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Report on CCS National Seminar (Nov. 1 -2, 2012)

FIRST TECHNICAL SESSION Globalisation and Its Impact on Rural Women Consumers Changing Taste and preferences Geetanjali Dash The eminent speaker having a focus on globalization that is leads to changing

life-style. Rural Consumer might have value for money, not on quality products.

She emphasis that the Rural Women Consumers are more vulnerable as

comparison to male consumers in market. Cross-cultural Borders are becoming

meaningless and there is an increased need for protecting the informer. Due to

lack of awareness the rural consumers are attracting towards products at a

cheaper rate which causes serious health hazards to the rural women.

The main aim of the study is to aware to guard their right to safety, right to

choose and right to health.

A Roadmap to Rural Market Penetration Chitra Kasana The study was Action – plan oriented as the corporate and industry the paper

giving some important strategy for rural market penetration and draws a parallel

at the all India level based on secondary data and the 2011 Census Report to

seek variation. The case analysis of HUL’s attempts to penetrate into rural

market.

Rural Marketing – Big Potential in Small Markets Sourabh Munjal

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The eminent speaker focuses on the success stories like Hariyali, Adhar Sagar, i-

shakti which are very successful in rural market. They usually earn and spent

when they are fully satisfied. The paper fours on the profile of the rural Indian

Consumers and analyses the characteristics of the diverse and scattered rural

market.

Demystifying the Facts of Globalisation – Analyzing the institutional support for Rural Consumer awareness in India Pradip Kumar Parida & Smita Raut The speaker tries to focus on decreased awareness and information level of rural

consumer with reference to developing countries the presenter present some

strategy for the numerous challenges in the rural market and what are the roles

of institutions like Panchayats, Media, Schools, educational institutions, voluntary

organizations which seen to be more prominent.

Overemphasis on marketing opportunities and its impact on Rural Consumers - Some reflections Samiulla Eminent speaker said that their should be distinction between rural and urban

market so that marketing strategy should be applied to get more profitability and

customer satisfaction. Their should be Grievances Redressal system which are

to be the solution of the problems arises from the Rural Consumer. Government

should organize awareness programme to empower the rural consumers

regarding unfair trade practices and also product their interests as they constitute

the talk of Indian Consumer tase .

The co-chairperson Dr. Sheetal Kapoor Said according to Mahatma Gandhi the

spirit of Indian is rural consumer. Their should be different policies in different

region for different consumers.

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SESSION -1

Rural Consumer: Opportunities and Marketing Strategies By Snehal Kumar H. Mistry

As in morning session plenty of aspect related to rural consumer awareness

were discussed RM have acquired a significance growth in recent year as a

result there a in purchasing power of the rural communities. Due to the

technological advancement has brought change in every sphere of political,

social, economic and cultural life of people in the country by giving some past

review. By reviewing past study rush and olive (2004) wathien at 2002, Nardo

2011 wateston 2004 explain the Rconsumer empower.

Consumer empower activities in India by Rural Market – By (a) educated by their rights (b) creating awareness (c) C___ Buying (d) Presumption

Discuss the Rural C Empowerment effects on Market – Strategy

(1) product and Price strategy (2) Channel strategy (3) Promotion strategy explain all the strategy.

Conclusion – empowering the Rural Consumer is not the to make a profit but to

how to satisfy the rural consumer and than make a profit

Spurious Products in Rural Market- Problems and Countering Strategies

Presented by the Pushyamitra Joshi

The paper is all about the spurious products sell in the Rural Market mainy the

FMCG goods like (Pake products, Lock a like

Spell a allke the concept model to FMCG it is an intensive study. Also find the

various factor influencing rural consumers in Buying the spurious products also

alt up the strategic framework for the same to fight against spurious

manufactures.

