Rachel Dodds Guatemala Service Summit A Cultural Sust Destination
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Transcript of Rachel Dodds Guatemala Service Summit A Cultural Sust Destination
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Guatemala as a Cultural Sustainable Destination
Presentation by:Dr. Rachel Dodds,Director, Sustaining Tourism
www.sustainabletourism.net
Sustaining Tourism www.sustainabletourism.net
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What is a sustainable destination?
• A destination which:• Considers the impacts of climate change• Benefits local people• Is economically viable• Is socially conscious• Will sustain future generations
Sustaining Tourism www.sustainabletourism.net
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So what does that mean?
• A successful sustainable tourism destination is a destination which promotes its diversity
and its authenticity
Sustaining Tourism www.sustainabletourism.net
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“Authenticity refers to the truthfulness of origins, attributions, commitments, sincerity, devotion, and intentions.”
"La autenticidad se refiere a la veracidad de orígenes, de las atribuciones, de los compromisos, de la sinceridad, de la devoción, y de las intenciones".
Sustaining Tourism www.sustainabletourism.net
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Success comes from Differentiation
New ZealandMire este video…
Sustaining Tourism www.sustainabletourism.net
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Elements of Competitive Advantage
Unique featuresUnique features
Excellent serviceExcellent service
Low pricesLow prices
Rapid deliveryRapid delivery
High product qualityHigh product quality
Sustaining Tourism www.sustainabletourism.net
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Don’t copy… be unique
Anywhere has beaches… and Guatemala’s are not as good as Kenya’s
Sustaining Tourism www.sustainabletourism.net
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No Copie, sea extraordinario
Anywhere has museums… and Guatemala’s are not as good as England’s
Sustaining Tourism www.sustainabletourism.net
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Don’t copy… be unique
Lots of places have ziplining… and Guatemala’s are not as famous as Costa Rica’s
Sustaining Tourism www.sustainabletourism.net
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So what is unique about Guatemala?
Lets do an exercise…Permite hacer un ejercicio…
Sustaining Tourism www.sustainabletourism.net
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SWOT Analysis
SWOT AnalysisSWOT Analysis
Identifying internal strengths (S)
and weaknesses (W)
and also examining
external opportunities (O)
and threats (T)
What are Guatemala’s strengths?¿Qué es las fuerzas de Guatemala?
Sustaining Tourism www.sustainabletourism.net
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Guatemala is not just…
A fancy hotel or
A golf course
…anywhere can have theseIt is…
Sustaining Tourism www.sustainabletourism.net
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ColorCultura
Personas
Sustaining Tourism www.sustainabletourism.net
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Anywhere can have a golf course or a hotel…But not anywhere can be Guatemala!!!
Celebrate the differences and the authenticity
Sustaining Tourism www.sustainabletourism.net