Reep KPI dashboard
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Transcript of Reep KPI dashboard
Retail Dashboard
Week Ending:29 November 2015
Nat. rep.4,755Unique Shoppers
164,359Indiv. Receipts
1.1 millionTotal Line Items
Key metrics
Data availablevia PC, tablet and
mobile
Table of Contents
Projected Market Share KPI per Customer
KPI per Receipts Received Over/Under Trading
Customer Switching Survey Profile
14 Sep 21 Sep 28 Sep 5 Oct 12 Oct 19 Oct 26 Oct 2 Nov 9 Nov 16 Nov 23 Nov 30 Nov 7 Dec
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
22%
24%
26%
28%
30%
% of Total Moving Average of Price (w) (Market share)
29.7%
26.1%
26.5%
9.3%
8.4%
Kantar MarketShare:13 September 2015
Tesco: 27.7%Supervalu: 27.2%Dunnes: 25.4%Lidl: 10.1%Aldi: 9.7%
Kantar MarketShare:8 November 2015
Tesco: 26.9%Supervalu: 27.5%Dunnes: 26.5%Lidl: 9.7%Aldi: 9.5%
Reep MarketShare:22 November2015
Tesco: 26.7%Supervalu: 29.3%Dunnes: 26.3%Lidl: 9.5%Aldi: 8.2%
S.Valu Tesco Dunnes Aldi Lidl
Market Share 4 Wk Moving Avg
Revenue per customer
% chg v previous
Baskets per customer
% chg v previous
Items per basket
% chg v previous
Revenue per basket
% chg v previous
Revenue per item
% chg v previous -0.6%
1.73
8.3%
22.4
8.9%
13.0
0.0%
3.5
8.3%
78.2
3.6%
3.12
9.3%
26.3
5.6%
8.4
2.8%
4.4
12.4%
114.3
5.7%
2.12
8.8%
16.3
3.1%
7.7
4.7%
3.7
13.9%
60.5
12.5%
2.83
20.0%
14.6
6.8%
5.2
5.0%
4.2
26.0%
62.0
8.5%
2.44
14.8%
15.4
5.9%
6.3
2.8%
5.9
18.1%
91.3
5.3%
2.40
11.0%
18.7
5.5%
7.8
3.4%
13.2
14.8%
245.7
Month on MonthKPI: per Customer
Grand Total
Baby
Bakery
Drinks
FoodCupboard
Fresh Food
Frozen Food
Health &Beauty
Home & Ents
Household
Middle Isle
Pets
Grand Total 14.8%
7.7%
7.6%
16.8%
9.1%
17.9%
5.3%
12.5%
15.1%
18.3%
11.7%
-3.2%
18.1%
21.8%
17.9%
17.5%
12.1%
2.6%
4.7%
7.8%
24.4%
32.5%
6.8%
-0.7%
26.0%
-7.7%
83.4%
16.1%
0.9%
17.9%
5.2%
18.6%
20.8%
42.4%
19.5%
3.5%
13.9%
-8.1%
20.8%
11.9%
17.0%
20.7%
-5.0%
17.0%
1.6%
0.4%
8.7%
11.2%
12.4%
3.4%
0.0%
16.0%
5.8%
22.7%
16.8%
13.1%
11.0%
8.1%
8.0%
-9.5%
8.3%
5.3%
-12.2%
10.6%
-5.7%
34.0%
-10.4%
8.5%
8.9%
-2.2%
1.8%
22.2%
Month on MonthRevenue per Customer (% change)
Grand Total
AldiDun.. LidlS.ValuTesco
BabyBakeryDrinksFood CupboardFresh FoodFrozen FoodHealth & BeautyHome & EntsHouseholdMiddle IslePets
Month on Month
Aldi Dun.. LidlS.ValuTesco
BabyBakeryDrinksFood CupboardFresh FoodFrozen FoodHealth & BeautyHome & EntsHouseholdMiddle IslePets
Aldi Dun.. LidlS.ValuTesco
BabyBakeryDrinksFood CupboardFresh FoodFrozen FoodHealth & BeautyHome & EntsHouseholdMiddle IslePets
AldiDun.. LidlS.ValuTesco
BabyBakeryDrinksFood CupboardFresh FoodFrozen FoodHealth & BeautyHome & EntsHouseholdMiddle IslePets
AldiDun.. LidlS.Va..Tesco
BabyBakeryDrinksFood CupboardFresh FoodFrozen FoodHealth & BeautyHome & EntsHouseholdMiddle IslePets
AldiDun.. LidlS.Va..Tesco
BabyBakeryDrinksFood CupboardFresh FoodFrozen FoodHealth & BeautyHome & EntsHouseholdMiddle IslePets
AldiDun..LidlS.Va..Tesco
BabyBakeryDrinksFood CupboardFresh FoodFrozen FoodHealth & BeautyHome & EntsHouseholdMiddle IslePets
Category Revenue
Customer Numbers In Category
Customer Spend In Category
Category Penetraon
Total Customers
Shop Frequency
Spend per Shop
KPI: per Receipts Received
-1,395 3,255Down Up
Revenue
% Change
Contribution -202
-2.1%
9,241
Month on Month
Cat. custmrs
% Change
Contribution 467
4.9%
1,444 Rev per custo..
