Reaching Millennial Moms Through Native Advertising
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TARGET THEM ACROSS DEVICES MILLENNIAL MOMS ARE BUSY AND HAVE TO JUGGLE WORK, FAMILY AND MARRIAGE THEIR ONLINE ACTIVITIES MIMIC THEIR BUSY LIVES THEY ARE A CONNECTED GENERATION Smartphones are the #1 way that Millennial Moms stay connected to the outside world. MYTH: MILLENNIALS ARE HARD TO REACH Two thirds have a positive perception of a native ad if it is high quality content like an educational video or article. Because they are multitaskers, it is important to invest across all screens. PROMOTE RELEVANT, AUTHENTIC CONTENT 58% of Millennial Moms feel that it is important for brands to understand what matters to them as a parent 9MM Millennial Moms in The U.S. 83% Of New Moms Are Millennials 76% Look Up Recipes Online 76% Search/Browse Parenting Communities 69% Pay Bills/Finances 64% Buy Online $170B Spending Power 90% Of Millennial Moms Own A Smartphone 2+ Hours A Day Spent On Smartphones 55% Use Their Smartphones While Watching TV 2/3 Of Millennial Moms Are Married 3/4 Of Millennial Moms Are Working $ 03 $ Millennial moms are a prized target. They are the primary decision-makers in their households, and they have a massive amount of purchasing power. More than anything, they want relevant content targeted to their lifestyle. MILLENNIAL MOMS ARE A LARGE AND INFLUENTIAL DEMOGRAPHIC THEIR INTERESTS ARE SPECIFIC TO THEIR LIFE STAGE The majority of Millennial Moms look for brands that match their healthy lifestyles, children’s well-being, marriage and relationships. When Millennials Become Moms Pinterest Usage Increases Of Moms Watch Online Videos While Watching TV 33% Facebook is the top social media connection for Millennial Moms #1 The leading native advertising platform Sources: Pew Center, 2015; Millennials Come of Age, Experian Marketing 2014, US Census Bureau 2015 Projections; Millennial Marketing 2015, BabyCenter Modern Moms Report 2015 through presents Reaching Millennial Moms Native Advertising Connect With Them On Their Favorite Sites
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Transcript of Reaching Millennial Moms Through Native Advertising
TARGET THEM ACROSS DEVICES
MILLENNIAL MOMSARE BUSY AND HAVE TO JUGGLE WORK, FAMILY AND MARRIAGE
THEIR ONLINE ACTIVITIES MIMIC THEIR BUSY LIVES
THEY ARE A CONNECTED GENERATIONSmartphones are the #1 way that Millennial Moms stay connected
to the outside world.
MYTH: MILLENNIALS ARE HARD TO REACHTwo thirds have a positive perception of a native ad if it is high quality
content like an educational video or article.
Because they are multitaskers, it is important to invest across all screens.
PROMOTE RELEVANT, AUTHENTIC CONTENT58% of Millennial Moms feel that it is important for brands to
understand what matters to them as a parent
9MMMillennial Moms
in The U.S.
83%Of New Moms Are Millennials
76%Look Up Recipes
Online
76%Search/Browse
Parenting Communities
69%Pay Bills/Finances
64%Buy Online
$170BSpending Power
90%Of Millennial Moms Own A Smartphone
2+ HoursA Day
Spent On Smartphones
55%Use Their Smartphones While Watching TV
2/3Of Millennial Moms
Are Married
3/4Of Millennial Moms
Are Working
$
03
$
Millennial moms are a prized target. They are the primary decision-makers in their households, and they have a massive amount of purchasing power. More than anything,
they want relevant content targeted to their lifestyle.
MILLENNIAL MOMS ARE A LARGE ANDINFLUENTIAL DEMOGRAPHIC
THEIR INTERESTS ARE SPECIFIC TO THEIR LIFE STAGEThe majority of Millennial Moms look for brands that match their healthy lifestyles,
children’s well-being, marriage and relationships.
When MillennialsBecome Moms
Pinterest Usage
Increases
Of Moms Watch Online Videos While
Watching TV
33%Facebook is the top
social media connection for Millennial Moms
#1
The leading native advertising platform
Sources: Pew Center, 2015; Millennials Come of Age, Experian Marketing 2014, US Census Bureau 2015 Projections;Millennial Marketing 2015, BabyCenter Modern Moms Report 2015
through
presents
Reaching Millennial Moms
Native Advertising
Connect With Them On TheirFavorite Sites
