Raise your profile, increase your influence
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Transcript of Raise your profile, increase your influence
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RAISE YOUR PROFILE, INCREASE YOUR INFLUENCE: A PRACTICAL GUIDE TO GREAT MEMBERSHIP BODY PR
Ann WrightPR consultant
Rough House Media
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Learning Outcomes• Creating an effective membership body
media strategy• Tips and tricks to get wider media
coverage• Ways to include your members
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• Membership increases• Demonstrates action and lobbying to
members• Become players • Increases influence over policy
Why create a media strategy?
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Why & Who?
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#journorequest
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• NATIONAL• #JournoRequest
Need a pest expert (ideally a organistion/body rather than independent catcher) to comment on a story on rats. Email in bio.• Felicity Cross (@fliccross)• Daily Star
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• Biographies• History• Background briefings &
case studies • Images & footage
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Tips and tricks to get more media coverage
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What’s the peg?
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COMMUNICATE1.share or exchange information, news, or ideas."the prisoner was forbidden to communicate with his family"synonyms: liaise, be in touch, be in contact, be in communication, make
contact, have dealings, interface, commune, meet, meet up; Moreimpart or pass on (information, news, or ideas).
"he communicated his findings to the inspector"synonyms: convey, tell, impart, relay, transmit, pass on, hand on, transfer,
make known, announce, report, recount, relate, set forth, present, divulge, disclose, mention; More
antonyms: withhold from, keep secret
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• Build a team of expert commentators• Have dedicated media contact • Ask them to contribute articles & blogs
Including your members
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To summarise
1. Know your target audience
2. Build relationships with key journalists
3. Come up with great ideas
4. Pitch them wisely
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020 8332 [email protected]/roughhouse01
Rough House Media
TrainingMedia training
Crisis communications
Presentation skillsMedia masterclasses
Press releases
ConsultancyPR & Crisis strategy
Message developmentPublicity & Promotion
Social media
ProductionVideos
PodcastsBlogging
Article writing