DNYANSAGAR INSTITUTE OF MANAGEMENT AND RESEARCH

SPECIALIZATION: RURAL &AGRIBUSINESS MANAGEMENT

MBA-II / SEM-III / RABM / 2019-20

CONCURRENT EVALUATION OCT.-NOV.2019

FACULTY NAME: PROF. SAMEER PATIL

Subject: Agriculture & Indian Economy Code: 305

Sr. No. Components Marks Converted

Marks

A Thematic Presentation 20 10

B Scrap Book 20 10

C Written Home Assignment 20 10

Total Marks 30

A- THEMATIC PRESENTATION

Note: Date of Presentation: 11-11-2019 & Submission of handouts & a soft copy on 16-11-2019

Instructions

1. Presentation should be given on both the topics.

2. The handouts of the presentations must be submitted in printed as well as a soft copy to

the concerned faculty only.

3. Student Name, Specialization, presentation topic must be clearly mentioned.

Topics: 1) ‘Second Green Revolution- Future & Prospects’

2) ‘Agriculture Budget Allocation in Union Budget 2019 & its major impact on the

sector’

B -SCRAP BOOK

Note: Last date of Submission of scrap book is 16-11-2019

Instructions

1. Scrap book must be submitted to the concerned faculty only

2. The content in the Scrap book should be supported with the relevant diagrams, pictures,

images, flowcharts, newspaper advertisements, articles etc. wherever needed.

3. Student Name, Specialization, Scrap book topic / theme must be clearly mentioned.

Prepare a scrap book on the topic ‘Contribution of Agriculture & Allied Agriculture sector in GDP

& Indian Economy’

C - WRITTEN HOME ASSIGNMENT

Note: Last date of Submission of assignment is 16-11-2019

Instructions

1. All questions are compulsory

2. Student Name, Specialization, Assignment Question must be clearly mentioned.

1) Explain the concept of Food Self-sufficiency & Food Security

2) What are the current trends in Agriculture? Explain their economy value and acceptance

level among farmers.

Subject: Rural Marketing - I Code: 306

Sr. No. Components Marks Converted

Marks

A Case Study 20 10

B Thematic Presentation 20 10

C Written Home Assignment 20 10

Total Marks 30

A -CASE STUDY

Note: Last date of Submission of the Case Study is 16-11-2019

Instructions

1. Case Study solution to be written on assignment paper & must be submitted to the

concerned faculty only

2. Student Name, Specialization, Case Study Question must be clearly mentioned.

Take a case study of ‘RUF & TUF’ Jeans of Arvind Mills, which is one of the best cases of relaunch

of a product in rural market with a new approach. Carry out a detailed analysis of the case with

respect to the points given below:

- Industry analysis including SWOT

- Industry performance & Industry attractiveness

- Value Chain in the textile

- Market penetration & competitive analysis

- Threat of new entrants & substitutes

- Bargaining power of buyers & suppliers

- Critical success factors for Arvind mills

- Company analysis, mission & values

- Financial performance

- Environmental threats & opportunity profile

- Economic, Regulatory & Market Environment

- Consumer Demand

- International & Socio-cultural environment

- P’s of marketing Mix

- Strategic Advantage

- Capability factors

- SWOT Analysis of the company

B -THEMATIC PRESENTATION

Note: Date of Presentation: 11-11-2019 & Submission of handouts & a soft copy on 16-11-2019

Instructions

1. Presentation should be given on the given topic.

2. The handouts of the presentations must be submitted in printed as well as a soft copy to

the concerned faculty only.

