Reel Deal: Online Video, It's Time to Get Smart #hewebne
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Transcript of Reel Deal: Online Video, It's Time to Get Smart #hewebne
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Reel Deal: Online Video, It’s Time to Get Smart
#ne22#hewebne
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comScore, Jan. 2012Next Generation Strategies for Advertising to Millennials
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comScore, Feb. 2013US Digital Future in Focus
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comScore, Feb. 2013US Digital Future in Focus
Tuesday, March 19, 13
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comScore, Feb. 2012US Digital Future in Focus
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Noel-Levitz 2011E-Expectations
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Noel-Levitz 2010E-Expectations
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High-achieving Vermont sophomores, juniors, and seniors
“Definitely. I think that college’s videos and videos made by third parties about school can give good insight into the personality that a school has.”
“Yes, it would give me an chance to look at videos of the college that aren't made to advertise.”
“No. YouTube is not reliable enough.”
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High-achieving Vermont sophomores, juniors, and seniors
“Videos are helpful! As long as it's not forced on you (hint hint the thousands of college emails I received after checking that abhorrent little box on the PSATs).
I also prefer funny to corny/boring (duh).”
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Let’s examine the“real world.”
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Let’s examinehigher education.
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Hits
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and misses.Tuesday, March 19, 13
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ViralTuesday, March 19, 13
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ViralTuesday, March 19, 13
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It’s about...‣ Knowing your audience, motivation, and message.‣ Setting SMART goals.‣ Publicizing your efforts.
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Measurement‣ YouTube Insights‣ Tracking links (like bit.ly)‣ Google Analytics‣ Word of mouth
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YouTube Insights‣ Target audience demographics‣ Playback locations ‣ Traffic sources‣ Retention
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Examples of measurable objectives
• Increase followers by __%• Increase content sharing __%• Increase website traffic __%• Increase avg time on blog __%• Increase donations __%• Increase applications __%• Increase attendance at events by __%
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Be informative
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Highlight students
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Breathe life into branding
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Address misperceptions
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Share success stories.
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Take an integrated approach
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Create a series
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Empower current students
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A few more tips.
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‣ Don’t use logo intros.‣ Select your visual effects wisely.‣ Use tags and descriptions.
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Your turn!
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Be creative
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Learn more
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Resources & Videos:• http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/Next_Generation_Strategies_for_Advertising_to_Millennials • http://www.comscore.com/2012USDigitalFutureinFocus• http://www.hulu.com/watch/331281/saturday-night-live-super-showcase• http://www.mstoner.com/marketing-and-branding/reel_deal_monday_if_you_can-_you_can_go_to_brock/• http://www.mstoner.com/marketing-and-branding/reel_deal_monday_gettysburg_college_leap_day_photo_project/• http://www.mstoner.com/marketing-and-branding/reel_deal_monday_bc_minute/• http://www.mstoner.com/marketing-and-branding/reel_deal_monday_big_things_are_within_reach/• http://mallorywood.wordpress.com/2011/01/24/10-youtube-tricks-you-need-to-know/• SMC Kribs: http://www.youtube.com/watch?v=xBYuEcW65gM• SNHU Stories: http://www.snhustories.com/• U Indy Personal Attention Unleashed: http://www.youtube.com/watch?v=teQqEKKnUP4&list=PL8E1B747DB9D3E3CF&index=1&feature=plpp_video• Boston College Pop Quiz: http://www.youtube.com/watch?v=-P0gX6C7v-4• Call Me A Duck: http://www.youtube.com/watch?feature=player_embedded&v=cNboYbN6wFY• Midd Kid: http://www.youtube.com/watch?v=WZzCHcMKyDc• Murray State Anthem: http://www.youtube.com/watch?v=5Lguh7Cf95c• Remember oUR Name: http://www.youtube.com/watch?v=NiCbfSXoftI• I Tell ‘Em Towson University: http://www.youtube.com/watch?v=SK0RiOOiTTo
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