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Leadership Education Re-ImaginedUsing Social Media & the Social Change Model
to Transform Student Leaders
Josie AhlquistCalifornia Lutheran University
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@josieahlquist
1. Student Leadership in the Digital Age
2. Social Change Model
3. Remixing Leadership Theory
4. Crowdsourcing Content
5. Digital Leadership Competencies
#NASPAwrc
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Do You Tweet?#NASPAwrc
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Student Usage of Digital Tools
Multiple times per day (Junco, 2011; Junco, Heighberger, & Loken 2011; Steinfield, Ellison & Lampe, 2008)
Most popular platform is Facebook
Research = 90-99% college students log on daily (Pempek, Yermolayeva & Calvert, 2009; Gemmill & Peterson, 2006; Junco, 2011; Junco, &
Heighberger & Loken, 2011; Steinfield, Ellison & Lampe, 2008; Chen & Marcus; 2012)
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• Expressing true self (Pempek et al., 2009)
• Building and maintaining relationships (Jacobsen & Forste,
2011)
• Decreasing loneliness (Lour, Yan, Nickerson & McMorris, 2012)
• Extra benefits for shy students (Baker & Oswald, 2010)
• Self-esteem (Reich, 2010)
• Social capital (Ellison, Steinfield & Lampe, 2007)
• Transition to college (Gray, Vitak, Easton & Ellison, 2013)
• Academic motivation (Junco, Elavsky & Heiberger, 2012)
• Student engagement (Junco, 2011)
• Civic participation (Valenzuela, Park & Kee, 2009)
• Classroom climate (Cheung, Chiu & Lee, 2011)
Social Media by the Research
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• Increased stress (Gemmill & Peterson, 2006)
• Study disruptions (Gemmill & Peterson, 2006)
• Grade attainment (Jacobsen and Forste, 2011)
• Paying attention in class (Gemmill & Peterson, 2006)
• Negative peer feedback (Pempek, Yermolayeva & Calvert, 2009)
• Cyberbullying (Esbensen & Carson, 2009)
• Internet addiction (Kim & Davis, 2002)
• Relationship conflict (Reich, Subrahmanyam, & Espinoza, 2012)
• Fear of Conflict – Being Misunderstood (Ahlquist, J. 2015)
• Social change making doesn’t belong on social media (Ahlquist, J. 2015)
Social Media by the Research
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College Student Leaders
High Users
+/- Impact of Social Media
Use
Student Identity
Development
Current Leadership
TheoriesLittle or no
education on digital
technologies
Privacy in Digital Global Environment
Career Bound
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Do your Student Leaders have
Role Models
For Digital Behavior?
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Social media can
change your life
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What is our role in teaching
Digital Identity
Digital Literacy
Digital Citizenship
Digital Leadership
Digital Branding
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Help Students Place
Passions into a Digital Purpose
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Social {Media} Change Model
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Consciousness of Self:
Awareness of the beliefs, values,
attitudes, and emotions that motivate
one to take action.
Congruence: Thinking, feeling, and behaving with
consistency, genuineness,
authenticity, and honesty.
Commitment: Motivational energy to serve and that
drives the collective effort.
Commitment implies passion,
intensity, and duration.
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Collaboration: Working with others in a common effort. It constitutes the
cornerstone value of the group leadership effort because it
empowers self and others through trust.
Common Purpose: Working with shared aims and values. Facilitates the group’s
ability to engage in collective analysis of the issues at hand & the
task to be undertaken.
Controversy with Civility: Recognizes two fundamental realities of any creative group effort:
that differences in viewpoint are inevitable, and that such
difference must be aired openly but with civility.
Citizenship: Process whereby the individual and the collaborative group
become responsibly connected to the community and the society through the leadership experience.
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10 Competencies of
Digital Leadership
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How to Remix
Leadership Theoryfor the Digital Age
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Congruence: Thinking, feeling, and behaving with
consistency, genuineness, authenticity, and honesty.
Digital Competency: Establishing Personal
Virtual Boundaries including Privacy, Managing Time Spent
Online & Wellness
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Reflect Congruence
Online & In-person
Investigate Profiles
Explore Digital Identity
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Controversy with Civility: Recognizes two
fundamental realities of any creative group effort that
differences in viewpoints are inevitable, and that such
difference must be aired openly but with civility.
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1.What negative behavior have you
experienced online?
2.What is your response when
something is inappropriate on
social media?
3. Are you responsible to act if
you see a classmate posting
something concerning online?
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Campus Community of Care
Build an Online
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Citizenship: Process whereby the individual
and the collaborative group become responsibly
connected to the community and the society through
the leadership experience.
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Technology &
Social Media have
brought power back
to people.-Mark McKinnon
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Join a Global Conversation
#hunger
#socialjustice
#DoSomethingNow
#activism
#humanrights
#YesAllwomen
#BringBackOurGirls
#JusticeforTrayvon
#NotYourAsianSideKick
#Ferguson
#WhyiStayed #WhyiLeft
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Take Back Yik Yak
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Putting Yik Yak
to the test
Teach students to
Upvote GOOD
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Take back the tools for good
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CrowdsourcingThe Social {Media} Change Model
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Social {Media} Change Model
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1.Consciousness of Self
2. Congruence
3. Commitment
4. Collaboration
5. Common Purpose
6. Controversy with Civility
7. Citizenship
(8) CHANGE
Using Framework of
BrainstormReflection
Questions
Exercises
Experiences
Assignments
Campus
Initiatives
Programming
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Social
{Media}
Change
Model
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10 Competencies of
Digital Leadership
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Digital Literacy
• Awareness of Emerging Technology Tools and Platforms
• Digital Content Analysis, Sorting Accuracy and Quality from False or Misinterpreted Information.
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Consciousness of Self
• Online Self-Awareness & Reflection of Digital Profile
Congruence
• Establishing Personal Virtual Boundaries including Privacy, Time Management & Overall Wellness
Commitment
• Cultivating Professional, Strategic and Career-Oriented Online Branding
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Collaboration
• Building a Personal Learning Network
Common Purpose
• Integration of Digital Tools into Leadership Presence
Controversy with Society
• Cyber Conflict Resolution and Mediation
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Citizenship
• Digital Decision Making Strategies based in Positive, Authentic & Constructive Activity
• Using Social Media for Social Good
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What social media
platforms can
leadership behavior be present?
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How can you re-imagine leadership
education in the digital age?
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