% Change
Contribution -669
-6.8%
6.40
Cat. penetrati..
% change
Contribution 196
2.0%
48.49%
CategoryFresh Food
Total Custom..
% change
Contribution 271
2.9%
2,978 Cust. frequency
% change
Contribution 427
4.8%
2.11 Spend per visit
% change
Contribution -1,096
-11.1%
3.03
KPI detail: per Receipts ReceivedRetailerTesco
SubcategoryFresh FruitChange in Revenue
(v. previous period)
Number of customersshopping in category
Avg Category Revenueper Customer
Category PenetrationTotal CustomersIn-Store
Avg No. of Visits perCustomer in Period
Avg Customer Spendper Visit
Aldi Dunnes Lidl S.Valu Tesco
Baby Baby Milk & Food
Baby Other
Bakery Bakery Other
Bread
Drinks Beer & Cider
Non-alcoholic drinks
Spirits
Wine
FoodCupboard
Crisps, Chocs & Sweets
Food Cupboard Other
Fresh FoodFresh Fruit
Fresh Meat, Deli & Dairy
Fresh Vegetables
FrozenFood
Frozen Desserts
Frozen Savoury Items
Health &Beauty
Haircare & Oral Care
Health & Beauty Other
Home &Ents
Flowers and Plants
N'papers, Mags & Tobacco
Household Household Other
Laundry, Paper & Tissues
Middle IsleMiddle Isle - N/A
Middle Isle Product
Pets Cat & Dog Food
Pets Other
105
125
76
117
35
14
120
151
127
22
103
83
144
125
97
167
80
73
97
101
125
130
131
106
116
130
87
158
105
98
79
86
60
81
106
95
109
64
69
68
113
133
100
97
86
78
100
85
91
90
78
81
71
111
115
103
126
117
173
75
90
76
144
122
126
107
106
92
88
59
125
112
104
106
76
135
164
66
66
57
14
128
141
60
29
147
70
215
57
33
234
57
40
4
158
79
95
87
89
95
77
134
114
92
110
683199
100
17188
143
118
82
90
110
79
36
70
43
140
NovemberOver/Under Trading by Category<90 indicates relative underperformance (red)
>110 indicates relative outperformance (green)
31 Aug 14 Sep 28 Sep 12 Oct 26 Oct
BakeryBread
Bakery Other
0.0%
20000.0%
40000.0%
60000.0%
0.0%
20000.0%
40000.0%
60000.0%
Sheet 54
31 Aug 7 Sep 14 Sep 21 Sep 28 Sep 5 Oct 12 Oct 19 Oct 26 Oct 2 Nov 9 Nov 16 Nov
Fresh Food
Fresh Fruit
Fresh Meat, Deli & Dairy
Fresh Vegetables
0
50
100
150
0
50
100
150
0
50
100
150
Fresh Food
Aldi Dunnes Lidl S.Valu Tesco
Historic Category Over/Under Index <90 indicates relative underperformance
>110 indicates relative outperformance
Retailer InThis Period
Retailer PrevPeriod
Aldi Aldi
D.Stores
Lidl
SuperValu
Tesco
D.Stores Aldi
D.Stores
Lidl
SuperValu
Tesco
Lidl Aldi
D.Stores
Lidl
SuperValu
Tesco
SuperValu Aldi
D.Stores
Lidl
SuperValu
Tesco
Tesco Aldi
D.Stores
Lidl
SuperValu
Tesco
35.09%
20.58%
14.99%
11.27%
18.07%
19.02%
43.03%
12.29%
17.61%
8.06%
23.17%
19.71%
27.59%
10.42%
19.11%
18.92%
20.38%
15.52%
26.84%
18.34%
22.03%
20.57%
14.62%
33.31%
9.47%
CategorisationFresh Food
Time PeriodMonthly
Numbers or spendCustomer spend
AldiDunnes StoresLidlSuperValuTesco
Customer Switching
Chord diagram indicates from where retailers have taken customers/spendversus previous period.
Table on right breaks out where each retailers' customers (by number or byspend) shopped in the previous month.
0% 10% 20% 30%
15 - 24
25 - 34
35 - 44
45 - 54
55 - 64
DublinRest of LeinsterMunsterConnacht and Ulster (part of)
0% 10% 20% 30%
15 - 24
25 - 34
35 - 44
45 - 54
55 - 64
0% 10% 20% 30%
15 - 24
25 - 34
35 - 44
45 - 54
55 - 64
0% 10% 20% 30%
15 - 24
25 - 34
35 - 44
45 - 54
55 - 64
0% 10% 20% 30%
15 - 24
25 - 34
35 - 44
45 - 54
55 - 64
Survey Profile: age group and region
0% 10% 20% 30%
15 - 24
25 - 34
35 - 44
45 - 54
55 - 64
Grand Total