Rapid technology soluiton new ways to think about seo
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Transcript of Rapid technology soluiton new ways to think about seo
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New Ways to Think About
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75 % have no plans for TV ads
67 % will not do radio ads
48 % will not use webinars for marketing
42 % have no plans to use print ads
34 % will not practice direct mail marketing
29 % have no plans to advertise online outside of social, including PPC
13 % have no event marketing plans
9 % have no plans to use SEO
4 % will not use email marketing
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68 % plan to blog more
67 % plan to use Google+ more
66 % will increase their use of LinkedIn
38 % will make more use of photo sharing sites like Integral and
Interest
34 % will increase their forum use, though a significant 40 % won’t
use forum marketing at all
31 % will use social bookmarking more; 45 % won’t use it at all
Just 23 % will increase their use of geo-location services like
Foursquare, but 57 % won’t use these services at all
72 % have no plans to use daily deals sites like Group on or Living
Social.
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The biggest benefits to social media marketing, according to
respondents, are increased exposure and traffic. Eighty-five percent of
marketers said SMM has increased exposure for their business, while 69
percent have seen increased traffic.
Other benefits marketers reported from using social:
Provided marketplace insight (65 percent)
Generated leads and developed loyal fans (58 percent each)
Improved search rankings (55 percent)
Grew business partnerships (51 percent)
Reduced marketing expenses (46 percent)
Improved sales (40 percent)
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