REMCAMP 30-DAY DIGITAL MARKETING MAKEOVER

Blog Plan W W W . R E M C A M P. C O M

Blog Plan Resources

In addition to the PDF version of this blog plan you can download and customize a copy of the editable documents by joining REMCamp at www.REMCamp.com : Ø  Video Tutorial Ø  PowerPoint Slides Ø  Blog Development & Makeover Worksheet (excel) Ø  Blog Plan Guide (word) Members can access the documents at: http://remcamp.com/start/

Your Blog Plan

Index

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2

3

4

Competitors and Partners

Blog Audit

Why, What, When and How to Blog

Blog Planner – This is a blog planner that you can use to map out a new blog and audit an existing blog.

Strategic Principles

Hyper Focus – The main object of the blog planner is to make you hyper focus your blogging strategy so that you zero in on your target audience.

Hyper Local – At REMCamp we advocate a hyper local blogging strategy targeted at the neighborhood level. It’s the one area that you can dominate the large real estate search engines when it comes to Google search results.

Content is Kong – Relevant local content is the foundation of your blogging strategy. It can be as simple as a photo and a paragraph or a short local video.

Budget and ROI – Blogging is one of the cheapest marketing channels as it’s primary commitment is your time. But just like any marketing campaign you need to measure your ROI.

Today you need to write out a strategic blog plan for your new hyper local

neighborhood blog.

If you already have a neighborhood blog you can use the planner as an audit tool

to make sure your blog is zeroed in on your target audience!

Blog Planner

Your blog is the foundation of your online marketing

strategy and sales funnel!

Blog Tips

Hyper Local Works

Visual Works

A Photo and a Paragraph

Niche, Expert and Relevant Content

CMS - Content Management System

WordPress is an insanely customizable content

management system and can be customized to look like any

website – no tech or coding skills required!

Go to www.airbnb.com and view their neighborhood guides!

Go to www.urbancompass.com and view their neighborhood guides!

Go to www.urbancompass.com and view their neighborhood guides!

Go to www.halsteadpropert.tv and view their neighborhood video guides!

Blog Planner

Before we makeover or create a new blog let’s run through the why, what,

when and how of blogging!

Why Blog?

Number of Visitors ______ Number of Comments ______ Number of Subscribers ______ Number of Downloads ______ Number of Leads ______ Number of Listings ______ Number of Closings ______ Other ______

Notes: Measure your results

The obvious answer is that we blog to make money – you need to quantify the numbers you need to hit to

make money.

What to Blog?

Target Client ______ Target Client Lifestyle ______ Target Property Type ______ Target Area ______ Target Interest ______ Other ______

Notes: •  Review the Blog Content Calendar •  Go to your competitor sites and

create a content calendar of posts that got the most engagement and appear highest on a Google search

•  Don’t be afraid to publish multiple blogs with very specific target demographics

•  After a while you can repackage your blog posts as a report, guide or even an annual review.

You need to understand from the outset that your blog is about what your customer wants to read, not just what you like to write about. If the two coincide that’s great!

When to Blog?

Evergreen Topics ______ Timely Topics ______ Local Topics ______ Tools Local Media ______ Google Alerts ______ Twitter Stream ______

Notes: Review the Blog Content Calendar You can roll out certain topics every year.

How to Blog?

Entertaining ______ Transparent ______ Target Area ______ Memorable ______ Expert ______ Conviction ______ Authentic ______ Passionate ______

Notes: Review the Blog Content Calendar

Competitors

Competitor 1 _______________ Competitor 2 _______________ Competitor 3 _______________ Competitor 4 _______________ Competitor 5 _______________

Notes: Make a list of top local competitors and follow everything that they do. Subscribe to their newsletters, follow their social posts, create a list of every single blog post they write, especially if it ranks in Google search results or it gets significant social

engagement.

Partners

Partner 1 _______________ Partner 2 _______________ Partner 3 _______________ Partner 4 _______________ Partner 5 _______________

Notes: Partner blogs are power local blogs that you can co-operate with so as to attract their traffic.

The Technical Stuff

Set up or makeover your blog using this Blog Audit!

