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PhotoShop Sdn Bhd*
UNIVERSITI TEKNOLOGI MARA
FACULTY OF MECHANICAL ENGINEERING
DIPLOMA IN MECHANICAL ENGINEERING
(MANUFACTURING)
BUSINESS PLAN
ETR300
FUNDAMENTALS OF EN TREPRENEURSHIP
PREPARED BV
ISMAIL BIN YUSOP
HAKIM AKMAL BIN ALWI
AHMAD AFZAN BIN MOHD BAKRI
AHMAD SYAM IL BIN ABDULLAH
MOHAMMAD IKRAM BIN ABD RAHMAN
2000194050
2000483020
2000194082
2000518512
2000194658
EMIII(6B1)
EM III (6B1)
EMIII(6B1)
EM III (6B1)
EM III (6B1)
PREPARED FO R:
MRS ZARINA BTE SALLEH
DATE OF SUBMISSION :
>lh
18
ra
SEPTEMBER 2003
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CONTENTS
Contents Page
•
Acknowledgement 1
•
Submission Letter of Business Plan 2
5
8
9
10
15
25
39
52
62
64
66
]
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
Executive Summary
Purposes
Background
of
Business
Shareholders
Administration Plan
Ma rketing Plan
Operation Plan
Financial Plan
Summary
Bibliography
Appendix
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PHOTOSHOP SDN BUD
ACKNOWLEDGEMENT
Bi smil 1 ahirrahman i rrah i m,
In the name of
Allah,
The Most Gracious and The M ost Merciful. Thank to
Allah S.W.T for g iving us the opportunity to do and complete this Business Plan
successfully, although it was hard for us to get the information.
A bunch of thanks to;
• Mrs Zarina bte Salleh
• Hawaii Mairan bte Abd Rahman
• Hj Mohd Bakri bin Daud
• Our parents and our family
• Our friends
and all the individual or organization that had helped us
n
giving infonnation
about our business.
Thanks a lot to all for their help and advice in completing the Business Plan.
May Allah S.W.T bless you all and with you forever. All the best is from Allah S.W.T
and shortcoming is from our weaknesses as a human being.
Thank You
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PHOTOSHOP SDN BHD
SUBMISSION L ETT ER OF BUSINESS PLAN
Students of Basic Entrepreneur (ETR 300)
Diploma in Mechanical Engineering (Manufacturing)
Faculty of M echanical Engineering,
MARA University of Technology,
40000 Shah Alam,
Selangor Darul Ehsan.
18
th
SEPTEMBER 2003
Mrs Zarina Salleh
Lecturer of ETR 300,
MEDEC Bock 13,
Intekma Resort
Convention Centre,
40000 Shah Alam, Selangor Darul Ehsan.
Madam,
Submission of Business Plan
Regarding to above, together with this letter we include the proposal of Business Plan
as a requirement for the Fundamentals of Entrepreneurship (ETR 300) subject. The
preparation of this project begins in early semester on June 2003 and submitted on
September
2003.
The business plan is about ou r effort to set up a photo shop. The proposed shop is at the
address below: -
No. 10, Jalan Raden Anum,
Bandar Baru Sri Petaling,
57000 Kuala Lumpur.
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PHOTOSHOP SON HI-ID
This Business Plan covers all aspects of running company, administration, marketing,
opera tion, and financial status of the company. The objective of Business Plan is a
foundation for us to assess the business we have ventured into and to convince financial
institution for financial help.
Nearly all of the information for the preparation of Business Plan is obtained from
individuals who have been in the business in around of Selangor.
We would sincerely hope you will satisfy with our proposal and your considerable
assessment is very much appreciated.
Thank you and best regards.
Yours sincerely,
n
a
/-
u-
(ISMAIL BIN YUSOP)
(HAKIM AKMAL BIN ALWI)
(AHMAD SYAMIL BIN ABDULLAH)
x
sjfy g Z-
(MOHAMMAD IKRAAM ABD RAHMAN)
(AHMAD AFZAN BIN MOHD, BAKR1)
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PHOTOSHOP
SDN BHD
BUSINESS
INTRODUCTION
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P H O T O S H O P S D N B H D
1. EXECU TIVE SUMMARY
PhotoShop Sdn Bhd is a business formed by 5 business partners that inspire to
be successful entrepreneurs. PhotoShop Sdn Bhd is involves in indoor and outdoor
photography services and retail selling of photographic equipments, hand phone reload
card and photostat services. FujiFilm Sdn Bhd is our sale distributor for our shop.
Our target market is the resident of Bandar Baru Sri Petahng, the students and
also the teenagers who seek up the latest technology of
photographic.
For that, we sell
digital cameras and provide service to guide how to use it. Furthermore, we provide
service in video recording in different kinds of ceremony. As this business not yet
preferable in this area, we assure this business can be profitable.
Our business will stand operation on 1
st
December 2003. It is situated at 10,
Jalan Raden Amim, Bandar Bam Sri Petaling 57000 Kuala Lumpur. We choose this
location because there is only few photos shop in this area. Besides, we're confident
that we can make profit here as there are many families, students, workers and also
teenagers that influence to try new technology. Furthermore the purchasing power of
the community here is increased and ready to be our customer.
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PHOTOSHOP SDN BHD
LOGO EXPLANATION
PhotoShop Sdn Bhd is the name of our company. At our company logo, there
are letter P and S that means Photo and Shop. PhotoShop gives a meaning of our
company production and we combined it as it will be a not only as our main activity
also as a noun.
In terms of colors, the dark red color showing as a symbol of our spirit and
desired to m ake sure that our company goals w ill be A CHIEVED.
While for the white color, it shows that our company always makes sure the
quality services are always at the best.
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PHOTOSHOPSDN BUD
2. PURPOSES
As we prepared the business plan, we always ensure our business will achieve
our target to be the best bumiputra's entrepreneurs that involve in this business. To
achieve this goal we must know our purposes for what reason business plan is done.
Some of these reasons are:
1. The business plan is prepared to apply loan for the amount of RM 150, 000
from Rashid Hussein Bank Berhad (RHB).
2.
The business plan is prepared as a guideline to be good entrepreneurs.
3.
To evaluate project viability and growth potential.
4.
To allocate business resources effectively.
5.
To study whether the business can be developed and is profitable.
