RDD Associate Learning Academy...Expanding Skills –Leveraging Thought Leadership –Sharing Best...
Transcript of RDD Associate Learning Academy...Expanding Skills –Leveraging Thought Leadership –Sharing Best...
Collaborative Partnerships – Business Solutions Leadership - Breakthrough Results
RDD ASSOCIATES Perishables Expertly Merchandised
RDD Associate Learning AcademyEnterprise-wide Training, Education & Associate-development
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
What is RDD’s ASSOCIATE LEARNING ACADEMY?
An enterprise-wide training, education & associate -development process, that:
For every RDD position, identifies core skills, business processes / protocols, technology enablers and best business practices / solutions critical to delivering sales agency SERVICE EXCELLENCE
Provides a comprehensive portfolio of fundamental and advanced training/education modules facilitating associate development and building
organizational capacity and performance
RDD Associates Core Leadership Strategy
Enterprise Sustainability - Laser focus on GROWING OUR BUSINESSES… train, develop & reward VALUED ASSOCIATE RESOURCES… build momentum to ensure
FUTURE ENTERPRISE SUCCESS!
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
[II]
Key
Elements &
Topics
[III]
Applications
&
Utilization
[IV]
Reference,
Recap &
Next Steps
Refresher: What is a query?
Why Are We Revisiting?
Storeflix: part of our MKTG Toolbox
Recent Survey Examples
Success Story/Case Study: Ahold
Recap
Handouts/Current Storeflix Schedule
Next Steps
UPDATE: Wakefern (Bob W)
[I]
Course
Overview
STOREFLIX REVISITED
Course Overview: Definition / Purpose / Rationale
Refresher: What is StoreFlix?
Key Discussion Topics
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
STOREFLIX REFRESHER:
WHAT IS STOREFLIX?
*Eye-Opener for Retailers
*See the Landscape
*Opportunity Finder
TOTAL TEAM EFFORT
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
STOREFLIX REFRESHER
QUERY BY DEFINITION:
- (Noun): A question; an inquiry
- (Verb): To ask or inquire about
SO IN PRACTICE:
The StoreFlix query allows for questions AND OPPORUNTITIES you have at retail to be answered:
• In real-time
• Geo-tagged
• Analyzed quickly, at any time
• Take action & improve as needed
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
WHY ARE REVISITING?
Give a better understanding of the applications
Get BM’s/AM’s i ol ed a d a are of hat “torefli a do-Works best when EVERYONE is involved
Not just an audit form!
-Can get distribution, pricing from other tools
TIME TO TAKE IT
TO THE NEXT LEVEL!
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
WHAT DO WE WANT TO USE
STOREFLIX FOR?
Exploring business opportunities
Real Look ie of er ha disi g i the store-Knowing your obstacles (what IRI will not show you)
Fact finding
-Average sales call time
Verifying distribution- beyond in/out stock (specifics, where, etc.)
Keeps us urre t… e stores
Retail contests- utilizing pictures (coming soon)
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
WHAT DO WE WANT TO USE
STOREFLIX FOR?
Helps pave for the way for the Future and Change:
Expanded usage to Pro-Star and Matrix
Lo al….Regio al….
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
WHAT DO WE WANT TO USE
STOREFLIX FOR?
E plore the opportu ities…
BM’“: Think of your clients:
Are they expanding into new categories, retailers or markets?
Do they own any brands that we currently do not represent?
AM’s: Think of your accounts:
Are they opening up new stores, expanding into new markets?
Expanding any of their perishable departments?
Knowing your landscape when speaking to accounts
Corporate compliance and verification
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
A REVENUE GENERATOR
-Sell this powerful tool as a method of gathering information for retailers or
-Sell StoreFlix as a tool that can confirm store conditions to a potential client
-Contract work
RETAIL BECOMES AN ASSET GENERATOR
NEXT STEPS: Utilize as a Ahold Total Ba er solutio-Merge of RDD, Pro Star and Matrix store conditions
CLOCK: Used as an internal time-management tool at Retail
-Clarify how time is spent in stores
WHAT DO WE WANT TO USE
STOREFLIX FOR?
