a tradition of giving two ‘Best Paper Award’ in two categories viz. (i) Academia &

Industry category, and (ii) Studens category. It carries a cash prize of Rs. 20,000 (first prize) and

Rs. 15,000 (second prize) and certificates for the Academia & Industry category. For the student

category, the amount is Rs. 10,000 and Rs. 5,000 respectively for the first and second prize.

Academia and Industry Category

No. Paper Title Authors Award

1. Bitcoin: The Currency Getting Darker

1. Sonam Arora, L. J. Group of Institutions,

Ahmedabad

2. Yash Shah, L. J. Group of Institutions,

Ahmedabad

First

2.

Influence of Consumer Ethnocentrism

on Intention to Purchase Made in India

Ayurvedic Oral Care Products with

Reference to Selected Region

1. Sarvesh Kumar Soni, MICA, Ahmedabad

2. Vibhu Teraiya, MICA, Ahmedabad Second

23

Mr. Dilip Chenoy, Chief Guest presenting the award to the winners in Academia & Industry category

Student Category

No. Paper Title Authors Award

1. Indian Economy and the Rising Risk of

NPA

1. Rishva Shah, IMNU, Ahmedabad

2. Rutva Sheth, IMNU, Ahmedabad

3. Salonee Patel, IMNU, Ahmedabad

First

2. Semiotics - A Paradigm on Marketing 1. Dhruvi, Ahmedabad University

2. Bhavya Unalkat, Ahmedabad University Second

24

Dr. Anup Singh, Director General, Nirma University presenting Best Paper Award in Students Category

10. Summary of Abstracts and Full Papers

NICOM 2019 received 179 (one hundred and seventy nine) abstracts and 106 (one hundred and

six) full papers from India, UK, Bhutan, and Bangladesh. After double blind review, 61 (sixty one)

papers have been published in two books named ‘Business, Economy and Environment: The New

Normal’ and ‘Business, Economy and Environment: Corporate Perspectives’ by Himalaya

Publishing House Pvt. Ltd.

Abstracts Received : 179

Full Papers Received : 106

Full Papers Selected for Publications : 61

25

10.1. Analysis of Abstracts Received

10.2. Analysis of Abstracts Category-wise

57

118

4

0

20

40

60

80

100

120

140

Internal External International

96

83

75

80

85

90

95

100

Student Academic and Industry

26

10.3. Theme-wise Analysis of Abstracts

10.4. Sub-Theme-wise Analysis of Abstracts

1. Business: Fostering Stakeholder Value Creation 12

2. Economy: Current & Future Challenges 13

3. Energy, Climate Change and Sustainability 07

4. The New Paradigm of the Knowledge Economy 02

5. Business as a Social Institution 03

6. Balancing Growth and Equitable Distribution 06

7. Global Development Goals 2030 and India 03

8. Corporate Governance, CSR and Ethics for Sustainable Development 05

9. Accounting and Finance for the Future 34

10. Marketing and Sustainability 24

11. Human Resources: A Game Changer for the Business Strategy 21

12. The Changing Legal Environment and Business Excellence 07

13. Operations Management in a Globalized World 06

14. Economic and Social Aspects of Rural Development 07

15. Challenges and Strategies in Business Education 04

16. Driving Organisational Performance through Innovation, Creativity and Entrepreneurship 11

17. Role of Information Systems, Digitization & Data Sciences in Business 14

92

11

4135

0

10

20

30

40

50

60

70

80

90

100

Functional Level General Managemnt Economic Development Business

27

10.5. Details of Full Paper

Book 1 ‘Business, Economy And Environment: The New Normal’ 30

Book 2 ‘Business, Economy And Environment: Corporate Perspectives’ 31

Total Papers Published 61

Full Papers Received 106

11. Contribution of the Conference to Existing Research

The main objective of NICOM 2019 was to provide a good platform to the academic and industry

practitioners to discuss their thoughts on the trilogy of business, economy and environment. The

conference had set a nice platform for opportunity to learn about developments taking place not

only in the field of economics and finance but also other peripheral areas worldwide. It

encouraged the delegates and participants to think about the existing models and solutions

available and unresolved issues in the dominion of business. In this aspect, NICOM 2019 has

surely broaden up the sphere of present knowledge with new ideas and approaches. Some of the

research concepts discussed during the conference will be helpful for the practitioners to use them

practically for effectively managing their businesses. This conference has also provided an

excellent networking opportunities among the academicians, policy makers and industry experts.

Policy making is the prerogative of central and state governments. But for policy formulation,

government collects information from groups at grassroot level. The discussions and

deliberations which took place during the three days of the conference in the areas like rural

development, corporate governance, business education, taxation, corporate social responsibility,

among others, will definitely help the policy makers to frame new policies or revise the existing

ones in the respective fields.

28

12. Media Coverage

NICOM 2019 is one of the flagship events for the Institute of Management, Nirma University.

Hence, every year this event gets lots of coverage not only through social media like, Facebook,

Twitter, LinkedIn, and Instagram but also by the print media. NICOM 2019 was also not an

exception to this trend. Several local as well as national newspapers covered this three day event

at large. Some of the newspaper clippings are provided below for quick reference.

Newspaper: Ahmedabad Mirror Edition: Ahmedabad

Date & Day: January 17, 2019 Thursday Page No: 19

29

Newspaper: City Bhaskar Edition: Ahmedabad

Date & Day: January 18, 2019 Friday Page No: 1

30

Newspaper: Sandesh Edition: Ahmedabad

Date & Day: January 18, 2019 Friday Page No: 3

31

Newspaper: Gujarat Samachar (Plus) Edition: Ahmedabad

Date & Day: January 19, 2019 Saturday Page No: 3

32

Newspaper: City Bhaskar Edition: Ahmedabad

Date & Day: January 21, 2019 Monday Page No: 1

33

13. Book Exhibition

NICOM has a tradition of organising a book exhibition in parallel to the conference every year.