6. The business plan is prepared to fulfill the requirement of ETR 300 subject for
Mechanical Engineering (Manufacturing) final semester.
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P HOTOS HOP S DN BUD
3. BACKGROUND OF THE BUSINESS
Name of the business : PhotoShop Sdn Bhd
Business address : No.
10,
Jalan Raden Anum, Bandar Baru Sri Petaling,
57000 Kuala Lumpur
Correspondence address :
No. 10,
Jalan Raden Anum, Bandar Bam Sri PetaliHg,
57000 Kuala Lumpur
Telephone number
:
03-90578853
Fax Number/E-mail ; 03-90579056 / [email protected]
Form of Business ; A private limited company
Main Activity : Film processing and printing
Date of business registration : 3
rd
November 2003
Number of Registration : 531371 -H
Date of commencement : 1
st
December 2003
of the business
Name of Bank : Current account in Rashid Hussein Bank Berhad (RHB)
Bank account number : 0142500000291684
Authorized capital : RM 100,000
Own (Initial) capital : RM 207,424.30
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PHOTOSHOP SDN BHD
4.
SHAREHOLDERS
Name
Identity card number
Permanent address
Correspondents address
Telephone number
Date of B irth
Age
Marital Status
Gender
Academic qualification
Courses attended
Skills
Experiences
Present occupation
; Ismail bin Yusop
: 820404-04-5349
: 76, Jin Kasawari, Taman Pertam a, 84000 Muar, Joh or
: 110, Blok 84 Rumah Pangsa PKNS, Seksyen 24, 40450
Shah Alam, Selangor Darul Ehsan
: 012-3540410 (HP)
; 4
t h
A p r i l l 9 8 2
: 21 yea rs old
: Single
: Male
: Diploma in Mechanical Engineering
: Mechanical Engineering (Manufacturing)
: Windows 98 , Word, Excel
: Store boy at Takaso Factory
Pum p attendance at Petronas, Shell and Esso
: General Manager
Previous business experiences: Sales assistant at stall in Malacca and involve in
multilevel business
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PHOTOSHOP SDN BHD
Name
Identity card number
Permanent address
Correspondents address :
Telephone number
Date of Birth
Age
Marital Status
Gender
Academic qualification
Courses a ttended
Skills
Experiences
Present occupation
Previous business experiences:
Hakim Akmal Bin AIwi I
821229-71-5089
No. 3, Lot 4457, Jalan Maktab (M.P.I), Sungai Merab
Luar, 43000 Kajang, Selangor Darul Ehsan
510 Blok 79, Rumah Pangsa PKNS, Seksyen 24,40450
Shah Alam, Selangor Darul Ehsan
012-9189186 (HP)
29
th
December 1982
21 years old
Single
Male
Diploma in Mechanical Engineering
Mechanical Engineering (Manufacturing)
Expert in using Microsoft Word
Assistant officer public service at Petronas
Customer Relationship Executive
Involve in multilevel business
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PHOTOSHOP SDN BHD
Name
Identity card number
Permanent address
Correspondents address
Ahmad Syamil B. Abdullah
810606-14-6173
CD , TN B Quarters Klang Power Station,
Connaught Bridge, 41000 Klang, Selangor.
CD, TNB Quarters Klang Power Station,
Connaught Bridge, 41000 Klang, Selangor.
Telephone number
Date of Birth
Age
Marital Status
Gender
Academic qualification
Courses attended
Skills
Experiences
Present occupation
Previous business experiences
: 019-3779614 (HP)
: 6
th
Jun 1981
:22
: Single
:Maie
: Diploma in Mechanical Engineering
(Manufacturing)
: Mechanical Engineering (Manufacturing)
: Cad drawing
: Worked as a Bar Tender
: Operation Manager
: Multilevel business
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PHOTOSHOP SDN BHD
Name
Identity card number
Permanent address
Correspondents address
Mohammad Ikraam Abd Rahman
810408-03-5499
Lot 350 Baloh Raja, Kubang Kerian, 16150 Kota
Bharu, Kelantan
110,
Blok 84 Rumah Pangsa P KNS , Seksyen 24 ,
40450 Shah Alam, Selangor Darul Ehsan
Telephone number
Date of Birth
Age
Marital Status
Gender
Academic qualification
Courses attended
013-3768365 (H/P) 09-7653292 (H)
8
th
April 1981
22 years old
Single
Male
UPSR, PMR, SPM, Diploma in Mechanical
Engineering
Diploma in Mechanical Engineering
(Manufacturing)
Skills
Experiences
Hackers, Computer Gaming, Professional in
using Microsoft O ffice, Pa intbrush
Safes asst. at M cDonalds and 7-Eleven
Convenience Store, Construction site worker,
Highway Construction Site worker
Present occupation
Assistant Administration
Previous business experiences
: None
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PHOTOSHOP SDN BHD
Name
Identity card number
Permanent address
Correspondents address
Ahmad Afzan B. Mohd. Bakri | I
820314-14-5821
Lot
17/901,
Kg. Pasir Dalam, Pantai Dalam,
58200, Kuala Lumpur.
510 Blok 79, Rumah Pangsa PKN S, Seksyen 24 ,
40450 Shah Alam, Selangor Darul Ehsan
Telephone number
Date of Birth
Age
Marital Status
Gender: Male
Academic qualification
Mechanical
Courses attended
Skills
Experiences
Present occupation
03-77847153 (H)
14 March 1982
21 years old.
Single
; UPSR, PMR, SPM, Certificate in MS Office
2000 (Cosmopoint), Diploma in
Engineering (Manufacturing)
: Mechanical Engineering (Manufacturing)
: MS Office 2000, Technical Drawing and
Design, Calculation
: Former worker at Print Care Enterprises Sdn.
Bhd
: Film Processing Officer
Previous business experiences
None
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PHOTOSHOP SDN BHD
DMINISTR TION
PL N
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P HOTOS HOP S DN BHD
5.
O R G A N I Z A T I O N P L A N
Organization Introduction
• Address
- PhotoShop Sdn Bfad
No.
10, Jalan Raden Anum,
Bandar Baru Sri Petaling,
57000 Kuala Lumpur.
Location plan
Mosque
Mobil P.
Pump
Shell P.
