Reaching out Kiran Kapur

A little about me plus why I consider myself a potential team-player.

My hometown is -

C2, Sai Mahal C.H.S., Sai Baba Complex, Mohan Gokhale Rd., Goregaon (E), Mumbai - 400 063. INDIA

I currently work as a Sr. Project Consultant with Orangemedia Bahrain

Work involves consulting & providing innovative solutions to clients for their various marketing related activities, overseeing the daily productionvis-a-vis client's needs.

Media planning & buying.

Key accounts include:

• Naseej Properties B.S.C. (c)• Hani Group• Mindshare Bahrain (Formula 1, ZAIN TELECOM, etc.)• Medialinks (BISB, Al Baraka Bank, Ithmaar Bank, etc.)• Gulfmarcom (Tamkeen, Bahrain International Air Show 2016, etc.)

Prior to that, I worked as a Brand Services Director with AMNS Group Bahrain

Heading Account Management, Client Servicing & New Business Acquisitions.

Active role in strategizing marketing communication campaigns, conceptualizing tactical activities for existing & new clients.

Sharing proactive ideas with the client for increasing sale, brand recall & designing new activities accordingly.

Media planning, buying and negotiating

Active accounts include: • QAFCO (Qatar Fertiliser Company)• GSF HypermarketNew business generated : • Multinational School – Bahrain

While in India, I was working as Head - Business Development & Client Servicing at Six Inches Communication Pvt. Ltd.

Profile included overall team management, pitching for new biz leads, overseeing current projects.

Active participation in media strategy (planning & buying)

Collaborated with the following brands –

• Kingston Technology• 18 Again• KDZ Jewellery• Color Drack• Risan Hospitalities• RSB transmissions• Raksha Bullion• QuikJet Air Cargo• Jungle Zone Qatar

MY PASSION…

My passion has driven me over the last 15 years to aim and reach higher every day; to innovate, to exceed and to enjoy my vocation.

MY STRENGTHS...

Core Competencies

Core Competencies

Presentations

CreativeConcepts

Copywriting

StrategicThinking

New Business

Leads

Refferals & testimonials

“Kiran has the ability to quickly understand our business requirements and provide us valuable and fresh perspective marketing solutions to meet our business needs. Since September 2013 Kiran has helped our school market for student enrolments and grow our school to its current capacity with in excess of 500 students now enrolled.

I highly recommend Kiran, he is always willing to help us and he goes above and beyond to ensure we achieve the best possible outcomes.”

– Tim MurrayManaging Consultant at Intuitive Education

“Kiran’s positive attitude, multi-tasking abi l it ies and creative outlook sets him apart from the others.

A superman if any deadlines were to be met in a limited amount of time.”

- Harshal Chavan, Sr. Design Lead at Affinity Global Inc.

“Kiran is a born leader who can inspire people to rally behind a c a u s e a n d r e a l l y m a k e a difference.”

– Pabitra Roy, Chief Executive Officer/ Chief Creative Officer at VCI Communiqué Pvt. Ltd.

Achievements & select projects

o The Fiskars Corporation :

I consider myself to be fortunate that at the onset of my career with Vantage Advertising Pvt. Ltd., I was part of the team behind one of Mumbai's “most innovative outdoor advertising installation” - an out-of-the-box creative execution for Fiskars - world’s best scissor brand known for it’s orange plastic handles.

Executed an outdoor installation featuring a larger-than- life cutout of the scissor placed on a bus shelter panel, visually seeming as if it’s cut the bus shelter apart with the copy saying – ‘Nothing cuts like Fiskars can.’

This was extensively covered by the media and was also a contender for an award in the ‘Best Outdoor Ad’ category for Ad Club.

o RELIANCE INFOCOM :

During my tenure with Primesite (A Division of Mudra Communications), I was part of the core team handling the Maharashtra & Mumbai circle for Reliance India Mobile' - Kar Lo Duniya Mutthi Mein campaign.

My role included that of planning, buying & supervision during the launch & sustenance campaign.

Needless to say, the campaign was a game changer & the “mobile invasion” which swept the country post this... is history!

o INDIA BRIDAL WEEK :

My stint at Katha Mediatix had me as the core project head responsible for creative direction, media strategy, print allocation & marketing supervision for India Bridal Week fashion show's 2nd edition at The Sahara Star Hotel, Mumbai.

Worked in close association with Mr. Vijay Singh (owner of the property & Chairman - VCI Hospitalities Ltd.) and Mr. Mark Robinson (ex-supermodel & Event Director) right from the initial planning stage to the final execution of the show.

o 18 AGAIN:

A challenging project while I was working with Six InchesCommunication, Ultratech India Limited - a pharmaceutical company, approached us to launch a femininity restoration gel. The main object was to position 18Again in the market and to connect with the target audience. However, since the target audience was Indian women and the gel addressed intimate issues, we had to come up with a sensitive approach.

Keeping in mind the sensitivity of this topic, launched the campaign by initiating a conversation on social media, targeting a certain age group. In order to address the fears and concerns of women, I strategically facilitated a brand ambassador – Celina Jaitely, a former beauty queen, Bollywood actress and mother of twins, to empower and connect with women easily.

The entire campaign was carefully devised on print, outdoor and social media to generate brand awareness.

Result - 18 Again made a mark in the market especially in Bangalore. The campaign generated the right visibility and awareness for the brand.  Besides this, the brand received an amazing response on the social media. Sales of 18 Again accelerated and many women sent positive testimonials about the product.

o MULTINATIONAL SCHOOL-BAHRAIN

Identified this new business opportunity & was invited to participate in a multi-agency pitch for launching Multinational School in Bahrain. Presented a holistic plan including Brand positioning, creative expressions & media strategy.

Concieved the thought of “Nurturing Future Leaders” - which struck a chord with the client. My plan was selected & signed by the client. I further developed & extended the same into a successful communication campaign.

Result - The number of admissions rose from 138 students to about 500 + (a giant leap of approx. 363%), since the time we rolled out this campaign.

Looking forward to winning campaigns together.

Thank You,

Kiran KapurMob: +91 9004116952

kiran.kapur@gmail.com