This year also to keep the tradition steady, 22nd NICOM had a book exhibition where four book

vendors and publishing houses showcased their books in different stalls. The book vendors and

publishing houses which participated in the exhibition are:

Stall No. 1: Book India

Stall No. 2: Himanshu Book Company

Stall No. 3: Kushal Books

Stall No. 4: Taxmann Publication Pvt. Ltd.

Book Exhibition organised during NICOM 2019

34

14. Testimonials

It is always encouraging to get appreciation after a long planning and successful execution of any

work. The appreciation for NICOM 2019 from many of its delegates and participants is really

encouraging. Some of these are shown below.

“Thanks for the wonderful memories which we took from Nirma University campus for

NICOM 2019. I want to truly say that of all the conferences which I had attended all these years,

this was one of the best. Thanks again for all.”

Dr. Parikshit Kala,

Associate Professor, Head of the Department

Department of Management, Himgiri Zee University, Dehradun

“We all had excellent experience in attending NICOM 2019. All arrangements were nice. We

enjoyed and learnt a lot.

1. High Profile Speakers,

2. Timely release and distribution of compendium and proceeding,

3. Mouthwatering variety of dishes,

4. Nice accommodation,

5. Enthusiastic students

Overall experience was good.”

Mr. S. Palaniappan

Research Scholar, Research & Development Center,

Bharathiar University, Coimbatore,

Ad-Hoc Faculty, National Institute of Technology, Tiruchirappalli

“I would like to congratulate one and all for making NICOM-19 very successful. And, I am

very much delighted for taking part in it.”

Dr. P. N. V. V Satyanarayana

Professor,

Ram's Academy of Commerce and Management, Bangalore

“I have enjoyed this conference to the fullest and I feel that it is worth attending. I would like

to thank Nirma University to provide me with the opportunity to present the paper in NICOM

2019 and the organisers for their continuous support and guidance.”

Mr. Prasann Raja

Student, Noble Group of Institutions

Junagadh

“I have bonded with a lot of students during the conference, I liked the presentations and they

were very insightful. I am carrying back a lot of things from here. Though this was my first

time at NICOM, this surely would not be the last.”

Dr. Shreya Biswas

Assistant Professor,

Shanti Business School, Ahmedabad

35

Annexures

Annexure 1: List of Actual Participants

Sr.

No.

Name of

Participants Designation Affiliation

1. Deepak Danak Professor Institute of Management, Nirma University, Ahmedabad,

Gujarat

2. Samik Shome Associate

Professor

Institute of Management, Nirma University, Ahmedabad,

Gujarat

3. Parag Rijwani Associate

Professor


Gujarat

4. Neha Mehta Assistant

Professor L. J. Institute of Management Studies, Ahmedabad, Gujarat

5. Nikita Mac’quin Dean L.J. Institute of Management Studies, Ahmedabad, Gujarat

6. Kavita P. Kshatriya

Professor and

HOD – IMBA

Programme

GLS University, Ahmedabad, Gujarat

7. Prashanti Kothari HOD Shayona Institute of Business Management, Ahmedabad,

Gujarat

8. SnehaYadav Assistant

Manager YES Bank, Vadodara, Gujarat

9. Sunder Ram Korivi Ex-Dean National Institute of Securities Market, Maharashtra

10. Reena Patel Associate

Professor School of Management, RK University, Rajkot, Gujarat

11. Mahesh Abale Professor MIT – MBA Department, Pune, Maharashtra

12. Pariskshit Kala Associate

Professor Himgiri Zee University, Dehradun, Uttrakhand

13. Sujatha Sony

Onattu Professor

MLW Department, School of Social Science, Gujarat

University, Ahmedabad, Gujarat.

14. Simran Motwani Student Faculty of Management, GLS University, Ahmedabad,

Gujarat

15. Reena Ramsinghani Student Faculty of Management, GLS University, Ahmedabad,

Gujarat

16. Smruti Vakil Assistant

Professor

Faculty of Management, GLS University, Ahmedabad,

Gujarat

17. Isha Gandhi Student Faculty of Management, GLS University, Ahmedabad,

Gujarat

18. Salonee Patel Student Institute of Management, Nirma University, Ahmedabad,

Gujarat

19. Rishva Shah Student Institute of Management, Nirma University, Ahmedabad,

Gujarat

20. Rutva Sheth Student Institute of Management, Nirma University, Ahmedabad,

Gujarat

21. Shubham

Chaudhary Student Gujarat National Law University, Ahmedabad, Gujarat

36

Sr.

No.

Name of


22. Dipesh Shah Research Scholar Institute of Management, Nirma University, Ahmedabad,

Gujarat

23. Poonam Arora Assistant

Professor

St. Kabir Institute of Professional Studies, Ahmedabad,

Gujarat

24. Mayur Choithani Student Institute of Management, Nirma University, Ahmedabad,

Gujarat

25. Shaurya Shah Student Institute of Management, Nirma University, Ahmedabad,

Gujarat

26. Vrushali Thobhani Student Marwadi University, Rajkot, Gujarat

27. Mahima Radhani Student Ahmedabad University, Ahmedabad, Gujarat

28. Priyanka H Mehta Research Scholar MLW Department, School of Social Science, Gujarat

University, Ahmedabad, Gujarat

29. Punit Saurabh Assistant

Professor


Gujarat

30. Nidhi K Yadav Assistant

Professor

GIDC Rajju Shroff ROFEL Institute of Management

Studies, Vapi, Gujarat

31. Isha Pradip Dave Assistant

Professor GLS University, Ahmedabad, Gujarat.

