Ramadan Big Data - netizency.files.wordpress.com TV series polls, reviews, and preferences Tips for...
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5.2M people are interested in Ramadan content across KSA and UAE Ramadan Big Data : Source: Facebook Adverts Manager The highest user engagement with brand content during Ramadan takes place between 8pm and 11pm Dubai time Time spent per session increases by during Ramadan Source: Instagram Hashtags 6.4m 2.9m 1.5m 531k 315k Ramadan 2016 Google searches were dominated by food and cooking followed by fashion and travel Source: Google Trends – UAE & KSA 29,739 24,403 25,484 Food Fashion Travel & Tourism Males between the age of 25 and 34 are the largest segment interested in Ramadan content on Instagram and Facebook Fashion, movies and prayers are among the top topics that they seek online 100% 98% 98% Fashion & shopping Movies/ films Prayers & religion Education & entertainment Source: Think With Google Inspiration Source: Facebook Decision making Source: Facebook Live content & engagement with celebrities Source: Twitter Platform Usage During Ramadan Emerging #Ramadan Themes Engagement Search Trends Social Audience Source: 42 monitored regional brand pages Countdowns for the holy month and its rituals CSR initiatives around food donation Ramadan TV series polls, reviews, and preferences Tips for healthy eating and safe driving Source: Social listening Female 18-24 450,000 Female 25-34 940,000 Male 35-44 620,000 Male 25-34 1,700,000 Male 18-24 770,000
Transcript of Ramadan Big Data - netizency.files.wordpress.com TV series polls, reviews, and preferences Tips for...
5.2M peopleare interested inRamadan contentacross KSA and UAE
Ramadan Big Data:
Source: Facebook Adverts Manager
The highest user engagementwith brand content duringRamadan takes place between8pm and 11pm Dubai time
Time spentper sessionincreases by
during Ramadan
Source: Instagram
Hashtags
6.4m 2.9m 1.5m 531k 315k
Ramadan 2016Google searches were dominated by food and cooking followed by fashion and travel
Source: Google Trends – UAE & KSA
29,739 24,40325,484
Food Fashion Travel & Tourism
Males between the age of 25 and 34 are the largest segment interestedin Ramadan content on Instagram and Facebook
Fashion, movies andprayers are amongthe top topics thatthey seek online
100% 98%98%
Fashion &shopping
Movies/films
Prayers &religion
Education &entertainment
Source: Think With Google
InspirationSource: Facebook
Decision makingSource: Facebook
Live content &engagement with
celebritiesSource: Twitter
Plat
form
Usa
ge D
urin
g Ra
mad
an
Emerging #Ramadan ThemesEngagement
Search Trends
Social Audience
Source: 42 monitored regional brand pages
Countdowns forthe holy monthand its rituals
CSR initiativesaround food
donation
Ramadan TV seriespolls, reviews,
and preferences
Tips for healthyeating andsafe driving
Source: Social listening
Female 18-24450,000
Female 25-34940,000
Male 35-44620,000
Male 25-341,700,000
Male 18-24770,000
