Radio

Radio / Sound briefStudents will construct an audio sample for a talk based radio show aimed at a specific

audience. (5mins max)(45 marks in total)

Pre-Production:- 15 marksProduction and Evaluation:- 30 marks

Main task 1. Analyse at least three radio shows in a chosen genre. You will need to use media terms, recognise codes and conventions and say how the shows appeal to their audiences.

2. Try and identify a target audience for your show. Write a brief or set of aims which you hope to

achieve in producing this show. Conduct

some market research to find out what would

appeal to this audience. Your

findings may be presented in the form of charts, surveys or

questionnaires.

Read this information (found on wikipedia).Talk radio in theUnited Kingdom is popular, though not as much as music radio. Nationwide talk stations include BBC Radio 4, BBC Radio 5 Live, BBC Radio 4 Extra and talkSPORT. Regional stations include BBC Radio Scotland and BBC Radio Wales. Many BBC Local Radio stations and some commercial stations offer a talk format, for example, BBC London, the BBC's flagship local station. Other notable commercial talk stations include London's LBC which pioneered the newstalk format in Europe. LBC currently operates two services in London – LBC 97.3, a newstalk station on FM; and LBC News 1152, a rolling news station on AM.

Choose three of the two talk based radio stations above to listen too.

Radio

‘Real text analysis’ planning and research

activity Name of talk based radio station

Presenter’s name and tone of voice.

Name/ Type of

programme (describe

in detail/topic

)

Audience(Age range)What makes you think this?

Conventions?Idents?

Describe

Time of the show.

LBC

Create a table like the one above and complete it.

*Recap…

Codes and Conventio

ns

Bedding Music (background, fills

silence)

Signposting (mise-en-scene, sounds

used to establish a scene)

Idents, Jingles (channel ID, short

tune, sound branding)

Flagging / headlining

(bringing attention to)

Sound effects, Inserts,

Announcements, and Theme tune

Radio Audiences….

Pre-working slot ‘Breakfast’*Equal men and women*All ages (6am – 9am)*Make them feel awake, snippets of info. Sound cheerful, On the move

Daytime*Between 9 – 4pm, aimed at females ‘housewives’. On her own everyday, routine. Songs about romance to reminisce.

Drive time*Relaxing, unwind after work, calm*4pm – 6pm

Evening*Younger audience*Cool (7pm – onwards)*After watershed

Tone of voiceSerious Humorous

Aggressive Mocking

Intimate Chatty

Light-hearted Calm

Soothing Pompous

Patronising Over-excited

Assertive Scathing

*Questionnaire… Qualitative

Do you listen to the Radio at least once a week?

Yes

No

Do you listen to the Radio on the go?

Yes

No

Do you listen to Radio in the morning?

Yes

No

Do you have a favourite radio station?

Yes

No

Do you have a favourite Radio presenter?

Yes

No

Do you listen to the radio online?

Yes

No

Do you listen to Radio talk shows?

Yes

No

Have u ever sent a text to a Radio show?

Yes

No

Have you ever entered a Radio show competition?

Yes

No

Where do you listen to the radio?

In the Car

In the kitchen

In the bedroom

At work

Other

Age: _____________Gender: __________

Create your own questionnaire, similar to this…

1.Complete your questionnaire (8 closed, 2 options/open questions)

2.Target people to answer your questionnaire (H/W)3.Evaluate ‘Write up’ your findings?

What do the people want?Strengthens / weaknesses,

Your findings may be presented in the form of charts, surveys, etc.

Market research

0 2 4 6 8 10

Radiocomp.?

Sent atext?

Radioonline?

Fav. Radiopresenter?

Noyes

Evaluation…* What have you learnt from your data?

* Strengthens / weaknesses?* If you where to create a programme based on my research what would

you do and why?

Example of questionnaire results put into a table…

*This is an extract from a text book.

*You can use this as your planning and research, if you can justify how this has informed your own talk-based radio show.

*Option questions…

Radio…*Why do people listen to radio?

To be informed and educated. To identify with characters and situations. To be entertained. To

escape. To use as a talking point ‘social interaction’.

*We described and analysed the role of a local radio presenter.

Style of talk, tone, voice quality, etc.

*This is an extract from a text book.

*You can use this as your planning and research, if you can justify how this has informed your own talk-based radio show.

*Radio AD ScriptWhy 30 seconds?

-Any longer you will lose the audience and they will change the frequency.-Any shorter you’ll have no time to accomplish

brand recognition.

Purpose of a radio AD script:- To attract business/listeners.

*Radio AD Script How…

23 seconds

1.Dilemma2.Pain3.Solution

* Spell out the problem.* First line could be a

Question.

7 seconds

Close with tagline.

‘kiss, playing tomorrow’s music today, across the south east, you are listening to’

*Usually two characters.

*Radio AD examples…Axe Radio:-

*http://www.youtube.com/watch?v=fPYt9X7sS14&feature=related

***two characters, bedding music, signposting, sound effects, pompous, humour.

IKEA:-http://www.youtube.com/watch?v=iFvUoSb7XMk&feature=related

MC’ds

http://www.youtube.com/watch?v=iTGdFA8zAhs&feature=related

Let's say that we've just gotten our first 90-minute political talk radio show. Here's an example of a schedule we might have for our first show:

(5 minutes) Theme song and introductions.(20 minutes) Guest interview: Author Jane Smith.(15 minutes) Discussion topic 1: Minimum Wage — too high or too low?(5 minutes) Ads.(10 minutes) Take calls.(15 minutes) Discussion topic 2: Gerrymandering — how big of problem is it in the modern age?(5 minutes) Ads.(10 minutes) Take calls.(5 minutes) Allow guest to plug upcoming events. Follow with farewell and outro music.

*What else could appeal…

*Experts*Phone-ins*Listeners texts being read out*Cross platform (Youtube, Twitter)*Quiz / competitions*Interviews*News report*Host / presenter

*Idents / JinglesCapital FM:-http://www.youtube.com/watch?v=wMuxO3g4fR4

TV – BBC 2:- http://www.youtube.com/watch?v=rgfXWVx_xd8&feature=related

Idents/Jingle:- is a short tune used in advertising. The jingle could contain one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Jingles are a form of sound branding.

*Bedding music & InsertsBBC Radio 1 Newsbeat:-

http://www.youtube.com/watch?v=K5nhhdig7IM&feature=related

Bedding music:- Often shortened to "bed," in radio terminology bedding music is the music that is used behind a speaker while they are on-air. Bed music also helps to set the tone and fills silences.

Codes & Conventions*Idents/Jingles:- Channel ID, introduction, Identification* Announcements* Sign Posting* Flagging* Inserts* Bedding music* Sound effects

*Sound effects, Signposting & Flagging

*http://www.youtube.com/watch?v=JEo7xY8TPaQ *Signposting is used to establish a scene.

Signposting requires ‘acoustic, atmosphere, description and overall ‘mise-en-scène’.

*Flagging / Headlining:- Means to bring attention to. Musician’s may do so with a release of a single/video. This is especially important for radio discussions, interviews will need to ‘flag / headline’ the discussion point for new listeners.

Media terms…What do people listen on?

‘Cross platform’ ‘Media Convergence’

* On satellite/cable TV :- Sky (76 Radio stations on sky)* Through Internet Radio (streaming)* Through Car stereo systems* On mobile phones* Through home music systems* DAB – Digital radio