Real GroovyReal GroovyA Situation Assessment

By Sean Sampayo 4681721

Problems Facing Real Groovy

•Competition From Local Retailers•Online Sources

Competition (in the form of) :

•Entertainment Media Mega Mart•High volume turnover •Cheap prices as a result•Sells everything from Ipods to Car Stereos to GPS Systems

The WarehouseThe Warehouse

•Power Buyer•Large Stockpile •Very Low prices•Not a very big big collection of older music

Borders:

• ‘Upmarket’ music retailer and bookshop.•Not as large a connection as the other 3 and prices are on par with Real Groovy.•New Online Experience coming soon.

Online DownloadsOnline Downloads

Itunes:Itunes:

currently the second largest music

retailer in America.

have sold to over 50million people.

the iTunes store offers the world’s

largest music catalogue of over 6 million

songs.

P2P NetworksP2P Networks

the cost of sharing the music, on the

part of the user, is quite low.

constant stream of readily available

music.

Quite literally, free.

Strengths Of Real GroovyStrengths Of Real Groovy

Large Back CatalogueLarge Back Catalogue DiversificationDiversification

And most of all..And most of all..

A killer attitude!

(Nigel Merret, the Managing Director of JB Hi-Fi) “Price is important, but so is range, and knowledgeable staff.”

Opportunities?Opportunities?•Another Store

•Wider Range on Online Store

•Become a Niche market seller?

Image BibliographyImage Bibliography

•http://www.sunlink.ucf.edu/presentations/fetc2004/•http://rcd.typepad.com/rcd/•http://www.jbhifi.co.nz•http://bp2.blogger.com/•http://blogs.zdnet.com/Apple/images/•http://en.wikipedia.org/•http://farm1.static.flickr.com/•http://www.vintagetshirtstore.com•http://www.nanachill.com/images/pics_flyers•http://i137.photobucket.com/