Remembering JWP
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Direct Marketing Club of New York | www.dmcny.org vol. 8, issue 1 | March 2017 direct & digital news from dmcny (continued on page 9) BY WILLIAM R. DENHARD J ames W. Prendergast passed away on Friday, January 13, 2017. It was truly an unlucky day for us all. Jim was an amaz- ing man, who influenced many. He was involved in countless organizations, either managing or supporting. When asked to get involved, he never said “No.” He was a husband, a father, a mentor, a teacher, a friend, a vision- ary and a direct marketer. He loved life, liv- ing it to the fullest. And his being Irish made for added fun. Jim dedicated his life to others. In any room, his presence was known. He was always smiling, unless his favorite profes- sional NY sports teams lost. He was also a collector of both sports memorabilia and direct marketing history. Ask Jim a ques- tion and he always had an answer. Although the arrival of desktop computers and smart phones were a challenge, he learned to cope with their new technology and in his own way mastered them. Jim was an individual talented in all spheres of human endeavor, a true Renaissance man. Like a beacon, he drew people to him, to his smile, to his laughter, to his positive outlook. He organized events for decades, and he was always there to participate, to seek sponsors, to speak and to collect the funds. He was a giver, who made you want to give. Jim’s involvement with the DMCNY goes back decades. He was the only individual Remembering JWP Jim would greet you with a smile, Laughter and advice. He volunteered for everything, You simply asked once, not twice. Jim was at every meeting, Golf outing, Apple gala and the like. He gave invocations or lengthy speeches. When one simply handed him a mic. Jim loved an Italian lady. So, Joy became his wife. With a son, a daughter and grandson. All key supporters in his life. Jim remembered fondly, His La Salle Academy days. He would champion this school for decades, Giving Brothers constant praise. Jim founded JWP Associates, And for years he would provide. Direct marketing and creative services To clients nationwide. Jim hosted parties for St. Patrick, And in his parade he marched. His favorite drink Scotch whiskey, Whenever he was parched. Jim founded Silver Apples And started OGLE luncheons, too. He wanted us to stay connected, Old friendships to keep, to renew. Jim was also an avid sportsman, Rooting annually for the Mets. Other favored teams were special, too. The Rangers, the Knicks and the Jets. Jim had knowledge and much wisdom, So naturally he had to teach. He made learning direct marketing seem easy, With every classroom speech. Jim would want us to remember, Give back, volunteer, have fun, His legacy recalled fondly, In our hearts, he’s truly Number One. Jim was a very special person, On the top of every person’s list. Though his spirit will always be with us, He will definitely be missed. Tribute to Jim Bill Denhard
Transcript of Remembering JWP
Direct Marketing Club of New York | www.dmcny.org
vol . 8 , i ssue 1 | M arch 2017
d i r e c t & d i g i t a l n e w sf r o m d m c n y
(continued on page 9)
BY WILLIAM R. DENHARD
James W. Prendergastpassed away on Friday,
January 13, 2017. It wastruly an unlucky day forus all. Jim was an amaz-ing man, who influencedmany. He was involved in
countless organizations, either managingor supporting. When asked to get involved,he never said “No.” He was a husband, afather, a mentor, a teacher, a friend, a vision-ary and a direct marketer. He loved life, liv-ing it to the fullest. And his being Irishmade for added fun.
Jim dedicated his life to others. In anyroom, his presence was known. He wasalways smiling, unless his favorite profes-sional NY sports teams lost. He was also acollector of both sports memorabilia anddirect marketing history. Ask Jim a ques-tion and he always had an answer.Although the arrival of desktop computersand smart phones were a challenge, helearned to cope with their new technologyand in his own way mastered them.
Jim was an individual talented in allspheres of human endeavor, a trueRenaissance man. Like a beacon, he drewpeople to him, to his smile, to his laughter,to his positive outlook. He organizedevents for decades, and he was alwaysthere to participate, to seek sponsors, tospeak and to collect the funds. He was agiver, who made you want to give.
Jim’s involvement with the DMCNY goesback decades. He was the only individual
Remembering JWP
Jim would greet you with a smile,Laughter and advice.
He volunteered for everything,You simply asked once, not twice.
Jim was at every meeting,Golf outing, Apple gala and the like.
He gave invocations or lengthy speeches.When one simply handed him a mic.
Jim loved an Italian lady.So, Joy became his wife.
