Reboot your apps : how to challenge it and succeed?

A personal feedback

Julie Colin

Product Manager

#Media (9 years)

#eCommerce (1 year)

SERIAL REVAMPER

v4

“The app is ugly.” (E-merchandiser)

“Our app is late compared

to the competitors and website.” (MKG)

“It’s old.” (UI)

“We need to change this screen.

I already made the model.” (UI)

WHY TO REVAMP THE APP?

LET’S REVAMP !

LET’S CHECK FIRST…

#challenge

#10 TIPS TO CHALLENGE REVAMPING

VALIDATION PHASE

#1 LISTEN TO YOUR USERS

User Feedback in the AppStore : An Empirical Study

4.5 stars without new features releases

3.7 starsin permanent growth

asking for features (payment, login) prioritized in the backlog

#1 LISTEN TO YOUR USERS

#1 LISTEN TO YOUR USERS

#1 LISTEN TO YOUR USERS

#1 LISTEN TO YOUR USERS

#2FOCUS ON YOUR KPI

Average Order Value

Frequency of Purchase

Conversion Rate

Sessions/user

Transactions

Monthly Active users

Pages viewed/session

Adapt on your business

EVALUATE THE CHANGES

1. An increase in conversion rate

(user successfully buy a product)

2. An increase in satisfaction on products

ratings and reviews

(indicates a better match between user

expectations and reality)

3. A decrease in the amount of time

taken to complete tasks

(finding a product, deciding on a product)

#2FOCUS ON YOUR KPI

#3SET UP A GOAL AND SHARE IT

Prioritize the goals

THE ROLE OF THE

STAKEHOLDERS

Anyone with an interest in your project’s

outcome

● Give you the means to succeed : lift the

brakes

● Share the knowledge

● Make them approved the goal

● Enrich your PM vision

#3SET UP A GOAL AND SHARE IT

INVOLVE TEAMS INTERNALLY

Anyone who contribute to the

product and to the company goal

SHARE WITH THE TEAM● Weekly Briefing

● Talk Shoe

● Team meeting

● Workshops

#4ENGAGE YOUR COMPANY

#1 LISTEN TO YOUR USERS

#2 FOCUS ON YOUR KPI

#3 SET UP A GOAL AND SHARE IT

#4 ENGAGE YOUR COMPANY

Define and communicate goals

Validate the project

VALIDATION PHASE

CONSOLIDATION PHASE

NOT A LIST OF FEATURES

Information in real time

KEEP THE PROMISE

#5ADD A VALUE PROPOSITION

Information in real time

#5ADD A VALUE PROPOSITION

● Navigation / news pushs formats ● Increase Page viewed / user

(user find more news articles)

ASK AND OBSERVE YOUR

BEST USERS/CLIENTS

HOW ?

● A Survey

● Users tests on wireframes

WHAT FOR ?

● Keep the right direction

● Learn from users your pain point

Validate or challenge wireframes

#6UNDERSTAND YOUR USERS

CHALLENGE YOUR SCOPE

Define your MVP

MoSCoW: Must have / Should

have/Nice to have

#7DEFINE YOUR SCOPE

TO KEEP IN MIND

● Speed of deployment

● User value

● Business value

#8SET UP A PLAN FOR DEPLOYMENT

#5 ADD A VALUE PROPOSITION

#6 UNDERSTAND YOUR USERS

#7 DEFINE THE SCOPE

#8 SET UP A PLAN FOR DEPLOYMENT

Define benefits for the users

Schedule the release

CONSOLIDATION PHASE

REALISATION PHASE

Create an ambassador community

for beta versions (beta testers)

● Client feedback

● Understand your pinpoint /pain

point opportunities

#9INTEGRATE YOUR USERS

People don’t like surprises!

● Tease the changes (changelog)

● Inform users about changes

#10SUPPORT YOUR USERS

#9 INTEGRATE YOUR USERS

#10 SUPPORT YOUR USERS

Avoid negatives feedback

Detect UX problems

Reach your goals

PRODUCTIONPHASE

###EXPLAIN TO USERS

#1 Listen to your users

#2 Focus on your KPIs

#3 Set up a goal and share it

#4 Engage your company

#5 Understand your users

#6 Add a value proposition

#7 Set up a plan

#8 Define a scope

#9 Integrate your users

#10 Support your users

takeaways

THANK YOU

To continue the discussionhttps://www.linkedin.com/in/colinjulie/

@julie_andco