Recording Industry Association of America

23
Opportunities for the Online Distribution of Music, Movies, and other Digital Content on the University and College Campus Technology Task Force Joint Committee of the Higher Education And Entertainment Communities

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Opportunities for the Online Distribution of Music, Movies, and other Digital Content on the University and College Campus Technology Task Force Joint Committee of the Higher Education And Entertainment Communities. Recording Industry Association of America. Best Practices. RFI #2. Objective - PowerPoint PPT Presentation

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Page 1: Recording Industry Association of America

Opportunities for the Online Distribution of Music, Movies, and

other Digital Content on the University and College Campus

Technology Task Force Joint Committee of the Higher Education

And Entertainment Communities

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Best Practices

General © Detailed ©Mentions FS/P2P

Stance on FS/P2P

How to Disable

P2PInfringement Procedures

Legal Penalties Bandwidth DMCA FAQ

Current Events

Message from

Admin. Links

Boston College X (policy) X X

Brandeis X (policy) X X X

Brown X (policy) X (policy) X (policy) X (policy) X (policy) X (policy) X (policy)

California*UC (all UC schools) X (policy) X (policy) X (policy) X (policy) X (policy)

UC Berkeley X (policy) X (policy) X X X (policy) X X X X

UC - Davis X (policy) X X X X X X

UC - Irvine X (policy) X (policy) X (policy) X X X X

UCLA X (policy) X X (policy) X (policy) X X X X X X

UC - San Diego X (policy) X X (policy) X X X X X X

UC - Santa Barbara X (policy) X (policy) X (policy)

Caltech X (policy) X (policy) X X (policy) X (policy)

Carnegie Mellon X (policy) X X X X X X

Case Western X X

Chicago X (policy) X X X X

Columbia X (policy) X (policy) X X (policy) X (policy)

Cornell X (policy) X X X X X X X X X

Dartmouth X (policy) X X X X X X X X X

Duke X X X X X

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RFI #2

• Objective

• Requirements

• Criteria

• Responses

• Documentation process

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RFI #2 Objective

To provide information to universities about the legitimate alternatives to the illegal copying occurring via P2P on university campuses.

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RFI #2Requirements

• Licensed online content delivery services • Services with a projected launch date before

July 1, 2004 • Scalable to large populations of users (e.g. 500

to>100,000 individuals) • Scalable in large networks of heterogeneous

computer systems• Pose minimal effect on network performance. • Robust, secure and adaptable to developing

media formats

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RFI #2Criteria

• Technology– Network architecture– Scalability– Testing and installed base– Competitive approaches– Technology/Service Characteristics

• Corporate Characteristics and Resources

• Pilot Testing

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RFI #2Responses

• Nine responses received – more to come

• A range of responses received including:– Subscription services– Ala carte services– University portals

• Overwhelming interest in the conduct of Pilot Tests

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RFI #2Documentation Process

• Committee staff to conduct documentation process

• Legitimate services to review summaries

• Technology Task Force to approve document

• Joint Committee to issue report

• Educause to provide access

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Legitimate Services

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Legitimate Services

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= Not yet available ……………………………………………… = Coming soon Streaming CD burning Portability Download

Parental Filters & Advisories

Licensed By (all are licensed by independent labels)

A LA CARTE & SUBSCRIPTION SERVICES

Napster 2.0 (Roxio)

A LA CARTE SERVICES

MusicMatch DELL

iTunes (Apple)

BuyMusic (Buy.com)

SUBSCRIPTION SERVICES

RHAPSODY (Real Networks)

MusicNOW (FullAudio)

MusicNet (AOL)

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Napster

• No credit card required to browse the store and listen to 30 second clips.

• No subscription required to purchase.• Subscription fee provides unlimited access to:

• Streaming• Downloading • Commercial-free radio

• 500,000 tracks• Content from all 5 majors and hundreds of

independents• 30,000 artists

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Napster

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Napster

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Music Match

• Content from all five majors and hundreds of Independents

• Pre-Packaged on Dell, Gateway,HP,IBM

• Unlimited downloads

• Over 200,000 tracks

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Music Match

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Singer/Songwriters

Rank Artist # Tracks Available for Download

1 Dido 23

2 Elton John 525

3 Billy Joel 204

4 Bruce Springsteen 336

5 Alanis Morissette 62

6 Jack Johnson 29

7 Jewel 78

8 Ben Harper 84

9 Michelle Branch 25

10 Bob Dylan 656

11 Sheryl Crow 74

12 Sarah McLachlan 44

13 Jimmy Buffett 333

14 Van Morrison 66

15 David Gray 34

16 Rod Stewart 332

17 James Taylor 176

18 Ben Folds 58

19 Neil Young 324

20 Uncle Kracker 36

Music Match

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ITunes

• No subscription required to purchase.

• One-click purchasing

• Unlimited access to Radio

• 400,000 tracks

• Content from all 5 majors and hundreds of independents

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iTunes

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iTunes

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iTunes

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iTunes

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