With a son, a daughter and grandson.All key supporters in his life.
Jim remembered fondly,His La Salle Academy days.
He would champion this school for decades,Giving Brothers constant praise.
Jim founded JWP Associates,And for years he would provide.
Direct marketing and creative servicesTo clients nationwide.
Jim hosted parties for St. Patrick,And in his parade he marched.
His favorite drink Scotch whiskey,Whenever he was parched.
Jim founded Silver ApplesAnd started OGLE luncheons, too.He wanted us to stay connected,Old friendships to keep, to renew.
Jim was also an avid sportsman,Rooting annually for the Mets.
Other favored teams were special, too.The Rangers, the Knicks and the Jets.
Jim had knowledge and much wisdom,So naturally he had to teach.
He made learning direct marketing seem easy,With every classroom speech.
Jim would want us to remember,Give back, volunteer, have fun,
His legacy recalled fondly,In our hearts, he’s truly Number One.
Jim was a very special person,On the top of every person’s list.
Though his spirit will always be with us,He will definitely be missed.
Tribute to JimBill Denhard
Letter from Our ClubPresident
Dear DMCNY Member,
This past January, with great sadness, we bid farewell to one of the Direct Marketing Clubof New York’s mightiest advocates and truest of friends—Mr. James Prendergast. Jim lefta legacy of tenacity, an unwavering work ethic, and a spirit of support among the associ-ations he loved. We were lucky that DMCNY was among the clubs he cared about sodeeply. He served as President twice and was the recipient of a Silver and Golden Apple,as well as the very prestigious Leadership Award. No matter the endeavor, Jimapproached it head on, striving for the very best. We will miss him.
In this same spirit of excellence, DMCNY will go on to provide the very best in memberbenefits, education, and networking opportunities. In fact, a transition is already under-way to bring our members a vastly improved experience when it comes to on-site regis-trations, enhanced programming, sponsorship opportunities, networking, and exclusiveeducational partnerships.
Assisting us with this transition is the highly regarded association management compa-ny ACG (Association & Conference Group) headed up by our newly appointed DMCNYExecutive Director, Ms. Carolyn Lagermasini. After an exhaustive search process, and vet-ting a half dozen finalists in the association management field, ACG was unanimouslychosen by our search committee and board of directors to lead DMCNY to a new level ofrelevance that resonates and reflects our ever-changing marketing industry.
You may have noted the presence of ACG staff members at the January luncheon, whenwe honored Stu Boysen, our long-time Executive Director, for his many years of work withthe club. His institutional knowledge and familiarity of club history is still very much indemand, and will be recognized with the title of Executive Director Emeritus. However, hewill now enjoy a well-deserved break from the demands of the day-to-day operations ofthe club. Thank you, Stu, for your steadfast devotion to this club, and for more than 30years of service. We are grateful that we can continue to rely on your wisdom.
We have a great many luncheons and networking events set for 2017. Please review theprogramming at www.dmcny.org and join us for these very interesting and informativeevents. Up next is our March 9 luncheon on the timely topic of “RevolutionizingCustomer Acquisition.”
This year promises to be a great one. Wishing you all a successful 2017!
Paulette Oliva, DMCNY President
Editor | Ruth P. Stevens 212-679-6486 • [email protected] /Sponsorship Sales | Eva Perretti 845-490-2337 • [email protected] Director | Cheryl A. Biswurm 201-788-5347 • [email protected]
Printed by McVicker & Higginbotham, Long Island City, NY • www.mcvh.com
For more information about the Direct Marketing Club of New York, membership information,event dates or registration, visit www.dmcny.org.