32. P. N. V. V.

Satyanarayana Professor

Ram’s Academy of Commerce & Management, Bangalore,

Karnataka

33. Neha Mehta Assistant


34. Disha Mehta Assistant


35. Sweety Shah Assistant


36. Ishita Jain Student Jaipuria Institute of Management, Jaipur, Rajasthan

37. Naresh Poturaju Assistant

Professor


Gujarat

38. Vandana Poturaju Lecturer Gujarat Forensic Sciences University, Gandhinagar, Gujarat

39. Pawan K Chugan Professor Institute of Management, Nirma University, Ahmedabad,

Gujarat

40. Anuja Gupta Research Scholar Institute of Management, Nirma University, Ahmedabad,

Gujarat

41. Vibhu Teraiya Student MICA, Ahmedabad, Gujarat

42. Mansi Vasveliya Student L. J. Institute of Management Studies, Ahmedabad, Gujarat

43. Jignesh Vidani Assistant

Professor Noble Group of Institutions, Junagarh

44. Arth Gadhvi Student ICFAI Business School, Ahmedabad (Gujarat)

45. Rohanrai Lalwani Student Institute of Management, Nirma University, Ahmedabad,

Gujarat

46. Parikshit Kala Assistant


47. Vijayaraghavan Student Christ University, Bangalore

37

Sr.

No.

Name of


48. Monali Chatterjee Assistant

Professor

Institute of Management, Nirma University, Ahmedabad

Gujarat

49. Sapna Parashar Associate

Professor


Gujarat

50. Gunjan Sood Research Scholar Institute of Management, Nirma University, Ahmedabad,

Gujarat

51. Chirag Thaker Professor GLS University, Ahmedabad Gujarat

52. Dhaval Pandaya Student Dr. Baba Saheb Ambedkar Open University, Ahmedabad

Gujarat

53. Beena Vaidya Research Scholar Gujarat University, Ahmedabad Gujarat

54. Nikhil Keswani Student Gujarat National Law University, Ahmedabad Gujarat

55. Kaushik Patel Research Scholar B K School of Business Management, Gujarat University

Ahmedabad Gujarat

56. Tejas Shah Assistant

Professor


Gujarat

57. Poonam Jha Research Scholar Institute of Management, Nirma University, Ahmedabad

Gujarat

58. Riya Shah Research Scholar Institute of Management, Nirma University, Ahmedabad

Gujarat

59. Vijita Aggarwal Professor USMS, GGSIPU, New Delhi

60. BrijeshViradiya Student Institute of Management, Nirma University, Ahmedabad

Gujarat

61. JaykrishnaVerma Student Institute of Management, Nirma University, Ahmedabad

Gujarat

62. Kalpesh Jadwani Student Institute of Management, Nirma University, Ahmedabad

Gujarat

63. Sayan Singh Student Institute of Management, Nirma University, Ahmedabad

Gujarat

64. Vishal Singh Student Institute of Management, Nirma University, Ahmedabad

Gujarat

65. Indu Rao Associate

Professor


Gujarat

66. Urmi Khatri Research Scholar Institute of Management, Nirma University, Ahmedabad

Gujarat

67. Meet M. Katira Student Institute of Law, Nirma University, Ahmedabad Gujarat

68. Namita Kumawat Research Scholar Mohanlal Sukhadia University, Department of

Management, Udaipur

69. Swati Bhalerao Research Scholar MIT PGRC, Pune, Maharashtra

70. Amola Bhatt Assistant

Professor


Gujarat

71. Neel Sheth Student Institute of Management, Nirma University, Ahmedabad

Gujarat

38

Sr.

No.

Name of


72. Nehal Lodha Student Institute of Management, Nirma University, Ahmedabad

Gujarat

73. Nihar Kavdia Student Institute of Management, Nirma University, Ahmedabad

Gujarat

74. Pooja Kella Student Institute of Management, Nirma University, Ahmedabad

Gujarat

75. Manoj

Ramchandani Student


Gujarat

76. ParthMaheshwari Student Institute of Management, Nirma University, Ahmedabad

Gujarat

77. Arpit Jain Student Institute of Management, Nirma University, Ahmedabad

Gujarat

78. Satya Swarup

Dwibedi Student


Gujarat

79. Jayesh Narnolia Officer Indian Oil Corporation Ltd, Ahmedabad Gujarat

80. Vivek Bedarkar Officer Indian Oil Corporation Ltd, Ahmedabad Gujarat

81. S M Mohile Officer Indian Oil Corporation Ltd, Ahmedabad Gujarat

82. Rajiv Shrivastava Officer Indian Oil Corporation Ltd, Ahmedabad Gujarat

83. Urvesh Savaliya Student Institute of Management, Nirma University, Ahmedabad

Gujarat

84. Kumar Mulani Student Institute of Management, Nirma University, Ahmedabad

Gujarat

85. Urmi Khatri Research Scholar Institute of Management, Nirma University, Ahmedabad

Gujarat

86. Aakruti Patel Research Scholar Institute of Management, Nirma University, Ahmedabad

Gujarat

87. Shreya Biswas Assistant

Professor Shanti Business School, Ahmedabad, Gujarat

88. Sonam Mathur Assistant

Professor Shanti Business School, Ahmedabad, Gujarat

89. Anshu Kumar Student Gujrat National Law University, Gandhinagar, Gujarat

90. Dhiren Jotwani Assistant

Professor


Gujarat

91. Shreyansh Khicha Student Institute of Management, Nirma University, Ahmedabad

Gujarat

92. Sarthak Agrawal Student Institute of Management, Nirma University, Ahmedabad

Gujarat

93. Hasmukh Dave Research Scholar Department of commerce and Business Administration,

Saurashtra University, Rajkot, Gujarat

94. SanjitaSudhir

Virani Research Scholar

Department of commerce and Business Administration,

Saurashtra University, Rajkot, Gujarat

95. Nityesh Bhatt Professor Institute of Management, Nirma University, Ahmedabad

Gujarat

96. Sunita Guru Assistant

Professor


Gujarat

39

Sr.

No.

Name of


97. Aanchal Singh Research Scholar Institute of Management, Nirma University, Ahmedabad

Gujarat

98. Diljeet Kaur

Makhija

Assistant

Professor


Gujarat

99. Pawan K. Chugan Professor Institute of Management, Nirma University, Ahmedabad

Gujarat

100. Vandana Panwar Associate

Professor

Prin. L. N. Welingkar Institute of Management &

Development, Matunga, Mumbai.