Pump
UTM
Training
Centre
Hotel
Sri
Petaling
Community
Centre
Shop Lot
Jin Radin Tengah
Shop Lot
Shop Lot
Jin. Radin Anum 2
Shop Lot
Jin. Radin Anum 1
AFFIN, BCB
AMBANK,BSN
Jin
Jin. Radin Anum 4 Radin
Anum
Shop Lot
Parking Lot
Telekom
Headquarters
To OUG, Happy Garden
SRK and SMK Bdr Baru Sen Petaling
To Bukit JaliL
KESAS highway
i
Competitors
Our Shop
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PHOTOSHOP SDN BHD
Our shop is double story shop lot in commercial area. There are variety
type of infrastructure and facilities here such as higliway, main road,
water and electricity facility, public phones, clinics, hotel, mosque,
banks and many more.
O
S
o
Camera
D
Film cabinet
Camera
Cabinet
Counter table
Fire extinguisher
Toilet
^F
O O
Computer
Office table
O
Office chai:
p o
Office
cabinet
Film processing machine
•
Computer
Table
o
Photostat machine
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PHOTOSHOP
SDN BHD
Organization Structure
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PHOTOSHOPSDN HMD
Manpower/Job Specification
No.
1.
Posit ion
General Manager (also
holding the
Administration,
Marketing and Financial
Manager).
j
2. Assistant
Administration
i
N o,
of Staff
l
l
Main Responsibi l i ty
• Leading and controlling the
company and business progress
and ensure that the business rims
smoothly with adequa te resources.
• Set the standard and build
corporate image of the-company.
• Responsible in making and
choosing the right decision.
• Seeking the opportunity and
receiving the order from
costumers.
• Responsible for expanding the
promotion of
the
company's
product and ensure to fulfill the
customer's needs and satisfaction.
• Recognizing the target market and
to detennine the strategies of
the
company.
• Preparing the annual budget for the
company.
• Controlling the flow rate of the
business currency.
• To ensure the progression of the
company has run smoothly.
• Keep all the records involving
company's operation as a future
reference.
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PHOTOSHOP
SDN BHD
Remuneration
Position
Gen.
Manager
Asst.
Administration
No.
of Person
(s)
1
1
Salary Per
Month
(RM)
900.00
700.00
EPF
(12%)
(RM)
108.00
84.00
socso
(2%) (RM)
18.00
14.00
TOTAL (RM)
TOTAL
(RM)
1,026.00
798.00
1,824.00
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PHOTOSHOP SDN BHD
List of Office F ur nit ur e, Fixture a nd Fittings
Item
Telephone
Fax machine
Personal Computer
PC Tables
Air conditioner
Counter table
Film cabinet
Camera cabinet
Chair
Table
Cash machine
Fire extinguisher
First Aid Kit
Thrasher
Office ^ ^ o n ^ ?
1
Office Chair
Office table
Office cabinet
Unit(s)
1
1
2
2
1
1
1
1
6
1
l
Q
cxP
3
5
1
1
TOTAL (RM)
Price (RM)
200.00
346.00
1,740.00
120.00
1,200.00
550.00
250.00
250.00
15.00
150.00
lOOOjQO
(W^
50.00
15.00
30.00
250.00
300.00
Total (RM)
200.00
346.00
3,480.00
240.00
1,200.00
550.00
250.00
250.00
90.00
150.00
1Q0CLQQ
™M^¥>
QUAffp
" ^
45^JQ '
<Tftuj$X
15^00
250.00
300.00
8,771.00
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PHOTOSHOP SDN BHD
Labor Incent ive Scheme
1.
Working hours/days
Employees are required to work seven days a week including Saturday
and Sunday because usually there are demand for our service and product on weekend.
Below are the work time schedules:
Saturday - Thursday
Friday
Rest time
9.30 a.m- 9.30 p.m
3.00 p.m-9.30 p.m
1.00 p.m -2 .0 0 p.m
2, Holidav/ofFwork
Our company decided to rotate the off work amongst the employees so
that the business is continuously operated. Since all shareholders in our company are
also workers, therefore there is flexibility n providing holidays, But it is all depend on
the solid reason due to keep the image and standard of the company,
• 15 days off work per year for at least 3 years working experience.
• Friday is half day work.
• Emergency leave such as
- accident or sick ( close family mem bers, parents, siblings,
children)
- Attending a funeral.
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PHOTOSHOP SDNBHD
3 . EPF (Employee Providence Fund)
E.P.F is compulsory to all shareholders/employees and it will manage by
General Manager of the company. The sum of 12% will be contributed every m onth by
company base on basic salary and bonus.
4. Bonus
Bonus will be given to those who are show high commitment and
quality of work. It will also be given to those who are work m ore than 3 years in our
company. But it is depends on yearly company 's profit. All of these bonuses are in the
form of money, holiday package and dinner.
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PHOTOSHOP SDN BUD
Adm inistrative Budget
Item (s)
Fixed Asset
• Office furniture
Monthly Expenditure
• Remuneration
• Rent
Other Expenditure
• Office renovation
• Rent deposit
• Audit fees
• Registration and
licenses
• Telephone deposit
TOTAL (RM)
Asset
Expenditure
(RM)
8,771.00
8,771.00
Monthly
Expenditure <
(RM)
1,824.00
2,000.00
3,824.00
i
Other
Expenditure (RM)
-
5,000.00
4,000.00
1,200.00
1.750,00
100.00
12.050.00
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PHOTOSHOP
SDN BHD
M RKETING
PL N
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PHOTOSHOP SDN BHD
6 . M A R K E T I N G P L A N
M arketing Introduction
Product And Services
i. Our business is PhotoShop Sdn. Bhd. Our main services, is photography
services for events and in store photography services such as wedding pictures,
identity card and passport size photos and others. We also provide film
processing services for either digital or normal picture to the customers. Beside
that, we also sell cameras, photo frames, battery, photo albums, gift and variety
of film.
ii.
We also provide other services such as the photostat services, and selling the
prepaid reload card.
iii. PhotoShop Sdn. Bhd. will give the best services to the customers. We make sure
that we can fulfill custom er's requirement and beside that, we also want to
satisfy our customers. We also give reasonable price and high quality products
to our customers.
