Recruiting and Connecting with Current and Potential Families

Catholic Charities, Diocese of Joliet-Early Childhood Services DivisionPre-service Training August 27, 2014

Deborah Fears, Training Consultant-Presenter

Creating A Valuable Head Start Program

Creating A Valuable Head Start Program

In order to reach those most in need of Head Start services, each Head Start grantee and delegate agency must develop and implement a recruitment process that is designed to actively inform all families of the availability of services and encourage them to apply. This process may include canvassing the local community, use of public service announcements, and referrals from other agencies.

45 CFR 1305•Defining the geographic recruitment area •Developing a recruitment plan consistent with the community’s goals •Establishing recruitment goals such as targeting un-served populations•Identifying specific recruitment strategies that include considerations for linguistic diversity •Coordinating the agency's community outreach and awareness with other community agencies •Determining specific strategies to recruit children who have severe disabilities as required in 45 CFR 1308.5(f) •Establishing collaborations with child care agencies •Distributing flyers, brochures and other program information. •Establishing relationships with the local education agencies (LEA) for children who may be eligible for dual placements. Source: 45 CFR 1305

Creating A Valuable Head Start Program

Creating A Valuable Head Start Program

As you plan your recruitment efforts, you may want to consider the following:

Creating A Valuable Head Start Program

Creating A Valuable Head Start Program

Creating A Valuable Head Start Program

LeadInspireEnergizeEmpower

InfluenceSupport

PersuadeCoach

Creating A Valuable Head Start Program

Communicate•Listen •Convey Messages •Ask Questions

Creating A Valuable Head Start Program

Creating A Valuable Head Start Program

Creating A Valuable Head Start Program

Creating A Valuable Head Start Program

Creating A Valuable Head Start Program

Customer Intimacy vs. Customer Satisfaction

Customer Intimacy vs. Customer Satisfaction"Customer intimacy doesn't call for increasing customer satisfaction. It requires taking responsibility for customer results. It doesn't impose arm's length goodwill. It requires down-in-the-trenches solidarity, the exchange of useful information, and the cooperative pursuit of results."1

It says,” We Care”

Differentiation

Differentiation Strategy DefinedWith the enormous competition markets today are

driven by choice - your targeted customers have too many choices, all of which can be fulfilled instantly.

Choosing among multiple options is always based on differences, implicit or explicit, so you ought to

differentiate in order to give the customer a reason to chose your product or service. Thus, "differentiation is

one of the most important strategic and tactical activities in which companies must constantly engage. It

is not discretionary".

Differentiation

Creating A Valuable Head Start Program

Why Should You Ask Searching Questions?Searching questions can help you discover new opportunities, uncover the roots of a problem, and find creative solutions to it. Open your mind to what is possible.

Ask open-ended questions that elicit a wide rage of answers:•'Why' questions  to discover the roots of the problem•'How' questions to discover different routes to significant improvement.

Creating A Valuable Head Start Program