Why Apps SucceedHow enterprises can overcome challenges in delivering digital experiences

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05/03/2023 2

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With us today:

Paul DumasDirector of API

Shop.com

Paul BruceDeveloper Evangelist

Perfecto Mobile

Maheema RaghunathMobile QA Manager

Cigna

What we’ll cover:

• “Why Apps Succeed” Report / Methodology

• What is a “Digital Experience”?

• Key Findings

• 4 Challenges to Digital Excellence• Releasing new functionality faster• Testing for real user environments• Staying up to date on devices and platforms• Building a more efficient lab for mobile testing

• Takeaways

• Q & A

Methodology

• April-May 2016

• 1,000+ respondents

• Demographics• Roles• Industry• Size of Organization• Geographic

• Questions• Digital experience• Responsive web• Automation• Devices and Testing

Organizations: Industry and Size

# employees

What is a “Digital Experience”?

For example:

Digital Experience: Perspective on Engagement

• ...from the perspective of a customer• ...over multiple devices and channels• ...across different locations and times of day• ...at varying levels of interaction

What it means to your organization:• ...adoption in new technologies• ...demanding more from all teams• ...delivering more than any single channel• ...presenting challenges to how we do business

A Strategy to Engage Customers Across All Channels

The Journey to Digital For Apps Team

“Mobile also” strategy projects run separately

“Agilefall” process Business Synergy (-)

“Mobile first” strategy projects run separately

Adopting DevOps Process

Business Synergy (+)Better understanding of customer needs.

Mobile + Web converge under same organization

Business Synergy (++)Technology to business alignment

Still lacking a common language that connect app quality and quality of engagement of the biz.

Unified Digital Organization

Continuous measurement/ improvement of QoE and Digital experience.

Shared KPIs for both business AND engineering teams.

Common language for evaluating quality of app and risk to the business

Have a mobile initiative

Optimizing lifecycle to shorten feedback loop.

DevOps

Merge Web + Mobile

Full Digital Strategy

(Organization)

(Paradigm Shift)

(Process)

(Technology)

Key Findings: Why Apps Succeed

Live Poll: What Experiences Do You Provide?

What experiences does your organization provide?

• Mobile and web apps

• Only mobile app

• Only web (dot.com) site/app

The Digital Experience is Critical to Success

A Unified Web & Mobile Strategy Is Prevalent Everywhere

Providing a Reliable and Consistent Experience Is Challenging

What’s in the 3%?

How is your digital testing team structured? - Unified team

● No challenge: 68%● Challenge: 59%

What conditions do you test against?

● Background apps: 55% / 71%● Low memory: 61% / 51%

How many employees? > 1000● No challenge: 39%● Challenge: 50%

4 Challenges to Delivering Digital Excellence

#1: Releasing new digital functionality faster

2 or fewer 3-6 7-12 13-25 26 or more

2 or fewer 3-6 7-12 13-25 26 or more

Only 21% > 1/mo

Est. 31% in 2016

Automation is a MUST for faster delivery

Is mobile testing really harder than web testing?

• Physical devices• Real conditions• Latest updates• Execution speed

“What percentage of your mobile/web testing is done automatically versus manually?”

N/A 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% N/A 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Live Poll: Responsive Web

Is your customer web experience a responsive web app?

• Yes, our responsive app works for both desktop & mobile browsers

• No, we have separate versions for desktop and mobile

• I don’t know

• Doesn’t apply to my organization

Some technology lends itself to faster delivery

1-6 releases / year:

17 or more:

#2: Testing for real user environments

Real user environments in testing:

• Identify your target users (“persona”)• Integrating user traits into testing• Switching networks• Background Apps• Interruptions• Low memory / battery

• Geography matters

• Actionable reporting• Sharable results• Visual validation of test steps

#3: Staying up to date on devices and platforms

• iOS / Android have separate release cycles

• Android manufacturers release all the time

• Operating system updates

• Customers migrate when they want/need to

• Migration means support for multiple versions at the same time bit.ly/testcoveragekit

Varying your strategy for testing digital experiences

• Visual validation facilitates interactions between Dev & QA

• Most apps require navigation

• Matching speed of test execution to dev/test workflows

Where do you spend your time?

#4: Building a more efficient lab for mobile testing

A Strategy for Digital Excellence

Organizational Goals

Team Structure

Testing Process

Takeaways

Maheema RaghunathMobile QA Manager

Cigna

“Change is the new Business as Usual for anyone in the Digital solutions market.

As such, your Digital testing strategy must be adaptive, responsive, user-centric, and above all agile to succeed in the dynamic landscape of technology.”

Takeaways

“Anyone employed with the same business should be on the same team.

How you structure your SDLC will either create a collaborative team environment or it will encourage isolation.”Paul Dumas

Director of API

Shop.com

Takeaways

Paul BruceDeveloper Evangelist

Perfecto Mobile

“Digital experiences require more than testing a single application or platform. They require quality to be built in to the mindset of technical teams and business leaders.”

Q & A

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bit.ly/whyappssucceed