Makeover Cycle

Strategy ______ Plan ______ Design ______ Build ______ Optimize ______ Launch ______ Promote ______ Analyze ______

Notes: Go through the makeover redesign cycle and keep tweaking to improve your website. The worksheet is located at www.REMCamp.com/Start

Blog Audit Domain ______ Design Elements ______ Graphics _ _____ Pages ______ IDX ______ Plugins ______ Conversion Tools ______ Landing Pages ______ Reports ______ Calls to Action ______ CRM ______

Notes

Under The Hood

Blog Name ______ Description ______ Metatags ______ Keywords ______ SEO Tool ______ Spy ______ Permalinks ______ Auto Ping ______ Google Author ______ Google Analytics ______

Notes:

Design Elements

Theme ______ Color Palette ______ Header ______ Logo ______ Tagline ______ Navigation ______ Visual ______ Other ______

Notes: How does your website compliment your brand?

Color Pallete

Colors Favorite Color 1 ______ Favorite Color 2 ______ Favorite Color 3 ______ Sites Favorite Site 1 ______ Favorite Site 2 ______ Favorite Site 3 ______

Notes www.ColorCombos.com www.urbancompass.com www.zephyrsf.com www.domnakrasina.com www.ianwatt.ca www.gingermartin.com www.esny.se/sy

Contact Details

Phone ______ Email ______ Live Chat Tool ______ Social Icons ______ Contact Form ______ Other ______ Other ______ Other ______

Notes: Prominently display contact details

Blog Graphics Website Design ______ Theme ______ Logo ______ Header ______ Footer ______ Banners ______ CTA ______ Social Share ______ Icons ______ Other ______

Notes:

Covers and Displays Presentation Spiral Covers ______ Flat Cover ______ Stacked Cover ______ DVD Report ______ CD Report ______ Mac Display ______ iPhone Display ______ iPad Display ______

Notes

Landing Pages Landing Pages 10 Best Things ______ Real Estate Market ______ Foreclosure ______ Home Worth ______ Home Improvement ______ School ______ Neighborhood ______ 10 Best Things ______ Best Burgers ______ Other ______

Comments and Overview www.RossHair.com/squeeze

Reports Reports 10 Best Things ______ Real Estate Market ______ Home Worth ______ Home Improvement ______ School ______ 10 Best Things ______ Other ______ Other ______ Other ______ Other ______

Comments and Overview Use the report templates in REMCamp www.RossHair.com/Graphics

Calls to Action Notes Search Homes ______

Get Foreclosure Alerts ______ Get New Listings Alert ______ What’s My Home Worth ______ Save from Foreclosure ______ Local Market Report ______ Neighborhood Report ______ School Report ______ 10 Best Things Report ______ Download Buttons ______ Other ______

Presentations

Presentation Pre-Listing ______ Listing ______ Buyer ______ Price Reduction ______ Home Worth ______ CMA ______ Other ______

Notes Convert presentations into video and put them on your blog or email them to clients

Conversion Tools

Contact Details ______ Social Icons ______ Contact Form ______ Comments Box ______ Pop Over ______ IDX ______ Landing Pages ______ Other ______

Notes: Connect your conversion tools to an email manager like Mail Chimp or Constant Contact

IDX

Provider ______ Search ______ Results ______ Alerts ______ Registration Gate ______ Analytics ______ Other ______ Other ______

Notes:

Plugins

WP Cache ______ Contact Form 7 ______ Floating Social ______ Pretty Links ______ SEO by Yoast ______ Askimet ______ SumoMe ______ Lead Pages ______

Notes:

CRM / Lead Management

Contacts ______ Alerts ______ Favorite Searches ______ Drip Campaign ______ Communication ______ Analytics ______ Other ______ Other ______

Notes: You need to respond to leads immediately You need to track your leads and understand your ROI

Tools Doc Storage ______ Email Manager ______ Graphics ______ Landing Pages ______ Screen Capture ______ Video Maker ______ Other ______ Other ______

Notes: Google Drive www.RossHair.com/EmailManager www.RossHair.com/Graphics www.RossHair.com/squeeze Snagit www.RossHair.com/VideoFX

Next Quarterly Review BOSTON, MA | June 22, 2015

Add to Your Calendar

Congratulations on writing out your Blog Plan. Now make sure you print it out or upload it to your smartphone so you can view it anytime, anywhere. Then make sure you review it every quarter. Book out the time and spend at least an hour understanding your business and where you want to be the next quarter, year and five years from now! REMCamp members can download the editable slides, worksheets and guide at: www.REMCamp.com/start/ If you’re not yet a member you can join REMCamp at www.REMCamp.com

… AND YOU’RE DONE!