April 2010

Your industry website Your industry website ––

realestate.co.nz market report April 2010

Your industry website Your industry website ––

realestate.co.nz..realestate.co.nz..

..delivering more enquiries ..delivering more enquiries

and unique benefitsand unique benefits

Record breaking Record breaking in in March March –– realestate.co.nz in realestate.co.nz in good company!good company!

Highest ever month of website

visitors for these sites

Realestate.co.nz is an open platformRealestate.co.nz is an open platform

Users can enquire directly...Users can enquire directly...

..or click through to agent websites ..or click through to agent websites –– in ever growing numbers in ever growing numbers ..or click through to agent websites ..or click through to agent websites –– in ever growing numbers in ever growing numbers

... ... oover 316,000 times last monthver 316,000 times last month

Buyers Buyers go first go first to the web to the web –– fewer people these days fewer people these days rely of rely of newspapers newspapers & magazines& magazines

78%

63%

46%

40%

38%

38%

69%

55%

55%

49%

34%

25%

Specialist Real Estate Websites

Company Real Estate Websites

Specialist Real Estate Magazines

Community/Local newspapers

Company Real Estate Magazines

Search Engines

Media consulted for real estate research in the past week

36%

35%

31%

29%

5%

4%

4%

2%

9%

25%

24%

43%

21%

2%

4%

2%

7%

For Sale Signs

Real Estate Brochures

Metropolitan Newspapers - print or online editions

Real Estate Office Window Displays

Billboards

Consumer Magazines

Television

Directories

Other

2009

2008

Realestate.co.nz – the most comprehensiveBuyers recognise the value of Buyers recognise the value of comprehensive listingscomprehensive listings

In March - 59% of visitors to realestate.co.nz

DID NOT VISIT trade me property website

– that is over 250,000 unique property seekers

Realestate.co.nz Realestate.co.nz attracts a attracts a unique audienceunique audience

258,041 Unique visitors visited realestate.co.nz - but did NOT

visit trade me property182,729 UB’s

visited BOTH sites

Realestate.co.nz is the Realestate.co.nz is the market leadermarket leader for international for international visitors searching for NZ real estate...visitors searching for NZ real estate...