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PHOTOSHOP SDN BHD
T ar ge t M ar k e t
Target market is the group o f customers that have needs and wants that can be
satisfied by the business through the supply of goods or services,
i. Geographic
PhotoShop Sdn Bhd will be open at Bandar Baru Sri Petaling, Kuala
Lumpur. Our target market is focused to the college students,
International Medical University (IMU) students, school students and
others which are work or stay nearby,
ii. Demographic
In school, college and IMU, our main customers are student and
staff.
In
our target market we assume that students have high demand and
majority of them are young. They like to take pictures for their
collection because they have to involved and take part in many activities
and event either in or out the campus. They take pictures just for fun, for
their study especially in completing their assignment and to fulfill their
hobby. Besides that, our target market also focuses on staff and teachers.
As we know the average of their age are from 30 years old and above.
So, they have low demand. It is because they only take pictures just for
their own purposes. As an example, when they have special occasion
such as a convocation. Sometimes, they take pictures for their job
purposes. We also give our services to the school's annual magazine
publisher to take their pictures for the annual m agazine.
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PHOTOSHOP SDN BHD
Market S ize
Market size refers to the total potential purchase of the target market. This
includes purchases of competitor's products within the same market. Market size is
normally stated in terms of un its or Ringgit. It can be calculated daily, weekly, monthly
or yearly.
i. Number of customers from target market
IMU, colleges and school students = 10,000
Workers, teachers, lecturers and staff =
5,000
Nearby residents = 8,000
Total ^23,000
ii . Number of customers who purchase the product and services
(30% total number of customers from target market)
= 30% x 23,000
= 6900 people
=6900 x
12
x RM 50 / month = RM 4.140.000 / year
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PHOTOSHOP SDN BHD
Main Compet i tors
Competitors refer to the other businesses that offer similar, substitute or
alternative products and services to the same target market. The entrepreneur should
analyze the strength and weaknesses of the competitors in term of
size,
experience, and
term of business, financial ability and product line.
i. Foto Endah
Strength
1.
Having their own regular customers.
2. Very experience in photography business.
3.
High technology in photography technique.
Weaknesses
1. Not
friendly
with customers.
2. Limited and small size of shop.
3.
Use old type of printing,
li. Foto Zoom
Strength
1.
Nearby campus and residential area .
2. Full and com plete services photo centre.
3. Very experience in photography business.
Weaknesses
1. Late in ordering services.
2. Arrangement and display is not in proper order.
ill Mega Photo
Strength
1
.
Having their own regular customers.
2.
Nearby campus and residential area.
Weaknesses
1. The size of shop is small.
2.
The services are not satisfied.
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PHOTOSHOP SDN BHD
Market Share
Market share refers to the estimated potential sales of
the
business after taking
into consideration the market size and competitors influence. Market share is often
represented in terms o f percentage of potential market size owned.
Name of
competitors
Foto Endah
Foto Zoom
Mega Photo
PhotoShop
Market Size
Before
RM
1,656,000
1,242,000
1,242,000
0
4,140,000
Market Share
(%)
40.0
30.0
30.0
0.0
100.0
After
RM
1,490,400
910,800
910,800
828,000
4,140,000
Market Share
(%)
36.0
22.0
22.0
20.0
100.0
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PHOTOSHOP SDN BHD
Sales Forecast
Sales forecast is expected purchases from the identified target market. It is
quoted in units or in R inggit M alaysia for a period of a yea r or a month.
Sales Forecast (Stated in RM)
Month
1
2
3
4
5
6
7
8
9
10
11
12
Year 1 total sales
Year 2 total sales
Year 3 total Sales
Sales (RM)
58,600
62,600
66,600
70,600
51,600
72,600
75,600
79,400
82,600
51,600
75,600
80,600
828,000
880,000
900,000
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PHOTOSHOP SDN BHD
Sales Forecast For Customers
Month
1
2
3
4
5
6
7
8
9
10
11
12
Total
Film Photo
&
Process
Pieces
280
415
515
675
125
710
910
1,125
1,192
196
970
1,160
8,233
Price
per
unit
(RM)
50
50
50
50
50
50
50
50
50
50
50
50
600
Sale
(RM)
14,000
20,750
25,750
33,750
6,250
35,500
45,500
56,250
59,600
9,800
48,500
58,000
413 650
Outdoor
(RM)
16,200
16,750
15,750
11,700
22,410
13,500
11,800
7,125
9,000
32,220
13,700
10,000
180 155
Reprint
(RM)
14,700
16,950
13,500
12,525
11,470
12,500
9,300
8,812
7,500
4,800
7,000
7,300
126 357
Photostat
&
Other
Services
(RM)
13,700
8,150
11,600
12,625
11,470
11,100
9,000
7,213
6,500
4,780
6,400
5,300
107 838
Total
(RM)
58,600
62,600
66,600
70,600
51,600
72,600
75,600
79,400
82,600
51,600
75,600
80,600
828 000
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PHOTOSHOP SDN BHD
Market ing Strategy
i. Products and services strategies
PhotoShop has chosen Fujifilm as a trade sa le, since the product is well
known and establish. Fujifilm also has standard quality control scheme
recognized by world trade. PhotoShop will fulfill all consumer
requirements and needs with high technology products and ensure
PhotoShop roll as "One Stop Center". PhotoShop is the only photo shop
that using digital process machine that will done better qua lity o f picture
compared to the old type of process. We also provide our services to
take picture for annual magazine for school and the convocation. We
also accept order from others photo shop for a special process of
product.
ii. Price strategy
PhotoShop will ensure an item on sale is profitable and manage to cover
overhead capital. Normally, most consumer always caution on price.
Consumers always choose the quality item with cheapest price.
Photoshop will adopt this procedure to attract customers against others
competitors shop. Therefore, PhotoShop also will
give
a reasonable
price to the customers.
iii. Promotion strategies
This is the initial stage and target to attract various customers to
PhotoShop business.
a) Relationship
PhotoShop have to maintain the image and close relationship
with all clients in promoting sale product and service offer to consumers,
friends and related family.
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PHOTOSHOP SDN BHD
b) Advertisement and Brochure
This is to circulate printed product or service papers to all nearby
students and staff at PhotoShop for customers view and
attraction.
C) Banners
Cloth banners will be displayed at PhotoShop to attract clients.
Banners will also be hanged at all strategic places and college
within the business area.
d) Business Card
Business Card will also be printed for distribution and circulation
to all customers and clients for business contact and reference.