vo l . 8 , i ssue 1 | M arch 2017
March 2017 | 3
OFFICERSPRESIDENTPaulette Oliva - MeritDirect914-368-1010; [email protected]
1ST VPTimothy Kennon - McVicker & Higginbotham718-937-2940; [email protected]
2ND VPJohn Fletcher - Johnny Agency646-457-7500; [email protected]
TREASURERArthur Blumenfield - BMI Fulfillment Systems203-546-5584; [email protected]
SECRETARYRay Schneeberger - Fosina Marketing Group203-546-5547; [email protected]
BOARD MEMBERSIMMEDIATE PAST PRESIDENTPam Haas - Experian Marketing Services401-272-0175; [email protected]
Barry Blumenfield - BMI Fulfillment Services203-546-5581; [email protected]
Samantha Braverman - Winterberry Group212-842-6800; [email protected]
Danielle Brooks - Brooks Marketing212-337-0732; [email protected]
Rob Healy - MeritDirect914-793-0045; [email protected]
Sharron Mahoney - Alliant845-617-5481; [email protected]
Karen McCarrol - Trimark Consulting Group416-698-2243; [email protected]
Keith Messer - Data Services, Inc.646-351-6351; [email protected]
Eva Perretti - Wiland845-490-2337; [email protected]
Vincent Pietrafesa - BusinessWatch Network914-774-7223; [email protected]
Rick Witsell - Alliant845-617-5453; [email protected]
Peter Zajonc - Pinpoint Targeting, LLC845-705-7316; [email protected]
DMCNY MANAGEMENTCarolyn Langermasini & Briana Kovar646-741-4771; [email protected]
ADVISORS Cheryl A. Biswurm - Turner Direct LLC201-788-5347; [email protected]
Reggie Brady - Reggie Brady Marketing Solutions203-536-1147; [email protected]
Chet Dalzell - Digital Advertising Alliance212-725-2294; [email protected]
JoAnne Dunn - Alliant845-276-2600 ext 216; [email protected]
Joseph Furgiuele - MeritDirect914-793-0045; [email protected]
David Lord - David Lord, CPA914-241-8365; [email protected]
Stephanie Miller - New Food Economy917-364-7532; [email protected]
Pegg Nadler - Pegg Nadler Associates, Inc.212-861-0846; [email protected]
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4 | March 2017
BY TOM BENTON
Today, the foundationfor all of marketing is
data. Data fuels technolo-gy innovation, it inspirescreativity and it drives
nearly every decision point in marketingacross all media, channels and devices.
And in some ways, it’s only just begun.Big data and business analytics worldwiderevenues are projected to grow more than50% over the next five years, from $122 bil-lion to more than $187 billion, according tothe International Data Corporation. Withthis explosion of data and its role acrossthe enterprise, the marketing departmentacross every type of organization takes onheightened responsibility to lead strategyaround the most central tenet of businessgrowth: Whoever knows their customerbest, wins.
Knowing our customers is multi-dimen-sional as Data & Marketing Association
The Future of Data & MarketingIn our series of articles from the 2016 Silver Apple honorees
Member Jeff Smith, CMO of LiveRampand a leader in DMA’s Cross-DeviceIdentification Initiative, explains. “It’s onething in marketing to ‘know it’s Jeff.’ It is anentirely different thing to ‘know Jeff’.”
How do the leading marketers come toknow their customers? It’s a winning formu-la of responsible data use alongside strate-gic technological innovation. In tandem,these strategies ensure businesses see thefull pictures of their customers in order todeliver relevant and engaging offers.
Responsible Use of DataAs data becomes essential to the busi-
ness and more ubiquitous, it is a criticalresponsibility of everyone in our industry toensure data is used responsibly across theboard. When even a single organizationdoes not use data responsibly, it doesn’t justhurt that brand. It hurts the entire industryand puts at risk the self-regulatory frame-work that governs data-driven marketing.
For over 60 years, DMA has led industry
self-regulatory efforts to ensure responsibledata use, in recent years partnering with theDigital Advertising Alliance to enact con-sumer choice across digital channels.
The enduring strength of industry self-regulation comes from its ability to keeppace with technological innovation morenimbly than government regulation. That’swhy DMA is leading a coalition of topbrands across data-driven marketing toupdate the industry’s self-regulatoryguidelines to reflect modern data usage.Called the Data Standards 2.0 Initiative, thisDMA effort will produce updated stan-dards and guidelines for marketers laterthis year, including education, training andcertifications.
Innovating to Know theCustomer
As our world becomes further intercon-nected, marketers have the ability to con-
(continued on page 5)
www.dmcny.org | 5
For more information aboutthe Direct Marketing Club ofNew York, to find out how to
become a member, or forevent dates and registration,
visit www.dmcny.org.
nect with their customers on increasinglycustomizable platforms. But this cross-device identification (XDID), with the aver-age consumer engaging across five con-nected devices, has not yet fully material-ized. Gaps in language and knowledgemust be closed between the sellers of thecross-device identification technology andthe brands and agencies seeking to suc-cessfully execute cross-device strategies.
