Planning of the

Poster

There She Goes

By Reema Patria, Craig Turner

and Celeste Noble

First Poster!

The website is on every poster to give the audience a chance to find out more about the film.

The slogan gives away the plot of the film and gives more information about the protagonists more then the image itself.

The logos and names are more noticeable compared to the other posters.

The actors and actresses names are a selling point to gain interest of the audience of their favourite actor or actress in the film, for example Seth Rogen is popular

for comedy films.

The information is very limited as the age and release date is not shown.

The image is very limited and teases the audience curiosity about the film. The image also sets the tone of the film with the comedic element of the focus of the stomachs. It also shows a clear difference between the characters by cleverly using mis-én-scene as the male appears to be scruffy in contrast the female appears to be groomed, emphasising that their worlds are very different.

The layout of the poster immediately makes the audience focus to the image, to give the audience an insight of the plot and establish that the film is a romantic comedy or a “brom-com”.

The anchorage text is bold and red; the red represents the urgency in the situation but also the love hat develops in the film.

The white background makes the image, slogan and anchorage text stands out more compared to the other posters.

The quote teases the audience to go and watch the film. It also builds a high expectation of the film.

The logos and actresses names are less noticeable and smaller then the previous poster.

The pun of pregnancy in relation to the release date sets the tone of the film. There is still no date or age certificate

for the film.

The main image is set in a hospital room, which gives away the plot. The image tells the audience what type of characters are which was hidden from the previous poster. The audience can establish the relationship and stereotypes of each protagonist, for example the female is glamorous compared to the male who appears geeky and lazy. The relationship is distant as neither are looking at each other or holding hands. The fact the female protagonist has direct eye contact towards the audience means that the film is aimed at women, as the plot is revolves around a situation women go through.

The pun is a selling point, as it involves another successful film that sets a high expectation of this film, which encourages the audience to go and watch the movie.

Another deliberate selling point is showing Seth Rogen and Katherine Heigl whom are popular actors.

Second

Poster!

The slogan explains the whole plot of the film and specifically aimed at an older audience from the ages of 20 onwards.

The anchorage text is bold and contrasts from the background. The colour pink represents love, specifically aiming at women.

The website is shown to give potential audience members more information about the film.

The layout is very vivid yet simple and is more eye-catching compared to the first poster as it reveals more about the film.

The logos are larger and more noticeable then the

previous poster.

The website is shown to advertise and promote potential audiences to find out more about the film.

The fact the film is not rated yet, shows that the film is in the progress of being certified before being shown to audiences. The information is still

very limited.

The release date has a joke about pregnancy which the film is about. It also allows potential audience members to book the day off to go and watch the film

The fact the poster mentions Judd Apatow and the film “40 Year Old Virgin is a selling point and builds up high expectations for this film. It also attracts a male audience as well as a female audience as Knocked Up is considered a brom-com which is a romantic comedy aimed at men, which Judd

Apatow is famous for making.

The anchorage text is bold and contrasts from the main image which is dull compared to the title. The colour red symbolises the urgency of the situation/plot. As it is a “bromantic comedy” it could symbolise their love which develops in the film.

The slogan gives away the plot of the film to attract potential audience members.

The main image is an extreme long shot, showing you the main protagonists in the film. From the main image the audience can recognise the relationship and personalities of the protagonists. As the woman is glamorous compared to the men who appears geeky and the relationship between them is very distant as they do not have any direct eye contact. However the male has eye contract towards the audience this time showing concern making the

poster comedic.

Third Poster!

The layout is very simple and the logos are now at

the bottom.

The direct slogan is a rhetorical question and breaks the fourth wall between audience and media text. The slogan makes the audience part of the narrative and sympathizes with the plot. The slogan gives the audience a perception of the protagonist. It is aimed at women as it is a

romantic comedy.

This is one of the selling points of the poster, as it gives a high expectation of this film.

Logos of universal pictures are smaller and far less from the previous posters. The website is shown through all throughout the posters for extra information.

Certificate of film is finally issued on the last poster.

The main image is mainly focused on the protagonist. The image gives the audience a clear perception that he is not the ideal man to be a father; this is shown through his facial expression and the direct eye contact with the audience. The fact there is only an image of Seth Rogan is a selling point as he is a popular actor.

The release date and pun shows that it is a romantic comedy and gives away the plot.

The anchorage text is bold and contrasts from the green background which could symbolise luck. The colour red could symbolise either love or danger that is

included in the film.

The colour scheme and layout is very vivid and bright.

Final poster! This poster reveals more information to the audience compared to the others and mainly focuses on the main

protagonist in the film.

The slogan gives a brief synopsis of the film and setting out the genre and themes of relationships and love. It also shows that the film is aimed at women as it establishes the film is a romantic comedy.

The main image is what draws the audience to focus on the poster. The image reveals little about the female protagonist only showing her appearance as the photographs are mainly

close ups.

The layout of the poster is simple but it purposely directs the audience’s attention to the images shaped as 500 as it reveals little of the female protagonist.

A selling point of the poster is that it includes a certificate of their award from the Sundance Film

Festival.

The stock image of the male protagonist reveals everything about his appearance and personality. It also reveals he is the main protagonist of the film. Both images show no eye contact towards the audience creating a personal bubble of their relationship. The logos are less focused compared

to the website as the website is in bold which allows potent ional audience members to find out more about the film.

The anchorage text follows the house style of blue and white which represents a clear blue sky which is associated with summer. The text is bold and stands out from the white background to grab the audience’s attention from the main image.

