[ReadyPulse Webinar] How to Grow Your Brand Leveraging Inspirational Marketing, Lessons from Fitmark...
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Transcript of [ReadyPulse Webinar] How to Grow Your Brand Leveraging Inspirational Marketing, Lessons from Fitmark...
How to Grow Your Brand Leveraging Inspirational Marketing,
Lessons From Fitmark Bags
ReadyPulse Webinar
Visit www.readypulse.com/requestdemo
Request a demo to enter to win the shield from fitmark bags!
ReadyPulse Webinar
Inspired to Fill a Void in the Fitness Market
Goal: To Bring Function and Quality into the space
ReadyPulse Webinar
Built on Authenticity, Scales on Authenticity
Be….The LifestylePersonalCoolAuthenticInspiring ReadyPulse Webinar
An Authentic Strategy For Growth
Physical TouchMore expensive
Time Consuming
measure over time
Social TouchLess expensive
Immediate
Scales quickly
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Key performance indicators (KPIs) used for social media marketing worldwide
*eMarketer, 2015, Key performance indicators (KPIs) used for social media marketing worldwide as of April 2014
Step back, and look at your social presence physically.
Does Your brand image mirror what you set out to do?
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The 6 Month Snapshot
Take time to reevaluate your social strategy
every 6 months.
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Ask Yourself…
Is this who I want to be?
Is this what we set out to do?
Am I speaking to the right consumer market?
Do I appeal to the right consumer market?
Is the right consumer market responding?
Do I need to make adjustments?
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You will always evolve as you learn. But you have to stay on top of
what’s happening on social to grow.
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Tools To Grow: Pulse Marketing Suite
• Social analytics
• Best Content Identification
• Shoppable UGC
• influencer identification
• Ambassador management
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How Fitmark bags plays the social field
LeastTime
Consistent touch and go environment
Attractive Content and
imagery strategy, on
the fly
MOSTTime Perfecting
strategy over time, get user
to e-commerce
24/7 engagement
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How to Effectively Target Your Core Consumer
“The Homies”
Peer to peer influence
• Tag your buddies
• Genuine, passionate, honest ambassadors
• Likeitwant.it
ReadyPulse Webinar
How to Effectively Target Your Core Consumer
“The Hotties”
The attractive influence
• Targeted posts & ads
• Engaging Text, photo, and video content
• Informational community
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How to Drive Traffic From Instagram to Site
10 Selling Elements of an Instagram1. Product Name2. Product Image3. Authentic context4. Caption & Hashtags5. Where to shop6. Comments7. Profile Name8. Account Description9. Brand Logo/Profile Picture10. LikeItWant.It URL
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LikeItWant.It/fitmarkbags
76% Click-through rate 21% Of Organic Site Traffic
Fulfilling top social kpsi
KPI: Activity/Engagement KPI: site traffic
Ambassadors: Someone that understands themselves and understands the brand• Authentic
• Real
• Honest
• Passionate
• Respectful
• Team player
• communicator
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Mark’s Top 3 Tips
1. Hard work, dedication, and a real passion for what you’re doing, gotta have it!
2. Your product has to be the best, or you better believe it’s the best with reasons to back you up.
3. Straight up strategy, if you have a large budget you can move quickly, if you have a small budget you need to move effectively.
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