We also listed all the service that we have at the back of the
business card to inform them.
e) E-mail
This is the latest way to communicate with the customers for
nowadays. Jn this e-mail, we can collect and read the customers
comment about our products and services. Then, we can improve
our services to b e more effective and better.
f) Notice and Pamphlets
We have put many pamphlets in the nearby house's post box to
attract them to come to the PhotoShop. We have list our
promotion service that is to take the family's picture for a
reasonable price.
9) Signboard
We have put a Fujiilm branded signboard in front of our shop to
promote our shop and it have to be attractive so that it will attract
people to come, know and remember our shop. Te most
important is it can make the people to recognize our shop easily.
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PHOTOSHOP SDN BHD
h) Membership
We have m ade a new membership services. W hen a customer is
our membership, he or she will have about 10 to 20% discount of
price when he or she used our services. We also made a reward
point system. The point will give differently depends on the type
of services. Then, we will give them rewards depends on the
point that they have collected. This will make our customers
loyal to our shop and will make them continuously using our ser
vices to co llect points and rewards.
iv. Place or Distribution Strategies
Since our PhotoShop located near the college and school, our customers
mostly a re students and permanent staff will be able to co me directly to
PhotoShop without problems or difficulties. They will be outdoor
services with minimum and reasonable ra te charges.
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PHOTOSHOP SDN BHD
Example Price for Price Strategy
Digital Print Negative 135
Size Normal (RM )
3R 0.50
4R 0.80
5R 4.00
Member (RM)
0.40
0.60
3.00
Digital Print Media Print
Size Normal (RM)
3R 1.00
4R 1.00
5R 5.00
Member (RM)
0.80
0.80
4.00
Digital Print Negative 120
Size Normal (RM)
3R 1.50
4R 2.00
5R 4.00
Member (RM)
1.00
1.50
3.50
Black And White
Size
3R
4R
5R
Normal (RM )
0.50
0.80
4.00
Member (RM)
0.40
0.60
3.00
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PHOTOSHOP SDN BHD
Compet i tor ' s Address
1.
Foto Endah
No.
54, Jalan Raden,
Bandar Baru Sri Petaling,
57000, Kuala Lumpur
2. Foto Zoom
No.
16, Jalan Raden Bagus,
Bandar Baru Sri Petaling,
57000, Kuala Lumpur
3. Mega Photo
No.26,
Jalan 1/149D,
Bandar Baru Sri Petaling,
57000, Kuala Lumpur
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PHOTOSHOP SDN BHD
Marketing Budget
Type
Fixed Asset
Signboard
Working C apital
Promotion
-Business Ca rds
-Notice &
Pamphlets
- Banners
Advertisement
Total
Fixed Asset Cost
(RM)
1,500
1,500
Monthly Expenses
(RM)
Other Expenses
(Rltf)
300
500
300
900
2,000
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PHOTOSHOP
SDN BHD
OPER TION
PL N
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PHOTOSHOP SDN BHD
7. O P E R A T I O N P L A N
INTRODUCTION
Operation M anagement is one of the organizations o f business plan. The main
purposes of operation management are transformation process fro m input to output,
material requirement planning, operational layout plan, selecting location, operation
budget.
Operation management is also considering the important of the starting business
such as budget of the ma terial requirements, ordered ma rket, the stocks and the policy
of the business. In our photo shop these elements being generate after the business has
runned a profit for few months later.
The suppliers of our business are foto Fuji film and K odak express and w e ordered
until the amount of the stocks is less from our inventory store. For the beginning of our
business, we do not order the large amount of the stocks because this is the first trial in
the beginning of the business.
The time operation of our photo shop is seven days per week that is shown by our
administration planning and the employees are the
shareholders.
Instead of that our
process of the operation is being shown in this planning, w here the process is
commonly used by the photo shop from the appearance o f the customer until the
payment received by the customer.
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OPERATIONAL PROCESS
Get the customer information and
needs.
Negotiate to the customer about
the pictures and get its agreement
Take the customer picture in the
photo room.
X
Check the film either it ha s error
such as dazzle.
1
Put the picture into the envelope
i
Get the payment from the
customer.
*
Give the picture to the customer.
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PHOTOSHOP SDN BHD
F L O W C H A R T P R O C E S S
o
o
o
o
D
D
O
6
Get the information from the customer.
Discuss with the customer about the picture such as the type of
picture and its size.
Get the agreement from the customer
needs.
Take the deposit payment from the customer.
Customer waits in few m inutes to take the picture.
Take the customer in the photograph room to take the picture.
Customer waits until the process ended.
Check the film properly w ith scanning to avoid any defects and dazzles
on the picture.
Print the picture with using digital picture printing machine.
Continues
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PHOTOSHOP SDN BHD
O
6
^7
Put the picture into the envelope.
Give the enveloped picture to the customer.
Receive payment from the customer.
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PHOTOSHOPSDN BHD
OPERATIONAL TABLE
Day/ Time
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Morning
8.30am
-1230p .m
8.30 a m - 12.30p.m
8.30am-I2.30p.rn
8.30am-12.30p.m
Closed
8.30am-12.30p.m
8.30 a m - 12.30p.m
Evening to night
2.00 p m - 10.30p.m
2.00
T
pm-10,30p.m
2.00pm-10.30p.m
2.00 pm - -10.30p.rn
2.30 pm -10.3 0p.m .
2.00pm-10.30p.m
2.00pm-10.30p.m
Our shop operates everyday at
8.30am
to 10.30 pm for
a
week except on Friday we
close our shop in the morning and only open it at 2.30 pm to 10.30pm. Actually we
operate our business 12 hours, where 1 hour for preparation and 1 hour for checking and
closing.
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PHOTOSHOP
SO N
BHI>
MATERIALS REQUIREMENT
Items
Developer
Bleach
Maintenance
Equipments
Picture Paper
Battery
Total
Price / unit
(RM)
120
80
400
0.90
1.80
No. of item
w
10
1 set
400
200
Total Cost
(RM)
1200
800
400
360
360
3,120
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PHOTOSHOP SDN BHD
LIST OF OPERATIONS PERSONNEL
No
1
2
3
Position
Operation Manager
Customer Relationship Executive / Cashier
Film Processing Officer
No
of Personnel
1
1
1
SCHEDULE OF TASK AND RESPONSIBILITY
No
1
2
3
Position
Operation Manager
Customer Relationship
Executive / Cashier
Film processing officer
Task
&
Responsibilities
o Manage all about direct order
from the customer.
o Responsible to m ake sure all
orders are on time including time
delivery to the custom er
itself.
o To take order and wants of
customer.
o Discuss with the customer which
size of picture
o Write receipt number
o Take deposit payment
o Give the receipt to the customer
Responsible in the film processing
and the packaging work.
