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Real-Time Real-Talk: Real-World Applications of Streaming Data

Webinar May 10 2016

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Zach KwartlerSolutions Engineer

Nick Robnett Senior Manager, Solutions

Engineering

Alon PortnoyDirector, Product

Management

PRESENTER’S

IN A NUTSHELL: DATA THAT GETS RECORDED IN REAL-TIMEMajor Benefits To Buyers

What Is Streaming Data?

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Both buyers and sellers can put streaming data insights to good use

REAL-TIME REAL-TALK: REAL-WORLD APPLICATIONS OF STREAMING DATA

Streaming Data Close To Zero Latency

Event-Based Campaign

Decision Making

Real-Time Visualization

Rich Analysis of Real-Time Datasets

Pricing Benefit

Streaming Data Lets Marketers React to Events as They OccurCuts down on expenses and boosts real-time chances for greater brand engagement

REAL-TIME REAL-TALK: REAL-WORLD APPLICATIONS OF STREAMING DATA

eMarketer found that a full 36% of respondents earned more than half their revenue from real-time marketing (RTM)

User Scoring

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Marketer Challenge I want to target known customers on an individual basis based on their

propensity to convert and the expected value of their conversion

REAL-TIME REAL-TALK: REAL-WORLD APPLICATIONS OF STREAMING DATA

Generate highly customized bidding

strategies based on proprietary

customer user scores

Proposed Strategy Key Benefits

• Increased return on ad spend

• Increased net customer value

• Decreased media waste

Real-Time Analytics

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Marketer Challenge I want to track and understand real-time interest correlations within my target audience

REAL-TIME REAL-TALK: REAL-WORLD APPLICATIONS OF STREAMING DATA

Create streaming dashboards to view

real-time correlations between your target

audience and specific media destinations

or content topics

Proposed Strategy Key Benefits

• Real-time media insights

• Increased awareness of customer trends

• More actionable paid media data

Pixel-Free Data Management

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Marketer Challenge I want to reach my users without relying on third-party pixels that delay performance

REAL-TIME REAL-TALK: REAL-WORLD APPLICATIONS OF STREAMING DATA

Replace segment and impression

pixels by leveraging streaming

data services

Proposed Strategy Key Benefits

• Improve site performance

• Target mobile apps that can’t be pixeled

• Track delivery in real-time

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REAL-TIME REAL-TALK: REAL-WORLD APPLICATIONS OF STREAMING DATA

AppNexus StreamingAudiences

Marketer Website / AppBackend

Business Logic

AWS KinesisKafkaAWS S3Azure

Cloud Consumer

Impression, Click, Conversion AppNexus Streaming Log-Level Data

Offline Activity

High Volumes, Low LatencyDashboarding

User Activity

Marketer Banner / Video

Now Delivering Real-Time Results REAL-TIME REAL-TALK: REAL-WORLD APPLICATIONS OF STREAMING DATA

10 AppNexus Inc. - Confidential – Not for Distribution

Q&A