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
CHALLENGE: Hood Simply Smart Brand distribution levels need improvement
at ShopRite
STOREFLIX: A PART OF OUR
MARKETING SOLUTION TOOLBOX
PROCESS: (1) Run IRI by week to track weekly distribution and sales since launch for total ShopRite
Ru “R PPI stores selli g report to see hi h stores are arr i g the produ t(3) Create a StoreFlix survey to gauge where the items are shelved
SOLUTION: Gain FULL insight to what is happening at the total chain and individual
stores, as well as gaining visual insight to shelf conditions
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
CHALLENGE: Friendship Sour Cream sales are not getting enough display for sale
events at Stop & Shop
PROCESS: (1) Collect IRI data to analyze sales events on all Sour Cream at Stop & Shop,
including feature and display levels
(2) Conduct a Storeflix survey to capture pictures for each Stop & Shop store
SOLUTION: In addition to syndicated display & sales data, one can pinpoint particular stores
NOT displaying product during sales events
STOREFLIX: A PART OF OUR
MARKETING SOLUTION TOOLBOX
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
CHALLENGE: Frie dl ’s I e Crea has lau hed a e 4 oz ite ith de o’s in 150 ShopRite stores: WERE THEY EXECUTED?
PROCESS: (1) Collect IRI data to obtain chain-level distribution on the item for total
ShopRite
Use PPI to ru a stores selli g report to see if all o tra ted stores participated
(3) Conduct a Storeflix survey to capture pictures of the demo events as proof
of compliance
SOLUTION: Gain chain and store-level data and pictures of individual stores to
ENSURE stores followed through
STOREFLIX: A PART OF OUR
MARKETING SOLUTION TOOLBOX
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
RECENT EXAMPLE: STORE CALL
TIME
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
RECENT EXAMPLE: HUMMUS
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
Situation – Opportunity to gain the Delallo Business for Ahold. This would
entail 800 additional stores carrying Delallo Olives in their olive bars.
Strategy – Eight-question StoreFlix survey set up in Spring of 2015 for all Ahold
stores “&“, Carlisle, La do er . Joi t effort a ross R“M - RDD, Pro-Star and Matrix
retail. Special login created.
Results – RDD won the Delallo business at Ahold. The retailer was not aware of
how may olive bars their stores had. We submitted a 52 page deck of about 300
pictures. Identified types of trays, cups (again, retailer was unaware). Identified
potential store issues (example: some stores had no trays at all).
AHOLD – Delallo/StoreFlix Research SolutionSummer 2015
GC Martin’s # 28 : Waynesboro, VASS #570: New Hyde Park, NY GL #387: Rehoboth Beach, DE
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
STOREFLIX RESULTS
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
Let’s re ap: STOREFLIX REVISITED
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
Let’s re ap: STOREFLIX REVISITED
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
Let’s re ap: STOREFLIX REVISITED
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
Let’s re ap: STOREFLIX REVISITED
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
Let’s re ap: STOREFLIX REVISITED
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
Let’s re ap: STOREFLIX REVISITED
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
Let’s re ap: STOREFLIX REVISITED
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
CURRENT SCHEDULE: HANDOUT
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
Any Questions, Comments or Ideas?
Thank you for your
participation!!!
Mo i g ahead…STOREFLIX REVISITED
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
Wakefern Food Corp: #6 Grocery Retailer in USA , $15.7 B retail sales, 400+ Stores
▪ Largest retailer-owned co-op in USA – 50 member/owners; 3RD largest grocery wholesaler
▪ Joe Colalillo Chairman, Chairman / CEO & member; Joe Sheridan, President & COO; Chris Lane, SVP - Merchandising
▪ Fiscal year retail sales +6.8% vs 2014; $12.8 B wholesale revenues
▪ Purchased 14 former A&P properties to reopen in 2016; will add $650 M retail sales
▪ Core business segments:
Wakefern planning/supply/merchandising & Member Services for 277 ShopRite Supermarkets
SRS Division operating 30 corporately owned ShopRite Supermarkets
Price Rite Division operating 63 extreme-value stores (~ $1.2B re ’s Wholesale Division supplying independent grocery chains Gristede’s, Morto Willia s, Ki gs, e port
▪ ShopRite stores are among highest grossing supermarkets in the USA
27
Dominant chain in NJ – market share over 50%!