101. Jyotsna Yadav Deputy Director Competition Commission of India, New Delhi

102. Pranav Satyam Deputy Director Competition Commission of India, New Delhi

103. Bhumit Trivedi Assistant

Professor School of Business and Law, Navrachna University

104. Rushit Dubal Assistant

Professor

School of Business and Law, Navrachna University,

Gujarat

105. Dhruv Brahmbhatt

Assistant

Professor GLS University, Ahmedabad, Gujarat

106. Balakrishnan Unny Assistant

Professor


Gujarat

107. Diljeet Kaur

Makhija

Assistant

Professor


Gujarat

108. Belur Baxi Assistant

Professor GLS University, Ahmedabad, Gujarat

109. Kartik Kumar Student University of Petroleum and Energy Studies

110. Tripurasundari

Joshi

Assistant

Professor


Gujarat

111. Pranav Patil Student Institute of Management, Nirma University, Ahmedabad

Gujarat

112. Suraj Pandey Student Institute of Management, Nirma University, Ahmedabad

Gujarat

113. Harikrishan

Chaurasiya

Assistant

Professor GLS Univeristy, Ahmedabad, Gujarat

114. Belur Baxi Assistant

Professor GLS Univeristy, Ahmedabad, Gujarat

115. Rajesh Jain Professor Institute of Management, Nirma University, Ahmedabad

Gujarat

116. Nishant Agarwal Research Scholar Institute of Management, Nirma University, Ahmedabad

Gujarat

117. Gunjan Sood Research Scholar Institute of Management, Nirma University, Ahmedabad

Gujarat

118. Shivani Daape Assistant


119. Monali Chatterjee Assistant

Professor


Gujarat

40

Sr.

No.

Name of


120. Indu Rao Associate

Professor


Gujarat

121. Pragya Thakur Research Scholar Institute of Management, Nirma University, Ahmedabad

Gujarat

122. Prasann Raja Student Noble Group of Institutions, Junagarh

123. Aayushi Pandya Student Institute of Management, Nirma University, Ahmedabad

Gujarat

124. Foram Gandhi Student Institute of Management, Nirma University, Ahmedabad

Gujarat

125. Chahat Upadhyay Student Institute of Management, Nirma University, Ahmedabad

Gujarat

126. Tanvi Desai Student Institute of Management, Nirma University, Ahmedabad

Gujarat

127. Pooja Patel Student Institute of Management, Nirma University, Ahmedabad

Gujarat

128. Subrat Sahu Associate

Professor


Gujarat

129. Hardik Shah Associate

Professor


Gujarat

130. Alok Sharma Student Institute of Management, Nirma University, Ahmedabad

Gujarat

131. Harsh Suthar Student Institute of Management, Nirma University, Ahmedabad

Gujarat

132. Heli Shah Student Liberal Arts, PDPU

133. Urja Modi Student


(Gujarat)

134. Abhigna Vaishnav Assistant

Professor L.J. Institute of management studies, Ahmedabad (Gujarat)

135. Shweta Suhane Assistant

Professor IANU, Ahmedabad, Gujarat

136. Jayshree Jaiswal Research Scholar Institute of Management, Nirma University, Ahmedabad

Gujarat

137. Sonam Arora Assistant

Professor LJ Group of Institutions, Ahmedabad, Gujarat

138. Yash Arora Assistant

Professor LJ Group of Institutions, Ahmedabad, Gujarat

139. Subrat Sahu Associate

Professor


Gujarat

140. Bhavyaa Unalkat Student Ahmedabad University, Ahmedabad, Gujarat

141. Dhruvi Jhaveri Student Ahmedabad University, Ahmedabad, Gujarat

142. Aishwarya Mishra Student Japuria Institute of Management, Lucknow, UP

143. Shaiwal Bajpai Student Japuria Institute of Management, Lucknow, UP

41

Sr.

No.

Name of


144. Saurav Singhvi Student Institute of Management, Nirma University, Ahmedabad

Gujarat

145. Shloka Sethi Student Institute of Management, Nirma University, Ahmedabad

Gujarat

146. Pooja Thakker Research Scholar Institute of Management, Nirma University, Ahmedabad

Gujarat

147. Hima Trivedi Research Scholar GLS University. Ahmedabad (Gujarat)

148. S. Palaniappan Research Scholar Bharathiar University, Coimbatore

149. Ritesh Patel Assistant

Professor


Gujarat

150. Khyati Shah Assistant

Professor


Gujarat

151. NirmalSoni Assistant

Professor


Gujarat

152. Avani Shah Assistant

Professor

Institute of Commerce, Nirma University, Ahmedabad

Gujarat

153. Punita Rajpurohit Assistant

Professor


Gujarat

154. Bhoomi Mehta Assistant

Professor


Gujarat

155. Srinath R.

Mitragotri Research Scholar


Gujarat

156. Vivek Duvani Student Institute of Management, Nirma University, Ahmedabad

Gujarat

157. Nancy Rastogi Student Institute of Management, Nirma University, Ahmedabad

Gujarat

42

Annexure 2: List of Presenters with their Paper Titles

Day 1: Thursday (5:00 PM to 6:15 PM) Venue: E1 Classroom Date: 17/01/2019

Track Chair: Prof. Nikunj Patel

Track Sr.

No.

