The future of digital content?RAINER BURKHARDT ABOUT VISUAL COMMUNICATION AND MICRO CONTENT

Decode the signs…

Now decode again…

Same same but different…

Visualisations help to

Doch was hat das Ganze mit Marketing zu tun?

What has all this to dowith content marketing?

Brands realized

relevant content.the importance of

RED BULL

GOOGLE

RED BULL

COCA COLA

ALBER HEIJN

VW

INTEL

AMERICAN EXPRESS

marketing budget for contents.2015 brands will invest 25% of

We‘re drowning in information and starving for knowledge.

We‘re drowning in information and starving for guidance.

We‘re drowning in information and starving for entertainment.

Sich als Marke innerhalb dieser Masse zu differenzieren wird immer komplizierter. !

differenciate themselves?How can brands

The answer is…

INFOGRAPHICS

And that‘s evenproven by science

Just 20% of read texts are remembered by users.

People can handle visuals 60.000 times faster than text.

83% of the learning processis driven visually.

Symbols can be decodedwithin 250 milliseconds.

Visual posts drive 94% more traffic

and 40 times higher shares.

So what should

brands do?

Entertain users……with a simple idea.

Drive their interest……by providing real value.

STEP 1 – WHO SHOULD I GO WITH?

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WITH PARTNERSOLO WITH FRIENDS

TRAVEL, UPGRADED

By understanding customers, travel brands can ‘surprise and delight’ and achieve true traveler loyalty

UNDERSTANDING THE PLANNING PROCESS

Shrink down 30 slides of PowerPointto a 60 seconds scroll

It‘s all about…

SIMPLEXITY!

PerformanceMarketing

at a glance.

Allianzcustomer magazine

A big picture ofObama and the US

Our specialtyINFOGRAPHICS

Roche Annual Report

The Big Picture Strategie Vermittlung

The stadium is the hero!

How it could look like in print…

How it could look like in digital…

…or even more exciting……with interactiv elements.

What comes next?

Interactive, 3D animated infographics

Micro-Contentas pull to great

visualisations.

…and of course…

A new pair of signs…