3. Student Name, Specialization, presentation topic must be clearly mentioned.

Topic: Make a presentation on rural marketing approaches appropriate for following companies:

- Pharma company like Sun Pharma

- Tractor company like Mahindra

- Computer company like HCL

C- WRITTEN HOME ASSIGNMENT

Note: Last date of Submission of assignment is 16-11-2019

Instructions

1. All questions are compulsory

2. Student Name, Specialization, Assignment Question must be clearly mentioned.

________________________________________________________________________

1) Explain how the characteristics of rural buyer influence the purchase of (a) Fertilizers

(b) Toothpaste

(c) Food Product

2) “Rural consumers are brand loyal”. Evaluate with example of Tata Namak

Subject: Commodity Market - I Code: 309

Sr. No. Components Marks Converted

Marks

A Small Project & Internal Viva-Voce 20 10

B Newspaper Reading 20 10

C Scrap Book 20 10

D Thematic Presentation 20 10

E Written Home Assignment 20 10

Total Marks 50

A -SMALL PROJECT & INTERNAL VIVA-VOCE

Note: Last date of Submission of report is 16-11-2019

Instructions

1. Internal Viva-voce will be conducted at the time of the submission of the project report

2. Student Name, Specialization, Project Topic must be clearly mentioned.

Study and understand the Trade’s flows in Agri-commodity and prepare a detailed report on:

- Agriculture commodity market and physical market operation

- Market Efficiency of Agricultural Commodity Futures in India

B - NEWSPAPER READING

Note: Last date of Submission of report based on the newspaper reading activity is 16-11-2019

Instructions

1. Report must be submitted to the concerned faculty only

2. The reference of the newspaper, web portal should be clearly mentioned in the references

at the end of the report. Paste the cut outs of the statistical data, articles, and reports

wherever needed.

3. Student Name, Specialization, Topic of Study must be clearly mentioned.

Follow the news and articles (of at least a period of last 6 months to one year) regarding crude oil

price fluctuation in the commodity market, its causes, impacts, influencing factors etc. in the

newspapers like Economic times, Business Standard and also on the web portals like

moneycontrol.com, mcxindia.com, investopedia.com etc.

Prepare a detailed report on the price fluctuation in the market for crude oil commodity.

C- SCRAP BOOK

Note: Last date of Submission of scrap book is 16-11-2019

Instructions

1. The content in the Scrap book should be supported with the relevant diagrams, pictures,

images, flowcharts, newspaper advertisements, articles etc. wherever needed.

2. Student Name, Specialization, Assignment Question must be clearly mentioned.

Prepare a scrap book on the topic ‘Horticulture Commodity Market in India’

D-THEMATIC PRESENTATION

Note: Date of Presentation: 11-11-2019 & Submission of handouts & a soft copy on 16-11-2019

Instructions

1. The handouts of the presentations must be submitted in printed as well as a soft copy

to the concerned faculty.

2. All the details like student Name, Specialization, Presentation Topic must be clearly

mentioned.

Topic: ‘Norms & Conditions for Commodity Exchange for Mangoes’

E- WRITTEN HOME ASSIGNMENT

Note: Last date of Submission of assignment is 16-11-2019

Instructions

1. Student Name, Specialization, Assignment question must be clearly mentioned.

Carry out a detailed study of the Spices Industry & write down the importance of currency

derivatives aspects with respect to ‘Spices Industry’.

Subject: Agricultural Marketing Code: 312

Sr. No. Components Marks Converted

Marks

A Small Project & Internal Viva-Voce 20 10

B Field Visit Report 20 10

C Written Home Assignment 20 10

D Scrap Book 20 10

E Thematic Presentation 20 10

Total Marks 50

A - PROJECT & INTERNAL VIVA-VOCE

Note: Last date of Submission of report is 16-11-2019

Instructions

1. Internal Viva-voce will be conducted at the time of the submission of the project report.

2. Student Name, Specialization, Project Topic must be clearly mentioned on the report.

Carry out an exhaustive study of the agricultural market institutions in India.

Prepare a report based on the following topics

- Role & functions of the agricultural market institutions

- Importance of the agricultural market institutions

- Need and inadequacy of Institutional Marketing Infrastructure in India

- Role & Functions of Institutions like NABARD, NHB, APEDA, APMC etc.

