Redessociales
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![Page 1: Redessociales](https://reader036.fdocuments.net/reader036/viewer/2022070317/5562984cd8b42aa17d8b56a2/html5/thumbnails/1.jpg)
Redes sociales
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¿Qué son las redes sociales virtuales?
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Redes de gente en Internet
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Y también fuera de Internet
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¿Cuántos saltos hacen falta para llegar a alguien en la red?
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6 grados de separación(Frigyes Karinthy, escritor húngaro, 1929)
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6 grados de separación(Fred Schepisi, 1993)
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El número de conocidos crece
exponencialmente
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Stanley Milgram: "experimento del mundo pequeño" (1967)5-6 personas, 24 paquetes (de 160)
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Versión popular: el número Bacon
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Versión geek: el número Erdős(El 90% de los matemáticos del mundo tienen Erdős < 8)
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Existen aplicaciones para dibujar el grafo de tu
red social
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Touchgraph browser (Facebook)
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Las redes sociales han existido
“toda la vida”
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Red social del Nuevo Testamentohttp://www.esv.org/blog/2007/01/mapping-nt-social-networks/
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¿Para qué sirven las redes sociales?
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Conectar, retomar contactos
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ComunicarseSocial networks “are new e-mail” (BBC News)
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Perder el tiempo
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Compartir conocimiento
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“No one knows everything, everyone knows something,
all knowledge reside in networks”
Lévy, 1997
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Sabiduría de los grupos(James Surowiecki)
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Experimento: peso de un buey(Francis Galton)
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Experimento: peso de un buey(Francis Galton)
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“We are smarter than Me”(Barry Libert, John Spector)
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Ejemplos de redes sociales
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Perfil de usuario de red social horizontal
79% se conecta al menos una vez por semana21% una vez al día
Nativos digitales o adaptados con facilidad
Formación media-alta
Más mujeres (53%) que hombres (47%)
Jóven (18-32 años)
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Creada por Mark Zuckerberg en 2004
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Anuarios de estudiantes online
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Inicialmente en Harvard
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Luego en universidades americanas
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Más tarde en la comunidad educativa
global
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Finalmente, todo el mundo
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¿Idea innovadora? No, classmates.com existe
desde 1995
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Facebook es el nuevo MySpace
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Más de 175 millones de usuarios activos
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Mapa de comunidades online (XKCD)Ahora Facebook debería ser al menos tan grande como MySpace
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Visitantes únicos de redes socialescomScore, Junio de 2008
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¿Se estancará como MySpace?
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Estrategia: Twitter mola,
FB = Twitter++
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Look de Facebook en 2009: Twitter on steroids
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Aplicaciones de terceros:funcionalidad+, carga
social-- y cognitiva--, permisos--
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Lanzada en 2006, para la juventud española
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Se accede por invitación:red social virtual ~ real
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Difícil acceso para gente ajena a la red: padres,
profesores, etc.
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Crecimiento controlado
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Responsabilidad de quien invita
(autocensura)
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¿Cuántos usuarios?
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Perfil de usuario de red social profesional
El 62% se conecta una vez al día, en horario de oficina
El 75% busca establecer nuevos contactos
86% busca conservar sus contactos
Profesional (35-45 años)
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Red de profesionales, lanzada en 2003
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35 millones de usuarios en 170 sectores
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Funciona como un CV online
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Usuarios informan de su actividad profesional
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Colegas pueden opinar sobre perfiles y hacer recomendaciones
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Empleadores pueden consultar perfiles y
ofrecer empleo
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CV online + grafo de contactos
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¿Qué red usamos?
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Elección de la red: factores sociológicoshttp://www.sciencedaily.com/releases/2007/11/071119170137.htm
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Segmentación por edad15-25 años: Tuenti
25-35 años: Facebook
35-45 años: LinkedIn
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Social Networking por países en EuropacomScore, Febrero de 2009
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¿Es este Hype Cycle realista?
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Social Networking en EspañacomScore, Diciembre de 2008
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Redes sociales a medida
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Metaversos
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Cansancio de Second Life y similares
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Gestión de la identidad digital
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Persona del año en TIME
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Número de Dunbar: cantidad de individuos con los que una persona puede mantener una
relación estable (~ 150).
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Tiene que ver con el tamaño del neocortex
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Tamaño de un clan neolítico, escuadra romana, etc.
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¿Qué datos compartimos?
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nombre, apellidos, edad/fecha de nacimiento, sexo, dirección, lugar,
datos académicos, intereses políticos, religión, gustos
personales (música, cine, libros, comida, etc.), imágenes
personales, vídeos personales...
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La Identidad Digital es pública y distribuida
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Identity 2.0, Dick Hardthttp://identity20.com/media/OSCON2005/
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Problemas de las redes sociales
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Divulgación de información personal a
largo plazo
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La información deja de estar en nuestro poder
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¿Nos arrepentiremos?
“What you post can haunt you forever”
http://www.youtube.com/watch?v=Enph-DJ7wv0
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Redes sociales en la adolescencia
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¿Educación para la Ciudadanía Digital?
