Report September 2014 – Overall 93 Clippings

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Report September 2014 - NETGEAR Retail Business Unit

NETGEAR RBU Summary

• Total: 75 (RBU) (3 both)

• Coverage is focused on new products presented at IFA 2014.

• PR-Activities: • Review devices: R7500 (Nina Eichinger, Toms Networking), R7000 (Stefan Rubner,

Who Cares)

Report September 2014 - NETGEAR Retail Business Unit

NETGEAR eCom & Social Media Summary

AMAZON DE: • Sent final weekly reporting to HQ

FACEBOOK, actually 13,290 Fans

100zehn answered several questions about Netgear products and functions posted on our timeline.

Posts: • September 2nd: we announced the launch of the R7500• September 3rd: we posted a picture of construction works on the Netgear booth at IFA• September 4th: we posted a picture of the Netgear booth at IFA• September 6th: we posted a link to a highlight coverage of the R7500 on Bild.de• September 7th: we announced the AC785 and posted a link to the first coverage of the AirCard• September 11th: we posted a link to an article on Computerwoche.de explaining the benefits of the

WLAN 11ac standard• September 22nd: we posted a link to an interview with Patrick Lo on Sky News Australia

NETGEAR RBU Coverage - Topics

Report September 2014 - NETGEAR Retail Business Unit

7% 1%

79%

1%1%

9% Smart HomePowerlineStorageRouterRepeaterSPBUOthers

Report September 2014 - NETGEAR Retail Business Unit

NETGEAR RBU VIP MediaGermany - Tier 1

IT-Consumer Lifestyle Online

Chip SFT Bild.decom! dpa ChannelPartner.deComputer Bild GQ Chip.dec't Golem.dePC go heise onlinePC Magazin Spiegel onlinePC PraxisPC-Welt

Germany - Tier 2

IT-Consumer Lifestyle Online

Audio Video Foto Bild TV Digital Cnet / ZDNetChip Test & Kauf TV Movie (MM) magnus.deconnect netzwelt.deMacwelt pc-welt.devideo home vision teltarif.de

tomsnetworking.de

Report September 2014 - NETGEAR Retail Business Unit

NETGEAR RBU VIP Media

23%

6%

33%1%

36%

Tier 1Tier 2OthersAT CH

Report September 2014 - NETGEAR Commercial Business Unit

NETGEAR CBU Summary

• Total: 15 (CBU) (3 both)• Coverage is focused on the partner incentive

Report September 2014 - NETGEAR Commercial Business Unit

46%

58%Business WirelessProSecureStorage/NASSwitchesOthersCorporate

NETGEAR CBU Coverage - Topics

Report September 2014 - NETGEAR Commercial Business Unit

NETGEAR CBU VIP MediaGermany - Tier 1

IT-B2B Channel Online

Computerwoche ChannelPartner ChannelPartner.de

it-administrator Computer Reseller News Chip.de

LANline IT-Business Golem.de

Telecom Handel heise online

tecchannel

Germany - Tier 2

IT-B2B Channel Online

Business & IT Dealers only ITEspresso / ZDNet

CIO funkschau handel Computerwoche.de

funkschau crn.de

IT-Sicherheit it-business.de

iX silicon.de

Storage-Insider

speicherguide

telecom-handel.de

tomsnetworking

Report September 2014 - NETGEAR Commercial Business Unit

13%

53%

7%

27%

Tier 1Tier 2OthersATCH

NETGEAR CBU VIP Media

45%

1%

54%

PositiveNegativeNeutral

Report September 2014 - NETGEAR Corporate

NETGEAR Overall Sentiment Breakdown

10%

90%

PrintOnline

Report September 2014 - NETGEAR Corporate

NETGEAR Overall Print / Online Breakdown

Report September 2014 - NETGEAR Corporate

NETGEAR Overall Category Breakdown

Review

Award

Produ

ct P

rese

natio

n

Raffle

Inte

rview

Backg

roun

d Arti

cle

Case

Study

Corpo

rate

0

10

20

30

40

50

60

70

40

61

2 0

12

0

14

AVM - AVM presents new products for home networks and TV at IFA 2014- AVM receives ComputerBild award for FRITZ!Box

TP-Link -

Synology - Synology launches new DiskStation Manager NAS device

D-Link - D-Link announces Smart Home series mydlink Home at IFA 2014

HP Networking - HP launches first app store for software-defined networking apps

Lancom - Lancom Systems and Pierre Audoin Consultants publish survey on “IT Made in Germany”

Report September 2014 - NETGEAR Competitor Monitoring