RECRUITING FOR DM Overview: Why Recruit? Principles of Recruitment Types of Recruitment.
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Transcript of RECRUITING FOR DM Overview: Why Recruit? Principles of Recruitment Types of Recruitment.
RECRUITING FOR DM Overview:
Why Recruit? Principles of Recruitment Types of Recruitment
Why Recruit? It helps your achieve your goals It creates visibility for the organization
and boosts numbers It educates people and gets them thinking
about the issues They help sharpen your skills and keep
you in touch with what people are thinking about.
It helps build a campus community
Principles of Recruitment Reach out to a broad constituency Multiple methods of recruitment are
important Have a simple message Follow up with new recruits immediately Ask everyone to do something Use other networks Have materials ready Always be recruiting – integrate it into
everything you do
Types of Recruitment Tabling Class Announcements Group presentations Phone calls Dorm storms Visibility
When and Where to Table Pick a high-foot-traffic area like a dining
hall, student union, or the quad/plaza Make sure that it’s not too crowded. You
want the table to get noticed and you want to have time to stop people to talk.
Make sure you table where you’re allowed to table; find out how to get the proper permission
Tips on Tabling Make sure the table looks attractive and professional –
make a good impression. Examples: sign up sheets, something to give out
(flyers), something for people to DO (petitions), big provocative posters to attract attention, the DM banner
Use the table as a base, not as a wall to hide behind. Tabling is a great first activity for a new volunteer. The
best way to train them is to have them learn by doing. Make your table fun and high-energy and it will attract
more people. Don’t leave the table unattended, ever. An empty
table = inactivity and disorganization
How to Set Up Class Announcements Get a list of faculty, with their office
numbers, phone numbers, and email addresses.
Get a course schedule to help you figure out which professors have the largest classes.
Prepare a short presentation to explain to professors what you want to do
How to Set Up Class Announcements, cont’d.
Prioritize classes by size, previous support, the presence of seniors, and subjects
Have a binder or folder where you keep records of which professors you’ve contacted.
Use email in addition to calling Visit during office hours
How to Make a Class Announcement (sample) Overview: who you are, what you’re doing, what
information you have to offer (15 seconds) Introduction: Describe DM, how long it’s been
on campus, and anything else important about the group (30 seconds)
Legitimize your group: Describe your group’s most recent success or what it’s best known for on campus (15 seconds)
Problem: Describe what’s happening that has caused your group to take on it’s current issue (30 seconds)
How to Make a Class Announcement, cont’d. Solution: Describe what your group is doing
about the problem (30 seconds) Involvement: What students can do to get
involved (1 minute) Other issues: anything else your group is
working on (15 seconds) Personal appeal: Why you got involved (15
seconds) Thanks: thank your audience for their time and
attention (5 seconds) TOTAL TIME = 3 MIN. 35 SECONDS
Group Presentations Similar to a class announcement, but
limited to just a specific organization on campus -- environmental group, feminist group, civil rights groups, etc.
The examples you give in your presentation to either a student organization or to a class should be relevant to the group/class
If the professor/student group allots you more time, the presentation can be lengthened when possible.
Outline of a Phone Call Know what you want to get out of the call Call the day after the initial encounter Don’t leave messages Remind the person how you got their
name Find out whether it’s a good time to talk
Outline of a Phone Call, cont’d. Listen for cues that indicate the person’s
area of interest Describe your immediate goals and lay
out a range of tasks Get a commitment Keep records of the contacts you make Establish a rating system for how skilled
the contacts are.
Elements of a Successful Dorm Storm Have a plan – dorm storms are
similar to approaching people while tabling
Sign up “stormers” and dorm coordinators
Make the dorm storm fun – offer prizes to the group with the most recruited members per floor
Principles of Visibility Know your audience Promote whatever you’re doing Know the rules A good visibility plan includes both
active and passive visibility
Types of Passive Visibility Banners Leaflets Table tents Posters Chalking Emails
Types of Active Visibility Class announcements Group presentations Tabling Media
Notes: ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________