Re-using social media data
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Glenn JonesCodebits – Lisbon, Portugal4 Dec 2009
Re-using social media data
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Aggregation
Objects
Conversation Activity
Social Media
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Aggregation
Objects
Conversation Activity
Identity Relationships
Social Media
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Most of us have built identities across the web, we fill in profiles, upload
photos, videos, reviews and bookmarks
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Our web identity is fragmented or distributed
Identity
Identity
Distributed Identity
Identity
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Identity consolidation
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< a href=“http://www.glennjones.net/” rel=“me”> http://www.glennj... </a>
The power of XFN rel=me
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A graph (map) of rel=me linkages
Found Site
Found Site
Found Site
Found Site
Found Site
Start SiteFound
Site
Found Site
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Start SiteOutward claim
Types of social graph linkages
Found Site
rel=me
Start SiteInward claimFound
Siterel=me
Start SiteReciprocal claimFound
Siterel=me
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Google Social Graph API
http://socialgraph.apis.google.com/otherme?
q=http://twitter.com/glennjones
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Google Social Graph API JSON
{ "http://delicious.com/glennjonesnet": { "attributes": { "rss": "http://feeds.delicious.com/rss/glennjonesnet", "url": "http://delicious.com/glennjonesnet", "profile": "http://delicious.com/glennjonesnet" } }, "http://huffduffer.com/glennjones": { "attributes": { } }, ...
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A JavaScript library that retrieves and aggregates profiles from across the web
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10 identities - outward rel=me links20 identities - combined outward and inward rel=me links
5 additional identities – side effect profile parsing
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Profile parsing
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§
Embedded microformat hCard
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ufXtract microformat API
http://ufxtract.com/api/?url=http://slideshare.net/glennjones&format=hcard&output=json
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ufXtract microformat API
{ "microformats": { "vcard": [{ "fn": "Glenn Jones", "n": { "given-name": ["Glenn"], "family-name": ["Jones"] }, "adr": [{ "locality": "Brighton", "country-name": "United Kingdom" }], ...
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Google Social Graph API endpoint descriptions are not as complete as they
could be
{ "http://delicious.com/glennjonesnet": { "attributes": { "rss": "http://feeds.delicious.com/rss/glennjonesnet", "url": "http://delicious.com/glennjonesnet", "profile": "http://delicious.com/glennjonesnet" } }, "http://huffduffer.com/glennjones": { "attributes": { } }, ...
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Ident Engine – data overlayof endpoint descriptions
{ "name": "Last.fm", "domain": "last.fm", "urlmappings": [{ "urltemplate": "http://www.last.fm/user/{username}", "schema": "hCard", "contenttype": "Profile", "mediatype": "Html" }, { "urltemplate":"http://www.last.fm/user/{username} ", ...
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Auto fill forms
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The most common details shared across social media sites – work personas
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The most common details shared across social media sites – social personas
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Parsing user generated content from discovered endpoints
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Ident Engine – user generated content endpoint descriptions
{ "name": "Vimeo", "domain": "vimeo.com", "urlmappings": [{ "urltemplate": "http://vimeo.com/{username}/videos/rss", "schema": "Atom", "contenttype": "Video", "mediatype": "Atom" } ...
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Ident Engine – data overlayof endpoint descriptions
• Atom• RSS• XFN• XFN-hCard• hAtom• hCalendar• hCard• hResume• rel-tag
• Activity• Audio• Bookmarks• Entries• Events• Friends• Friends Status• Images• Interests• Lifestream
• Profile• Resume• Services• Slides• Status• Video
Content types definitionsSchemas
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To join together data across the web we need a stack of open data formats and non-proprietary APIs
Microformats Parser
OAuth
RSS Library
ATOM Library
Google’s SocialGraph API
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Yahoo’s YQL API
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Dealing with imposters androgue relationships
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Split personality
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Start without discovery
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Let the user decide
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Only use reciprocal or outward rel=me links only
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Only use outward or reciprocalrel=me links only
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Now it’s your turn to use identity discovery to build a little magic into your applications
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Microformats Parsershttp://microformats.org/wiki/parsers
Microformats Parser - Optimus - XSLT http://microformatique.com/optimus/
Microformats Parser - Cognition - Perlhttp://buzzword.org.uk/cognition/
Google Social Graph APIhttp://socialgraph.apis.google.com/
Social Graph Node Mapperhttp://code.google.com/p/google-sgnodemapper/
YQLhttp://developer.yahoo.com/yql/
Ident Enginehttp://identengine.com/
UfXtracthttp://ufxtract.com/
Madgex Labshttp://lab.madgex.com/
Bloghttp://www.glennjones.net/
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Creative Commons Attribution-Non-Commercial 2.0 UK: England & Wales Licence.
Copyright Glenn Jones 2009www.glennjones.net