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Prevalence and Awareness of Food Adulterations and Misbranding in Rural Area of Kancheepuram district, Tamil Nadu Radhika Ganesan The speaker focused on the fronds in various consumer sectors are now

commonly practiced Generally in foods are purposely contaminated with

activities to Increase bulk, attractiveness, disguise spoilage and increase profit.

Food product are contain high value of a food adulteration and misbranding. Her

study comprises the 75 household from kancheepuram district she suggest that

most of researchers suggest develop a model relating this so that it can

implemented. Consumer movement in this direction has to be actively

encouraged through awareness and education on food adulteration and

misbranding among the population.

Fake Branding in Pharmaceuticals – A Study of Select Rural Districts in Telangana Region Suresh Chandra It state about the take brands in the pharmaceuticals industry which shear

tremendous growth in last two decade. Talk about the rising compilation, that

developing in small scale pharma companies which providing fake medicine in

Rural area to the survival of the fittest his study based on the field investigation.

In a paper talk about the faction that influence the marlutry of take Brande in

pharmaceuticals and the remedies to Auti counterfeit strategies

ID Nano tags, OR & 2D Bancodes, arrange the rural consumer awareness

campaign, strict regulatory intiative take by DCA & medical inspectors.

Lastly BE AWARE BE RIGHT ENSURE SAFE

SECOND TECHNICAL SESSION Parallel Session – 2 (DST Hall)

Changing Taste and Preferences of Rural Consumers

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Changing Life-style and Consumption Patterns of Indian Rural Households: An Analytical Study Zeeshan Amir and Ali Ghufran

The eminent speaker said that consumption pattern is an important barometer of

individual welfare. The study takes into account the impact of changing lifestyle

on consumption pattern in relation to selected demographic variables and socio-

economic characteristics study is done to understand how the change in lifestyle

of rural households is affecting their consumption pattern.

Changing Tastes and Preferences of Rural Consumers – A Paradigm Shift. P. N. Singh The speaker focuses on proliferation of branab in rural areas and High saturation

level of urbans, study is confined to the two villages in Mirzapur district of UP.

state. The Paper highlights some interesting dimensions of rural marketing. How

the marketer should approach the rural consumer along with marketer’s strategy.

Marketing Strategy in the Context of Changing Tastes and Demand of Modern Rural Consumers of India Sanghamitra Choudhary and Shailendra Kumar

The eminent speaker focuses on increasing income and purchasing power. Rural

consumer had decreased food expenditure and increased fashion style

expenditure she focuses on modifying marketing mix. The modern rural Indian

consumer have also started demands for premium products. The study focuses

on why the rural market is different from the urban market.

Consumer Behaviour and Rural Marketing A Case Study of Ghaziabad District of Western Uttar Pradesh Meenu Aggrawal and Nitish Aggrawal

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The paper focus on the concept of Consumer Behaviour and Rural marketing

and what the factors that influences the Consumer Behaviours and the ultimate

objective is the customer satisfaction. Nitish sir had focused on awareness of

rural consumer by which rural consumer can distinguish a product from another.

Lack of information to them by the media the other sources are mainly

responsible that state of affair of the consumers in the sampled area.

Awakening Rural Consumers towards Sustainable Consumption – A Case Study Basanta Kumar

The eminent speaker focuses on the issues like consumer awareness and

education and vastness of the country below poverty line. He has take of the help

of PRA technique in Research Methodology. The study focused on magnitude of

involvement of rural people in corrupt practicum and have can they be

empowered as sensible consumers with their rights, duties and responsibilities,

Changing Tastes and Preferences of the Rural Consumers, Opportunities and Challenges Ahead of Oil Marketing Companies (OMCs) Kaushal Kishore

The eminent speaker focuses on the preferences of the Rural Consumer, rural

marketing initiators, opportunities and challenges of Oil marketing companies. He

evaluated the strategies of Rural & Retail consumers, IOCL’s, HPCL’s and BPCL

marketing strategies

The paper focuses on the role of OMC’s in empowering rural consumers and

helping them to meet the satisfaction level.

