RAJESH ABRAHAM BOOK
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Transcript of RAJESH ABRAHAM BOOK
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Rajesh Abraham
RAJESH ABRAHAM. CREATIVE THINKER, IDEA INKER, THOUGHTS LINKER, HAIR’S NOT GINGER,
ALSO A FREETHINKER, READER, DREAMER.
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AD CLUB Awards 2005 Invitation Mailer
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Vanitha Magazine (Onam ad for Brand Reporter)
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Infosys BPO Dress Code Posters
For Infosys BPO, posters were
developed to let the employees
know about the new company
dress code. The client wanted
something different than a usual
bulletin explaining the transition.
So a set of posters were created
that tried to tickle the employees’
funny bones and at the same time
not losing the company’s
authoritative voice. The activity
was for 2 months. The results
were overwhelming.
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Infosys BPO – Referral Programme (Teasers)
In order to strengthen their staff recruitment programme for Infosys BPO we came up with a referral activity where the employees can refer their family and friends to work and benefit from it.
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Apple Movie Over Coffee campaign. In order to increase footfall in Apple Authorised Reseller stores, Apple tied up with coffee outlets (Coffee Day) to run a promo
using their Mac to College property. The promo, a movie making contest using Macbooks, was created specifically for students.
Posters
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Tent card Standee
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Dossier
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Ambient: Director’s chair
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Contest Form:
Front
Contest Form:
Back
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Apple
Announcing the
arrival of the iPhone
3G in India.
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Apple EDM for the
launch of Apple
Store in Croma,
Mumbai. The
theme was just
around the
corner. So the
EDM was
designed with
content
appearing in
the corner of
the edm.
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Apple web banners for iPod (targeting NRIs)
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Texas Chicken- Launch in Hyderabad. Hoardings - teaser plus unveiling.
Teaser
Unveiling
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Gaming Challenge is a
motion gaming
competition from iPod
touch. The activity was
from from April 2nd to
April 12th 2009, only in
Bangalore. The idea was
to bring in more people
to experience the iPod
touch and convert them
into buyers, and also to
introduce the concept of
motion gaming in India.
Apple Gaming competition for ipod touch
Launch poster / ad
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Buzz sustaining
– press ads
Teaser
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Buzz sustaining
– press ads
Teaser
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Buzz sustaining
– press ads
Teaser
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Wild card entry ad – for those who
failed to qualify to the quarter
finals, they got a second chance
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GoldPlus – Ganesha Chathurthi ad
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Malayala Manorama
DM campaign for media planners
The idea was to let the media planners know that Malayala Manorama is the most
read newspaper in Kerala, with a circulation of 16 lac copies. The creatives conveyed
the idea to media planners that with Manorama as their media plan, they can have
more time for leisure, like going on a trip. The DMs were treated as tourism ads, with
the various destinations they could visit.
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Direct Mailer
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Microsoft India Student Tech Club – Posters to drive student interest to an online forum powered by Microsoft.
Posters
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Edms teasers
ASK or Anybody Should Know was an online campaign using edms and web banners,
targeted at IT Professionals/Administrators enabling better brand awareness and to
evangelize the various software available from Microsoft.
Microsoft India
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Edm
launch
Edm follow up
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Online banners
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Press ad Client: Intuit Money Manager
Intuit is America’s No.1
software company.
When they launched
their latest product Intuit
Money Manager in India,
they required a 360
degree marketing
approach. A campaign
was formulated with the
idea “Get the complete
picture’, which
summarized the main
brand promise.
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To increase brand awareness Intuit tied with newspaper vendors to deliver the paper in a
customized envelope. The envelope itself was designed as a newspaper page.
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Ambient Escalator
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Elevator
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Car Bumper Stickers
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Train branding
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Tie up with Domino’s pizza.
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Tie up with 70 MM. DVD jacket.
Cinema slides following
upcoming movie previews
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T-shirt
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TOYOTA
LIVA
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Acer EDMs
for SMB
audience
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INNOVATIVE
FILM CITY
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ITC PAPERKRAFT PITCH – For Paperkraft premium office stationery, a unique idea
was proposed. A fashion show using paper and the design ideas given by the public.
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Event reveal 3D posters
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Event reveal 3D posters
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Wipro
Poster
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Wipro
Poster
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Wipro
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Wipro
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Wipro
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Karnataka
Tourism
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Karnataka
Tourism
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Karnataka
Tourism
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Karnataka
Tourism
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Karnataka Tourism –
Online banners
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Web content
www.skylineconstructions.com
www.topramen.in
www.toyotaetiosmotorracing.in EMR concept, Dealer activation, TRD, FAQS, Gallery
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Rajesh Abraham
Thank you.