Real Groovy
description
Transcript of Real Groovy
www.realgroovy.co.nz/images/rg_logo.jpg
IN THE NEW ZEALAND MUSIC INDUSTRY COMPANIES MUST KEEP UP WITH CHANGES IN
TECHNOLOGY AND NEW FASHIONABLE PRODUCTS….
TRENDS ARE CHANGING
1800 1960 1980 1990 Present Day
FROM THIS TO THIS
OUT GOES
IN COMES
AN ISSUE FOR REAL GROOVY??
DUUH!
THERE ARE THREE MAIN ISSUES:
THREAT OF DOWNLOADS
COMPETITION
LOCATION
THREAT OF DOWNLOADS
•DOWNLOADING MUSIC = CHEAPER AND FASTER
NOWADAYS….
PEOPLE ARE SHOPPING ONLINE
•HOWEVER ILLEGAL DOWNLOADING AND PIRACY OCCUR
WHICH ALSO STEAL FROM REAL GROOVY
ILLEGALLY DOWNLOADED MUSIC ARE REPORDUCED ONTO BLANK CD’S AND SOLD CHEAPER IN THE BLACK MARKET
•REAL GROOVY DOES NOT OFFER MUSIC TO DOWNLOAD ONLINE
WHEREAS
DO….
There is a boom in digital downloading where Real Groovy CD sales are being
substituted for IPODS and illegal downloads …
COMPETITION
APPLE OFFERS ONLINE MUSIC THAT ALLOWS CUSTOMERS TO DOWNLOAD MUSIC CHEAPER THAN THE PRICE OF A CD SOLD AT
REAL GROOVY .
CARDY(2004) REVEAL THAT APPLE SOLD 50 MILLION SONGS OVER THE INTERNET THROUGH ITS ITUNES MUSIC STORE FOR $1.50
EACH.
APPLE = NEW TECHNOLOGY – MORE FASHIONABLE
MOVING AWAY FROM CDS AND MORE INTO MORE MODERN DIGITAL DEVICES EG. IPOD
BRAND IS BETTER RECOGNISED THAN REAL GROOVY
LOCATED THROUGHOUT NEW ZEALAND AND HAVE A WEBSITE WHEREAS REAL GROOVY ONLY HAVE FOUR PHYSICAL STORES AND A WEBSITE
ABLE TO CONTROL THE PRICES FOR THEIR CDS UNLIKE REAL GROOVY, ABLE TO SELL THEIR CDS CHEAPER
CAN BE DEADLY FOR REAL GROOVY
AS THERE ARE NEW ENTRANTS INTO THE MARKET
Providing customers with more variety of shops to purchase from
REAL GROOVY
REAL GROOVY
REAL GROOVY
REAL GROOVYREAL GROOVY LOCATIONS…
NOT A GOOD THING….
REAL GROOVY ONLY HAS FOUR PHYSICAL RETAIL STORES
NEGLECTING THOSE IN THE ….
RURAL AREAS
WHEREAS
IS EVERYWHERE
WHAT TO DO????
•OPEN AN ONLINE MUSIC STOREWHERE CUSTOMERS CAN DOWNLOAD
MUSIC CHEAPER AND FASTER..
•OPEN UP MORE PHYSICAL RETAIL STORES
MORE STORES = MORE CUSTOMERS
By Akanesi Ngata 4915064
THIS IS AN EYE OPENER…
THE END
Referencing• http://cilinc.net/wp-content/uploads/2007/08/cd.jpg • xkcd.com/251/ • image.guardian.co.uk/.../2006/11/22/CDs.jpg • www.darchenoam.org/ethics/IMAGES/Tapes1.jpg • img320.imageshack.us/img320/7149/dvds0ls.jpg • http://www.nonstopmac.com/images/ipod-family.jpg• www.plasticbag.org/images/extra/ipod_whipping.jpg • www.plasticbag.org/.../extra/ipod_overthrow.jpg • www.idcrome.org/cityshop.htm • mosaicartsource.wordpress.com/.../ceramic-tile/• respiridivita.blogspot.com• www.cartoonstock.com • wearcam.org/say_no_to_likeness_piracy.gif • en.wikipedia.o
Referencing!• JB HI FI: www.lakopacific.com/.../Resellers/JB-HIFI.jpgrg• Amazon: nowisgone.com/.../2007/11/amazon-logo.jpg• Telecom: www.retail.org.nz• Vodafone: www.thelogofactory.com/.../vodafone_logo.jpg• Online shopping: www.neowave.com.my• New Zealand: http://www.titanhitours.co.uk/images/Maps/new-zealand-
map.jpg• Borders logo: www.joshuajanes.com/.../images/borders_logo.jpg