THIRD TECHNICAL SESSION

Service Sector and the Rural Consumer

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Protection of Consumer Interest in Insurance sector – A Study of Belgaum district in Karnataka State Shrimant F. Trangade

The eminent speaker said that insurance is form of risk management there are

24 General insurance companies end 23 life insurance companies. The rate of

insurance sector is 20%. The paper was based on empirical data collected from

primary and secondary sources. Insurance sector is a boom for economic

development as it provides long term funds for infrastructure development.

Service Quality in Telecom Services in Rural Areas – A Study of BSNL in Chittoor District A.P. K.S.S. Hari Prasad

The eminent speaker said that telecommunication is the most fundamental,

structural institutions reforms since 1991 which leads to maximization of

Consumer benefits. In this paper, the service quality and customer satisfaction of

the rural customers were analyzed. Customer awareness is also analyzed to gain

various benefits and concessions provided by the BSNL. However, the

conclusion is that service quality is the primary concern even in the rural areas.

Problems in the Banking service Marketing in the Mofussil – A study of HDFC Bank of Anand District, Gujarat Poojara Jayesh and Christian Sejal

The eminent speaker gives a brief about the basic concept of Banking service

market. The paper reflects the concept of mofussil Bank Marketing, identifies the

problems in the Banking service marketing in the Mofussil and concluded and

make suggestions to overcome problems arising from service rendered by

private pomks.

And at lest – please BEAR with us – Documentary Film

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The documentary is directed by K.G. Vasuki who is journalist by profession. The

documentary is about a wild life sanctuary got affected by the new industrial

setup and how it is environmentally un- safe. In the documentary film, there is

interview of following members.

FOURTH TECHNICAL SESSION

Parallel Session – 2 (DST Hall)

Strengthening Consumer Movement: Role of NGOs and VCOs

Chairperson: Dr. Jayashree Gupta, President, Consumers India, New Delhi

Co-chairperson: - Dr. K. Soundararajan, Associate Professor, Annamalai

University, Tamil Nadu Role of Consumer Organisations in Rural India: Towards Suggesting Action Agenda for Consumer Organizations K. Venugopala Rao The report of working gp. on consumer protection, 12th plan, Deptt. of consumer

Affair mention the role of Voluntary Consumer Organisation in rural India.

Enhancement of consumer awareness and education to protect the rights of

consumers in changing rural India. The eminent speaker highlights nearly eleven

categories of methods which are adopted by the Voluntary Consumer

organizations in rural India to increase the awareness and education of rural

consumer. Consumers are to be guarded against the cheating practices of

private mobile telephone companies and pharma companies. Electricity facility is

very poor in Andhra Pradesh. Insurance education and credit card utilization

education is must to rural consumers. Consumer’s consciousness should be

increased and consumer education should be given at school level also. Slogan

is ‘Jago Grahak Jago’.

Empowering Rural Consumers- Role of NGOs

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Vijay Kumar Talwar The eminent speaker emphasis on reaching and gold ‘Consumer Protection Act,

1986 and effective implementation as it concerns the Rural Consumer and

NGO’s the has given effective Brief of Consumer Protection Act. The basic

problem of the rural consumer is that in case of a deficiency in service or

defective goods supplied, where the consumer should approach, the district

forum are located too far from his place of residence as it is a case study of

Gurgaon. The Loopholes is no checks for NGO’s. the service providers, there is

no immediate relief for rural consumer. The current scenario about the

assistance to the NGO’s by the government _______ they should be educate

and spread awareness amongst the consumers. The role of Govt. is to empower

and educate the rural consumer. The Role of NGOs is to give support to the rural

consumer and never loose hope. Concluding all this, getting into the limelight but

concentrate on a lot that still need to be done “JAGO GRAHAK JAGO”.