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PHOTOSHOP SDN BHD
SCHEDULE OF REMUNERATION
No
1
2
Position
Operation
Manager
Customer
Relationship
Executive
/
Cashier
Film
3 I
processing
|
officer
Total
No of
Personnel
1
1
1
3
Month
Salary
(RM)
700
650
650
2000
EPF
(12%)
84
78
78
240
SOCSO
(2%)
14
13
13
40
Total
(RM)
798
741
741
2280
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PHOTOSHOP SDN BHD
EQUIPMENTS
Items
1. Digital Camera Fine Pix A lO l
2. Fine Pix 2600 Zoom
3.
Fine Pix 2800 Zoom
4.
Canon PowerShot A300
5.FinePixA202
6. Fine Pix F601 Z oom
7.
Canon D igital Ixus V2
8. Fine Pix A310 Zo om
9. APS120/220 neg atives
10. APS135 negatives
11 .
APS (1 X 24 0) F i lm
12.
Mon otone prints
13 . ID Photo ( 2UP/4UP)
14.
Floppy disk
15.
PC CAR D
16 .
CD - R
17.
ZIP DISK
18. Digital Still Camera
19.
Kodak 135/36
20 . Kodak 135/24
21.
Kodak APS 15 EXP
22.
Kodak APS 25 EXP
23 .
Kodak APS 40 EXP
24. Kodak APS 40 EXP
25.
IX 240 FILM
Total
Price / unit (RM)
750
899
999
899
750
1555
1399
990
5
5.50
6
5
6
2
2.30
2
2
2399
3
4
4
4
4.50
4.80
5
N o. of item
5
5
3
3
3
3
3
3
50
50
200
20
50
50
20
20
20
2
20
10
10
10
10
10
10
Total Cost (RM)
3750
4445
2997
2697
2250
4665
4197
2970
250
275
1200
100
300
100
46
40
40
4798
60
40
40
40
45
48
50
35,483
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PHOTOSHOP SDN BHD
MACHINES
Items
Scanner 7 Image
Processor (SP-2000)
Laser Printer / Paper
Processor (LP-1500
SC/FA)
Film Processor
FP363FAc/w
Standard Accessories
Photo copy machine
Total
Pric^ffoit
RMA
180,060
200,000
O J Q O O
15,000
Monthly
payment
3,200
400
1,200
V_^70
8 , 0 ^
Loan
term\
year) V
5
5
5
5
No. of
item
i L
i
l
1
v
Total Cost
RM)
192,000
204,000
72,000
16,200
484,200
SUPPLIERS
a) Fuji Photo Film (Malaysia) Sdn. Bhd
PetiSurat3,
Tingkat3
Blok Pejabat 1, Plaza Crystal
Lot4,Jalan51A/223
46100 PetalingJaya.
Selangor Darul Ehsan.
b) KODAK EXPRESS
Francaisi Induk
Kodak (M) Sdn. Bhd.
Jalan Kemajuan 13-1
46200 Petaling Jaya
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PHOTOSHOPSDN BUD
OPERATION OVERHEAD
Items
Electricity
Water Supply
Telephone line & internet
Total
Cost (RM) / Year
3p00
600
1980
5580
OPERATION BUDGET
Type
Capital Expenditures
- Machine
Working Capacity/ Monthly
Expenses
- Materials
• Remunerations
Other Expenditure
-Machines (Maintenance)
-Indirect Labor
Total
Fixed Asset
(RM)
484,200
484,200
Monthly
Expenses(RM)
3,120
2,280
5,400
Other Expenses
(RM) ;
400
450
600
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PHOTOSHOP SDN BHD
Purchase Planning
Months
0
1
2
3
4
5
6
7
8
9
10
11
12
Total
Materials
(KM)
3,210
3,150
3,200
3,120
3,300
3,200
3,234
3,333
3,435
3,543
3,123
3,213
3,245
Inventory
(RM)
35,483
23,470
25,434
18,900
19,987
20,876
23,654
25,567
25,962
21,342
23,413
20,000
32,000
Total
(RM)
38,120
26,620
28,634
22,020
23,287
24,076
26,888
28,900
29,397
24,885
26,535
23,213
35,245
357320
Total sales/ year
Yearl
Year
2
Year
3
Sales Forecast
828 000
880 000
900 000
Purchase Planmng
357320
352 000
360 000
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PHOTOSHOP
SDN BHD
FIN NCI L
PL N
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PHOTOSHOP SDN BHD
8. FINANCIAL PLAN
Introd uct ion to Finan cial Plan
Financial plan is on e of the important plans in preparing business plan. A s an
entrepreneur, w e must know how to prepare financial plan as it shows the short and
long term
financial
requirements in order to start a new business or project.
Entrepreneur also must prepa re a complete financial plan to convince any financial
institution to obtain bank loan that must suitable w ith the mission and vision of their
organization.
The purposes of preparing financial plan a re to determine the amount of money
to be invested and to identify a nd purpose the relevant sources o f fund. Furthermore, it
is to ensure that the initial capital is sufficient. In addition, it is to appraise the viability
before actual investment is com mitted.
The important paperwork must be prepared for financial plan ar e: -
• Departmental Budget
• Project Implementation Costs
• Source of Finance
• Loan Amortization Schedule
• Hire Purchase Repayment Schedule
• Depreciation Schedule
• Cashflow Proforma Statement
• Trading Account
• Profit / Loss Statement
• Balance Sheet
Entrepreneur can achieve optimum profit from their sales if they prepa re
efficient financial plan. They a lso must learn and know all th e costs involved and
procedures to prepare financial plan. Therefore the
financial
plan must be done very
carefully and systematically in order to achieve the good and invincible business for
long term profits.
