Real Time Marketing is just like Jazz
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Real Time Marketing RTM www.deltatre.com Carlo De Marchis Chief Product O ffi cer
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A quick introduction at real time marketing from my presentation at SportsPro The brand Conference
Transcript of Real Time Marketing is just like Jazz
Real Time Marketing RTM
www.deltatre.comCarlo De Marchis Chief Product Officer
2
What is RTM?
It all started with a cookie in the dark
Multi-channel
RTM is like JAZZ
You need to prepare a lot to be able to
improvise
RTM is like skating on thin ice
Easy to make a wrong move and
damage the brand
“It’s a beautiful day” if you wear your helmet
#bonobikeaccident
Deep understanding of the content +
Deep understanding of the brand =
Value
A BIG opportunity beyond the buzzword