Rising Prosperity in the Rural Areas of Kerala and its impact on Consumer M. V. Mathew The eminent speaker case study of Kerala, emphasis on Consumer Protection

Act, 1986 become much beneficial to the consumer by its simplicity and

effectiveness the study analyses the pattern of rural consumer’s exploitation in

Kerala and suggests a road map to redress their grievances also. Consumer

education is very necessary. Advertisement are misleading the Rural Consumer.

Menace of Food adulteration in Rural Areas – Need to Empower Women Amit Kumar Singh and Pankaj Kumar Singh The eminent speaker said that the paper in based on case – study apout Food

Adulteration and tastes about 32-26 tastes. 52 out of 100 consumer are found

experience of adulteration. The public Heath Foundation of India Attributed 80

percent of all premature death to contaminated food and water. Knowledge

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enhancement and skill development should be done. Brief concept about food

adulteration. Percentage of food 30-35% 68.4% of milk are found polluted 25-

30% of edibles, 90% of Vanaspati are adulterated Different Act are to control

Food Adulteration.

Role of Civil Society Organisations in Promoting Awareness among Rural Consumers: Challenges and Strategies Sapna Chadah

The eminent speaker, Globalisation, liberalization and privatization have enabled

the entry of several private trades; Their is evaluation of project sanctioned to a

NGO. Research is Analytical, ‘Jagruk Upphokta, Surakshit Upphokta are the

techniques to disseminate Consumer Awareness Local languages are used in

documentary film. The paper analyses the role of civil society in promoting

consumer awareness and advocates that there is a need for accreditation and

professionalization of VCOs to raise their credibility, Documentary file was very

effective. Lacking of Consumer Protection Act. Only 4.31% knew about

Consumer Protection Act. There are unethical marketing practices. Duration of

each program should be increased. Village counseling committee should

constituted.

The Role of Voluntary Consumer Organisations in Consumer Protection – An Empirical Study in Rural Karnataka Abbokar Siddiq The eminent speaker focuses about the concept of Consumerism and it could be

achieved by imparting Consumer Protection Act, 1986. A large no of consumers

are bring exploited and cheated by the traders. For this there is a need of

Voluntary Consumer Organisation is gaining momentum to play a vital role to

help and render assistance. There should be suggest measures to VCOs. There

is a low rate of awareness of consumer rights. findings were law awareness

level, expected different varieties from the customer and activities of most of the

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VCOs are restricted to complaint settlement. VCOs are performing their activities

as per the expectations of Consumer Different suggestions are given.

At last, Chair person said to Co-chairperson to address the audience. Co-

chairperson is giving note of thanks & Dr. Sapna Chadah, AP, IIPA asked Misra

Sir to present the momento to chairperson and Co-chairperson. Chairperson also

address the audience and consumer retain their identity and use RTI. Misra sir

also give vote of thanks to chairperson and co-chairperson.

FIFTH TECHNICAL SESSION

Grassroot Democracy and Consumer Empowerment

Panchayati Raj Institutions – A Mechanism for Consumer Empowerment District, Karnataka Joseph Benjamin The eminent speaker gave a brief concept of CONSUME, 6 rights of consumers

are given and emphasis is given to Right to Education Consumer Protection Act,

1986 has been passed. The consumers are unaware of their rights consumer

movement’s success can depends upon the level of consumer awareness to the

consumers about their rights and responsibilities. Consumers are being exploited

Government initiative, Consumer forum is at their boom. Emphasis is being given

to right to education to impart consumer awareness – effort has been given how

the Panchayati Raj institution will be a catalyst in making rural mass aware about

the consumer rights.

Rural Consumer and the Panchayats – A Case Study of a Village in Shimoga District, Karnataka B. V. Gopala Krishna and C. L. Ramesh The eminent speaker talks about consumer Protection Act, 1986 for the

exploitation of Consumers and their Grievance Redressal System. The rural

market is effected by spurious, adulterated and harmful products. People are

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unaware of existence of consumer forums. At present, Panchayati Raj system

there are three tier system

1 Village Panchayat 2 Zilla Panchayat

3 Taluk Panchayat

The study mainly focusses on the status, nature and the problems of rural

consumers particularly at the glass roots level. The role panchayats can play in

consumer protection and also what other strategies are needed to protect rural

consumers. There is target about rural women consumers also. Empowering

consumerism among school children they should be done District Forum should

be given there. Concluding Consumerism is a movement to educate rural

consumer in particular about COPRA.