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PHOTOSHOPSDN BHD
PHOTOSHOP SON BHP
DEPARTMENTAL BUDGET
FIXED ASSETS
INVESTMENT
Office Furniture
Signboard
Machineries
ADMINISTRATION
8771
MARKETING
1500
OPERATION
484200
MONTHLY EXPENSES
Remuneration
Rent
Material Used
Machine
Water & E lectricity
Telephone Line & Internet
Stock
1824
2000
3120
8000
300
165
38120
OTHER EXPENSES
Office Renovation
Rent deposit
Audit fees
Registration and Licences
Telephone deposit
Business Cards
Notice & Pamphlets
Banners
Advertisement
Machines (Maintenance)
Indirect Labor
5
4
12
175
1
3
5
3
9
4
45
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PHOTOSHOP SON BHD
PHOTOSHOP SD NBHD
PROJECT IMPLEMENTATION COSTS
CAPITAL EXPENDITURES
Office Furniture
Signboard
Machineries
WORKING CAPITAL
Remuneration
Rent
Material Used
Machine
Waters Electricity
Telephone Line & Internet
Stock
OTHER EXPENSES
Office Renovation
Rent deposit
Audit fees
Registration and Licences
Telephone deposit
Business Cards
Notice & Pamphlets
Banners
Advertisement
Machines (Maintenance)
Indirect Labor
Contigency Allowance
(*30 )
Total Cost
8771
1500
484200
1824
2000
3120
8000
300
166
38120
5000
4000
1200
1750
100
300
500
300
900
400
450
*
494471
3 Month
5472
6000
9360
24000
900
495
77274
14900
189861.6
^822733.60)
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PHOTOSHOP SON OHD
PHOTOSHOP SDN BHD
SOURCE OF FINANCE
Owners Equ ity: Cash 207424.30
Term Loan 150000
Hire Purchase Machines 474200
Total 831624.30
. ^ " i t * f t ,
Duration
Interest
Loan Amount
Year
0
1
2
3
4
5
6
\
t
PHOTOSHOP SDN BHD
•• • Loan Amortization Schedule
6 Yrs
7% Annual Rest
RM 150000
Principal
25000
25000
25000
25000
25000
25000
Interest
10500
8750
7000
Total Payment
35500
33750
32000
5250 30250
3500 28500
1750 I 26750
Principal Balance
150000
125000
100000
75000
50000
25000
0
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PHOTOSHOP SON BHD
Asset Acquired
Actual Costs
Down Payment
Financed
Duration
Interest
Year
0
1
2
3
4
5
PHOTOSHOP
SUN BHD
Hire Purchase Repayment Schedule
Machineries
484200
10000
474200
5
Years
8%
Principal
94840
94840
94840
94840
94840
Interest
37936
37936
37936
37936
37936
Fixed Rate
Total Payment
132776
132776
132776
132776
132776
'
Principal Balance
474200
379360
284520
189680
94840
0
PHOTOSHOP SDN MID
DKPRECIA
HO N
SC IIKIX
LK
Asset Machineries
Value 484200
Economic
Life
6
Years
Scrap
Value
0
;
Annual
Year
1
2
3
Depreciation
80700
80700
80700
4 80700
5
6
80700
80700
Accumulated
Depreciation
80700
161400
242100
322800
403500
484200
Book
Value
403500
322800
242100
161400
80700
0
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PHOTOSHOP SDN BHD
•
: • ' : ' - : '
'•- '-:. ?• -• •'•
> - ' - - . ,
. - •
'.-'
i
'' '
CASH INFLOW
Se£ircnir>g Cash Sste nce
O w Capital
leim Lean
C 3 ^
SS-EG
TOTAL CASH INFLOW
CASH OUTFLOW
MONTHLY EXPENSES
Remunerate n
flenl
Material Used
Mac nine
Warer & Electricity
Telepncne L i e & Internet
Stock
PURCHASE O F FIXED ASSETS
C * c e Fufmurs
S l f f l t x i s B
F I N A N C I A L EXFEHSES
Down p a ym e n ; f o r Machineries
Pnncfcle o n n l m purchase (machnenes)
Interest i » hire purchase
Prtncfcle on term loan
Interest o n term loan
OTHER EXPENSES
Office Renovation
Pent deposit
Audit lees
Registrat ion a nd Licences
Telephone deposK
Business Cards
Notices Pamphlets
Banners
Advert isement
Machines (Maintenance 1
Indirect Labe*
TOTAL CASH OUTFLOW
CASH BALANCE
• .:•• y : > • , , . , • •
Pre-Gperj t icn
207424
150000
357424.3
33120
3 7 7 1
1500
10000
5000
4000
1200
1750
100
30C
5 0 0
3 0 0
900
72*41
284*65.3
1
2B498? 3
586 DC
3435)3,3
1824
7000
3120
8000
300
165
266 20
7903.33
3161.33
2033.33
575
SCO 92
2B TS 3U
H
'..- :.
'-
:f '•' I.?:
,
287531 3
G2C0O
360131.3
1824
2000
3 1 2 0
8000
3 0 0
J 65
23634
7903.33
3 t S 1 3 3
2063 33
875
seoes
282065.5
3
292065 3
66600
35BS6S.3
1824
2000
3 1 2 0
BOCQ
3on
165
22020
7903.33
3161.33
2083.33
875
400
51B62
303913.3
' " P W X F O S H o i » s « » p f H J =
X ;••
: C A 8 H F L 0 W P R O F 0 f l » A S T A T E W E J 1 T r j -i
A
306813 3
70600
377413.3
5
324694 3
5 " , 600
37*294S
1324 j 1824
2000
3 1 2 0
8000
300
155
23287
7903.33
3 1 6 1 3 3
2083.33
875
62719
3 2 4 6 3 * . 3
200O
3 1 2 0
8000
300
165
24076
7903.33
3161.33
20B3 33
875
S3 608
3227B6.S
6
322786 3
72600
39S3W.3
1824
2000
3 1 2 0
8OO0
300
165
258SS
7S03 33
316133
2063.33
375
400
460
67170
338216.3
7
338216 3
75600
41381 B .3
182a
2000
3 1 2 0
8000
300
166
28900
7903 33
316133
2063.33
875
58332
38MS 4.3
'• • '?
