Demo deckPrototype, interviews and lessons learned

For companies which are interested in having information regarding and specific potential partner,

Rapportly is a stunning service that offers valuable information about the financial and service performance of companies based on real fact of past experience

Competitors:[1] Unlike existing vertical business networks or local business information directories

(like Ardan and e-informa, local directories in Spain)our product has a global approach for all sectors and geographies

[2] Unlike existing international business database like D&B International Data (Ardan and e-informa in Spain)

our product is based on real facts of past and recent experience.

PrototypeNavigation tree and mockup sample page

Web navigation tree

Service

Financial

253 Referrals

InterviewsFace to face interviews in Vigo - Spain.

Alberto RuibalEntrepreneur and App Developer

FreeLancer, Apps developer He has used e-informa and Ardan*

[1] How do you manage your customer referrals and provider references?A: I stored them in my head

[3] Would you pay for access to potential customers that you can trust? How much?A: For an annual fee would be fine, about 50 € / year I seem correct

[4] Would you pay for access to providers that you can trust? How much?A: In my case I have not any providers, but I would like the option shall be included within the annual fee.

[2] Would you be interested that customers rate your services in a transparent and public manner?A: Yes, but always in moderation, not a place where everyone could write whatever I wanted, as an unhappy customer is more likely to tell her story a thousand satisfied customers, or even could be used for unfair competition

* e-informa and Ardan are business information database locally of Spain and Vigo / Galicia area

Rubén Hermida Document Management

He has used Ardán

[1] How do you manage your customer referrals and provider references?A: They enter the CRM under a specific heading client. Percentage to the prescriber

[3] Would you pay for access to potential customers that you can trust? How much?A: Of course, all potential customers. A high percentage of the bill or bank or directly (in lesser extent) from contact

[4] Would you pay for access to providers that you can trust? How much?A: Not as a customer, it is much simpler to find a provider that a customer

2] Would you be interested that customers rate your services in a transparent and public manner? A: Of course

Alberto LázaroEntrepreneur and Retail Digital Marketer

He does not use e-Informa neither others

[1] How do you manage your customer referrals and provider references?A: Usually searching online, or asking to close collaborators.

[3] Would you pay for access to potential customers that you can trust? How much?A: Yes, subscription model, or even CPA

[4] Would you pay for access to providers that you can trust? How much?A: In subscription model, with assumable fees.

[2] Would you be interested that customers rate your services in a transparent and public manner?A: Yes, although it would be sensitive to have these data to the view

Victor Gómez RomeroBlending innovation, marketing and people

He has used in the past some database like einforma and others

[1] How do you manage your customer referrals and provider references?A. I usually refer to networks like linkedin

[3] Would you pay for access to potential customers that you can trust? How much?A: Not to customers. I do not see the utility. Rather suppliers.

[4] Would you pay for access to providers that you can trust? How much?A: If the information is guaranteed yes. If not, it is difficult

[2] Would you be interested that customers rate your services in a transparent and public manner?A: I probably yes, but I do not know if everyone would be willing to be so transparent. There is also the problem of "marketing" of recommendations ...

Daniel LeisGtempo Marketing

Marketing– Import - He does not use einforma

[1] How do you manage your customer referrals and provider references?A: As a buyer,I use alibaba.com for Asian suppliers and other specific maketplaces. I have a buyer profile and I can access to providers that have multiple confidence levels (platinum, gold, etc ...), based on seniority and market valuations of companies that have done business before. I can chat with a sales representative during regular business hours.As a seller, I have not used tools. We are dedicated to local customers with a very personalized way.

[3] Would you pay for access to potential customers that you can trust? How much?A: Yes, an affordable flat fee, 20 to 40 Euros, depending on the business obtained

[4] Would you pay for access to providers that you can trust? How much?A: No

2] Would you be interested that customers rate your services in a transparent and public manner? A: I find something useful and transparent public have references from my clients. I do not see anyway that I request directly to them.

Jose Manuel RegueiroStrategic Consulting, marketing

He does not use databes, word of mouth or Linkedin

[1] How do you manage your customer referrals and provider references?A. I do not. In the best case, I incorporated them in product presentations

[3] Would you pay for access to potential customers that you can trust? How much? A: I've never considered, but it could be a low monthly fee of less than 30 euros

[4] Would you pay for access to providers that you can trust? How much?A: I don’t think so

[2] Would you be interested that customers rate your services in a transparent and public manner?A: Yes, I don’t mind.

Raul Perez FernándezConstruction company

Part of New Building (Construction) and Maintenance (Services) - 56 M€ . He does not use einforma

[2] Would you be interested that customers rate your services in a transparent and public manner? A: Public… no. One must be very agile to respond to a complaint posted on your own page ... We make a phone consultation to all our customers for maintenance after a breakdown.

Alvaro Perez Amigo Frozen Fish

Frozen Fish > 1000 M€ .

[3] Would you pay for access to potential customers that you can trust? How much?A: Yes, the amount depending on the business obtained

Lesson learnedFindings

Findings• There is not a sistematic approach to manage referrals

• In general, companies don’t mind to get information from clients to rate their services, but to publish that information and the way is published is a sensitive point. – We should take into account this point in the design of the architecture to access this

information

• It seems that there is a revenue stream, as a subscription fee, based on access to trustable buyers.

• Landing page: http://rapportly.launchrock.com/