Paper

Code Name of Author(s) Title of the Paper

1-A 1. FL19055

Sweety Shah

Neha Mehta Payment Banks: Digital Revolution in Banking Sector

2. FL19072

Sneha Shukla

Simran Motwani

Reena Ramsinghani

Devising Balanced Scorecard to determine performance

of Kotak Mahindra Bank Ltd

3. FL19090 Smruti Vakil

Isha Gandhi

A Comparative Study on Impact of Non-Performing

Assets in Public Sector, Private Sector and Co-Operative

Sector Banks

4. FL19065

Salonee Patel

Rishva Shah

Rutva Sheth

The Indian Economy and Rising Risk of NPA

5. FL19150 Hemali Tanna

Kaushal Bhatt

An Empirical Study on Impact of Basel II Norms on the

Productivity of Banks in India

6. FL19146 Shubham Chaudhary Impact of Basel III norms on Indian banks

7. FL19158 Dipesh Shah

Pawan K Chugan

Aircraft financing and leasing in India Challenges and

Opportunities: An exploratory study of developing

aircraft financing and leasing in India


Track Chair: Prof. Harismita Trivedi

1-B 1. FL19333

Poonam Arora

Kavita P. Kshatriya

Impact of Fulfilment of Psychological Contract on

Millennials’ Job Performance and Employment Relations

2. FL19070

Aaditya Shah

Mayur Choithnani

Shaurya Shah

Human Resources: The Ultimate Weapon in Business

3. FL19087 Farha Naz Khan

Neeraj Sehrawat

Impact of Human Resource Policies and Practices on

Sustainability of Females: A Multilevel Analysis of Hotel

Industry

4. FL19092

Sujo Thomas

Dipti Parekh

Sudhir Pandey

Vrushali Thobhani

Putting Employees as the Top Priority in the Context of

Human Resources: A Case of Taxiforsure Acquisition by

Ola

5. FL19119 Mahima Radhani A Study of the Effectiveness of Open Plan Office as a HR

Strategy

6. FL19061 Priyanka H Mehta

Sujatha Sony Onattu

The Green HRM: The Triple Bottom Line Strategies for

Biomedical Wastage Management in India

7. FL 19555 Punit Saurabh India China Relations beyond Doklam: Implication for

U.S with India as a Counter Strategic Pivot

43


Track Chair: Prof. Nirmal Soni

Track Sr.

No. Paper Code

Name of

Author(s) Title of the Paper Sr. No.

1-C 1. FL19110

Hemant Bulsara

Nidhi K. Yadav

A Study on Consumer Buying Behavior towards

Ayurvedic Medicine at Ahmedabad District of Gujarat

2. FL19108 Isha Pradip Dave

Avani Desai The “Brand Valuation” Paradox at Present

3. FL19057 Reena Patel Innovative Marketing Trends in VUCA World: An

Exploratory Approach

4. FL19091

P. N. V. V.

Satyanarayana

N. Udaya Bhaskar

M.V. Subba Rao

Impact of Customer Satisfaction on Profitability of Indian

Automotive Industry – A Case of Select Companies

5. FL19114 Rahul Sharma

Amit Kakkar

Personifying Indian General Entertainment Channels

using Preferential Mapping

6. FL19155 Neha Mehta

Pawan K Chugan

Visual Merchandising and Consumer Demography: The

Impact on Impulse Buying Behavior

7. ED19064 Disha Mehta

Sweety Shah

Impact of Primary Agriculture Credit Societies on the

Gross State Domestic Product (Agriculture And Allied

Activities): A Study of Five Different States of India


Track Chair: Prof. Naresh Poturaju

1-D

1. FL19126

Ishita Jain

Neeraj Aswani

Lokesh Vijayvargy

Ranking Assessment of Top 50 Companies by Integrated

Model of AHP & TOPSIS

2. FL19063 Monali Chatterjee

Aakruti Patel Integrated Reporting - Lessons from Early Adopters

3. FL19223 Naresh Poturaju

Vandana Poturaju

Testing the Profitability of Lunar Trading Strategy during

the 2007 Global Financial Crisis in Nifty-50 Spot Market

4. FL19154

BrijesH Viradiya

Jaykrishna Verma

Kalpesh Jadwani

Sayan Si, Vishal Singh

Impact of Economic Variables on Indian Stock Market

5. ED19061 Indu Rao

Urmi Khatri

Demystifying Informal Economy: A Behavioral Finance

Perspective

6. FL19226 Sushmit Sharma

Meet M. Katira Cryptocurrency and its Legal prospects across the globe

7. ED19126 Namita Kumawat

A Conceptual Analysis of the Financial Instruments to

Meet the Challenges of Low Carbon Economy: The

Guidelines for Future Research

44

Day 2: Friday (11:45 AM – 01:15 PM) Venue: E1 Classroom Date: 18/01/2019

Track Chair: Prof. Amola Bhatt

Track Sr.

No.

Paper


2-A

1. FL19112 Swati Bhalerao

Mahesh Abale

A Study of Reflection of Negative Working Capital on

Corporate Profitability- With Special Reference of

Automobile Industry in India

2. FL 19116

Amola Bhatt

Neel Sheth

Nehal Lodha

Financial Literacy and its impact on Portfolio

Diversification in the region of Ahmedabad

4. FL19133

Aayushi Mangal

Nihar Kavdia

Pooja Kella

Suraj Pandey

Analysis and Prediction of IPO Performance

5. FL19138

Manoj Ramchandani

Parth Maheshwari

Suraj Pandey

Effect of Online News Portals on Stock Prices

6. FL19139

Arpit Jain

Satadeep Ghosh

Satya Swarup Dwibedi

Urvesh Savaliya

Effect of Quarterly Earnings on Stock Prices

7. FL19140 Kumar Mulani The Random Walk Hypothesis in Context of Indian

Stock Market

8. FL19222 Urmi Khatri

Aakruti Patel

Impact of TCS Buyback Announcement on Returns of

BSEIT Index: An Event Study Methodology


Track Chair: Prof. Dhiren Jotwani

2-B 1. ED19057 Nishit Kalawadia Make In India – Review of the flagship campaign

2. ED19070 Binu Philip

Pawan K Chugan

Internal and external factors affecting licensing

decisions"

3. ED19052

Shreya Biswas

Sonam Mathur

Rasananda Panda

Demonetisation: India's Gains and Losses

4. ED19137 Anshu kumar What India is losing by not legalizing Gambling? : A

Legal Framework

5. ED19130 Dhiren Jotwani Impact of External Environmental Barriers on Perceived

Export Performance of MSMEs

6. ED19999 Gaurang Asopa Criticism of the Definition of Total Cost, with

Recommendations for a Change

7. ED19135 Shreyansh Khicha Sustainable Cities and Communities

8. ED19134 Hasmukh Dave

Sanjita Sudhir Virani

Study on NPA and Profitability of Regional Rural Banks

in Gujarat

45


Track Chair: Prof. Vandana Panwar

Track Sr.