To help solve this problem, DMA’s Cross-Device Identification Initiative broughttogether marketers, agents, technologyinnovators and data scientists to help getXDID business engagements on a strongerfooting from the start. This cross-industrygroup created an RFI template with thedefinitions of commons cross-deviceterms and questions any technologybuyer should ask as they vet cross-devicetechnology.
Early feedback indicates that thisstraightforward tool is accelerating moreeffective XDID partnerships for both mar-keters and their solution providers.Marketers are achieving the return oninvestment they need and solutionproviders are gaining a return on innova-tion from the new technology and tech-niques they are bringing to the market.
With advancements like these, the dataand marketing industry is poised to contin-ue its important growth and contributionsto the U.S. and global economy. Innovationand transformation have always been atthe heart of our industry’s success andalways will be, and the new DMA is com-mitted to the advocacy, innovation, educa-tion and connection that will ensure thatthe industry’s future is bright. �
Tom Benton is CEO of the Data & MarketingAssociation (DMA). You can reach him [email protected].
Optimizing Your Amazon.comStore Sales
BY MARK KOLIER
I’ve always said that digi-tal marketing is direct
marketing. And Amazonis where the sales arethese days. With 63 mil-
lion Prime members—more than half ofU.S. households, as of July 2016—yourprospects are looking at Amazon first. Theywant to see if your product qualifies for freeshipping. They will read ratings/reviews.Buying on Amazon is so easy it’s almostscary.
Many companies find that they sell moreproducts in their Amazon store than ontheir own websites. Management of yourAmazon Direct Seller account, or store, hasfast become critical.
I sat down with Fred Dimyan, co-founderwith David Veber of the Norwalk, CT basedPotoo Marketing, to discuss how sellers cando better on Amazon.
MK: Why did you decide to launch PotooMarketing?
FD: Dave brought me in to consult witha consumer electronics company where hewas working, to help them manage theirAmazon strategy.We had great success andword spread. We realized there was a mas-sive demand, and started Potoo.
MK: What does Potoo mean, anyway?FD: A potoo is a camouflaging bird
indigenous to the Amazon. We are in thebackground of Amazon helping our clientssucceed. Potoo can create sellers’ Amazonpresence, optimize their online catalog,gather information on competing prod-ucts and consumer buying behavior, andalso track and manage resellers.
MK: When should a brand set up theirAmazon Direct Seller account?
FD: Right now. Amazon has become thecenter of retail. It’s the fastest growinglarge retailer anywhere. It’s the most refer-enced catalog in the world. Over 80% ofpeople research an item before they buy,and they search Amazon 90% more thanGoogle for this research. Brands need toget Amazon right.
MK: Can traditional online and offlineretail catalogers find success in managing anAmazon Direct Seller Account?
FD: All can complement their brandpresence by having their items appear onAmazon in a controlled manner. Think ofmodern day buying habits. People find anitem, they want more information and theygo straight to Amazon. If a product is notthere, they question the brand itself. Worse,Amazon will display similar products fromcompetitors, and this can spell disaster.
MK: Should all brands have an AmazonDirect Seller Account?
FD: Yes. Even if there is no interest inselling now, it is vital to manage the brandand catalog on Amazon to prevent dilutionof your brand.
MK: Do you have any inside tips for directmarketers when it comes maximizing per-formance on Amazon?
FD: Yes, here are five tips.
Advertise your own keywords onAmazon. If it pays for others to adver-
tise to capture market share, it will pay foryou to advertise to keep that share.
Use FBA (Fulfillment by Amazon) forhigh-volume selling items. Amazon is
better at this than almost everyone else.
Don’t dilute your brand by trying toget your products on every other site
out there, like eBay and Jet.com. Shoppersare never more than a click away fromAmazon.
Don’t miss an opportunity to haveyour entire catalog available on
Amazon. The extra space costs nothing.
It’s critical that your items are pho-tographed and displayed in the most
optimal way possible. You never get a sec-ond chance to make that first impression. �
Mark Kolier is a founding partner andprincipal at Modern Marketing Services, a fullservice New York agency. Reach him [email protected].
