Red Bee content creds short 2015 pdf
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Transcript of Red Bee content creds short 2015 pdf
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© Red Bee Media Ltd. 2015
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We are an entertainment and content marketing agency.
We plan, create and manage video-driven content for brands and broadcasters on any platform.
This is what we do Digital
Marketing
UI & UX Design
CompanionApps
Social Media
Campaigns
BrandIdentity
BrandStrategy
On-airCampaigns
Content for Brands
Video-driven content for brands. An end-to-end service, or modular options
Content strategy
Idea generation
Production Identity &UX design
(original shows, topics, formats, scripts and integration with wider campaigns)Positioning, role in
media mix, briefs (Film / Digital) TV / Digital
Distribution
Recent content examples: long, mid & short form
Long form doc for BBC Four
20+ online films for Barclays Real human stories for Tesco
Spoof mini-doc for Halfords Online comic shorts for Hyundai
Online comedy series for TVL
Big events you want to be part of
Mind expanding television
Never afraid to try new stuff
Have a go
Editorial positionings are bold, directional statements of intent. We write them for the BBC
A shared love of food
Editorial positionings can be interpretations of existing brand essences
Keeping you curious about food
© Red Bee Media Ltd. 2015
Results
Nearly 800k views across the series
TWO YEARS of watch time
25% increase in YouTube channel subs
13.7% increase in digital sales YoY
https://www.youtube.com/watch?v=3GpQmsz5FUM
Hyundai
TrueView completion rates of 61% vs industry average of 16%
Views of over 1.4m across 4 films
https://www.youtube.com/watch?v=zRqGW2UyJxk
See more of our work here
www.redbeemedia.com/creative
@RedBeeCreative