No.

Paper


2-C

1. BS19100

Nityesh Bhatt

Sunita Guru

Aanchal Singh

Big Data Hype: The reality of its application in the

Indian Context

2. BS19102 Diljeetkaur Makhija

Pawan K Chugan

Applications of RFID Technology: A Study of

Manufacturing Organizations

3. BS19059 Vandana Panwar

Pragati Priyadarshinee

Application of Block Chain Techniques in Agriculture

Sector

4. FL19073 Sonam Arora

Yash Shah Bitcoin: The Currency getting Darker

5. BS19051 Balakrishnan Unny R Improving transparency in government initiatives

using Blockchain- Enablers and Challenges

6. BS19091 Lavanya Thool

Abdul Karim

Role of Digitalization in Agriculture and its Allied

Industries in Chhattisgarh State (With Special Reference

to Chhattisgarh State Cooperative Marketing

Federation Limited, Raipur”)

7. BS19060 Shachi Desai

Subrat Sahu

The Impact of Perceived Risk on Students’ Adoption &

Use of Digital Wallets


Track Chair: Prof. Chetan Javeri

2-D

1. BS19070

Bhavyaa Unalkat

Bansi Varmora

Dhruvi Jhaveri

Semiotics: A Paradigm in Marketing

2. BS19053 Aishwarya Mishra

Shaiwal Bajpai

Role of Entrepreneurship, Innovation and Creativity in

optimizing the performance of the organization

3. BS19071 Prashanti Kothari Non–cognitive Skill: A Driving Force for

Entrepreneurship

4. BS19097 Saurav Singhvi

Shloka Sethi

Driving Organizational Performance through

Entrepreneurship, Innovation and Creativity

5. BS19082 Indu Rao

Pooja Thakker

Developing Entrepreneurial Leadership for Sustainable

Entrepreneurial Ecosystem

6. BS19090 Hima Trivedi

Rajesh Asrani

Best Incubation Practices in Globally Relevant

Entrepreneurial Eco-system

7. BS19054 S. Palaniappan Demystifying the effect of Entrepreneurial orientation

on retailers business performance in Chennai

46

Day 2: Friday (03:45 PM – 05:15 PM) Venue: E1 Classroom Date: 18/01/2019

Track Chair: Prof. Ritesh Patel

Track Sr.

No

Paper


3-A

1. FL19132

Ritesh Patel

Khyati Shah

Nirmal Soni

Capital Budgeting in Industry: A New Normal

Practices

2. FL19131

Nirmal Soni

Khayti Shah

Ritesh Patel

Cost Behaviour during Increased Competition in a

Period: A Case Study

3. FL19135 Avani Shah

Comparative Analysis of Factors affecting financial

performance: A Study based on IT vs. Pharma

Industries

4. FL19153 Punita Rajpurohit

Parag Rijwani

Assessment of Quality of Financial Reporting: A

Conceptual Framework

5. FL19157 Bhoomi Mehta Analyzing Financial Performance of Microfinance

Institutions in Gujarat in Current Environment

6. FL19148 Srinath R. Mitragotri Growth Investing in India: A Study of Long Term

Returns from High P/E Stocks in Indian Market

7. FL19141 Vivek Duvani The Risk related to the Size of the Firm's in Market

8. FL19130

Isha Pradip Dave

Vishwa Shah

Pranav Mohnot

Any Time Mutual Fund Machine: The Game Changer?


Track Chair: Prof. Shantanu Mehta

3-B 1. FL19224 Deepak Danak

Measurement of Value Creation: Future Directions for

Research

2. ED19058 Anushree Dalal

Riya Parikh

India v/s China : Inclusive Development and

Competitiveness

3. ED19113 Nancy Rastogi Universal Basic Income

4. ED 19709 Trupti Bhosale

Sunder Ram Korivi

The Movements in Trading Sentiments that Impact the

Exchange Rate (USD-INR)

5. GM19056

Bhumit Trivedi

Rushit Dubal

Sneha Yadav

Brand Building through CSR: Content analysis of CSR

videos of leading Indian companies

6. GM19070 Dhruv Brahmbhatt Perceptual and Economical Dimension regarding dual

faces of Corporate Social Responsibility

7. BS19101

Balakrishnan Unny

Gaurav Mishra

Diljeet Kaur Makhija

Next Engineering: The Road Ahead

47


Track Chair: Prof. Rajesh Jain

Track Sr.

No

Paper


3-C 1. FL19062

Belur Baxi

Shailja Tiwari

A Study of Marketing Communication by Titan

through Instagram

2. FL19156

Samik Shome

Pooja Goel

Piali Haldar

Commuter’s Willingness Towards Using

Organized Ride-hailing Services: A Case Study of

India

3. FL19071 Kartik Kumar

Ankur Rastogi

The Comparative study on the Green Marketing

and the Digital Eco Marketing in India:

Opportunities and Challenges.

4. FL19160 Tripurasundari Joshi

The Influence of Affect on Consumer Behaviour

for Sustainable Product Brands in The Indian

Context

5. FL19137

Pranav Patil

Sonal Srivastav

Suraj Pandey

A Study on Effectiveness of Havells’ ‘Sampark’

Program

6. FL19056 Harikrishan Chaurasiya

Belur Baxi

A Study of Customers’ Satisfaction Towards

Service Quality of Shipping Service providers

during Transportation and Clearance Process

7. FL19159

Rajesh Jain

Nishant Agarwal

Gunjan Sood

Sustainable Supplier Selection for the Textile firms

in the Developing Countries


Track Chair: Prof. Subrat Sahu

3-D

1. BS19666 Shivani Daape

Pariskshit Kala

Effect of Indian Television Soap Operas on

Women in Society: A case study in context to

Haridwar and Dehradun

2. GM19054 Monali Chatterjee An Eclectic Integration of Humanities in

Management Education

3. FL19115 Indu Rao

Pragya Thakur

Psychological Contracts and Turnover Intentions

in Higher Education Institutions

4. ED19059 Prasann Raja

“To Study the Health & Security Measures of

Construction Labours in Royal Construction &

Developers”

5. FL19105 Aayushi Pandya

Foram Gandhi

Will companies sustain the impeding growth of

Globalisation?