B - FIELD VISIT REPORT

Note: Last date of Submission of report is 16-11-2019

Instructions

1. Student Name, Specialization, Project Topic must be clearly mentioned on the report.

Visit some exclusive & multibrand outlets of AMUL. Do a detailed study of the following things

based on the observations & interaction with the outlet owner / salesman:

- Different types of the products on display in the store

- Pricing and packaging of the products

- Class of the customers visiting the outlet

- Most preferred products by the customers

- Storage system of the products

- Sales volume & inventory management (considering perishability of the products)

- Supply Chain & Logistics

- Sales promotion & marketing activities

- Competitor analysis

C - WRITTEN HOME ASSIGNMENT

Note: Last date of Submission of assignment is 16-11-2019

Instructions

1. Student Name, Specialization, Assignment question must be clearly mentioned.

Do analysis of the ‘Grapes’ market in India including domestic & export market. Explain the roles,

objectives & functions of ‘MAHAGRAPES’. How is the grading and standardization of grapes

done? What are the measures of standardization for MAHAGRAPES?

D - SCRAP BOOK

Note: Last date of Submission of scrap book is 16-11-2019

Instructions

1. The content in the Scrap book should be supported with the relevant diagrams, pictures,

images, flowcharts, newspaper advertisements, articles etc. wherever needed.

2. Student Name, Specialization, Scrap book topic must be clearly mentioned.

Take a case of any dairy company /organisation like ‘Chitale’, ‘Gokul’, ‘Katraj’ etc. and with

respect to that prepare a scrap book on the topic, ‘Transportation is a vital link for food / milk

supply to the masses.

E - THEMATIC PRESENTATION

Note: Date of Presentation: 11-11-2019 & Submission of handouts & a soft copy on 16-11-2019

Instructions

1. The handouts of the presentations must be submitted in printed as well as a soft copy to the

concerned faculty.

2. Student Name, Specialization, Presentation Topic must be clearly mentioned.

Topic: ‘New Trends in Indian Agriculture’ The

presentation must include following points:

- Agro processing sector in India

- Present state of Agro processing & marketing

- Agencies involved in Agro marketing

- Food processing & value addition

- Global demand for Indian Ageriproduce

Subject: Agri Supply Chain Management Code: 315

Sr. No. Components Marks Converted

Marks

A Small Project & Internal Viva-Voce 20 10

B Written Home Assignment 20 10

C Scrap Book 20 10

D Field Visit Report 20 10

E Thematic Presentation 20 10

Total Marks 50

A - SMALL PROJECT & INTERNAL VIVA-VOCE

Note: Last date of Submission of report is 16-11-2019

Instructions

1. Internal Viva-voce will be conducted at the time of the submission of the project report.

2. Student Name, Specialization, Project Topic must be clearly mentioned on the report.

Carry out an exhaustive study of the ‘Modern Supply Chain Management in Agriculture’.

Prepare a report based on the following topics:

- Changing Business Environment for Agriculture products

- Present lacunas & needs in Agri-produce supply chain management

- Traditional Agri-supply chain management approach

- Modern Agri-supply chain management approach

B - WRITTEN HOME ASSIGNMENT

Note: Last date of Submission of assignment is 16-11-2019

Instructions

1. Student Name, Specialization, Assignment question must be clearly mentioned.

How would you relate demand management with Supply Chain? How according to you demand

planning & forecasting affects Supply chain management? What impact do you feel does the

operations management and manufacturing management of Agri-produce has on the efficient

Supply Chain Management?

C - SCRAP BOOK

Note: Last date of Submission of scrap book is 16-11-2019

Instructions

1. The content in the Scrap book should be supported with the relevant diagrams, pictures,

images, flowcharts, newspaper advertisements, articles etc. wherever needed.

2. Student Name, Specialization, Scrap book topic must be clearly mentioned.

Prepare a scrap book on ‘Procurement Management in Agriculture Supply Chain’. The scrap book

should cover following points:

- Purchasing cycle & types of purchase

- Contract Farming / Corporate Farming

- Traditional Inventory Management

- Material Requirements Planning

- Just In Time (JIT) & Vendor Managed Inventory (VMI)

D - FIELD VISIT REPORT

Note: Last date of Submission of report is 16-11-2019

Instructions

1. Student Name, Specialization, Project Topic must be clearly mentioned on the report.

Visit any Agri-produce Transporter, Fleet Service provider, Agri-produce distributor, Warehouse

or Cold storage. Try to understand the Logistics management and the challenges faced by them of

the Agri-produce from their perspective.