Role of Panchayati Raj Institutions towards Consumer Protection and Awareness among Rural People in Tamil Nadu G. Palniappan and C. C. Ramanigopal The eminent speaker, said that Consumer Protection Act enacted 1986 is a

unique and highly progressive piece of social welfare legislations. Need of the

study is know about the level of awareness and bridges the gap

The proposed study aims to explore the opportunities available to the rural

people relating to consumer awareness and how Panchayati Raj Institutions can

contribute in creating awareness in the aspect of consumerism. Research was

empirical in nature. Local language is used in Questionnaire. Concluding, that

consumer should come forward to become awared consumer.

Role of Panchayati Raj Institutions in Consumer Protection

Alok Mishra The eminent speaker focuses on the evolution of low in the filed of consumer

protection and the constitutional status accorded to Panchayati Raj Institution are

closely related. In the state of Uttar Pradesh Vs. Samiti is there for doing all this.

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Economic and legal empowerment and another is empowerment through

education is there. Mechanism in Rural areas should be implemental at a right

time so that protection and empowerment of consumers may be done. He

focused on the fact of regard empowerment of consumers in rual areas and

redressal mechanisms is there.

Gandhian Perspective on Problems of Rural Consumers in India: Issues and Challenges Anil Dutt Mishra The eminent speaker take certain point if you want to educate people it will take

a longer time. The rural economy contributes nearly half of country’s GDP which

is mainly agricultural driven. Gandhain Value, must translate his ideals into real

life and make Rural India free from hunger, poverty and exploitation.

Concluding the paper argues that the village should be the center of all activity as

a advocated by Gandhi framing any law should be according the state and the

region.

Capacity building is necessary, Neither the Gandhian understand the Ghandian

thought wisdom is essential.

SIXTH TECHNICAL SESSION

Media and Rural Consumers

Role of ICT in Empowering Rural Consumers Sheetal Kapoor

The eminent speaker discusses about the causes for the growth of Rural Market

Globalization and globalization is invading parts of rural India and the villages

which were once inconsequential dots on maps. She also focuses on estimated

market share of rural products. Govt. is also spending many money. Rising

affordability and growing Acceptance are the factors making rural markets

attractive. Increasing Demand for products and improving Accessibility are also

some of factors. Concluding the paper discusses the need to focus on Indian

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rural consumers to empower them to access in formation and to identity the

bottlenecks and solutions.

Role of traditional Media in Consumer Empowerment: Communicating with the Rural Audience Suresh Misra, Mamta Pathania and Virendra Nath Mishra The eminent speaker discusses the process of development a long with the

expanding globalization and liberalization has increased the number of consumer

related issues. The finding they use of traditional media as a powerful means to

communicate. Language is not a barrier. Programmes enumerate the various

consumer rights. No. of complaints were dropped in the complaint boxes placed

in the villages –concluding, this paper examines the impact and effectiveness of

traditional media on consumers and highlights as to how this media has been

successfully used.

Rural Consumer and the Media D. S. Poornananda The eminent speaker emphasis increasing purchasing power of rural consumers

has led to major shifts in their purchasing pattern. Rural readership of newspaper

is decreased as compared urban readership. The paper examines through

content analysis and examines cases of district and community newspaper that

have provided fora for the consumer. There are consumer news in newspaper.

There is also consumer advocacy in newspaper. Women’s participation should

be there for community radio for consumer awareness.