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Acoso escolar
“Cyberbulling is bulling”
http://www.youtube.com/watch?v=fNumIY9D7uY
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Imagen personal
“Think before you post”
http://www.youtube.com/watch?v=HpTGofGizTc http://www.youtube.com/watch?v=rvp-kZeoWW0
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Acoso en redes sociales
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Suplantación de la identidad digital
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Hackers y crackers eligen las redes sociales para obtener información
personal
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“Es posible que no pueda atacar a Facebook o a MySpace, pero sí
puedo atacar a sus usuarios todos los días. No pongas nada en una cuenta Facebook que no consideres público”
Nathan Hamiel y Shawn Moyer, Black Hat 2008, Las Vegas.
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“Porque no hay parche para la estupidez humana”
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Abandono de la identidad digital
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Privacidad, vigilancia, minería de datos
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El 41-44% deja las opciones de privacidad
por defecto
Fuente: Ofcon 2008, vía Dolors Reig
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“Big Brother watches you!”
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Juega a 1984: wink.com, spock.com, peekyou.com,pipl.com, 123people.es, yasni.com
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Redes sociales educativas
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¿Usamos una red generalista?
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¿O una red propia?(con Ning o Elgg, por ejemplo)
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No siempre es bueno mezclarfamilia, amigos y estudios
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Para qué usar una red social educativa
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Mejor ambiente de trabajo:profesores y alumnos compartenintereses, aficiones, información
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Aumenta el sentimiento de grupo,de comunidad
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Espacio educativo común: facilita el aprendizaje entre pares
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Eficiencia y eficacia: es más fácil coordinarse y comunicarse
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Relaciones sociales: no todo es asimilar conocimientos
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Cómo crear una red social educativa
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Ning:Crear una nueva red
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Ning:Crear una nueva red
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Ning:Crear una nueva red
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Ning:Crear una nueva red
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Ning:Crear una nueva red
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Ning:Crear una nueva red
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Repaso:
Social Networking in Plain English
Lee LeFever, Common Craft
http://youtube.com/watch?v=6a_KF7TYKVc
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Repaso:
What is LinkedIn?
Lee LeFever, Common Craft
http://youtube.com/watch?v=IzT3JVUGUzM
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Microblogs
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¿qué es el microblogging?
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“El acto de bloguear que es corto, rápido, fácil y
móvil”
Michael Sauers, Nebraska Library Commission.
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Bloguear con posts de 140 caracteres
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Los SMS tienen 140 caracteres
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¿Bloguear por SMS?
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No, desde cualquier tecnología
(SMS, IM, Web)
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micro/nanobloggingPosts en el microblog
Los reciben los seguidores (followers)
Algunos microposts pueden ser privados
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¿para qué sirve?
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“La cosa más tonta que he visto en Internet”
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“Twitter y otros medios de contacto constante crean una propiocepción
social. Proporcionan a un grupo de gente un sentimiento de sí mismo, haciendo
posibles maneras de coordinación extrañas y fascinantes”
Clive Thomson, Wired June 2007
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¿realmente vale para algo?
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Para informar de lo que haces
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Para compartir información o enlaces interesantes
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Para anunciar acontecimientos
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Para hacer seguimientos en vivo de eventos
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Para compartir pensamientos
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Para socializar
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Algunos usuarios “ilustres”
Barack Obama Hillary Clinton Ron Paul
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¿por qué microbloggear?
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¿Puede el microblogging desbancar al blogging?
Jyri Engeström (Fundador de Jaiku)
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Sí puede si...
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... es más simple
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... es más barato
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... evita ir a un sitio incómodo
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¿Se cumple para los microblogs? Sí
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Necesidades cognitivas del microblogging
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De los videos a la presencia
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microblogging frente a otras formas de
comunicación
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frecuencia / público
microblogging
blog
sms
im
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velocidad / longitud / difusión
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“No es la más fuerte de las especies la que sobrevive,
tampoco la más inteligente, sino la que mejor responde ante los
cambios”
Charles Darwin
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actitud ante el microblogging
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El ciclo de la vida de Twitter
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Locura Twitter
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¿cómo se microbloguea?
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Responde a “¿Qué estás haciendo?” en 140
caracteres
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Sigue a amigos (following)
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Deja que te sigan (followers)
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twitter, follower, follower, twitter...
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Vocabulariomicropost = tweet (tuit)
micropostear = tweeting (tuitear)
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¿Cómo tuitear?
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Vía web (twitter.com)
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Vía cliente de twitter
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Vía bookmarklets
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Vía IM (Gtalk, Jabber, etc.)
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Vía SMS
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Tuiteando@usuario: respuesta a un usuario
d usuario: privado a un usuario
URLs: con tinyURL
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Usos educativos
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Tablón de anunciosentre profesores y estudiantes
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Hacer resúmenescon un límite de 140 caracteres
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Compartir enlaces:aprendizaje por descubrimiento
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Twitter al acecho:Seguir a un personaje famoso y
documentar su progreso
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Twitter del tiempo:elegir una persona famosa del pasado y
crear una cuenta de Twitter para ella
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Micro Encuentros:mantener conversaciones en las que participen
los estudiantes con cuenta en Twitter
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Micro Escritura:escritura progresiva y colaborativa
para crear microrrelatos
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Lingua Tweeta:para el aprendizaje de idiomas modernos
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Tweming: comenzar un meme con su #hashtag
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Twitter Pals: encontrar un Twitter penpal y conversar regularmente con él
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Repaso: Twitter in Plain English
Lee LaFever, CommonCraft
http://www.youtube.com/watch?v=ddO9idmax0o