Data & Marketing(continued from page 4)
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Outlook 2017: Digital, Data and DevicesContinue to Shape Marketing
BY BRUCE BIEGEL
Despite unexpectedglobal political turbu-
lence—Brexit, the U.S.presidential election—2016 ended strong for
U.S. marketing and advertising. Spending ontraditional media expanded as a result oflarge media events (Olympics and U.S. elec-tions) as well as new opportunities driven byconsumers’ use of digital devices (address-able TV and retargeting digital audienceswith direct mail), while digitally native mar-keting approaches continued growing (withprogrammatic, format flexibility and cross-device relevance).Ultimately advertising andmarketing spend rose 6.0% over 2015 totals,reaching $347.5 billion in 2016.
Data continues to be a key driver togrowing marketing and advertising spend-ing. In 2016 practitioners invested $11.87billion on data and related services in sup-
port of direct mail, email and display adver-tising, up over 4% from the previous year.Direct mail continued to capture thelargest portion of these budgets (repre-senting $8.19 billion) though mail’s share isdecreasing overall (was down 4.6% since2015) while digital data spend inclusive ofspend on data management, analytics andtechnologies (DMPs, onboarding solutions)is growing rapidly, up 35.1% over 2015 andaccounting for $2.33 billion.
As digital, data and devices furtherbecome intertwined in how consumers livetheir lives and brands interact with theircustomers, spending will continue to rise.Major trends likely to impact how mar-keters engage with audiences and planand execute campaigns over the comingyear will include:
Customer recognition, enabling per-sonalization, will be supported by dataonboarding and other identity manage-
ment solutions. As the number of devicesper person grows from three per person tofive or more, marketers seeking to engagerelevantly with audiences across screenswill need to invest in identity managementand onboarding solutions. With the num-ber of onboarding customers (and spend)doubling annually, spending on solutionsis expected to grow to $1 billion in the nextthree years
The role of the marketing agency—and the services and capabilitiesoffered—will continue to shift. As mar-keters rely on data and more complextechnology to understand their audiencesand plan and deploy relevant communica-tions, new service provider entrants willcontinue to take share from traditionalmarketing agencies, including manage-ment consultancies, system integratorsand CRM providers. To compete, agencies
8 | March 2017
www.dmcny.org | 9
will continue acquiring businesses thatoffer digital, data and analytics expertise,they will re-integrate media and creativeservices and team up to form new inde-pendent provider networks
The Internet of Things will continueto grow—adding new channels forbrand communication and data collec-tion. 8 billion connected devices existtoday and that number is expected toreach 28 billion in five years. Smart homes,appliances and cars are giving way to newopportunities for loyalty and advertisingthough marketers will need to determinethe privacy implications of this informa-tion, how it can be analyzed and used.Similarly, campaign management plat-
forms will begin to evolve to support exe-cution to these products.
In 2017 as devices and data increasinglydictate how brands interact with cus-tomers and prospects, marketing andadvertising is likely to experience anotheryear of positive growth, with spending onall digital and targeted, one-to-one chan-nels increasing and practitioners relyingmore on experienced technology and serv-ice providers to support their efforts. �
Bruce Biegel is Senior Managing Director,Winterberry Group. You can reach Bruce [email protected]. Special thanksto Sam Braverman, [email protected].
Outlook 2017(continued from page 7)
to serve twice as President (1975 and1989). In addition, he was awarded everyhonor that this club bestows—The DMCNYLeadership Award (1980) and the Silver(1986) and Golden (2008) Apples. Theannual golf outing has even been namedin his honor. He volunteered often andmade sure that every DMCNY event inwhich he was involved was a success.
Jim’s presence was literally everywhere.Not only did the DMCNY gain from his con-tributions, but so did a myriad of otherorganizations. Over the years, Jim helpedmanage twelve trade associations and clubsin direct marketing, publishing, mailing andprinting. He served as executive director ofthe New York chapter of MFSANY (Mailing &Fulfillment Service Association) and as atrustee of La Salle Academy. �
Bill Denhard is a longtime direct marketerand Golden Apple honoree in 2016. Reachhim at [email protected].
Remembering JWP(continued from page 1)
April 19—Evening Spring Networking EventWeWork, 54 W. 40th Street, 6:00–8:00pm
May 10—LuncheonThe Yale Club, 50 Vanderbilt Ave, 11:45am–2:00pm
June 7—Evening Networking Event
For more information or to register visit www.dmcny.org.
10 | March 2017
www.dmcny.org | 11
You’ve had an outstanding career indirect marketing, at Condé Nast andthen later in list and data sales. Pleasetell us some of the highlights of yourcareer path.