6
355434 3
79400
434884.3
1824
2000
3120
8000
300
165
29397
7903 33
3161 33
2083.33
375
58829
376035.3
S
376055 3
82600
458655.3
1324
2000
3 1 2 0
8000
300
155
24885
7903 33
316133
2083.33
875
4 0 0
5*717
403938.3
10
4C3S38 3
51600
4 5 * * 3 * 3
1824
2000
3120
8000
300
166
26635
7903.33
316133
2083 33
875
56307
399571.3
399571 3
75600
478171.3
1824
2000
3120
8000
300
165
23213
7903 33
3161.33
2083.33
875
4 5 0
53095
42207S.3
12
422376 i
60600
502878.3
1324
200G
3 1 2 0
8000
3Q0
165
35245
7903.33
3161.33
2083.33
875
4 0 0
4 5 0
68517
437149.3
207424
150000
628000
1186424.3
21BSS
24000
37440
96000
3S0O
19S0
357820
8 7 7 1
1500
10000
94840
37936
25000
10500
5000
4CC0
1 2 0 0
1 7 5 0
100
300
5 0 0
3 0 0
9 0 0
1600
1350
749275
437149,3
V ea-2
437149 3
880000
1317149.3
21568
24000
37440
96000
3600
198G
352000
94840
37936
25000
8750
2000
1 6 0 0
707234
S0991S.3
Year 3
609915 3
900000
1908916.3
2185S
24000
37440
96000
3600
1980
360000
94840
37936
25000
7000
2500
2700
714184
795031.3
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PHOTOSHOP SON F1HD
;
PHOTOSHOP S >\ B ill)
J
''
,>
""TRADING ACCOIN 1 (Trading Company)
Sales
Less: Cost of Goods Sold
Opening stock for finished goods
Add: Purchase for year
Goods available for sale
M inus: Closing stock for finished goods
Cost of Goods Sold
Gross Profit
Year 1
RM
828000
0
357820
357820
7850
349970
478030
Year 2
RM
880000
7850
352000
359850
6890
352960
527040
Year 3
RM
900000
6890
360000
366890
4780
362110
537890
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PHOTOSHOP SON BHD
P H O T O S H O P S O N B H D
PR OFIT / LOS S ST AT EM EN T (Serv ice indust ry )
Gross pro f i t
L e s s :
Remuneration
Rent
Material Used
Machine
W ater & Electricity
Telephone Line & Internet
Interest on hire purchase
Interest on term loan
Office Renovation
Audit fees
Registration and Licences
Business Cards
Notice & Pamphlets
Banners
Advertisement
Machines (Maintenance)
Indirect Labor
Office Furniture
Signboard
Machineries
Tota l Costs
NET PROFIT
Y e a r l
RM
478030
21888
24000
37440
96000
3600
1980
37936
10500
5000
1200
1750
300
500
300
900
1600
1350
1754.2
300
96840
345138
132892
Year 2
RM
527040
21888
24000
37440
96000
3600
1980
37936
8750
2000
1800
1754.2
300
96840
334288
192752
Year 3
RM
537890
21888
24000
37440
96000
3600
1980
37936
7000
2500
2700
1754,2
300
96840
333938
203952
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PHOTOSHOP SDN MHO
. PHOTOSHOP SON BHD
BALANCE SHEET
Fixed Assets
Office Furniture
Signboard '
Machineries
Total Fixed Assets
Current Assets
Cash Balance
Rent Deposit
Telephone Deposit
Closing Stock
Total Current Assets
Total Assets
Owner's Equity
Cash
Net P rofit
Total Owner's Equity
Liabilities
Term Loan
Hire Purchase Machineries
Total Liabilities
Total Equity & Liability
Acquisition Value
8771
1500
484200
Depreciation
1754.2
300
96840
Year 1
RM
Book
Value
7016.8
1200
387360
395576.8
437149
4000
100
7850
449099
844676
207424
132891.8
340316
125000
379360
504360
844676
Year 2
RM
52626
900
290520 .
2966B2.6
609915
4000
100
6890
620905
917588
207424
325644
533068
100000
284520
384520
917588
Year 3
RM
3508.4
600
> 193680
197788.4
795031
4000
100
4780
803911
1001700
207424
529595.4
737020
75000
189680
264680
1001700
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PHOTOSHOP SD NBHD
SUMMARY
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PHOTOSHOP SDN BHD
9. SUMMARY
This proposal gives us an opportunity to expose ourselves in the field of en trepreneurship
and acquires the tricks of the trade in the world of business. This proposa l also teaches us
how to run and ma nage a business wisely and gains optimum profits.
PhotoS hop Sdn. Bhd. is a company which has its own m ission and goals in this
millennium. We look the initiative in forming this compa ny to uph old the countr y's plans
to be a productive country.
This proposal has guided and taught us a lot on becoming an entrepreneur who is
successful in any business being involved. There are so ma ny procedu res for us to go
setting up any business.
Overall, the proposal has opened our eyes and minds to be more positive, InsyaAlIah. We
also hope that the financial plan which w e have prepared would serve as guidan ce to other
young entrepreneurs and help them plan a better future for their business. I hope that those
who took u p business as a field of career would succeed in their own w ay.
Conclusion:
After ma de the financial related accounts, we can con clude that:
• The sales and purchases are made based on our forecast.
• The total organization budget is RM 26,924.00.
• The total mark eting budget is RM 4,350.00.
• The total operation budget is RM 533,905.00.
• The sources of financing for this business are RM 831624.30.
• Oth ers related acco unts are attached for reference.
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PHOTOSHOP SDN BHD
BIBLIOGR PHY
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PHOTOSMOPSON nun
9. BIBLIOGRAPHY
• ME DE C, Universiti Teknologi MAR A. 2002M . Keusahawanan: Percetakan
Warm Sdn. Bhd.
• M EDE C, Universiti Teknologi MARA. 2001M. Business Plan Workbook :
MEDEC.
• Cik Hajjah Mairan bte Abdul Rahm an, General Mana ger of By Best Photo
Sdn. Bhd. 2001M. Profll Syarikat Dan Kertas Kerja Permohonan
Pinjaman: By B est Pho to Sdn. Bhd.
• Zafir Mohd Mak hbul. PTS Publications & Distributors Sdn Bhd. 2003M.
Menjadi Usahawan; Sanon Printing Corporations Sdn Bhd.