Vertical supply model – over 4 Million sq ft warehouse space
Member/staff merchandising committees evaluate vendor offers & select programs
“hopRite’s lo gsta di g usto er propositio re ai s, Lo Pri e Leader – aggressive, promotionally-driven
Over 9 million feature ad circulars distributed weekly; over 7.5 M PricePlus loyalty shopper card holders
Continue to offer largest branded, private label & SKU assortment in the marketplace
2016 Marketing Strategy – Opti ize ri k & ortar assets…a elerate digital o er e…e ha e usto er e perie e… uild uli ar reputatio
Growth strategy fueled by PricePlus Insights (PPI) CRM platform
Target marketing initiatives fueled by shopper segmentation shopper-marketing programs
“hopRite Part ers-in-Cari g Fou datio is harit of hoi e – $40M in hunger-relief donations to date
Signature promotional events are critically important: Can-Can, Dollar Days, LPGA , NYC Wine & Food Festival
Best-in-Class digital & e- o er e platfor s; “hopRite fro Ho e sour ed fro o er stores o eri g store trading areas; expanding ShopRiteDelivers.com offering home-delivered case quantities of non-perishables
Expanded corporate focus on foodser i e/ Grocerant offeri gs u der “hopRite Kit he ra d New food safety partner, icix produ t spe ’s solutio , for pri ate la el suppl hai o plia e Ne i itiati e to e ha e pri ate ra d propositio a d produ t offeri gs; Wholeso e Pa tr ra d i tro late
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
Wakefern Food Corporation
Private Brand Revitalization Initiative 2016/17▪ Wakefern is revitalizing and simplifying Private Brand shopper proposition
a d produ t offeri gs ith e ergi g strategi re ie …▪ Reducing number of brands from 21 to 7
▪ Anticipate 1,200 current items to be converted to new brands
▪ Introducing 3 new brands in 2016/17
▪ Produ t de elop e t a d ra di g to alig ith defi ed “hopper Need “tates
▪ Wakefern Private Brand team headed up by Loren Weinstein, Director of Marketing/Private Brands
▪ Two PLBL Cat Mgrs - Brian Steele and June Hill; they will collaborate with procurement managers on portfolio decisions
▪ ShopRite shopper need states:
▪ Quality & Convenience at a Value
▪ Natural & Orga i orie tatio , ith lea la els
▪ Healthy Living
▪ Premium consumables convenient and easy to prepare
▪ Artisanal foods and International cuisines
▪ Beauty-inspired HBC
28
Expanding Skills – Leveraging Thought Leadership – Sharing Best Practices – Building Performance
RDD Associate Learning Academy
29
▪ Wakefer ’s e ergi g Pri ate Bra ds▪ ShopRite brand – high-quality/high-value solution, only change add functional benefit logos
▪ PriceRite brand – no change, add functional benefit logos
▪ Black Bear brand – no change
▪ ShopRite Kitchen brand – foodservice to be extended across the store; easy to prepare premium meal components
▪ NEW – Wholeso e Pa tr ra d – intro late 2016; Dairy & Frozen conversions first in line; clean i gredie t la el; orga i tag he appropriate; a ti ite s
▪ NEW – World Cuisine (no name yet) – intro early 2017; ethnic, international and artisanal foods; antic 200 items
▪ NEW - Beauty-inspired HBC brand (yet to be named)
▪ Go-Forward Strategy & Process
▪ Discuss with Procurement plans to convert existing product to new brands
▪ Monitor packaging inventories
▪ Bring new product ideas and branding suggestions to both Procurement & Priv Brand Cat Mgrs
▪ New automated work-flow system being integrated
▪ OEC Graphics – new 3rd authorized 3rd party production design partner
(continued)