Samantha Skey - "Gaming for Good: Millennial Moms and Competitive Collaboration"
17
-
Upload
gabe-zichermann -
Category
Design
-
view
4.206 -
download
4
description
Moms control more than the purse strings in most homes (5 trillion in annual spending) they also control the good works and, often, the gaming. Many a millennial mom relies upon gaming dynamics in manging their families’ behavior. They are also active gamers themselves, and enjoy gaming the bottom line in their houshold investments. Get into the mom psyche with proprietary research from Recyclebank on moms as chief gaming officer of the household.
Transcript of Samantha Skey - "Gaming for Good: Millennial Moms and Competitive Collaboration"
5
Her Day:
Sole decision maker:
Her info sources:
71%household products
66%personal care
58%apparel
56%food
Source: Recyclebank Proprietary Data
67%internet
52%TV
- Stan Lee
Source: Mintel, Recyclebank Internal Data
Source: Recyclebank Proprietary Data
58% of participants said they are very/extremely likely to take additional green actions in the future as a result of participating in the challenge
Not at all Slightly Moderately Considerably
4%
36%
41%
19%
3%
30%
42%
25%
Existing Members
Q: How much did the GYHC increase your knowledge about how to take steps to help the environment?
97% of the participants surveyed said the game increased their knowledge about how to help the environment
City tons per month Household pounds per year
Corpus Christi, Texas
Before
240After
1,130Before
67After
311
Cincinnati, Ohio
Before
906After
1,345Before
255After
379Source: Recyclebank Internal Data