Prepare a detailed report on ‘Logistics Management in Agriculture’. The report should include

following points:

- Elements of logistics

- Distribution management

- Distribution strategies

- Pool distribution

- Transportation Management

- Fleet Management

- Service innovation

- Warehousing

- Packaging for logistics

- Third Party Logistics

- GPS Technology

E - THEMATIC PRESENTATION

Note: Date of Presentation: 11-11-2019 & Submission of handouts & a soft copy on 16-11-2019

Instructions

1. The handouts of the presentations must be submitted in printed as well as a soft copy to the

concerned faculty.

2. Student Name, Specialization, Presentation Topic must be clearly mentioned.

Make a power point presentation on ‘Information Technology in Supply Chain Management in

Agriculture’

Subject: Tourism Marketing - I Code: 317RABM

SR. NO. PARAMETER MARKS

A Field Visit Report 10

B Small Project & Internal Viva-Voce 10

C Scrap Book 10

D Written Home Assignment 10

E Thematic Presentation 10

Total Marks

A FIELD VISIT REPORT

Note: Last date of Submission of report is 16-11-2019

Instructions

1. Student Name, Specialization, Project Topic must be clearly mentioned on the report.

Visit any Agri tourism farm / organization. Do observe the place, facilities & services provided.

Do interact with the owner or manager and prepare a detailed report covering following points:

- Firm / Organization Profile

- Services offered

- Motivation & Purpose behind the idea

- Problems & Challenges faced during the process of starting Agritourism

- Financial & Marketing Planning

- Use of traditional marketing & digital platforms for promotion

- Unique Selling Proposition (USP)

- Government support in terms of funding or any other schemes, promotional programmes

- Customer Reviews & Feedbacks

- Future Plans

B SMALL PROJECT & INTERNAL VIVA-VOCE

Note: Last date of Submission of report is 16-11-2019

Instructions

1. Internal Viva-voce will be conducted at the time of the submission of the project report.

2. Student Name, Specialization, Project Topic must be clearly mentioned on the report.

Take any three cases from the five examples given below and prepare a detailed tour plan:

1) Festival Tour for Durga Puja in West Bengal

2) Cultural tour to Rajasthan

3) Pilgrimage Tour to Uttarakhand

4) Eco-friendly Tour to North-East India

5) Historical Heritage Tour to Madhya Pradesh or Maharashtra

Prepare a detailed tour plan of any three cases which should cover following points:

- Behavioral profile of the target customers

- Conceptual planning / tourism product planning

- Regional planning

- Advertisement & Promotion

- Itinerary design

- Actual Tour Plan

C SCRAP BOOK

Note: Last date of Submission of scrap book is 16-11-2019

Instructions

1. The content in the Scrap book should be supported with the relevant diagrams, pictures,

images, flowcharts, newspaper advertisements, articles etc. wherever needed.

2. Student Name, Specialization, Scrap book topic must be clearly mentioned.

Prepare a scrap book on the topic ‘Incredible India’, which is an international tourism campaign

maintained by Govt. of India. The scrap book should cover following points:

- Objectives of the campaign

- Features of the campaign

- Ministry associated with the campaign

- Current status of the campaign

- Outcome / Result of the campaign

- Critical analysis of the campaign & your suggestions for improvisation

D WRITTEN HOME ASSIGNMENT

Note: Last date of Submission of assignment is 16-11-2019

Instructions

1. Student Name, Specialization, Assignment question must be clearly mentioned.

Carry out a detailed study of the current status of tourism marketing in developed countries &

analyze where we stand in tourism marketing. Is Indian environment conductive and offers

promising future prospects for the industry? If yes then what according to you should be done to

promote this industry?

E THEMATIC PRESENTATION

Note: Date of Presentation: 11-11-2019 & Submission of handouts & a soft copy on 16-11-2019

Instructions

1. The handouts of the presentations must be submitted in printed as well as a soft copy to the

concerned faculty.

2. Student Name, Specialization, Presentation Topic must be clearly mentioned.

Make a power point presentation on ‘Tourism Market Segmentation’. The presentation should

include following points:

- Justification for segmenting the market

- Importance of market segmentation

- Bases of market segmentation

- Effective market segmentation

- Decision processes for segmentation