Report April 2013 - Overall 88 Clippings

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Report April 2013 - NETGEAR Retail Business Unit

NETGEAR RBU Summary

• Total: 44 (RBU) + 29 (both) Clippings D-A-CH

• Coverage is distributed among four major topics: New ReadyNAS Lineup, Beamforming, Router Security and quarterly figures

• PR-Activities: statements for NOW! Magazine taken from an interview with Danny Ulrich, Introduction of Robert Henkel by Telecom Handel / CH: statements for K-Tipp about electric-smog and WiFi router

• Review devices: WNDA4100 (Redaktionsbüro Karcher), R6300 and A6200 (port01 City-Flash, c’t, Redaktionsbüro Karcher)

NETGEAR RBU Coverage - Topics

Report April 2013 - NETGEAR Retail Business Unit

Report April 2013 - NETGEAR Retail Business Unit

NETGEAR RBU VIP MediaGermany - Tier 1

IT-Consumer Lifestyle Online

Chip SFT Bild.decom! dpa ChannelPartner.deComputer Bild Chip.dec't Golem.dePC go heise onlinePC Magazin Spiegel onlinePC PraxisPC-Welt

Germany - Tier 2

IT-Consumer Lifestyle Online

Audio Video Foto Bild TV Digital Cnet / ZDNetChip Test & Kauf TV Movie (MM) magnus.deconnect netzwelt.deMacwelt pc-welt.devideo home vision teltarif.de

tomsnetworking.de

Report April 2013 - NETGEAR Retail Business Unit

NETGEAR RBU VIP Media

Report April 2013 - NETGEAR Commercial Business Unit

NETGEAR CBU Summary

• Total: 15 (CBU) + 29 (both) Clippings D-A-CH

• Coverage is focused on the M4100 Series and the current quarterly figures

• PR-Activities: Article for Tecchannel (BYOD), Case Study ‘Haus der Natur’ published in Output online , ADMIN Magazin UK version, Market overview Storage Solutions for CRN

• Newsroom: Twitter, XING, flickr and Google+ update

Report April 2013 - NETGEAR Commercial Business Unit

NETGEAR CBU Coverage - Topics

Report April 2013 - NETGEAR Commercial Business Unit

NETGEAR CBU VIP MediaGermany - Tier 1

IT-B2B Channel Online

Computerwoche ChannelPartner ChannelPartner.de

it-administrator Computer Reseller News Chip.de

LANline IT-Business Golem.de

Telecom Handel heise online

tecchannel

Germany - Tier 2

IT-B2B Channel Online

Business & IT Dealers only Cnet / ZDNet

CIO funkschau handel Computerwoche.de

funkschau crn.de

IT-Sicherheit it-business.de

iX silicon.de

SearchXXX

speicherguide

telecom-handel.de

tomsnetworking

Report April 2013 - NETGEAR Commercial Business Unit

NETGEAR CBU VIP Media

Report April 2013 - NETGEAR Corporate

NETGEAR Overall Sentiment Breakdown

Report April 2013 - NETGEAR Corporate

NETGEAR Overall Print / Online Breakdown

Report April 2013 - NETGEAR Corporate

NETGEAR Overall Category Breakdown

AVM - AVM introduces a new version of its FRITZ!BOX 3272 ADSL classical router- AVM shows new version of the MyFRITZ!App version 5.51 for iOS- AVM is among the sponsors of the Anga Com fair

Belkin - Belkin introduces night vision camera NetCam- Belkin shows WeMo Switch for smart home- New Linksys Wireless Range Extender

Buffalo Technologies - Buffalo Technologies introduces new PoE Layer 2 Switches

D-Link - Security risk found in D-Link IP-cameras- D-Link presents new firmware for various routers of the DIR-645 and DIR-600 series- D-Link demonstrates new outdoor camera DCS-2332L- D-Link introduces new outdoor Access Point DAP-3520

HP Networking - HP Networking anounces virtual application networks to power cloud computing- HP completes its FlexFabric with vSwitch, Switches, Router, Software and new Services

Lancom - Lancom Systems starts a cooperation with Loop21- Lancom shows new 1781VA VPN-router which enables vectoring- Lancom extends its 802.11n series with the new L-460agn dual wireless access point

Report April 2013 - NETGEAR Competitor Monitoring