6. BS19056

Chahat Upadhyay

Tanvi Desai

Pooja Patel

Disney-The Journey of Imagination into Reality

7. FL19079 Subrat Sahu

Hardik Shah

Impact of Employee Engagement in Managing

Customer Value

48

Day 3: Saturday (10:00 AM – 11:30 AM) Venue: E1 Classroom Date: 19/01/2019

Track Chair: Prof. Sanjay Jain

Track Sr.

No.

Paper


4-A 1. ED19133

Alok Sharma

Harsh Suthar Plastic ban in India: Why and How?

2. ED19054 Heli Shah

Urja Modi Choices that affect the Climate Sustainability

3. ED19056 Col A S Rathore

Vivek S. Kushwaha

Motivational Factors and Barriers for Installation of

Solar Roof Top System

4. ED19125

Nikita Mac’quin

Dr. Richa Mandan

Abhigna Vaishnav

Importance of Coastal Economy: Key Economic Issues

5. ED19128 Shweta Suhane The Social Science aspects of adaptation of urban

forests to climate change

6. ED19136 Jayshree Jaiswal Eco-innovation Adoption in Product Disposition

7. ED19140 Pawan K Chugan

Anuja Gupta

Base Erosion & Price Shifting and Transfer

Pricing: A Comparative Study on India and China


Track Chair: Prof. Jayesh Aagja

4-B

1. FL19080 Sarveshkumar Soni

Vibhu Teraiya

Influence of Consumer Ethnocentrism on Intention to

Purchase Made-In-India Ayurvedic Oral Care

Products with reference to Selected Region

2. FL19081 Vibhu Teraiya Effect of Storytelling Advertisement on Consumer’s

Perception towards Brand

3. FL19076 Mansi Vasveliya

Jignesh Vidani

A Study on Analyzing Gap between Expected and

Actual Performance of Premium Bike Segment With

Special Reference to Royal Enfield in Gujarat

4. FL19077

Sachaniya Charmi

Bharatkumar

Hiral Vora

Jignesh Vidani

A Study on Identifying the Gap between Expected

Service and Actual Service - With Special Reference to

Sukh Sagar Gir Resort, Sasan

5. FL19053 Arth Gadhvi Brands Trying to Replace Products

6. ED19129 Rohanrai Lalwani Bond Market: A path towards better Infrastructure

7. GM19065

Pratibha Verma

Parikshit Kala

Mukesh Chandra

Verma

Energy Investments Business Model of Smart Grid and

Sustainability

49


Track Chair: Prof. Khyati Shah

Track Sr.

No

Paper


4-C 1. ED19065 Surbhi Kapur

International Law and Sustainability in Livestock and

Agricultural Development

2. ED19992 Gaurang Asopa The Effect of Incrementation in the MSP of the Kharif

Crops on the Indian Economy

3. ED19132 Ayushi Agarwal

Hirak Acharya

Fat Tax in Gujarat: A Study of Awareness, Feasibility

and Implementing Mechanism

4. ED19993 Gaurang Asopa

Varun Vijayaraghavan

A Critical Analysis on Macroeconomic Performances in

India with Reference to Skill India, Start-Up India, and

International Trends

5. BS19055 Indu Patel

Subrata Kumar Nandi

Bridging the rural urban divide – business as a driver

for sustainable growth

6. GM19051 Monali Chatterjee Contemporary Challenges of Management and

Business Education in India

7. FL19228 Sapna Parashar

Gunjan Sood

Importance of Quality Maintenance in Food Supply

Chain Performance


Track Chair: Prof. Sameer Pingle

4-D 1. FL19060

Chirag Thaker

Dhaval Pandaya A Study on Recruitment Process in Insurance Sector

2. FL19145 Beena Vaidya

Kashyap Rajgor

Decent Work with the Perspective of the Migrant

Construction Workers

3. FL19149 Nikhil Keswani Nepotism in Organizations: A Blessing or A Curse?

4. FL19151 Kaushik Patel

Tejas Shah Identifying Factors Impacting Deal Proneness

5. FL19118 Indu Rao

Poonam Jha Gamification in HR for Organizational Sustainability

6. FL19225 Riya Shah Testing of Causal Relationship between the Energy

Sector and Indian Stock Market

7. GM19055 Vijita Aggarwal Management lessons through religious lens: A Study of

Indian Epic Ramayan

50

Annexure 3: List of Paper Reviewers from Institute of Management, NU

Faculty Faculty

Prof. Amola Bhatt Prof. Nityesh Bhatt

Prof. Ashwini Awasthi Prof. Niyati Dave

Prof. Balakrishnan Unny Prof. Parag Rijwani

Prof. Bhoomi Mehta Prof. P K Chugan

Prof. Deepak Danak Prof. Poonam Channiwal

Prof. Dhiren Jotwani Prof. Punit Saurabh

Prof. Dhyani Mehta Prof. Punita Rajpurohit

Prof. Harismita Trivedi Prof. Rajesh Jain

Prof. Hardik Shah Prof. Ritesh Patel

Prof. Jayesh Aagja Prof. Sameer Pingle

Prof. Khyati Desai Prof. Samik Shome

Prof. Khyati Shah Prof. Sandip Trada

Prof. Krishna Prof. Sanjay Jain

Prof. Mahesh K.C Prof. Sapna Parashar

Prof. M Mallikarjun Prof. Shahir Bhatt

Prof. Meeta Munshi Prof. Shreshtha Dabral

Prof. Monali Chatterji Prof. Subrat Sahu

Prof. Naresh Poturaju Prof. Sunita Guru

Prof. Nikunj Patel Prof. Tejas Shah

Prof. Nina Muncherji Prof. Tripurasundori Joshi

Prof. Nirmal Soni Prof. Vishal Goel

Prof. Nisarg Joshi Prof. Vishal Jani

51

Annexure 4: Programme Schedule of NICOM 2019

January 17, 2019

(Day1)