Role of Media in Tourism Marketing and Influencing Consumers in Rural Areas of Himachal Pradesh Arvind Kumar

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The eminent speaker the role of media in marketing of tourism products and

influencing consumers in rural areas of Himachal Pradesh Different media is

used that influencing consumers in rural areas of Himachal Pradesh.

Awareness is generated by Different media and concluding that media has

played important role in tourism marketing and influencing consumers in rural

and Himachal Pradesh.

Role of Communication Media in Rural Marketing Mahendra Kumar Padhy The eminent speaker examine the impact of marketing communication strategies

in rural India and shift of multinational corporations focus forwards the Indian

marketing mace district of U.P. is taken for example communication yap should

be there to minimized Promotion Mix should be there to minimize the yap. The

main purpose of paper is to identify the marketers for promoting their goods and

services in rural market. So, their ‘should be effective communication between

every point of marketing strategy.

ICT: Availability, Awareness, Use and Information Seeking Behaviour of Rural Formers in Southern India K. Soundararajan The eminent speaker argued that the use of information and communication

Technologies can provide rural formers with access to information and

knowledge and thereby enhance their quality of life and accelerate the pace of

rural development. Quantitative data were analyzed using SPSS software and

thematic analyses was used to analyze qualitative data.

Concluding, there is a significant relationship between awareness and

information usage and demographic characteristics in addition to the sources of

information utilization. There is also a reciprocal relationship between the buyer

and seller.

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Technology and Service Delivery to Rural Consumers Devendra Singh The eminent speaker describes a large section of rural population of India is

either poor of belongs to lower middle class family. The also emphasizes on

present situation.

The paper mainly focusses on three – main issues –

Current status of rural consumers

The programmes and schemes of central as well state governments

Grievances of Rural Consumers.

Lastly Relevance of technology in educating all sections of rural society

Rural E-seva is also taken. Bhoomi, E-chaupal, Aksh are taken into

consideration.

At last the chairperson emphasis on reading Newspaper and encouraging the

radio services for communication. Traditional media make a big contribution in

communication, better consumer education should be there and media should

responsible. False and misleading advertisement should be banned safety in

necessary.

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Spurious Products in Rural Market- Problems and Countering Strategies Presented by the Pushyamitra Joshi The paper is all about the spurious products sell in the Rural Market mainy the

FMCG goods like (take products, lock a like)

Spell a allke the objective of the study is to provide a concept model to FMCG. It

is an intensive study. Also find the various factor influencing rural consumers in

Buying the spurious products also set up the strategic framework for the same to

fight against spurious manufactures.

Prevalence and Awareness of Food Adulterations and Misbranding in Rural Area of Kancheepuram district, Tamil Nadu Radhika Ganesan The speaker focused on the fronds in various consumer sectors are now

commonly practiced Generally in foods are purposely contaminated with

activities to Increase bulk, attractiveness, disguise spoilage and increase profit.

Food product are contain high value of a food adulteration and misbranding. Her

study comprises the 75 household from kancheepuram district she suggest that

most of researchers suggest develop a model relating this so that it can

implemented. Consumer movement in this direction has to be actively

encouraged through awareness and education on food adulteration and

misbranding among the population.

Suresh Misra – Study indicates that as far as rural consumers are concerned the

awareness level is very low – 7 to 8 %. which is quite low as far the rural

consumers are concerned. It was suggested by the Minister to choose the topic

for the National Seminar.

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Sheetal Kappor – M. G. Said India Lines in rural India. In 25th Year of Consumer

Protection Act we need to see have far the rural consumers have been

empowered. We need to think in rural teens u/stand their needs .The initiatives of

Department of Consumer Affair to start State Consumer Helpline is a very good

step as now we can talk to them in regional language and ICT has helped a lot in

this. The role of contemporary media is also great in this. The males are the real

decision makers. There is huge potential in rural markets but the problem is of

accessibility. People from one place different form other so there is need for

having different strategies for different areas. You can not have one strategy for

all. There is need for campaign for educating the rural consumers. Sachet

marketing is very popular in rural markets. This is the way by which the rural

people can consumers ever if they do not have large sum with them.

V. K. Singh- Monopoly is bucl specially for rural consumer competition law is

different from Consumers Protection Law. Rural consumers are either farmers or

dependent on agrl - produce. But now they are migrating to urban and are having

income from other sources as well. In compel law the consumer is defined

broadly shere a producer also is a consumer. Compete law is for our all

correction of the market, to lake collective action and not concentrate on India

complaints. Both comp. and consumer law have common goal of protection of

consumers from producers one of the goal of comp law is to examine to comp

law has enough safeguard to protect the rural markets by adequately defining the

relevant markets. It can be done by different entry barriers and it is potential area

of concern. The object of comp. law is not only to protect consumers but also to

promote competition in the market. One of the role for CCI can be development

of market. APMC are there in every state, forward market competitor.

CCI has received around 300 cases but there has not been a single case from

the rural area. This indicates that there is no awareness about the comp Act.

These is the role carved out for the NGOs who can

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Speech by Dr. V. N. Viswanathan Consumer right in service Sector 10,000 copies were sold. 57% GDP from

service sector. There is service deficiency. 1991 is a break through year. In Rural

are the traditional food gone and Modern food was come His point the Rural

adopted the urban culture. 1990 40% Income spent on food. Less spent on

education, entertain

Kersel Report – Rural population is adoptan urban life style. All brand item is

available in the rural area there is no difference in U & R Consumer Behaviour.

Rural market is have potential which to tapped need to educated the rural

consumer these particular session is done. Make a substance use of this

seminar to write a article book to give something to society

FOURTH TECHNICAL SESSION

November - 2 (Consumer Education And Awareness)

Rural Consumers: Need for Education and Awareness P.V.V.S.Murthy

Week in asscern they ignorness consumer are not protected the Act came into

force 25 years

No.

Two type of consumer – Male / Female great disaatvalege – law literacy rate and

law Income rate

The RC are not aware of Bad Practices Due to this, they are unable to pick up

the necessarily product. A farmer is a producer as well as consumer because to

produce something purchase raw material. Under ground water is being polluted

due to excess chemical fertilizer.

WOMEN consumer – they don’t have choice and not aware of market tricks

Rural Markets are fed with spurious good, falee product

Who is educated the consumer Educat Institute consumer clubs voluntary

consumer organization Aganwadi workers, former Associations women

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organization/ DWACRA groups Heath cooler I there group help to educate the

RC

How to Impact consumer education we need to convince them E Edu befor you

intiate action.

After from the syllabus –

Convince the teachers

Consumer culture – explain the 7 Question regarding the consumer culture.

Awareness of Consumer Protection Act among Rural C A study of Coimbatore

M Sumathy

- Made a sur 125 respondent

- Biggest consumer market in the world 720 million consumer across the village

in rural India

Changing faces –in purchasing power MNERGA and the other program Role of

local bodies in Rconsumer Act- The movement gained a momentum after e

COPRA 1884

Objective

Examin

Study the awareness lever

Source of Information

Incenses

Two hypotheses

RM 125 respondents

Variable - socio –eco factor, income education age, gerda

Test – reliability – Glphe and Guttmann’s

Analysis and interaction

Report view on consumers legal law Awareness 5 point likert scale. They not

aware about there right accord adaptation using fraudulent packaging, using

handmade balance

Source of informant

How they get

Radio 57% Most popular

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TV 55.2

Out 47.2

New Paper 45.6

Awareness of consumer legal law

77.4% KDM

ISI – 67

Agmark 65.6 Better aware of

HallMark 58.4 realty to gold rather

BIS 51.2 than good one

Recommendations / Promote the general awareness about the rights of the

consumer through consumer education and informant

Conclusion – Rural have poor knowledge they should educated for these own

welfare.

Empowering Rural consumer : Issues and concerns

By SC Roy

Based on Personal expedience urban person have roots in rural area.

Consumerism is has intimation to purchase or purchase.

Floker point the empowerment educate than Empowerment (Building meaning

Degree Confidence the Decision Making

Capacity

Rural people are those who don’t migrate to urban area No. in markets in Bihar

as Globalisate Pvt. and liber is there. No. choice for rural consumer whatever the

price decide by the producer they have to pay.

Consumer Protection Act 1986 is not new one

There should be consumer watch NGOs. Other

Consumer was cooperate

Education was in not in formal but in formal form

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DMC is developed By workshop seminar Involve the Rural people in it than they

learn and also it educate, Right to choice MRP not know about even educated

people know about it farmer not know the law

Law is the common law make build up the confidence by making workshop in

Rural area

Appreciate by the Viswanathan to a great extent

Due based on experience

Role of Consumer Courts to Protect “Farmer” as a “Consumer” With Reference to Farming: An Analysis Pallavi Gupta Based on National seed Corporation led V/s M Madhusudan Reddy and Another (2012) SCSS566 - Issues - Regarding seeds Act is special legislations, burs the ____ of the consumer forum to enter tan complaint filled by the farmer under the Consumer Protection Act. Whether the seeds Act and the seeds Rules bar jurisdiction of CPA for Agriculture Product What as objects of seeds Act / Consumer Protection Act Whether defective seeds will come with scope of defective good under Consumer Protection Act Remedy Used seeds can seek remedy only under Act seed Act, 1966 If remedy is available in the form of arbitration case Purpose – self employment they work For that they have to protect former under the Act Provision – the interpretal of conclusion - Govt. duty to give the make the advent to give compensation for seed act educate the former Emerging Rural Consumers in Odisha- Protection and Redressal Initiatives Pratip Kumar Mishra Issue – Survival Strategies – Rural infrastruction we improved by govt. programmes manpower planning required E-governess Consumer Protection Measures in India - A Study of District Jind, Haryana

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Rajbir Singh Dalal and Vijay Vir - based on P & S data 210 respondent from 7 district all from Rural background Object – (1) to access the CB problem facing (2) What nature (3) Awareness about Consumer Protection Act Rural Haryana growing rapidly due to infrastruction, govt. scheme, green revolution contribute a lot No of act has been passed problem of proper implementation and awareness regarding the act Finding - Age will classification of consumer – in 19.30 (Greater Part) – 61 41-50 – 55 Classification on bases of education literacy rate also Metric - 85% 10+2 – 55% Grade Education Main – way to decide the Consumer Awareness Level of knowledge about Consumer Protection Act - 140% say No. – they have no knowledge and have a little Modus operandi of Making Complaint They – Little on personal level 3 % approach the consumer forum Suggestions – RC that in deliver they purchase ___ bases Impact of Education and Awareness on Rural Marketing in India Anju Kumar Her aim to explore the rural area by understand the rural consumer needs, produce what they need. Improve in the basic infrastructure market turned about Roadblock in Indian Indian Market – (Standard of __) Low level of literary and income law Transporter and __, seasonal demand, Dispersed Market Spurious Brand Influence the Rural consumer - Generate Awareness Promotion Rural Digital Service – Lovam Lowman Gyandoot Conclusion – FMCG building the strategy in a long term strategy for the RC

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Spatial Problem of Consumer in Rural India: Case Study of Panapur Block, Saran District, Bihar Nawal Prasad Singh Different catego consumer cheated different way according to there category Medical services in local market Goods for farmer - dependent on market earlier not. They used organic seeds and row depend upon market. No option for former for fertilizes Retailer maker scattered in the market- Consumer Problem in Rural India (1) Weight System (2) Quality of goods (3) Adulteration What is role of Gram Panchayt Role of Govt. School Role of Economy By Geeta Das S. C. Roy Paper was appreciated by both the chairperson. Give suggestion to the problem related to the Rural Consumer No. Question -/ Answer Session due to Look Of time