I began my direct marketing career inpublishing, first at Random House and thenat Condé Nast. I enjoyed being part ofCondé Nast’s extraordinary growth whilethey were either launching or acquiring anew magazine just about every other year.It was a very exciting and challenging time.I then moved to the vendor side of theindustry where my skills positioned mewell for opportunities in lists sales, data andanalytics.
I recently joined Alliant as an AccountExecutive, where I help our clients acquireand retain customers more profitably.Alliant is a great place to work. JoAnneMonfradi Dunn, Alliant’s CEO andPresident, is a true leader, always makingsure to give her staff the proper trainingand resources to grow the business andthemselves personally.
I have had many highlights throughoutmy career, but my most notable experi-ences have been working with such talent-ed people, who are willing to share theirknowledge and expertise. It’s a wonderfulindustry where people and companiesopenly collaborate and share their ideas.
As a leader in planning for the 2016Silver Apple gala, what stands out to youas extra special last year?
Every year the Silver Apples Gala is spe-cial. There are so many talented people inour industry, and it was great to see thembeing honored for their 25 or more years ofservice. Plus, the people that I work with onthe committee make it fun and exciting.
The evening is always a sold-out eventand one of the highlights of the year,enjoyed by all who attend. We had theopportunity to catch up with our peers andcelebrate the honorees together.
You’ve been a devoted DMCNY boardmember, Sharron. What can you sharewith other club members about the valueof getting involved in club leadership?
My involvement with DMCNY beganwhen I was asked to co-chair the SilverApple Committee with Karen Isenberg in2011. I have been doing it every yearsince—and love it.
In 2015, I was invited to join the DMCNYBoard. I am honored to be among such anamazing group of smart and inspiring peo-ple. Being involved in the Club providesexposure to a great network of businessassociates. You can share in their expertiseand visions. I definitely get back so muchmore than I give. I encourage everyone toshare their time volunteering in the indus-try. It is a path to personal and profession-al growth and an opportunity to make life-long friends with exceptional people.
As a relatively recent member of theteam at Alliant, a company that has beena big supporter of DMCNY, fill us in ofwhat’s new at Alliant.
Wow, it seems like everything is new.Marketing is more complex than ever, withmarketers seeking new opportunitiesacross traditional and digital ecosystems.Alliant is continually evolving its core busi-nesses — audience targeting and cam-paign optimization — to meet the needs ofmodern marketers.
We have rebuilt our platforms to ingestand analyze new data faster for multichan-nel marketing support. We are addingrobust new data elements from 1st and 3rdparty sources — promotion history, socialdata, trigger data — to generate new class-es of predictive variables for improvedcampaign performance.
We create and onboard custom digitalaudiences. We have new programs thatoptimize and segment customer files. Weonboard and target campaigns onFacebook and Twitter.
DMCNYMember Profile
Ruth P. Stevens talks with Sharron Mahoney,of Alliant Data, and co-chair of the DMCNY SilverApples committee.
The point is, data and analytics providershave to keep evolving. Alliant is well posi-tioned to help marketers increase ROI bytargeting their best offers to the right audi-ences, in any channel.
What changes are you seeing in thedatabase industry?
The future continues to be about data —and that focus appears to be growing at afaster rate than ever. Marketers are lookingfor solutions that can help them make senseof all that data and make it actionable. Fordata companies, it’s not so much about ton-nage any more. It’s about insight and ROI. Iam so happy to be in this industry.
Ruth P. Stevens, a B-to-B con-sultant and educator, is apast president of DMCNY,and is current editor ofPostings.
DMCNYMember News
To help bring our vibrant DM communitycloser, let us know what you and yourcompany are up to! Send your news [email protected]. Notices will beplaced in the newsletter and online atwww.dmcny.org/page/postingsnews.
Polaris Direct, a directmarketing services andprinting company inHooksett, NH, is pleasedto announce that JodiMackie has joined theteam as GM of Client
Services, and John Strandhas been named GeneralManager of Personaliza-tion Services. ContactCEO Judith Maloy [email protected].
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IWCO Direct announced the continuedexpansion of its production platform forinnovative direct mail with the installa-tion of a new Komori GL640/C press forpromotional plastic and paper cards,including gift and loyalty cards. ContactTom Hexamer, VP of Sales, [email protected]. �
