Replicon UX Presentation
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Transcript of Replicon UX Presentation
Replicon Trial Landing Page UX Redesign
Re-Focus on User Goals for Results
Goal Based DesignStep 1: Define Goals
User Goals
•Learn about Web TimeSheet
•Decide if I want to buy Web TimeSheet
User Goals
•Learn about Web TimeSheet
•Use the trial
•Obtain additional information
•Decide if I want to buy Web TimeSheet
User Goals
•Learn about Web TimeSheet
•Use the trial
•Obtain additional information
•Decide if I want to buy Web TimeSheet
•Match features to needs
•Measure ease of use
•Obtain system mastery
User Goals
Business Goals
•Convert trial user into customer
•Marketing/branding
Business Goals
•Convert trial user into customer
•Click purchase button
•Call or email sales staff
•Marketing/branding
Business Goals
•Convert trial user into customer
•Click purchase button
•Call or email sales staff
•Marketing/branding
•Spread message through user
•Influence future purchasing decisions
Business Goals
Goal Based DesignStep 2: Align Goals
Alignment
Learn about Web TimeSheet Marketing/branding
User Goal Business Goal
Alignment
Learn about Web TimeSheet Marketing/branding
User Goal Business Goal
Alignment
Provide easily accessibleinformation that also pushes marketing messages.
Alignment
Make purchasing decision Convert trial user to customer
User Goal Business Goal
Alignment
Make purchasing decision Convert trial user to customer
User Goal Business Goal
Alignment
• Make purchase as easy as possible.
• Remove barriers to purchase decision.
UX GoalsPurchase
• Make purchase as easy as possible.
• Remove barriers to purchase decision.
Information
Provide easily accessibleinformation that also pushes marketing messages.
Goal Based DesignStep 3: Check Against Persona
“I’ve filled in my information, let’s see what
this can do.”
User Persona Walk Through
• Upper management
• Doesn’t have time for deep exploration
• Doesn’t want to experiment
• “Give me results now!”
• High expectations
Persona
Select a feature.
User Persona Walk Through
PurchaseInformation
Use the feature.
Look up additional
information.
Mastered the feature?
Learned
enough?
YES
NO
NO
Find purchase button or contact
information
YES
Purchase
User Persona Walk Through
If this takes too long or is too frustrating…
This doesn’t happen.
UX GoalsPurchase
• Make purchase as easy as possible.
• Remove barriers to purchase decision.
Information
• Provide easily accessible information that also pushes marketing messages.
• Make sure information gathering stage delivers results quickly and easily
Goal Based DesignStep 4: UX Redesign
Current Landing Page
Select Main Function
Selected Main Function specific actions. Purchase Button
Contact by email or phone
Learn More and Help
Current Landing Page
Select Main Function
Selected Main Function specific actions. Purchase Button
Contact by email or phone
Learn More and Help
UX Goals
Purchase
Information
Recommendation 1:
Trial Bar
Select Main Function
Selected Main Function specific actions. Purchase Button
Contact by email or phone
Learn More and Help
Trial BarPurchase NowYour Trial AccountMore About [Function Being Viewed]
Help Video Help Index17 Days Left
SupportEmail Call
Trial BarSupportEmail Call
Information
Purchase NowYour Trial Account17 Days Left
• Always present• Contextual to
functions being used or looked at
• Help or video appears in overlay box, not in separate popup
• Index allows non-contextual information to be viewed
More About [Function Being Viewed]Help Video Help Index
Trial Bar
Purchase
Purchase NowYour Trial Account17 Days Left
• Always present• Constant but
subtle call to action
• Also provides easy access to support
More About [Function Being Viewed]Help Video Help Index
SupportEmail Call
Recommendation 2:
Getting Started Guide
Select Main Function
Selected Main Function specific actions.
Learn More and Help
Getting Started GuidePurchase NowYour Trial Account More About [Function Being Viewed]
Help Video Help Index17 Days Left
Getting Started
Select One:
Fill in a Timesheet
Request Time Off Approvals
Manage Employees
Timesheet Setup Reports
Select Main Function
Selected Main Function specific actions.• Makes next
step obvious• Subtle
reminder of key features
• Rest of screen can be deactivated until a button is pressed
Learn More and Help
Getting Started GuidePurchase NowYour Trial Account More About [Function Being Viewed]
Help Video Help Index17 Days Left
Getting Started
Select One:
Fill in a Timesheet
Request Time Off Approvals
Manage Employees
Timesheet Setup Reports
Information
Select Main Function
Selected Main Function specific actions.
Learn More and Help
Getting Started GuidePurchase NowYour Trial Account More About [Function Being Viewed]
Help Video Help Index17 Days Left
Show Start GuideLogged in: Admin
Can be returned to at any time.
Goal Based DesignStep 5: Internal Stakeholder Testing
Internal Stakeholder Testing
•High-fidelity functional wireframes
•Collect comments
•Modify
•Repeat
Goal Based DesignStep 6: External Testing
External Testing
•Selected clients and partners
•High-fidelity functional wireframes
•Collect comments
•Modify
•Repeat
Goal Based DesignStep 7: Live Iteration
Iterate
•Release to limited audience
•A/B tracking
•Modify
•Repeat