Another selling point of the poster is the actors name being in bold as it attracts fans of Gooey Deschnanel and Joseph Gordon – Levitt to go and watch the film.

The house style is mainly blue and white which could represent clear skies, creating a sense of summer in this poster.

Unlike the first poster the rating is shown, it is clear that it is aimed at a younger audience more likely students to go and watch the film, as it is released during summer this an advantage for students to go and watch it in their free time.

A unique selling point is the fact it shows a certificate of the official Sundance Film Festival, creating high expectations of the film.

The logos and information of the soundtrack are more noticeable then the previous poster. The website is bolder then the logos as it allow the target audience to find out more about the film.

The most important information is the release date; this is noticeable as it is different colour but still following the house style to represent summer.

The anchorage text is the main feature of the poster, as the layout diverts the audience’s attention towards the yellow sun. The anchorage text is bold and white which contrasts with yellow sun which makes the audience focus on the film title. The anchorage text dominates the fact there is little eye contact from the

female protagonist.

The slogan gives a brief synopsis of the plot. It also establishes that the film is a romantic comedy but not a typical romantic comedy. This creates a sense of enigma of the whole film, which is another unique selling

point.

The main image reveals little about each the protagonist; however it reveals a lot more of the female protagonist then the male protagonist who is shown in the same position ass in the previous

poster.

As from the previous poster, another unquie selling point are the actors names to atrract fans to go and watch the film.

The layout and house style all represent summer as it is bold and bright. The audience are drawn to the anchorage text as it contrasts from the blue background and filtering.

The main image is more revealing compared to the previous posters, showing their relationship and teases the audience as it shows snippets of the film. The image also reveals the relationship between the two and the feelings of the male protagonist, unlike the previous posters the main attention is drawn to the male protagonist not the female protagonist. However in every poster the male does not give any eye contact revealing that we are looking into his view of their relationship.

The anchorage text is bold and blue. The blue represents the sky as it has hints of clouds; the clear sky relates back to summer and creates a happy attitude. It also follows the house style from the previous posters to create a feeling of

summer.

The fact the coming soon is in bold and blue separates it from the logos to stand out more and tease the audience even more. The website is also in blue and bold to allow the audience to find more information about the film. The rating is shown like in the previous poster. In every poster the logos and website are

shown at the bottom of the poster.

Another selling point is the actors and actresses names in bold, this attracts fans of the two to come and watch the film

The layout of the poster is bold and diverts the audience’s attention towards his top as it teases the audience of the film. The fact that the clouds are the background creates a feeling of summer, emphasising the film is going to be released during

The quote/review teases the audience to go and watch the film. The quote also establishes that the film is a romantic comedy this attracts a female audience, as the word coolest is used it could be argued it is aimed at a

younger audience.

The quote /review are also a unique selling point as it is setting a high standard and high expectation

of the film.

The logos and names are unnoticeable as the film company want to have the audience’s main attention on the protagonists as they are high profile actors that have a huge fan base. There is no information about the age or release date; however the film title suggests that the nature of the film is aimed at an older audience. The website is bold which allows the audience to find out more information about the film.

The actors’ names contrasts with the poster making their names stand out even more. This is a unique selling point as both have large fan base in Hollywood and both are sex symbols attracting both female and male attention to watch the film.

The anchorage text highlights the first letter of each word, trying to create a slang term for the film; this suggests the film is aimed at a younger audience. The film title gives away the plot of the movie and establishes it is a romantic comedy as it hints a typical rom-com of love developing. The film title also suggest that it is aimed at a younger generation as this would be film would be frowned upon by

an older generation.

The layout and house style are simple, diverting the audience’s attention towards the protagonists as it is a humours main image representing sex. It also diverts the audience’s attention towards the central image as the actors are the selling point of the film attracting both genders of fans to watch the film.

The protagonists are young therefore the film is attracting a younger generation. They are stereotypical and very suggestive. The central image reveals their personalities the male protagonist appears to thinking sexual thoughts about the female protagonist as he directly looking at her. On the other hand she is directly looking towards the audience appearing to flirt with audience and the protagonist. The hand suggestions represent sexual intercourse relating back to the film title and emphasising that the film is aimed a younger generation not an older generation.

The fact that the Justin Timberlake and Mila Kunis names are in bold, are a unique selling point as they are well known actors in Hollywood that are popular amongst the younger generation profession and appearance wise attracting both genders to go and watch the film.

The release date is shown, the fact it is going to be released during summer time, proves that it is aimed at a younger generation as teenagers or students are more likely to have free time to go and watch movies at the cinema.

The website link is a Facebook link; this shows that the film target audience is the younger generation from the ages of 18-25years old. As the link is bold and contrasts the black banner it allows the target audience to go online and find out more about the film.

The logos and names are more noticeable compared to the previous poster. However both are placed at the bottom of the poster as it is not relevant information for audience to see.

The background is simple and highlights the two protagonists and is easy on the audience’s eyes as it is neutral.

The anchorage text is inside with a banner, with the main letters highlighted to create a slang term that is easy to remember, this emphasises that the film is aimed at a younger audience. The banner separates the two protagonists in gender to show what each gender think sexually. It also reveals the plot of the film and it is a plot that would appeal to the younger generation then the older generation it also establishes the film is a romantic comedy.

The main image shows the differences of each protagonist’s personalities. The male protagonist is shown to be shy as he has no eye contact which is a countertype as the males in this situation are stereotypically shown to be cocky and proud. On the other hand, the female protagonist is shown to be flirty and confident towards the audience.

The layout diverts the audience’s attention towards the two protagonists attracting fans of the actors to come and watch the film.