09:00 AM - 10:00 AM Registration & Breakfast

10:00 AM - 12:00 PM

Pre-conference Workshop on 'Competition Law and Business

Management' in collaboration with Competition Commission of

India, New Delhi

12.00 PM - 12:15 PM Tea Break

12:15 PM - 01:45 PM Continuation of Pre-conference Workshop

01:45 PM - 03:00 PM Lunch Break

03:00 PM - 04:30 PM Inaugural

Function

Chief Guest: Shri. Sunil R Parekh,

Senior Strategy Advisor, Zydus Cadila Healthcare

Group and Founding Curator, World Economic Forum

04:30 PM - 05:00 PM Tea Break

05:00 PM - 06:15 PM Track 1

7:00 PM - 9:00 PM Inaugural Dinner

January 18, 2019

(Day 2)

09:00 AM - 10:00 AM Breakfast

10:00 AM - 11:30 AM Plenary

Session

Theme: Economic and Social Aspects of Rural

Development

Speaker: Prof. R. Parthasarathy,

MEGA Chair Professor and Director of Gujarat Institute

of Development Research

Session Chair: Prof. P. K. Chugan

11.30 PM - 11:45 AM Tea Break

11:45 AM - 1:15 PM Track 2


02:00 PM - 03:30 PM Plenary

Session

Theme: Globalization of Indian Entertainment Industry -

Opportunities and Challenges

Speaker: Shri. Kandaswamy Bharathan,

Entertainment & Media Industry Professional

Session Chair: Prof. Rajesh Kikani

03:30 PM - 03:45 PM Tea Break

03:45 PM - 05:15 PM Track 3

5:30 PM Onwards Visit to Akshardham Temple followed by Dinner

January 19, 2019

(Day 3)

09:00 AM - 10:00 AM Breakfast

10:00 AM - 11:30 AM Track 4

11.30 PM - 11:45 AM Tea Break

11:45 AM - 1:15 PM Plenary

Session

Theme: Driving Organisational Performance through

Innovation, Creativity & Entrepreneurship

Speaker: Prof. Shailesh Gandhi,

Professor & Dean (Programmes), IIM(A)

Session Chair: Prof. Nityesh Bhatt


02:15 PM - 03:30 PM

Valedictory

Session

Chief Guest: Shri. Dilip Chenoy,

Secretary General, Federation of Indian Chambers of

Commerce and Industry (FICCI)

Guest of Honor: Dr. Samir Shah,

Associate Clinical Professor, Drexel University, USA

52

Annexure 5: Conference Core Committee Members

Students‘ Core Committee

1. Riya Shah

2. Aakruti Patel

3. Urmi Khatri

4. Aanchal Singh

5. Renuka Kumawat

6. Vivek Duvani

7. Charumati Wahal

8. Ketan Wadhwani

9. Nidhi Gupta

10. Tanvi Tah

11. Akanksha Surana

12. Indrajeet Manna

13. Shreeja Shetty

14. Ayushi Tomar

15. Geetanshu Mehta

16. Utsav Agrawal

17. Kaushal Kotak

18. Dushyant Kaushal

19. Vanshika Barethiya

20. Sanjana Sundar

53

Annexure 6: List of Committees and Student Members

Track Management Food & Beverages Editorial Team Logistics Media & PR

Committee Accommodation

Audience

Management Stage Management

Brijesh Kumar

Viradiya Geetanshu Mehta Kavya Shah Vaibhav Gangal Mudit Gadiya Tanvi Tah Shaili Thacker Riya K Shah

Neel Kamlesh Sheth Archi Baisya Ipshita Paul Pranay Omkar Katdare Shivam Modi Piyush Aggarwal Aashini Varia

Rohit Bhat Shreyans

Saruuparia Nehal Lodha Himani Mehta Sachin Sharma Ayushi Agarwal Gaurang Saena Hinal

Akshika Manocha Jainam Mehta Ketan Wadhwani Abhishek Singh Akshika Manocha Pragyik Tripathi Utsav Agarwal Hiral Bhatt

Mudit Gadiya Kartik Tejwani Vanshika

Barethiya Swapnil Das Priya Thacker Sarthak Indrajeet Manna Babin B Vargese

Prakriti Goyal Manoj

Ramchandani Sumeet Bathiya

Mahesh

Salunkhe Shaili Thacker Shashwat Verma Nikunj Kanodia

Priya

Kunhivalappii

Vishad Mehta Kashyap Nar Mamta Bhatia Riya Modi Mriganka Sarin Riddhi Jadeja Bind Adarshkumar Mriganka Sarin

Hardik Sapara Al Samiya F Nizam Vibha Goyal Rutva sheth Anjali Kumari Mohit Porval Bhumika Bhatt Harshul Bhatnagar

Hitanshi Chavda Priyanshi

Chaurasia Nandakumar K A Salonee Patel Nandini Kansal Ashka Arora Aditya Amlan Dey

Prachi Jain Mansi Gupta Nidhi Gupta Rishva shah Vedant Jajodia Charumati Wahal Soumya

Guneet Jhass Anshum Gosalia Lavina Daryani Archit Sharma Lavee Singh Vinayaka Patwa Preksha Sharma

Shubham Desai Mansi Bachani Hensi Sheth Aditya Jain

Akanksha

Barnwal Rashi Chattopahyay Bhavik Doshi

Yashwi Solanki Jayati Maheshwai Sakshi Singh Vedant

Khandelwal Aashvi Talati Sakina Yaduka

Dhwani Agarwal Apoorva Bhardwaj Pankhudi Kedia Semin Naqvi Sanjana Sundar Shivani Khemka

Bibek Rathi Shivangi Lal

Chaitashi

Pandya Shreeja Shetty Swati Rathore

Priya Thacker

Chaitanya

Bansal Dushyant Kaushal

Kaushal

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